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PODCAST

Thrive In Design

Thrive In Design

Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that

arts design

All Episodes

18:30

S3, E6: How To Run a Successful Social Selling...

Thrive In Design ·

2023/02/09

As we discussed in the last episode, social selling is an invaluable tool for A&D sales reps looking to increase their reach and engagement on social media. By leveraging the power of various social platforms, such as Instagram and LinkedIn, you can create a coordinated campaign to deepen relationships with designers, land more specifications, and, ultimately, increase your sales. But, how can an interior product company really leverage social selling? Is it a waste of time? Or can it truly lead to

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22:52

S3, E5: Implementing Social Selling into Your Sales...

Thrive In Design ·

2023/02/02

Social selling is becoming an essential tool for sales and marketing professionals in the product industry. By understanding the fundamentals of social selling, sales professionals have access to a powerful resource that can help them reach potential customers on multiple platforms and nurture long-term customer loyalty. Social selling is using a brand’s social media channel(s) to connect with prospects, develop and build connections, and build a pipeline of leads. This tactic can help businesses

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24:18

S3, E4: #DESIGNCHAT: How to Approach Interior Design...

Thrive In Design ·

2023/01/26

Understanding the design needs from a multifamily perspective is an important part of the design and construction process. It can help you determine the best way to position branding for certain demographics, identify the performance criteria for different building types and develop strategies for meeting future market demands. Join this conversation with Genna Weiner, a Director of Interior Design and Founder of the Black and Gold New York clothing line, as we explore some common design mistakes

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19:38

S3, E3: Digital-Physical Experiences: Embracing the...

Thrive In Design ·

2023/01/19

As we all know, times have changed since the Covid pandemic made itself known to the world. Since then, we have shifted into what we now call the “new normal,” which begets a change in the design and sales process. It is okay to embrace that and figure out how we can continue on in our business and continue making an impact on the built environment. Previously, we talked about building a loyal client base from the perspective of an interior product company. The awesome feedback we received from

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15:53

S3, E2: How Interior Product Companies Can Build a...

Thrive In Design ·

2023/01/12

There are so many great ways to approach business development and sales as an interior product company. No matter the strategy, the foundation of it all should always be building a loyal client base. In this episode, Nicole shares three types of specifiers; once you understand that, you can create a strategy that converts them to your loyal clients. The first category is your product advocates: the group of people that you have served well and have spec’d lots of your products. These enthusiasts

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19:21

S3, E1: Keys to Thriving in Design

Thrive In Design ·

2023/01/05

Every interior product company wants to thrive and make more impact in the world. But, what does it mean to thrive? According to the Merriam-Webster’s Dictionary, “thrive” has three definitions. These are; to grow vigorously (flourish), to gain in wealth or possessions (prosper), and to progress toward or realize a goal despite or because of circumstances. Together, we will break down this definition and apply it to the interiors industry. To grow vigorously requires one to set an achievable goal

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20:42

S2, E6: Mastering Sales Planning

Thrive In Design ·

2022/08/11

There has been one common theme this season: relationship building and its tie into sales planning for architecture and design representatives. In this episode, Nicole Lashae Ben, CEO of Thrive In Design, dives deeper into this topic. Nicole spent a decade as a brand representative for interior product companies. During her career, she developed and implemented human-centered sales strategies that led to her earning over two dozen sales awards. Nicole is super excited and passionate about today's

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28:34

S2, E5: Behind A Magnetic Interior Design Business...

Thrive In Design ·

2022/08/04

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Pamela Durkin, Founder of Pamela Durkin Designs, discuss the business side of interior design. Design is powerful and Pamela wants designers to step into that power. After 30 years in the high-end design business, she is now helping other designers create a business they love through her In Demand Designer Program. She teaches them how to be magnetic and attract the best clients. This method makes owning a design business easier and

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30:16

S2, E4: Connecting with Designers as an A&D Rep with...

Thrive In Design ·

2022/07/28

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Sasha Denisov, Senior Sales Representative at Lutron, continue a conversation that they started in season one of this podcast. In the initial conversation (see episode nine of season one), Nicole and Sasha discussed: - Sales strategies for A&D representatives - The best way to take a consultative approach - 3 resources level up your interpersonal sales skills Listen in as they divulge more on these topics from their

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28:14

S2, E3: How Relationships Play A Role In The Design...

Thrive In Design ·

2022/07/21

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Bob Habian, Co-founder and CEO of Tect App, Inc., chat about how relationships play a significant role in the design process. Architects and interior designers have complex design processes, which require specifying hundreds of materials. Those materials have technical information and nuances that, typically, only the product manufacturer and its sales reps are well versed in. When there is a solid and fruitful relationship between

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27:44

S2, E2: #DESIGNCHAT Integrating Tech Into Interior...

Thrive In Design ·

2022/07/14

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Jessica Mann-Amato, Design Principal and Co-Owner of Mancini Duffy, chat about integrating tech into the interior design process and client experience. Jessica leads Mancini Duffy through transparency emphasizing company culture and technology. Mancini is a 100+-year-old tech-driven design firm in NYC whose clients include Peloton, Soho House, Boqueria, American Airlines, Brooklyn Nets, and NBC Sports. Mancini’s co-owners run the

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18:59

S2, E1: Why Your Marketing Budget Isn’t Leading to...

Thrive In Design ·

2022/07/07

In this kick-off of season two of the Thrive In Design podcast, Nicole Lashae Ben, CEO of Thrive In Design, dives into the reasons why your marketing budget isn't leading to specifications. So often, interior product companies think about increasing their marketing budgets to lead to more brand awareness. But, what happens when you have more eyes on your brand without a proper system in place to convert awareness to sales? In this episode, Nicole will share: An overview of the Thrive In Design

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33:36

S1,E12: #DESIGNCHAT: Spec’ing Products Based On...

Thrive In Design ·

2022/03/24

Today, we have Deon Bent, who is an interior designer and owner of Noed Interiors. Her firm is a design haven that focuses on the environmental psychology aspect of design as well as curating a unique space for every client. After obtaining her BFA in Interior Design from the Art Institute, traveling the world, and experiencing other cultures, Deon quickly realized the need for a design service that focused on fostering an in-depth relationship with the client and developing an understanding of

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20:21

S1,E11: How Color Influences Product Development with...

Thrive In Design ·

2022/03/17

Today is going to be an exciting conversation about color. We have Peggy Van Allen as a guest. Peggy is the President of Color Marketing Group, which is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products; she is also a designer and color anthropologist. Peggy’s educational background in graphic design has been the foundation for a very interesting career. She’s been

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33:47

S1,E10: Elevate Your Brand Image & Strategy with Rena...

Thrive In Design ·

2022/03/10

Today, we have Rena Williams as a guest on the show. Rena Williams is a brand image coach and consultant with over 15 years of experience in strategic branding and marketing. Through her company, Rena T. Williams Consulting, Rena helps professional, high-achieving women elevate their brand so they can increase their pricing and attract their ideal clients. After co-founding her own lifestyle brand, SoRen Tea, Rena knew that other entrepreneurs needed help with positioning their brand to attract

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25:30

S1,E9: Top Resources A&D Sales Reps Need To Succeed

Thrive In Design ·

2022/03/03

Our guest today is Sasha Denisov, who is currently a Senior Sales Representative at Luton. After graduating with her Bachelor of Fine Arts in Interior Design from Syracuse University in 2012, Sasha leaped into a career in the design and construction industry. In her current role at Lutron, her focus is on driving sales within the home automation market. Based in Toronto, Canada, Sasha works closely with the A&D community, builders, and contractors to offer lighting solutions in luxury

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27:47

S1,E8: Using Design Thinking To Yield Innovation with...

Thrive In Design ·

2022/02/24

On today's episode, Nicole Lashae Ben and Chris Stulpin dive into the topic of design thinking and how interior product companies can use it to yield innovative products, services, and strategies. Chris Stulpin is the former Chief Creative Officer for Tarkett North America, a division of Tarkett. In this role, Chris led the design, product management, marketing and project management teams, driving the company’s innovation roadmap and customer experience journey. Currently, Chris works closely with

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31:39

S1,E7: DESIGN CHAT: How Two Designers Impact the...

Thrive In Design ·

2022/02/17

While serving as a hairstylist and makeup artist for countless brides, Jameelah Watkins discovered the beauty and ethereal nature of event design. She joined forces with her friend, Ebonee Clark, and the two of them began curating events. The women quickly realized that they formed a powerhouse. Their combined artistic insight made them successful with event design and, before long, interior design. With their passion kindled for design, they began creating beauty in spaces of all

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19:42

S1,E6: Three Things Every Interior Product Company...

Thrive In Design ·

2022/02/10

Today we have Nicole Lashae Ben, CEO of Thrive In Design, talking about the method she uses to help interior product companies implement modern sales strategies that get them noticed by more interior designers, get their products used in more projects, and systematically (and legally) steal business from their competitors. She’s sharing the top three things she hopes every interior product company starts to consider. If you’re trying to increase your brand awareness and revenue, while still

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23:49

S1,E5: Innovative Sales Strategies for Contract...

Thrive In Design ·

2022/02/03

On today's episode we have Peter Kesaris as a guest to discuss the past, present, and future of the contract furniture industry. Peter has spent the past 8 years in the interior products industry in the New York, California and Canadian Markets. He started his career in lighting and window treatments. Then, he shifted over to the contract furniture business working at both the dealer and manufacturer level. Today, as the Director of Sales for Insidesource, Peter focuses on new business development

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