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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

05:38

Taking on new remit - Broadcast, Dewayne Hankins

Sports Geek - A look into the world of Sports... ·

2025/07/10

In this Sports Geek Throwback episode, Sean Callanan interviews Dewayne Hankins. They discussed how the digital remit widened from just content. Show notes - https://sportsgeekhq.com/taking-on-new-remit-broadcast-dewayne-hankins

en

02:30

Shitposting for Wins and TikTok's New Strategy -...

Sports Geek - A look into the world of Sports... ·

2025/07/07

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how sports teams are winning with irreverent social content, TikTok's new bulletin boards feature, ChatGPT's impact on news traffic, Netflix's triumph over traditional TV, and the hidden cognitive costs of AI convenience - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

02:55

Keanu Reeves Producing F1 Documentary, NBA Salary Cap...

Sports Geek - A look into the world of Sports... ·

2025/07/04

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Cadillac's Formula 1 documentary series with Keanu Reeves, NBA's historic $154.6M salary cap increase, and how AI language models are evolving - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

05:01

Creating compelling content beyond match result,...

Sports Geek - A look into the world of Sports... ·

2025/07/03

In this Sports Geek Throwback episode, Sean Callanan interviews Scott Kegley. They discussed delivering great content during wins and losses. Show notes - https://sportsgeekhq.com/creating-compelling-content-beyond-match-result-scott-kegley

en

02:19

Festivalisation of Sports, Chiefs' Global Push, and...

Sports Geek - A look into the world of Sports... ·

2025/06/26

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how sports are transforming through festivalisation attracting younger audiences, the Kansas City Chiefs' strategic UK expansion, TikTok's new Bulletin Boards feature challenging Instagram, and NASCAR's streaming evolution on Amazon Prime - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

06:03

AI and Data Engineering in Sports, Nick Makarov

Sports Geek - A look into the world of Sports... ·

2025/06/26

In this Sports Geek Throwback episode, Sean Callanan interviews Nick Makarov from Austin FC. They discussed AI and Data Engineering in Sports. Show notes - https://sportsgeekhq.com/ai-and-data-engineering-in-sports-nick-makarov

en

19:23

Sports Geek's Digital Evolution: Social, Advertising,...

Sports Geek - A look into the world of Sports... ·

2025/06/24

In this solo episode, Sean Callanan takes listeners through Sports Geek's remarkable 16-year journey in the sports business industry. From pioneering social media adoption in sports to implementing cutting-edge AI solutions, Sean shares how Sports Geek has evolved while maintaining its core mission of connecting fans, sports, and sponsors through technology. Show notes - https://sportsgeekhq.com/sports-geeks-digital-evolution-social-advertising-content-ai

en

03:36

Private Equity Transforms College Sports and...

Sports Geek - A look into the world of Sports... ·

2025/06/23

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how $500 million private equity initiatives are reshaping college athletics after NCAA settlement, while streaming platforms capture nearly 45% of TV viewership. Plus, discover how NIL opportunities are dramatically impacting NBA draft entries and why digital piracy costs Serie A over $345 million annually - all curated by Sports Geek Reads

en

05:39

Building career success through conferences, Dani Brown

Sports Geek - A look into the world of Sports... ·

2025/06/20

In this Sports Geek Throwback episode, Sean Callanan interviews Dani Brown. They discussed how conference like SEAT helps build network and career growth. Show notes - https://sportsgeekhq.com/building-career-success-through-conferences-dani-brown

en

02:46

FIFA's $1 Billion Club World Cup and Premier League's...

Sports Geek - A look into the world of Sports... ·

2025/06/19

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore FIFA's ambitious $1 billion Club World Cup, the Premier League's revolutionary flex scheduling approach, the record-breaking $10 billion Lakers sale, Reddit's AI-powered advertising tools, and Microsoft's insights on the 'infinite workday' - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

47:25

Bringing sailing to new audiences - Mike Buckley,...

Sports Geek - A look into the world of Sports... ·

2025/06/17

Mike Buckley, Co-owner and CEO of United States SailGP Team, shares insights on transitioning from professional athlete to sports executive, building high-performance teams, and leading a cutting-edge sailing franchise. A must-listen for sports business professionals, sailing enthusiasts, and anyone interested in innovative sports leadership. Show notes - https://sportsgeekhq.com/mike-buckley-united-states-sailgp-team

en

03:05

FIFA's Billion-Dollar Gamble, NBA's Digital Future,...

Sports Geek - A look into the world of Sports... ·

2025/06/16

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore FIFA's $1B Club World Cup challenging UEFA, NBA's new digital entertainment venture with Take-Two, and how Ryan Reynolds turned Wrexham AFC into a $475M global brand. Plus NCAA's trademark battle and the rise of 'vibe marketing' - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

03:04

F1 Movie Redefines Brand Integration and NCAA's $2.75...

Sports Geek - A look into the world of Sports... ·

2025/06/13

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how F1's new movie is revolutionizing brand storytelling, the NCAA's landmark $2.75 billion settlement transforms athlete compensation, and Cricket Australia's fan engagement strategy boosts match experiences by 19%. Plus, Missouri approves stadium funding for Chiefs and Royals, and the Lakers dominate social media with 63.8M followers -

en

07:20

Building passionate fan communities, Mac Slavin

Sports Geek - A look into the world of Sports... ·

2025/06/12

In this Sports Geek Throwback episode, Sean Callanan interviews Mac Slavin. They discussed how sports teams use digital and social media to engage and grow passionate fan communities. Show notes - https://sportsgeekhq.com/building-passionate-fan-communities-mac-slavin

en

40:45

Showcasing New Zealand Culture on the Global Stage -...

Sports Geek - A look into the world of Sports... ·

2025/06/10

Join Nicki Nicol, CEO of the New Zealand Olympic Committee, as she discusses strategic planning for upcoming Games, athlete development, and integrating Māori culture into sports. A great listen for sports administrators and those interested in Olympic movement leadership. Show notes - https://sportsgeekhq.com/nicki-nicol-nz-olympic-committee/

en

02:44

Stadium Connectivity Evolution, Record-Breaking...

Sports Geek - A look into the world of Sports... ·

2025/06/08

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the evolving stadium connectivity landscape, Boston Celtics' record $6.1B valuation, NBA's 91% sponsorship revenue growth, and landmark NCAA settlement allowing direct athlete payments - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

03:21

Ryan Reynolds Buys SailGP, NHL's Record-Breaking $15M...

Sports Geek - A look into the world of Sports... ·

2025/06/06

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how Ryan Reynolds and Hugh Jackman acquired the Australian SailGP team, learn about Edmonton Oilers' record-breaking Stanley Cup gate receipts, explore the NHL's innovative optical tracking technology, and understand Meta's new AI-powered ad tools - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

04:59

Driving ticketing & sponsorship with data, Drew Bentley

Sports Geek - A look into the world of Sports... ·

2025/06/05

In this Sports Geek Throwback episode, Sean Callanan interviews Drew Bentley. They discussed applying data analytics across ticketing and sponsorship. Show notes - https://sportsgeekhq.com/driving-ticketing-sponsorship-with-data-drew-bentley

en

54:41

SEAT 2025 - Nashville Preview, Josh Barney

Sports Geek - A look into the world of Sports... ·

2025/06/03

Join Josh Barney, CEO of SEAT, as he shares what to expect at SEAT 2025 in Nashville. From planning and content themes to must-see sessions and travel tips. A must-attend for sports industry pros looking to build connections, solve challenges, and stay ahead of trends in sports and entertainment. Show notes - https://sportsgeekhq.com/josh-barney-seat-2025/

en

02:51

Netflix's Female Motorsport Series, NBA's $100M...

Sports Geek - A look into the world of Sports... ·

2025/06/01

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Netflix's new F1 Academy docuseries promoting women in motorsport, ESPN's prediction of the first $100M NBA player by 2032, and LinkedIn's pivot to revenue sharing with creators through BrandLink. Plus, Opera's revolutionary AI browser Neon promises to transform internet usage - all curated by Sports Geek Reads. Subscribe at

en

697 results

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