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PODCAST

The FMCG Guys

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

business management

All Episodes

41:35

263. Miroglio Group's Matteo Loro and Marcello Offi:...

The FMCG Guys ·

2025/09/03

This episode is part of our 5-part series with Amazon Web Services (AWS). You can find all the other episodes here: https://www.fmcgguys.com/?s=AWS Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mirò and Trussardi, that’s putting AI into practice across its business. Co-hosted by Daniel Torres and Gaia Ginevra of AWS, the conversation with Matteo Loro (Digital Data & Tech Strategy Manager) and Marcello Offi (Head of Data & Platform Engineering) dives into how the group

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47:15

262. Salomon Tenenbaum, Global Head of CPG...

The FMCG Guys ·

2025/08/30

In this episode of The FMCG Guys, we are joined by Salomon Tenenbaum, Global Head of CPG Partnerships & Ad Sales at Wolt, to explore how Q-Commerce has evolved from hype to a true growth driver for brands. Wolt, the Finnish-born delivery platform now part of DoorDash and active in 30+ markets, is expanding from food delivery into grocery, retail and FMCG partnerships. Salomon shares his unconventional career journey and explains why quick commerce is not just about speed, but about data,

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48:00

261. Erika Ferszt, CMO at Furla: Reinventing Marketing

The FMCG Guys ·

2025/08/27

In this episode, we speak with Erika Ferszt, CMO at Furla, the historic Italian leather goods house founded in 1927, to explore not only how brand building has transformed, but also how she’s reinvented herself along the way. From starting out in New York ad agencies to a decade shaping Ray-Ban at Luxottica, ten years running her own consultancy, and now leading Furla into its next chapter, Erika’s career mirrors the evolution of marketing itself — from big-budget campaigns to today’s fast,

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52:10

The CPG Guys: Paranoia Breeds Innovation with Mercado...

The FMCG Guys ·

2025/08/23

Our 2024 guest Sean Summers recently joined our US sister Podcast The CPG Guys to share where Mercado Libre is in their Retail Media and Omnichannel journey. Original Synopsis The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to

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47:35

260. Charlotte Bailey-Sane, Marketing, Digital &...

The FMCG Guys ·

2025/08/20

In this episode of The FMCG Guys, Daniel is joined by Charlotte Bailey-Sane, Marketing, Digital & E-commerce Director at Nutrition and Health Leader ADM, to explore how she’s driving growth in the fast-evolving health & wellness space. Charlotte shares her journey from agency life into brand leadership, why she’s always been drawn to e-commerce and digital transformation, and how she’s built an integrated marketing and digital function at ADM. She also discusses making D2C work in niche categories,

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52:39

259. Gardar Stefansson (CEO) and Lauren Larsen...

The FMCG Guys ·

2025/08/16

Our guests are Gardar Stefánsson, Founder & CEO, and Lauren Larsen, Global Marketing Director at GoodGood, the Icelandic brand disrupting the spreads aisle with no-added-sugar jams, nut butters, and chocolate spreads. What started as a pivot from surplus stevia stock has become a fast-growing business with products now in Europe and major U.S. retailers like Whole Foods, Walmart, and Kroger. With a mission to make everyday pantry staples healthier—without compromising on taste—GoodGood runs a lean,

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01:03:34

The CPG Guys Summer '25 Industry Rank Punditry

The FMCG Guys ·

2025/08/13

Our friends, The CPG Guys' Sri Rajagopalan & Peter VS Bond muse current industry topics.

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37:21

258. Laura Mehren, Head of Performance Marketing & UX...

The FMCG Guys ·

2025/08/09

In this episode, Daniel sits down with Laura Mehren, Head of Performance Marketing and User Experience at S. Oliver Group, to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and creative optimization shape conversion success. Tune in to hear about: Laura’s career path from B2B marketing

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42:19

Paul Accornero, Chief Commercial Officer at...

The FMCG Guys ·

2025/08/06

This episode was originally aired in August 2023. Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home or the office Sustainability's stategic importance The ups and downs of the category in the last 4

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45:54

257. Ross Farquhar, Marketing, Innovation &...

The FMCG Guys ·

2025/08/02

When Ross Farquhar took over the role at Little Moons, a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming a mochi novelty into an increasingly global snacking player. Drawing from a career spanning Cadbury, Diageo, agency life, and hospitality, he explains how to scale a distinctive brand through smart

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32:09

256. Megan Welch, CEO at Kathmandu: Taking an Outdoor...

The FMCG Guys ·

2025/07/30

Founded in 1987 in New Zealand, Kathmandu is a certified B Corp (since 2019) specialising in responsibly made technical apparel and gear for travel and adventure. In this episode, we sit down with their CEO, Megan Welch, to explore her unique leadership journey and the brand’s bold push toward global expansion. From nearly two decades at Crocs to relocating to Christchurch, New Zealand, Megan shares what drew her to Kathmandu and how she’s leading the company through its transformation from a New

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01:01:40

Stephanie Lilley, GM UK&I at Reckitt: Transparent...

The FMCG Guys ·

2025/07/26

This episode was originally aired in May 2024. Since then, Stephanie as has taken on a new role as VP Transformation at Reckitt. Our guest is Steph Lilley, General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this

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44:52

255. Mark Jagger, Founder & Principal at JAGSS: Back...

The FMCG Guys ·

2025/07/23

Mark Jagger (former P&G, Reckitt, Sanofi) returns to The FMCG Guys for a deep dive into one of the most pressing topics in the industry today: Pricing and Revenue Growth Management. Now running his own consultancy, JAGSS, Mark shares a candid view of why pricing has become the default growth lever—and why it’s no longer sustainable. With Cristina Nicolaou co-hosting, the discussion explores how FMCG companies can unlock healthier, more resilient growth by going back to basics, sharpening execution,

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51:57

254. Benoit Menard, Senior Regional Director...

The FMCG Guys ·

2025/07/19

Benoit Menard is Puma Group's Senior Regional Director Marketing Europe and a leader who’s worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he’s built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead marketing teams in fast-moving environments, how to stay close to culture, and why brand building still

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50:14

253. Gael Peigné, VP Strategic Marketing at Shalion:...

The FMCG Guys ·

2025/07/16

Watch this episode on YouTube: https://youtu.be/dS0N6LYRiMk Gael Peigné, VP Strategic Marketing at Shalion, is back on the show to explore how AI—especially Large Language Models (LLMs)—is transforming the way consumers discover and buy products. We dive into the evolution of Food Service Aggregators (FSAs), the rise of autonomous agents in eCommerce, and how brands need to rethink digital visibility in a world where search is becoming conversational. From Generative Engine Optimization to the

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48:06

The CPG Guys: Cannes Lions 2025 Recap with Amazon’s...

The FMCG Guys ·

2025/07/12

The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen

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51:13

252. Mette Lykke, CEO at Too Good To Go: Reducing...

The FMCG Guys ·

2025/07/09

Mette Lykke is the Chief Executive Officer at Food Tech Leader Too Good To Go, an app that connects 118 million consumers with local cafés, bakeries, supermarkets and restaurants to buy their surplus food. She joins the show to speak about her journey, the current waste situation, how they are partnering with FMCGs and Groceries and how they look to make impact on 3 levels. Tune in to hear about: A career journey that encompasses consulting, selling a business and becoming a CEO Why food waste

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52:09

251. Claudia Calori, VP Global Marketing Personal...

The FMCG Guys ·

2025/07/05

In this episode, we’re joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams. Tune in to hear about: Claudia’s path from journalism to

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40:18

250. Michelle Williams, Data Product Owner at The...

The FMCG Guys ·

2025/07/02

This episode was recorded live at Amazon Web Services’ Shoreditch Office in London as a part of a 5-Part series. You can also watch the episode here: https://youtu.be/DEyGVIBqp5o Daniel is joined by Michelle Williams, Data Product Owner at The Very Group, to explore how the UK’s leading digital department store is embedding GenAI into its business. Michelle shares the company’s pragmatic approach—focusing on efficiency, scalability, and real business value rather than hype. From launching an AI

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22:49

249. Rudolf Schneider (Head of Amazon Ads Europe),...

The FMCG Guys ·

2025/06/28

Watch on YouTube: https://youtu.be/GbxfYuFB8-g In this episode, recorded live at Shoptalk Europe, we discussed the Future of Retail Media in a “Quick Fire” format with Katrina Smart (VP at Mars United Commerce), Alexis Marcombe (CEO at Unlimitail) and Rudolf Schneider (Head of Amazon Ads EU). In the session, we debated the following topics: In the future, will we stop talking about “Retail” Media and see it as part of the broader Media mix? How will measurement be solved and standardised? And

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384 results

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