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PODCAST

The Purposeful Marketing Podcast

Mary Keough, Aaron Weekes and James Boeckmann

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you"re ready to discover how to make purposeful marketing work for you,

business marketing

All Episodes

00:30:29

#119: Why is Brand in demand?

The Purposeful Marketing Podcast ·

2025/09/19

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the evolving role of brand in marketing, particularly in the context of B2B and B2C industries. They explore the importance of brand measurement, the challenges of defining brand, and the necessity of building trust with audiences. The conversation highlights the need for a long-term brand strategy and the role of leadership in shaping brand perception. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing

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00:32:13

#118: How to embrace authenticity in B2B content...

The Purposeful Marketing Podcast ·

2025/08/08

In this episode of the Purposeful Marketing Podcast, Aaron and Mary are joined by content expert Steph Crugnola to explore the power of raw, authentic content. They discuss the benefits of starting with genuine, unpolished material and how it can resonate more with audiences than hyper-polished productions. Steph shares insights from her extensive experience in content creation, emphasizing the importance of understanding your audience and using available resources wisely.Subscribe to

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00:37:37

#117: How can B2B marketers find community where no...

The Purposeful Marketing Podcast ·

2025/06/13

In this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for

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00:41:40

#116: What do B2B marketers get right and wrong about...

The Purposeful Marketing Podcast ·

2025/05/16

In this episode of the Purposeful Marketing Podcast, the hosts discuss how to build community in marketing with Marcie Walker, Senior Community Manager at LucidLink. They explore how community can be defined, the importance of leadership in community building, and how businesses can leverage community for marketing, revenue, and relationships. Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠Connect with the

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00:34:56

#115: How can CMOs join the B2B Marketing revolution?...

The Purposeful Marketing Podcast ·

2025/04/18

In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of

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00:28:27

#114: Why B2B Marketers Should Be Practitioners?

The Purposeful Marketing Podcast ·

2025/04/05

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field. They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes. The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.The episode wraps up with key takeaways on the

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00:30:48

#113: Why should B2B marketers consider 'Niching'...

The Purposeful Marketing Podcast ·

2025/03/22

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business. Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships. The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and

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00:46:01

112: Top 3 B2B Marketing Trends On Our Minds

The Purposeful Marketing Podcast ·

2025/03/15

In this episode, the hosts engage in a reflective discussion about the current state of marketing, particularly focusing on the challenges and frustrations surrounding LinkedIn, the job market, and the importance of building relationships. They explore how companies often lack clarity in their marketing roles and strategies, leading to confusion for job seekers. The conversation emphasizes the need for marketers to identify real opportunities and integrate their efforts with other business functions

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00:31:31

#111: What marketing should B2B marketers we care...

The Purposeful Marketing Podcast ·

2025/02/28

In this episode of the Purposeful Marketing Podcast, hosts Aaron and Mary discuss the evolving landscape of marketing as we approach 2025. They delve into the ongoing debate of brand versus performance marketing, the implications of AI in marketing strategies, and the role of influencers in niche markets. The conversation also covers the effectiveness of event marketing and the importance of measurement and storytelling in achieving marketing goals. Listeners are encouraged to think critically about

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00:31:11

#110: When did Social Media stop being Social?

The Purposeful Marketing Podcast ·

2025/02/17

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James delve into the complexities of social media, particularly focusing on LinkedIn and YouTube. They discuss the friction between personal and professional use of social media, the evolving nature of content on LinkedIn, and the potential of YouTube as a more effective marketing channel. The conversation highlights the importance of authenticity in content creation and the challenges marketers face in navigating these

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00:40:05

#109: Marketing Career Strategies for Women in...

The Purposeful Marketing Podcast ·

2025/01/10

In this episode of The Purposeful Marketing Podcast, hosts Aaron Weekes and Mary sit down with Rachel, a marketing manager navigating the challenges of working in a male-dominated industrial sector. Together, they discuss actionable strategies for women looking to thrive in such environments, focusing on confidence, effective communication, and personal accountability. Rachel offers valuable career advice, from building credibility to advocating for yourself and your contributions. This insightful

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00:55:23

Ep 108: How should B2B marketers shift their mindset...

The Purposeful Marketing Podcast ·

2024/12/20

In this episode of the Purposeful Marketing Podcast, Aaron, James, and Mary engage in a deep discussion about the complexities of measurement in marketing. They explore the critical distinction between effectiveness and efficiency, emphasizing the importance of understanding what marketing truly aims to achieve. Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @ Inforda Services, shares his insights on how marketers often focus on efficiency metrics at the expense of

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00:36:34

#107: Why should B2B marketers consider vertical...

The Purposeful Marketing Podcast ·

2024/12/06

Hosts join friend of the podcast, Kevin McClary, Sr. Performance Marketer at Gorilla 76 and TikTok influencer, to chat about the inner workings of vertical video. Why should marketers care about a granular ad format? What makes good vs bad use of vertical video? How can you start vertical video today? The hosts discusses these questions and more on the newest episode of The Purposeful Marketing podcast. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for

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00:41:18

#106: What is decentralized information and why does...

The Purposeful Marketing Podcast ·

2024/11/15

In this episode, the hosts discuss the implications of decentralized information in marketing, emphasizing the need for marketers to adapt their strategies to effectively reach and engage their audiences. They explore the challenges posed by a fragmented information landscape, the importance of choosing the right medium for messages, and the necessity of measuring marketing success beyond just leads. The conversation highlights the significance of storytelling and meaningful messaging in

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00:42:20

#105: Why should marketers take a multicultural...

The Purposeful Marketing Podcast ·

2024/11/01

In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary, and James engage in a deep conversation with, Product Marketing Senior Associate at AdTheorent, Bianca Galan. They explore the nuances of product marketing roles, the importance of cultural sensitivity in advertising, and the challenges marketers face when expanding into multicultural markets. Bianca shares her insights on the need for tailored marketing strategies that resonate with diverse audiences and emphasizes the

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00:28:08

#104: How should B2B marketers approach 2025...

The Purposeful Marketing Podcast ·

2024/10/18

~ Failing to plan is planning to fail ~As B2B marketers are start their 2025 planning cycle, Mary, Aaron and James share their thoughts on how to plan differently for better outcomes. The conversation emphasizes the need for customer-centric strategies and the significance of understanding bottlenecks in the marketing process. The hosts explore personal perspectives on planning, the importance of mindset and collaboration, and Mary shares, in detail, how CoLab approaches planning. Subscribe to

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00:30:04

#103: Should B2B marketers be storytellers?

The Purposeful Marketing Podcast ·

2024/10/04

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the role of storytelling in marketing. They explore whether marketers should be storytellers and the importance of understanding the function of storytelling in business. They also emphasize the need to be observant, attentive, and critical in order to become effective storytellers. The conversation touches on the impact of storytelling on client relationships, the value of emotional storytelling, and the importance

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00:29:23

#102: Why do B2B marketers get messaging wrong?

The Purposeful Marketing Podcast ·

2024/09/27

In this episode, Aaron and Mary discuss the importance of messaging in marketing and why B2B marketers often get it wrong. They emphasize the need for alignment on the right outcome and customer focus. They introduce the concept of the messaging pyramid, which consists of a point of view, positioning, strategic narrative, value props, core capabilities, and features/attributes. They explain how different teams, such as leadership, sales, and product marketing, are involved in the creation and

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00:28:27

#101: How do you make good B2B marketing creative?...

The Purposeful Marketing Podcast ·

2024/09/17

Good ads sell. This is true in B2C and B2B, but good ads are few and far between in B2B marketing. Why is that the case? In this episode, hosts Mary and Aaron chat with CEO of Happy Hub Marketing, Chris Sugila, on how to execute B2B creative that resonates with you and your customers. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary

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04:07:43

#100: A call to purpose. Please help 20+ marketers...

The Purposeful Marketing Podcast ·

2024/09/06

In this milestone 100th episode of The Purposeful Marketing Podcast, Aaron, Mary and James bring you something truly special. They’ve gathered 20 marketers who are navigating the challenges of career growth and looking for their next opportunity. This episode offers these professionals a platform to share their experiences, challenges, and unique value propositions.Each marketer answers key questions designed to help them craft their story and position themselves for success in their next role. If

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122 results

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