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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

39:46

The Rockstar CMO Solo: Creating ART with Content...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/07

As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. The main points

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35:44

The Rockstar CMO Studio: Cathy on Acquisitions

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/04

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions. Some talking points from this week: Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record. The need to understand the different motivations for an acquisition and what has driven the

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22:20

The Rose & Rockstar: Uncommon Value

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/01

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage. The

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39:09

The Rockstar CMO Studio: Being the Voice of the Market

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/28

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing. In this episode, they discuss: CMOs should shift from being just marketers to market analysts. Understanding internal stakeholders' needs Build credibility by creating relevant internal content Leveraging external networks enhances the CMO's credibility. How this

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27:55

The Rose & Rockstar: Epissedomology

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/24

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best

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35:03

The Rockstar CMO Studio: The Post Sale CMO

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/21

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch. In this episode, they discuss: Customer loyalty in the experience economy Five CMO considerations for customer loyalty Managing the brand gap Nurturing customer

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25:12

The Rose & Rockstar: Short Measures and Podcast Lessons

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/17

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed: Building an audience before launching a

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39:35

Rockstar CMO Studio: The Soft Stuff is the Hard Stuff

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/14

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology. They cover five things to consider: #1 Identify business needs #2 Develop new processes. #3 Develop new skills #4 Manage change #5 Measure success. As always, we welcome your feedback. If you have a suggestion for a topic

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22:50

The Rose & Rockstar: Controversy and Connection

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/10

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be? Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial

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42:11

The Rockstar CMO Studio: Cathy’s Take on 90 Days

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/07

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days. Some talking points from this week: Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1 The first 30 days are about listening and building trust The importance of a comms plan Where measurement, data, and analysis fit in Employee engagement as part of marketing

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22:42

The Rose & Rockstar: Gartner’s Digital Detox Prediction

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/03

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing. The main points from the bar this week:

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36:26

The Rockstar CMO Studio: First 90 Days in The Machine

The F"in" Marketing Podcast by Rockstar CMO ·

2025/05/01

This week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign. The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester. In this episode, Ian and Jeff step through the five cylinders of the machine and what the new CMO needs to pay attention to in

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26:15

The Rose & Rockstar: Slowing Down the Vibe

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/26

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing. The main points from the bar this week: The idea of vibe marketing Speed in

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34:29

The Rockstar CMO Studio: First 90 Days of the Campaign

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/23

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign. The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns. Clearly, in the first 90 days, this is primarily about listening and understanding what is

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23:54

The Rose & Rockstar: The Google Does Not Abide

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/19

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing. The main points from the bar

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31:59

The Rockstar CMO Studio: First 90 Days of the Story

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/16

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week Know why you are creating a content strategy Doing the knowledge Being useful Understanding why you Launch it like a product As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links

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23:15

The Rose & Rockstar: It’s Called Marketing

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/12

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert reaches for a classic cocktail that is appropriate for this week’s topic as he and Ian discuss the marketing classics as an antidote to today’s apparent obsession with reinventing marketing. The main

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35:56

The Rockstar CMO Studio: Going Nuts for a Masterplan

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/09

This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. Some talking points from this week: Aligning marketing with business objectives and defining measurable goals and OKRs Assessing dependencies and evaluating the tech stack Balancing short-term wins with long-term strategy Adapting your master plan As always, we welcome your feedback. If you have a suggestion

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22:43

The Rose & Rockstar: Artificially Intelligent

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/05

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The

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37:29

The Rockstar CMO Studio: Cathy, Fields, and Meadows

The F"in" Marketing Podcast by Rockstar CMO ·

2025/04/03

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients. Some talking points from this week: Companies often confuse translation and localization The stats that show the benefits of good localization Local knowledge is vital for cultural awareness Content strategies often fall apart when

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359 results

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