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PODCAST

The Podcast Space

The Podcast Space, Ana Xavier

Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast marketer and strategist with clients across the globe, and 15+ years of experience in the industry—this show offers bite-sized, tactical advice you can implement right away. From content workflows to repurposing, SEO, podcast

business marketing

All Episodes

16:53

54. Beginner vs Expert: Which hosting style is best...

The Podcast Space ·

2024/01/24

One of the main qualities of podcasting is that you can experiment with your hosting style and match that to your personality. However, many podcasters feel pressured to be like journalists or radio broadcasters, which can limit the character and authenticity of their podcast. In this episode, we will explore different hosting styles that you can use on your podcast to find your groove and create a product that resonates with both you and your listeners.Experimenting with Podcast Hosting StylesWhen

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14:49

53. Podcast content formats: Podcast Basics

The Podcast Space ·

2024/01/17

Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.Podcast content

en

15:50

52. Types of Podcast Episodes: Podcast Basics

The Podcast Space ·

2024/01/10

Maintaining a podcast can be overwhelming if the type of podcast episodes you create weekly don’t match your hosting style, personality, goals, or availability. In the second installment of Podcast Basics, we will delve into the different types of podcast episodes you can craft for your show and how to best utilize them to grow your expertise, deepen your connection with your audience, and avoid getting burned out.Types of Podcast Episodes:Solo PodcastsInterviewsPanelsRotating HostsRecorded or Live

en

17:48

51. Determining your podcast’s ‘why’ to ensure...

The Podcast Space ·

2024/01/03

Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I’m excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show.Understanding the Long-Term Impact of a PodcastYour Podcast is a

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24:58

50. 10 Podcast Marketing Strategies to leave behind...

The Podcast Space ·

2023/12/20

Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024. Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting. In this episode, we will discuss the top 10 marketing strategies to leave behind in 2024, providing context and insights to help you make informed decisions for your podcast.The importance of getting your podcast basics rightIf you want

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44:04

49. Best practices for Podcast Cover Art: strategies...

The Podcast Space ·

2023/12/13

Your podcast's cover art is the first visual cue potential listeners encounter. It has the power to attract attention, stir curiosity, and convince people to click "play". Hence, having compelling podcast cover art is vital to your podcast's success. In an enlightening episode with our former guest Yesenia Bocanegra, a seasoned video podcast coach and former photographer, we unlocked the secrets of creating irresistible podcast cover art.Unmasking misconceptionsThere are many misconceptions about

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13:17

48. Super Podcast Episodes: what are they and why...

The Podcast Space ·

2023/12/06

Have you ever heard of the term "super podcast episodes?" If you're a small business owner, these episodes can be a game-changer for your podcast content strategy. They offer an invaluable avenue to address listeners' queries, build authority in your niche, and tap into your audience's interests strategically. In the latest podcast episode, "Super Podcast Episodes: What Are They and Why They Matter in content strategy," we dive deep into the world of super podcast episodes. This blog post will

en

25:12

47. How to read podcast analytics like a pro so you...

The Podcast Space ·

2023/11/29

If I were to ask you, ‘what do you think about when I mention podcast analytics?’ If your first answer was, well, obviously podcast downloads, well, you wouldn't be alone. Most podcasters think that way. But the reality is that podcast downloads don't share the whole story. When you've been podcasting for a while, it can feel like there's so much that you don't know about your audience. What is actually working? What isn't? And how to turn those listeners into paying customers or a supportive

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27:47

46. How to overcome perfectionism as a podcaster: ego...

The Podcast Space ·

2023/11/22

Set yourself free from the chains of perfectionism and welcome the joy of creativity into your podcasting journey. In this week’s episode, you're in for a deep dive into the subject of perfectionism and its impact on content creators - especially those who run a podcast as a tool for their business. I open up about my personal struggles with perfectionism - read high work standards, laying bare the ego-driven nature of it. Together, we explore practical strategies to combat this roadblock, focusing

en

20:42

45. 3 Episode scripting techniques that lead to fewer...

The Podcast Space ·

2023/11/15

Are you tired of feeling nervous or unsure while recording your podcast? Are you often worried about tripping over your words or sounding too monotone and low energy? If so, you're not alone. These are common concerns for many podcasters. Fortunately, this episode’s covers the practical art of podcast scripting in a way you may not have heard talked about before.Using smart scripting to avoid podcast anxietyPodcast scripting not only ensures that you are well-prepared for your recording sessions but

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18:27

44. Curating the Listener Experience to 2x Downloads

The Podcast Space ·

2023/11/08

Podcasting is a powerful tool for reaching out to a wide audience and creating astrong online presence. As a podcaster, one of your primary goals tends to be to consistently increase your downloads, and improve your online visibility thanks to both new and existing listeners. This episode delves into the specifics of the curation of the listener’s journey, and how it can double your podcast downloads!Podcast preparation, optimization of podcast titles for organic searches, and creation of unique

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24:57

43. How to incorporate listener feedback on your...

The Podcast Space ·

2023/11/01

As a podcaster, your ultimate goal is to create engaging content that resonates with your audience. In an era where listener feedback is more accessible than ever before, it's essential to tap into this rich source of information to improve your content. In this episode, I break down how to use listener feedback effectively so that you’re not spinning your wheels unnecessarily, but more importantly, understand how you can use it in your marketing to increase your listener engagement!The Power of

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22:17

42. Podcast SEO 2: A Practical Guide to Multimedia...

The Podcast Space ·

2023/10/25

As a podcaster, do you often wonder how to enhance your podcast's visibility on Google? In an era of rapidly evolving technology, the answer is at the heart of search engine optimization (SEO). It's no secret that Google loves rich, multimedia content. Thus, optimizing your podcasts for SEO is an absolute game-changer.Let's talk about how to do this effectively.When optimizing your podcasts for Google, it's vital to focus on two key aspects. Firstly, improve your page speed. Faster pages can

en

44:14

41. Podcast SEO: A Practical Guide to Search Engine...

The Podcast Space ·

2023/10/25

What is Podcast SEO? Are transcripts really helping Google and new listeners find my content?Should I do internal linking on my website?This week's episode comes in 2 parts as our SEO expert Sarah McDowell breaks down how podcasters can use and better understand Search Engine Optimization to get more eyeballs and ears on their content. Part 2 will be coming in later today!Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links,

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33:08

40. Avoid these common social media pitfalls as a...

The Podcast Space ·

2023/10/18

Ever feel like you're lost in the noise of social media, and your podcast promo isn’t bringing in new listeners? Or worse, you publish content and it’s just… crickets? This episode is going to completely change the way you feel about social…as it takes you through the top reasons why your social media strategy might be falling flat and hands you practical tips on how to start seeing listener growth. Learn to navigate design, branding, and engagement in the crowded social media ecosystem, and

en

44:06

39. The opportunities of Latine audiences, and...

The Podcast Space ·

2023/10/11

The power of bilingual content in podcasting is immense. Not only does it allow creators to reach a broader audience, but it also provides an opportunity for listeners to connect on a deeper level with the content. In this podcast episode, we explore the fascinating world of Hispanic engagement and bilingual content creation in the podcasting industry with Yesenia Bocanegra, a bilingual podcaster and video coach.Yesenia shares her inspiring journey of creating two podcasts, Focus in Bloom and Bloom

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15:37

38. The Downside of 'Fake It Till You Make It' in...

The Podcast Space ·

2023/10/04

Should podcasters ‘fake it until they’ve made it’?Do you subscribe to the “fake it till you make it” philosophy? In the podcasting industry, this mindset might actually limit your growth. As an experienced podcasting consultant, I want to challenge this belief and explore the potential setbacks it may bring. Imposter syndrome is a common struggle among podcasters. Embracing the “fake it till you make it” approach can inadvertently intensify these feelings. Instead of appreciating your current stage,

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37:41

37. The Recipe for Memorable Interviews and Shareable...

The Podcast Space ·

2023/09/27

How Podcasters Can Create Memorable Interviews and Shareable ContentPodcasting is an art that can be mastered with the right skills, insights, and creativity. Today, we delve into an exciting podcast episode featuring Kendall Breitman, a seasoned reporter who’s worked in production for news outlets such as Bloomberg, NCB and Politico. Kendall reveals her secrets to conducting captivating interviews and creating ‘binge-worthy’ podcast content.Creating a Comfortable EnvironmentBreitman begins the

en

31:53

36. Podcast Strategy in Action: It isn't what you...

The Podcast Space ·

2023/09/20

If you always wondered what working with a (fun!) podcast strategist looked like, this episode’s for you!A successful podcast has the power to create strong, authentic connections, foster partnerships, and empower businesses. In this episode, we dive deep into the incredible journey of Lori Williams, a senior living consultant who leveraged the power of podcasting to transform her business and create a lasting impact on her community.Meet Lori WilliamsLori is a dynamic, passionate, and positive

en

21:02

35. 8 Skills You’ll Master Through Podcasting

The Podcast Space ·

2023/09/13

Endless skill up when you podcastYour podcast is more than just online content for your brand: when used correctly, the podcast can boost your business, but the biggest boost will be in yourself!Before diving into the actual skills, let’s take a minute to acknowledge that apart from the obvious improvement in your public speaking skills, all of these will only occur when you’re truly committed to growth.The true up level only happens when you’re:willing to actually improveself-awarelistening back to

en

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