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PODCAST

Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles

Wendy Susan Richmond

Welcome to the Wendy Susan Richmond, 5 Star Smiles podcast! Wendy talks about growing dental practices through various strategies she has seen and implemented over her 10 + years as a successful Marketing Director for several multi-million dollar dental practices. She is the CEO of 5 Star Smiles and digs deep on how a dental practice can take advantage of a key marketing strategy by optimizing and managing their free Google Business Profiles.

business marketing

All Episodes

00:08:33

Undercover Marketing Secrets #77: How I Went From an...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/25

In 2015 I was working with small business entrepreneurs and coaching them on how to do marketing. I had been studying with Marketing Expert, Dan Kennedy. I was taking what I was learning and teaching it to these small business owners. I really wasn’t having much success with them. Even though I knew I had knowledge about marketing, I really hadn’t done a lot of it for myself, so trying to communicate that with a small business owner, it was a big challenge. To Learn More About Wendy Susan Richmond:

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00:05:20

Undercover Marketing Secrets #76: New Opportunities...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/24

One opportunity I acquired over the last few weeks was a website naturaljersey.com. When I heard that it was becoming available, I immediately researched what it had going for it and what gaps where it hadn’t been optimized. This site has over 6000 unique visitors that are interested in natural/organic/holistic things. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog:

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00:05:27

Undercover Marketing Secrets #75: Russell Brunson’s...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/23

I like this secret because I still struggle with this. Here is what Russell Brunson, Owner of Clickfunnels says, “People are afraid to move forward because the future is unknown. Create a manifesto that outlines your cause and shows your vision of the future so they are compelled to act..." To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram:

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00:25:41

Undercover Marketing Secrets #74: Interview with SEO...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/21

Earlier this year I had the extreme pleasure of talking with Dan and Anthony from Big Surf Media about SEO and Content Marketing. It was in the context of dental practices, but anyone can take what we talked about and apply it to your marketing. Here is the entire interview: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-74-interview-with-seo-experts-big-surf-media-c80355e314cd To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast:

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00:06:10

Undercover Marketing Secrets #73: Vistaprint.com is...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/20

I needed to buy some business cards for my newly acquired website NaturalJersey.com. I have used Vistaprint.com before, so I Googled them to see if they had any special for business cards. You know they do! Wendy's Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-73-vistaprint-com-is-really-good-at-marketing-4d912f331c20 To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog:

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00:06:51

Undercover Marketing Secrets #72: Top 10 Most Popular...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/19

One thing that has made my clients so successful in 2018 is their content marketing strategies. Even though the internet is full of content, if you put out the right content that is specific to your ideal audience, you’ll find that it can work for you and your business too! Here are the Top 10 Most Popular Articles from 2018 Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-72-top-10-most-popular-articles-on-content-marketing-from-2018-1da5937b9e6a To Learn More

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00:06:00

Undercover Marketing Secrets #71: Who Else Wants a...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/18

What? Yes, there is such a thing as a 24/7/365 Sales Person. Who do you think that is? Wait for it…wait for it…wait for it! When someone gives you a rave review and you somehow capture it, it’s called a... --- Send in a voice message: https://podcasters.spotify.com/pod/show/wendysusanrichmond/message

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00:08:25

Undercover Marketing Secrets #70: Are You Utilizing...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/16

Did you know that if you have a local business, you can have more impact when people search for a business like yours on Google? Here is an example of one of my clients. He is a local Cosmetic Dentist. When you do a search for example, implant dentist (your town) this is what comes up when you click on More places that Google has highlighted in your original search. Are You Utilizing Your Google My Business? Blog Post:

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00:07:34

Undercover Marketing Secrets #69: Russell Brunson’s...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/15

When I read this secret, I thought, how interesting! I totally understand this concept. Even though I am utilizing Russell’s content in some of my posts, I am doing it for the learning of others and myself. I give him total credit, where credit is due. Russell Brunson and his company, Clickfunnels.com have made a huge impact on my business and my life, so that is why I want you all to know about him. Check out Wendy Susan Richmond's Instagram: https://www.instagram.com/wsrdigitalmarketing/ To Learn

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00:05:43

Undercover Marketing Secrets #68: How I Helped One...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/13

Last year was a good year for this dental client of mine. When I started working with him in 2017, I knew we were on to something big! Before I found him, he was bringing in five new patients a month, on average. He was, like so many dentists (and even other small business owners), a victim of accepting marketing help from companies that did not serve him well. Grab your copy of my free report: How One Dentist Increased His Collections…Resulting In Over $1,000,000.00 in Only 12

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00:08:14

Undercover Marketing Secrets #67: Donating a Tree to...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/12

Today, my family and I donated our Christmas tree to our local zoo. It is quite a nice undercover marketing secret. Here’s why…we saw their post on Facebook. Because we are animal people, we jumped at the chance to help the animals stay warm this winter by donating our tree. https://turtlebackzoo.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wendysusanrichmond/message

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00:06:04

Undercover Marketing Secrets #66: Top 9 Articles on...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/11

Let’s face it, Facebook, for now, is a big part of every businesses marketing. I work with several different kinds of businesses and they all have a Facebook marketing strategy. I thought it would be good to share with you 9 of the most popular articles from 2018 on Facebook Marketing. Take a look and see how you can implement at least one thing a day to boost your business using Facebook: Here's the link to my blog post with all the 2018 Most Popular Articles on Facebook Marketing

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00:05:36

Undercover Marketing Secrets #65: Russell Brunson’s...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/10

In reading this marketing secret by Russell Brunson, Owner of Clickfunnels, (he took his company from $0 to $100 million dollars in three years) it really made me think about what I have done and continue to do as a marketer. Here’s what Russell says, “There will be times in business when you’re not sure if you’re “done.” --- Send in a voice message: https://podcasters.spotify.com/pod/show/wendysusanrichmond/message

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00:03:26

Undercover Marketing Secrets #64: If I Were to Help...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/09

Over the last several months, I have been digging in and giving all kinds of tips on how you could grow your business/practice. In doing so, it has brought up a big question for me. What kind of help would you want, if I were going to give it away for free? Remember, I’ll give you 50 minutes if you give yourself 50 minutes to change the course of your business in 2019! Click here to schedule our meeting together today! https://ScheduleMyMeetingwithTheUndercoverMarketingSecretsExpert.as.me/ ---

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00:07:19

Undercover Marketing Secrets #63: Who’s Calling You?...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/08

I wrote this title because I know just how many businesses don’t know who is actually calling them or even where they came from. One thing I learned early on in my Marketing Director career was that I needed to track the calls that were coming into the offices I worked with. If you’d like to know the call tracking system I use, email me at Wendy@WendySusanRichmond.com. I’ll send it over to you. If you are getting a fair amount of calls to your office/business and you are not using a call tracking

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00:13:44

Undercover Marketing Secrets #62: First Step I Would...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/06

Over the next few weeks, I am going to be writing as if I were looking at your marketing to see how it could be improved. As a successful Marketing Director, I have insights that most other marketers don’t have. Day #1: (Assuming you are a local business) I would take a look at your online presence to see what you are putting out in the world. If you’d like me to give your website the Undercover Marketing Secrets Test, for free, email me at Wendy@WendySusanRichmond.com --- Send in a voice

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00:05:51

Undercover Marketing Secrets #61: Get Your FREE...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/04

Over the last few years of working with small businesses, whether they be dental practices, holistic practitioners or even plumbing companies, the most successful at marketing know the importance of foundations. One of the biggest foundations I offer my clients is an excel spreadsheet that has multiple ways to keep track of the marketing expenses. If you don’t keep track of these types of expenses, you may find you invest too much or too little on your marketing. If you’d like my Marketing Director

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00:05:11

Undercover Marketing Secrets #60: Local Pizzeria...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/03

Yesterday was New Years Day and we had the entire family over to celebrate. In looking for what we going to offer as food selections, we decided on pizza. We searched and searched for a good local pizzeria who was open on New Year’s Day. To our surprise, not many were open! Finally, we came across Taste of Tuscany, in our local town. To learn more about Wendy Susan Richmond: https://www.WendySusanRichmond.com --- Send in a voice message:

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00:06:51

Undercover Marketing Secrets #59: NaturalJersey.com...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2019/01/01

The time has come for me to step it up and put together the partner program for the niche website I acquired a few months ago. I have been thinking long and hard about how I can serve both the holistic practitioner, natural businesses AND the consumers that are looking for this type of business. To learn more about Wendy Susan Richmond: https://www.WendySusanRichmond.com To learn more about NaturalJersey.com: http://www.naturaljersey.com/ --- Send in a voice message:

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00:05:26

Undercover Marketing Secrets #58: The Disney...

Wendy Susan Richmond, CEO Results Matter Dental... ·

2018/12/31

Yesterday, I finally watched the Disney Christmas Day Parade. It is a combination of entertainment and advertising for Disney. The show is a little over an hour and has something for everyone. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/wendysusanrichmond/message

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136 results

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