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PODCAST

Novel Marketing

Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

arts books

All Episodes

25:09

The Thriving Author: How to Market Books When You...

Novel Marketing ·

2024/05/22

A few months ago, we released an episode called The Starving Author: How to Market Books When You Have No Money.After the episode aired, several authors asked me a similar question: “What do we do if we do have money to spend?” You see, not all authors are starving. Some writers have spent years saving money, and they want to know how to get the best return on that money when they invest it in book marketing.So, how do you supercharge book sales if you have money to spend?In this week's

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24:26

Speak, Engage, and Inspire: Secrets of Entertaining &...

Novel Marketing ·

2024/05/01

Author Media has a list of over 10,000 subscribers, and around half of them open our emails, which means our open rates hover around 50%. That’s a high open rate!It’s partly because new subscribers join our email list through webinars I present for writers and authors. By the end of each webinar, attendees know enough to want to open emails from Author Media and me. Plus, the comments, questions, and polls associated with the webinar allow me to get to know my audience better.If you want to get to

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21:45

2024 Laptop Buying Guide for Authors

Novel Marketing ·

2024/04/24

An Uber driver's most valuable asset is his car. A photographer's camera is critical. An Uber driver with a broken car can't make money, and a photographer with a cheap camera will slowly starve.What is the critical tool for an author? What tool will help you earn money and keep you from starving?Your laptop!You write, edit, and promote your book on your laptop. A reliable, compatible computer is key to your success. Put another way, an old, unreliable computer is a terrible

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44:37

How to Sell More Books With Amazon Ads

Novel Marketing ·

2024/04/10

When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them to pick your book from the list they're considering?There is! It is called Amazon Advertising, and it has become one of the most popular forms of book promotion for indie authors.However, many authors feel intimidated by the idea of running Amazon ads.In this week's episode, you'll

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34:34

AI for Authors in 2024 - The Good, Bad, and Ugly

Novel Marketing ·

2024/04/03

The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in AI tools for writers have sparked everything from laughable images to controversy and fear.Is AI evil? Is it safe?In this week’s episode, we’ll discuss what you need to know about AI in our current day. You’ll learnHow (and how early) it developedWhat threats it poses to writersWhat advantages it offersHow to wield it for good in the

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17:14

Pros and Cons of Pre-Orders

Novel Marketing ·

2024/03/27

Almost every traditionally published book goes up for preorder before it comes out. However, the advice surrounding preorders can be confusing for indie authors. Some indies say preorders are critical. Others say having a preorder for your book can hurt sales.Who is right?Should you set up a preorder for your book? Are preorders a good idea or a bad idea?Preorders can help or hurt, depending on what kind of author you are.In this week’s episode, you’ll learn:What kind of author is helped by a

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30:41

Marketing 101: Place

Novel Marketing ·

2024/03/20

You’ve heard me talk about the Five Ps of Marketing, and in this week’s episode, we tackle the third P: Place. In other words, where should you sell your book?Many authors struggle to find the right place to sell their books. Whether you're an indie or traditional author, you must discover the best places to sell.So, how can you unlock the power of place for your book?In this episode, you’ll learn:Why the location where you sell your book is important and powerfulThree case studies on authors

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43:04

How to use Reedsy to Independently Publish Your Book

Novel Marketing ·

2024/03/13

The term "self-publishing" doesn't mean that you sit in a cabin in the woods all by yourself and emerge with a published book as if you'd done it all singlehandedly.It's rare to find one person who has all the skills required to turn an idea into a physical book. We need cover designers, formatters, web designers, assistants, and more. You might be self-publishing, but you will need some help.But what if you don't know anyone who can help? Where can you find skilled

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49:42

Book Launch Secrets

Novel Marketing ·

2024/03/06

This year marks the end of an era.The Book Launch Blueprint is entering its seventh and final year. Since we began offering it in 2018, it has been one of our most popular courses.Launching a book is one strategy that works well for indie and traditional as well as fiction and nonfiction.But why is a book launch so important?In this week’s episode, you’ll discoverWho needs a book launch (and who doesn’t)Other methods that work for some authorsWhat a successful book launch does for your book and your

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34:48

How to Publish on a Budget

Novel Marketing ·

2024/02/28

How much money does it cost to become a professional author?Any profession will cost you when you're just getting started. If you're broke, I recommend listening to my episode titled The Starving Author: How to Market Books Without Money.Assuming you have some money, you need a spending plan. But how much money do you need to budget for the first five years of your writing career? I asked Kent Sanders, host of The Profitable Writer Podcast and founder of the Profitable Writer Community, a

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25:34

How to Write Emails That Readers Want to Read

Novel Marketing ·

2024/02/21

Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn't matter how many subscribers you have if they don't open and read your emails.How do you craft the kind of emails that capture your reader's attention and help you sell more books?In this week's episode, you'll learnThree elements that make readers open your emailsWhich element is least importantWhat to write in your

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44:58

How to Build a Tribe Online And Form a Community of...

Novel Marketing ·

2024/02/14

A few years ago, the popular buzzword in the author world was "tribe." Building a tribe of readers was seen as the key to success. Reader relationships are still important for authors, so why did the term "tribe" go out of fashion?Having a tribe of readers is still an incredible asset that will help you sell your books and raise your profile amongst readers, but you need to know how and where to build a tribe if you want it to grow.In this week's episode, you'll

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25:21

How to Market With No Money

Novel Marketing ·

2024/02/07

Two authors recently asked me the same question: “What should I do if I have no money for book marketing?"It’s a question that requires exploration and evaluation. If you have the same question, you may be at a crossroads. You have two options if you want to write but have no money for marketing.In this week’s episode, we’ll examine the two paths forward from the no-money conundrum. You’ll discoverWhether money spent on writing is an expense or an investmentHow to turn the “expensive option”

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22:30

When to Quit

Novel Marketing ·

2024/01/24

Are you thinking about quitting publishing or writing? You started full of energy and optimism, but it has been a hard road, and you feel tired.Should you quit? My answer may surprise you.Maybe you should.Publishing is an industry where almost everyone has a financial incentive to see you keep going. People in the publishing industry don’t earn money if you quit. But there is a lot of money to be made by telling writers exactly what they want to hear: “You will be the next bestseller and hottest

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36:44

From Page to Screen: How to Adapt your Novel into a...

Novel Marketing ·

2024/01/17

Do you long to see your story on the big screen? If so, I have good news.Every streaming platform is desperate for new content to give them the edge in the ongoing streaming wars, and traditional TV stations and movie companies are as prolific as ever. Even radio stations and theaters are looking for new content.But how do you turn a 100,000-word novel, which would be a 12-hour audiobook, into a two-hour movie? Is that even possible? Where do you begin?Few things boost a book's sales like a

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14:15

Chrome Extensions Every Author Needs in 2024

Novel Marketing ·

2024/01/10

Google Chrome is the most popular web browser, but if you're just using basic Chrome, you're missing out on some amazing time-saving tools and assistance.Wouldn't it be great if you had an assistant who could correct a typo in your email before you hit send? How much time would you save if you didn't have to think of a new password for every account? Would you get fewer headaches if you didn't have to scroll past obnoxious ads as you research?Chrome extensions are tools that

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43:18

Publishing Industry Secrets Revealed at the Penguin...

Novel Marketing ·

2024/01/02

For those outside the publishing industry, the inner workings of the industry are wrapped in mystery.How do books get published?Who decides which books to publish?How well are books selling?How much money do authors really make?In secretive industries, information is typically leaked through hacks, whistleblowers, and court cases. Cases involving big publishers rarely go to trial because big companies dislike having their secrets publicized.But when one of the largest publishers in the history of

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66:39

How to Write for American Readers - An Outsider’s...

Novel Marketing ·

2023/12/13

Did you know that one in five Novel Marketing listeners lives outside the United States?Authors living overseas view America as the land of plenty because there are so many American readers. However, foreign authors often struggle to sell their books in America. Why? These United States are made up of 11 ethno-geographic regions, each with its own culture. Your book will resonate with one region more than others, but how do you find out where it will sell?In this week’s episode, which will be our

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31:27

Five Plugins Every Author Website Needs in 2024

Novel Marketing ·

2023/12/06

Most authors build their websites on WordPress, partly because of its powerful and enormous plugin repository. A plugin is like an app for your website. Each of WordPress’s nearly 60,000 plugins can add specific functionality to your website. But how do you know which ones you need and which to avoid?In this week’s episode, you’ll learnThree categories of WordPress pluginsHow to tell if a free plugin is good (or not!)Which plugins your author website needsWhich plugins you should avoidIf you’ve been

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40:00

How to Publish Your Book as an Audiobook With Scott...

Novel Marketing ·

2023/11/29

For the last 11 years, audiobooks have seen double-digit sales growth year over year. The audiobook market is now $1.8 billion.That means audiobooks are no longer an optional, nice-to-have feature when you launch your book.But how do you make an audiobook? Should you read it yourself or hire a narrator?In this week’s episode, Scott Sigler walks us through the steps of turning your book into an audiobook, and you’ll discover you have several good options. You’ll learn how toWrite a book that sounds

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