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PODCAST

Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits

business non-profit

All Episodes

31:45

102. Dr. Hudson Garrett and Karen Niven of the...

Associations Thrive ·

2024/08/08

How do you ensure that your organization is forward facing? How do you inspire Board members to be involved in recruiting new members? How do you make sure that the next set of leaders will be well trained and focused on the strategic plan?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, ED & EVP and Karen Niven, President of the Association of Healthcare Value Analysis Professionals (AHVAP). Dr. Hudson and Karen discuss:How healthcare value analysis

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24:32

101. James Thorne, CEO of Vehicle for Good Inc., on...

Associations Thrive ·

2024/08/01

What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers?In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses:The idea that sparked the creation of Vehicle for Good.How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources.How before starting Vehicle for Good,

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55:28

100. Special Episode with Dave C, Kiki, Joanna, Ben...

Associations Thrive ·

2024/07/25

Note: Be sure to listen until the very end, after the outro, for the bloopers. :-)For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters:Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about:What's new about their podcasts.Association

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25:57

99. David Chavern, President & CEO of the Consumer...

Associations Thrive ·

2024/07/11

How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services?In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA).David discusses:How CBA members are the makers of almost everything that you buy in the grocery store and the drug store.How even though it’s a mature industry, there are new CPG (consumer packaged goods)

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30:58

98. Dr. Hudson Garrett, ED & EVP of the Association...

Associations Thrive ·

2024/07/03

How do you measure value in healthcare to benefit both patients and healthcare professionals in the sourcing of goods and services? How do you demonstrate to industry partners that they are valued in the profession?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, Executive Director & Executive Vice President of the Association of Healthcare Value Analysis Professionals (AHVAP). Hudson discusses:What healthcare value analysis professionals do, and how they

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29:43

97. Sandra Nam, Co-Founder and CEO of Qiqo Chat, on...

Associations Thrive ·

2024/06/27

How do we create community in a post-pandemic world? How do you reinvent your company and what does it mean to create a startup culture again?In this episode of Associations Thrive, host Joanna Pineda interviews Sandra Nam, Co-Founder and CEO of Qiqo Chat. Sandra discusses:How Qiqo stands for Quality In, Quality Out.How Sandra was studying to become a landscape architect when she and a friend came up with the idea to develop a community platform to help her find fellow students and study effectively

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17:33

96. Special Episode with Jose Segarra, Rick Burt and...

Associations Thrive ·

2024/06/19

Crucial DEI data has been missing in the association world. Learn about the first comprehensive survey tracking diversity and career advancement in the association sector.In this episode of Associations Thrive, host Joanna Pineda interviews three guests. Jose Segarra, Board Member of Association Latinos, Don Dea, Founder and Chair of the ASAE AANHPI Association Community, and Rick Burt, Board President of Black Association Executives. They discuss:The purpose and goals of the Association Workforce

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33:42

95. Jennifer Abril, President & CEO of The Society of...

Associations Thrive ·

2024/06/13

How do you distill your organization’s signature member benefits to create focus in your association? How do you make membership a business imperative?In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses:How her members are contract chemical manufacturers or divisions within larger companies that create small batch specialty chemicals for a huge spread of

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20:42

94. Patrick Smith, Founder & ED of Soil Upside, on...

Associations Thrive ·

2024/06/06

Can agriculture be climate-friendly? How do we encourage climate-friendly and biologically-centric agriculture, while at the same time, helping farmers be more profitable?In this episode of Associations Thrive, host Joanna Pineda interviews Patrick Smith, Founder and Executive Director at Soil Upside. Patrick discusses:Climate Smart Agriculture is a movement to move away from just chemically-focused agriculture into biologically-centric agriculture.How the transition to climate-smart or regenerative

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28:54

93. Devin Jopp, CEO of the Association for...

Associations Thrive ·

2024/05/30

What was it like to be an infection preventionist at a hospital during the pandemic? How do you support your members during a world-changing event like a global pandemic?In this episode of Associations Thrive, host Joanna Pineda interviews Devin Jopp, CEO at the Association for Professionals in Infection Control and Epidemiology (APIC).Devin discusses:The founding of APIC and how their members’ job is to prevent the spread of infection in all health care centers.The training and certifications that

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33:14

92. Wendy-Jo Toyama, CEO of the American Academy of...

Associations Thrive ·

2024/05/23

The AANHPI tent covers Asian immigrants from more than 70 nations. Despite the wide spread of cultures, Asians are severely underrepresented within the Association community.In this episode of Associations Thrive, host Joanna Pineda welcomes back a returning guest in Wendy-Jo Toyama, CEO, of the American Academy of Hospice and Palliative Care (AAHPM).Wendy-Jo discusses:The four focus areas of AAHPM.How they have increased both voice and vote for interdisciplinary team members.How AI is changing

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32:54

91. Sue Ann Hong-Whitaker, President & CEO of the...

Associations Thrive ·

2024/05/16

During this AANHPI Heritage Month, we need to ask ourselves: What can we do to end systemic sexism, racism, and any other ism that divides us and robs groups of opportunities?In this episode of Associations Thrive, host Joanna Pineda interviews Sue Ann Hong-Whitaker, President & CEO at the Center for Asian Pacific American Women (CAPAW).Sue Ann discusses:How she flew to the U.S. on her own as a child, which taught her how to be independent, resilient, and adaptable.How CAPAW’s founder, Martha

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31:44

90. Vince Talucci, CEO of the International...

Associations Thrive ·

2024/05/09

What will YOUR profession look like in the future? How are social, economic and technological trends shaping your future and how is your organization adapting to these forces?Joanna welcomes the return of Vince Talucci, CEO of the International Association of Chiefs of Police (IACP). In episode 13 of Associations Thrive, Vince talked about his journey to become the CEO, and the changes that IACP has made to grow and thrive, by focusing on younger members, going global, IACP research, education,

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43:49

Joanna Pineda, CEO of Matrix Group, on 25 Years in...

Associations Thrive ·

2024/05/01

This is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses:When and why she started Matrix Group.How Matrix Group’s mission has not changed. We help associations and non-profits increase membership, increase revenue, increase engagement, and thrive in the digital space.How there is a real fit between the mission of

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39:15

88. Amith Nagarajan, Chairman of Blue Cypress, on the...

Associations Thrive ·

2024/04/25

How does your organization get started with AI? How does an organization develop deep AI expertise in AI, which arguably is the most transformative technology we will see in our lifetimes?In this episode of Associations Thrive, host Joanna Pineda interviews Amith Nagarajan, Chairman of Blue Cypress. Amith discusses:His ecosystem of companies that is focused on helping associations transform digitally through positive disruption.How he stumbled across associations 30 years ago and never looked

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34:18

87. Deborah McKinnon, Executive Director of The...

Associations Thrive ·

2024/04/18

Entrepreneurs, small business owners, and immigrants want to transfer their businesses to their children. Trust and estate attorneys make those transitions happen.In this episode of Associations Thrive, host Joanna Pineda interviews Deborah McKinnon, Executive Director of the American College of Trust and Estate Counsel (ACTEC). Deborah discusses:Her career journey to becoming Executive Director of ACTEC and her experience working with boards of large and small non-profit organizations.How ACTEC

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30:33

86. Michael DiFrisco, Executive Director American...

Associations Thrive ·

2024/04/11

If your association went away tomorrow, what would be lost and who would miss it?In this episode of Associations Thrive, host Joanna Pineda interviews Michael DiFrisco, ED, American Academy of Cosmetic Dentistry (AACD). Michael discusses:How cosmetic dentistry is on the rise; brands like Invisalign have become household names.How cosmetic dentistry is not a recognized specialty, but cosmetic dentists need specialized training.How membership numbers resurged after the pandemic. AACD Identified and

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29:05

85. Joe Lindahl, CEO of Mission MSA, on Rebranding...

Associations Thrive ·

2024/04/04

What do you do when your name no longer represents your organization? How do you create urgency among lawmakers and the public so that those you serve have a chance to live fulfilling lives?In this episode of Associations Thrive, host Joanna Pineda interviews Joe Lindahl, CEO of Mission MSA. Joe discusses:How Multiple System Atrophy is a rare neuro-generative disease that is a movement disorder like Parkinson’s, but it is much worse because of the speed at which the disease progresses.The

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30:49

84. Howard Pearl, CEO of Charitable Rides and...

Associations Thrive ·

2024/03/28

Sometimes, donations to a non-profit can be burdensome for the organization. Many nonprofits lack the infrastructure to accept physical assets like cars and real estate. But automobile and real estate donations allow non-profit organizations to raise large amounts of money, and allow contributors to easily donate in a more significant way.In this episode of Associations Thrive, host Joanna Pineda interviews Howard Pearl, CEO of Charitable Adult Rides and Services (CARS). Howard discusses:How CARS is

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30:32

83. Matthew Hughes, CEO of the World Affairs Councils...

Associations Thrive ·

2024/03/21

How do you set guidelines and parameters for contentious conversations to keep discussions civil? How do you bring voices to the table that have been historically excluded?In this episode of Associations Thrive, host Joanna Pineda interviews Matthew Hughes, CEO of the World Affairs Councils of America. Matthew discusses:How WACA is a trade association of Local Councils around the country that bring diplomats, journalists and professors to communities, to foster discussion and understanding about

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162 results

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