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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

30:22

Preparing For Christmas

The Difference Maker Revolution Podcast ·

2024/11/18

In this episode of the Difference Maker Revolution podcast, Jonathan, Jeanine, Brad, and Steve share their expert strategies for optimising your photography business during the bustling Christmas season. They discuss the importance of early preparation, maintaining flexibility to handle last-minute orders, and capitalising on unique opportunities like Black Friday to drive business into the new year.The team reveals their tried-and-tested methods for keeping clients satisfied and returning year

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33:15

The Truth About Quality Leads

The Difference Maker Revolution Podcast ·

2024/11/11

In this episode of the Difference Maker Revolution podcast, hosts Jonathan Ryle, Ronan Ryle, Jeanine McLeod, Bradley Bulmer, and Steve Saporito dive deep into the often misunderstood topic of "quality leads" in business. They challenge the widespread notion that some leads are inherently “quality” or “low-quality,” and instead argue that mindset, approach, and consistent follow-up can turn any lead into a valuable client.The team breaks down why many businesses struggle with lead quality and

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28:57

Profit First: Transform Your Business and Your Life,...

The Difference Maker Revolution Podcast ·

2024/11/04

What if paying yourself every Monday could revolutionise your approach to business? Join the Difference Maker team as they explore the concept of “Payday Monday,” a powerful twist on the Profit First system, designed to keep business owners accountable and focused on cash flow.In this episode, host Jonathan Ryle leads a discussion with Ronan Ryle, Jeanine, Steve, and Bradley on transforming business finances into a weekly habit. They delve into how moving from monthly to weekly distributions can

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25:25

Aligning Your Social Media Strategy With Your Promotions

The Difference Maker Revolution Podcast ·

2024/10/28

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions.The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impact of targeted advertising. Key discussion points include the importance of building trust through alignment, as aligning your social media posts with your

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29:33

Profitable Pricing: Keys to Success

The Difference Maker Revolution Podcast ·

2024/10/21

In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries.Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against

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30:16

How Your Mindset Shapes Reality and Belief Drives...

The Difference Maker Revolution Podcast ·

2024/10/13

In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts provide valuable insights on why it's essential to cultivate a positive mindset to guide both your personal and professional growth. Steve shares how your

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31:59

The Importance of Building Relationships with Other...

The Difference Maker Revolution Podcast ·

2024/10/07

Today the team discusses the importance of building relationships with other businesses. The conversation highlights how good relationships with other businesses can provide valuable assistance during times of crisis. As in life, business relationships thrive through reciprocity, collaboration, and a genuine intention to help one another. The discussion also explores how stepping outside of one's own business can provide fresh perspectives and opportunities to learn from others, even in seemingly

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29:21

Secrets to a Successful Business

The Difference Maker Revolution Podcast ·

2024/09/30

In this week's episode, we delve into the common misconception that average sales value is the ultimate measure of success for a sustainable business. The team shares their insights from their own experience in the photography industry, emphasising that while average sales value is relevant, it's not the sole indicator of a thriving enterprise. We explore how the photography industry has become overly focused on ego-driven pricing and the perception of success, rather than on delivering

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30:14

Never Rely on One of Anything - Especially with...

The Difference Maker Revolution Podcast ·

2024/09/23

In this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time. Brad reveals the majority of his new business (a staggering 90%) is generated through Facebook ads. While this strategy has proven highly effective, he acknowledges the potential risks of becoming overly

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25:40

Planning A Client Appreciation Event

The Difference Maker Revolution Podcast ·

2024/09/16

This episode of The Difference Maker Revolution Podcast explores the importance of client appreciation events for photographers. We delve into the reasons why showing gratitude to clients is crucial for building long-term relationships, and discuss the key considerations when planning such events. It’s important to make clients feel like part of a family rather than just a transaction, highlighting the importance of consistency in these events. The team also discusses the power of recurring

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42:27

The 5-MEGA TRENDS impacting the Photography industry...

The Difference Maker Revolution Podcast ·

2024/09/09

In this episode, we’re still talking about the five mega trends affecting the photographic industry. We continue on the second mega trend - the self-centric photography industry, where photographers often believe that their clients value their unique style and art rather than the emotional connection and meaning they derive from the photographs. We also explore our third mega trend, "dual worlds". With the rise of social media people are living in both the physical and digital realms, and this has

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34:21

The 5-MEGA TRENDS impacting the Photography industry...

The Difference Maker Revolution Podcast ·

2024/09/02

This episode is the first in a series of three that focuses on the 5 Mega Trends impacting the photography industry. Knowing the movements affecting the industry enables strategic planning, which is critical for your business. Strategic planning involves understanding where we want to go and using trends and information to predict the future. Effective strategic planning requires goal setting, marketing plans, and adaptability as trends shift. We go over the first mega trend of the evolution of

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35:08

From Crickets to Clients: Paid Ads That Work

The Difference Maker Revolution Podcast ·

2024/08/26

As photographers, we know that relying on organic reach isn’t enough to sustain your business. Paid ads should be a core part of your marketing strategy, as they can instantly boost your visibility and drive more engagement. Paid ads also give you the power to target specific audiences, meaning you can showcase your unique style to those who are most likely to book your services. With the digital landscape constantly changing, it is important to adapt with the times. By using the measurable

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30:51

The Importance of a Positive Mindset

The Difference Maker Revolution Podcast ·

2024/08/19

Maintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you’re searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking for the silver linings, and how this impacts her business today. The team also highlights practical strategies for maintaining a positive mindset, such

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30:47

How to Make EFFORTLESS Sales

The Difference Maker Revolution Podcast ·

2024/08/12

Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused. The team discusses how they have simplified their sales process through refining their offerings, focussing on their clients needs, consistent communication,

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27:23

Make Networking Work For You

The Difference Maker Revolution Podcast ·

2024/08/05

Networking is more than just exchanging business cards, it’s about building relationships, especially within the photography industry. Human interaction is key to creating connections that lead to new opportunities, collaborations, and business growth. In this episode Ronan and Steve discuss the ways they have built their network, how they make use of their network, and share some of the tips they usually reserve for their clients. They also explain why repeated expo visits are a powerful tool

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37:30

Build it and they will come - No - You need to be...

The Difference Maker Revolution Podcast ·

2024/07/29

How can you turn leads into bookings? It isn’t enough to build a brilliant business, you need to market it to raise awareness with your potential customers. No business succeeds without hard work. Whilst amazing products help, they aren’t enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks about what they do to help their businesses thrive and offer helpful tips to boost your marketing plan. We also discuss the goals of our businesses,

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31:37

How to increase your sales with a 3XM Folio Box...

The Difference Maker Revolution Podcast ·

2024/07/22

Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression. Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-quality materials. For photographers, presenting prints in a well-crafted folio box can significantly increase the perceived value of their work,

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34:04

What Photographers Can Learn From A Holiday In Aruba

The Difference Maker Revolution Podcast ·

2024/07/15

Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships. Asking clients about their favourite drinks and snacks before their session is a simple yet effective way to enhance their experience. When clients arrive and see their

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33:13

Who Is Your Competition?

The Difference Maker Revolution Podcast ·

2024/07/08

Do you know who your biggest competitor is? It might not be who you expect. Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients during peak travel seasons. We explore effective strategies for reaching potential clients when demand is highest, along with tips on how to make your

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