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PODCAST

The Purposeful Marketing Podcast

Mary Keough, Aaron Weekes and James Boeckmann

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you"re ready to discover how to make purposeful marketing work for you,

business marketing

All Episodes

00:31:30

#60: Can TikTok work for B2B Marketing pt. 3?...

The Purposeful Marketing Podcast ·

2023/08/17

Welcome back to the Purposeful Marketing Podcast with hosts Aaron and Mary, along with their guest, a friend of the program and TikTok aficionado Kevin McClary. This episode marks the third installment of TikTok's marketing potential for the B2B industry. The hosts dive into the pivotal mindset shift that B2B marketers need today: understanding where their audience is and adapting accordingly. With TikTok's explosive popularity, and continued adoption, the question arises – should you be on

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00:30:06

#59: What have the last two months taught us about...

The Purposeful Marketing Podcast ·

2023/08/08

Welcome back to the Purposeful Marketing Podcast. Aaron returns from paternity leave and offers his fresh perspective to Mary and James. In today's episode, the hosts tackle the rapid changes and trends over the last two months including the evolution of Google Analytics to the rise of GA4 and the ongoing debate about AI tools. They discuss how it's easy to get caught up in the whirlwind of shiny new objects. But amidst all this change, they reflect on what should remain constant and what

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00:35:06

#58: How should marketers master MVPs?

The Purposeful Marketing Podcast ·

2023/08/03

Welcome back to the Purposeful Marketing Podcast, where we delve into purposeful marketing strategies. We've all experienced the pressure to do more with less. It's not just marketers; it's a universal challenge. Enter MVPs (Minimum Viable Products). Today, Mary and James explore the concept of MVPs and how marketers can navigate the right and wrong ways to approach them. Picture this: making two pizzas with enough dough for just one. That's how some people treat MVPs - attempting

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00:30:35

#57: How should marketers ask for help?

The Purposeful Marketing Podcast ·

2023/07/25

Welcome back to another episode of the Purposeful Marketing Podcast! In this insightful discussion, hosts James and Mary dive into the importance of asking for help in the dynamic world of marketing. With Aaron still on a fatherhood break, James and Mary share their experiences and tips on seeking assistance when facing new challenges, unfamiliar software, or complex tasks in the marketing profession. They emphasize the significance of knowing when and how to ask for help to ensure that you receive

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00:33:50

#56: What can we learn from the marketing past? ft....

The Purposeful Marketing Podcast ·

2023/07/18

In this episode of the Purposeful Marketing Podcast, hosts James and Mary invite special guest Allen Fennewald, a conversion writer and multi-instrumentalist, to discuss purposeful marketing in the B2B ads realm. Allen shares his insights on vintage B2B ads, especially highlighting a successful Caterpillar Tractors ad from 1926 that humanized B2B products by connecting them to relatable B2C products. The conversation dives into the importance of crafting ads that engage consumers on a human level,

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00:29:52

#55: How do you tackle your first 90 days as a...

The Purposeful Marketing Podcast ·

2023/07/11

In this episode of the Purposeful Marketing Podcast, James and Mary reflect on Mary's first 90 days as the head of marketing at Map My Customers. They discuss the importance of analyzing existing marketing resources, such as the website, social media assets, and vendor relationships. Mary shares her experience of conducting a thorough analysis to determine what to keep, what to kill, and what to start doing. She emphasizes the significance of having a solid CRM foundation and the challenges of

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00:36:32

#54: How do you level up as a marketer?

The Purposeful Marketing Podcast ·

2023/07/06

How do you level up as a marketer? Throughout your marketing career, you should frequently ask this question. Join Mary and James on the latest episode of The Purposeful Marketing Podcast as they dive deep into the topic of leveling up as a marketer. It's crucial to ask yourself, "How do I level up continually?" There may be no definitive answer, but the process of self-reflection can lead to profound insights and transformative decisions. During this insightful conversation, Mary

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00:34:06

#53: How do you build relationships at scale? Ft....

The Purposeful Marketing Podcast ·

2023/06/27

Welcome to the Purposeful Marketing Podcast, where we ask the big questions to find the big answers so that you can market with purpose. In this episode, we delve into the importance of relationships and how they contribute to growth. Join our hosts, Mary, Aaron, and James, as they welcome a special guest, Mike Grinberg, the co-founder of Proofpoint Marketing and co-host of The Master Marketer Show podcast. Mike is a B2B expert who will share insights on relationship-led growth and explain why

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00:33:16

#52: Is marketing as important as we think it is? ft....

The Purposeful Marketing Podcast ·

2023/06/22

Welcome back to the Purposeful Marketing Podcast! In today's episode, we dive into the fundamental question that sparks dialogue and introspection: Is marketing truly as crucial as we believe it to be? Join us as we break down this inquiry, seeking clarity and understanding with special guest Lee H. Murray, Business Growth Advisor, Agency CEO, and host of the Exploring Growth podcast. As marketers, we often find ourselves overthinking and over-explaining, inadvertently confusing our

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00:35:51

#51: Building Communities with Kevin Marcus Miller,...

The Purposeful Marketing Podcast ·

2023/06/15

In this episode, we're joined by Kevin Marcus Miller, host of the Agency Talk podcast and founder of All Approach. Together, we explore the art of building communities and the impact it can have on our careers. At the heart of our discussion is the idea of overcoming community fatigue and navigating the challenges of participating in multiple communities, offering varying degrees of value. Through this discussion, we uncover strategies to consistently provide value and help community members

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00:24:35

#50: Should marketers care about AI pt 2. w/ Kevin...

The Purposeful Marketing Podcast ·

2023/06/06

In our 50th episode of "The Purposeful Marketing Podcasts," hosts Aaron, Mary, and James have a fascinating conversation with Kevin about the latest AI updates and their impact on marketers. They explore whether AI aligns with our purpose and provide practical examples of integrating ChatGPT into marketing workflows. The episode begins with a discussion of AI's practical applications, specifically ChatGPT, in marketing. Aaron and Kevin share tactics for performance marketing,

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00:35:11

#49: How I learned to stop worrying and love the...

The Purposeful Marketing Podcast ·

2023/05/30

Host Mary Keough offers tips, tricks, and thoughtful conversation on how she overcame public speaking and embraced speaking engagements in her personal branding. Please give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.

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00:40:29

#48: How should we return to marketing fundamentals?...

The Purposeful Marketing Podcast ·

2023/05/23

Marketers preach the practice of marketing fundamentals. So, today we practice what we preach. In this insightful episode, we dive deep into returning to marketing fundamentals to rejuvenate your marketing strategy. Join host Mary Keough and Aaron Weekes in a thought-provoking conversation with special guest Blake Strozyk, Founder of Bull Media. Together, they discuss the essence of marketing fundamentals and shed light on the crucial aspects of implementing, executing, and aligning strategies

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00:28:34

#47: What is good content?

The Purposeful Marketing Podcast ·

2023/05/16

A marketing question as old as time, what is good content? Aaron and James attempt to answer this question by defining what makes good content vs. not. The hosts explore whether content can change a buyer's mind, how content should engage a buyer, and how content can deliver value. Give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.

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00:31:43

#46: What can history teach us about marketing? Ft....

The Purposeful Marketing Podcast ·

2023/05/09

Everyday history is made, and everyday marketers can learn from it. Mary and Aaron chat with our friend, Brendon Forrest, Senior Demand Generation Strategist at Gorilla 76, about how history can impact marketing strategy. In this dialogue, we discuss how marketers can understand the history of buyers, how to create primary sources out of customer interviews, and how to use facts and context to tell impactful stories for your marketing program. You can find Brendon on LinkedIn:

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00:28:07

#45: Performance Marketing deep dive on ad creative

The Purposeful Marketing Podcast ·

2023/05/04

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this Fifth installment, Aaron and Kevin discuss everything creative, including what makes a good or bad creative, practices for creative testing, channel-message fit, and how AI

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00:37:45

#44: Thinking About Your Marketing Career Journey ft....

The Purposeful Marketing Podcast ·

2023/05/02

Where do you want your marketing career to go? How do you get there? Mary Keough takes us through her career journey from contract technical writer to Head of Marketing at Map My Customers. Mary shares the lessons she learned along the way, and James and Aaron ask about the nitty-gritty of making these career decisions. DM Mary if you have specific questions: https://www.linkedin.com/in/mary-keough-437824a2/ Give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts

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00:25:40

#43: How should marketers handle feedback?

The Purposeful Marketing Podcast ·

2023/04/25

Feedback is crucial to every marketing role. Aaron and James discuss handling client and internal stakeholder feedback the right way, including acknowledging feedback vs. marrying feedback, what happens when you disagree with the feedback, and what scenarios are best to trust feedback. Please give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.

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00:31:29

#42: Should marketers build leads or build...

The Purposeful Marketing Podcast ·

2023/04/18

Today we ask, "Should marketers build leads or build relationships?" with special guest Joseph Lewin, Director of Demand Gen, Proofpoint Marketing, and host of The Strategic Marketer podcast. Joseph, Mary, Aaron, and James explore the difference between lead-driven, sales-driven, and relationship-driven mindsets when building relationships that lead to sales. Joseph shares that the difference is really in the mindset first. Instead of trying to make a sale, we should focus on planting

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00:20:19

#41: Why should marketers care about Nostalgia?

The Purposeful Marketing Podcast ·

2023/04/11

Nostalgia is a feeling that we know when we see it. But do we underappreciate how influential nostalgia can be? Should marketers lean into nostalgia and utilize it to help buyers buy? Get out your slab bracelets, Tamagotchi, and Kool-Aid Jammers for this episode. Friend of the program, Kevin McClary, shares his thoughts on nostalgia with Aaron and Mary. Check out Kevin’s TikTok for Nostalgia content and breakdowns:https://www.tiktok.com/@kevinearl93

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122 results

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