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PODCAST

The Podcast Space

The Podcast Space, Ana Xavier

Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast marketer and strategist with clients across the globe, and 15+ years of experience in the industry—this show offers bite-sized, tactical advice you can implement right away. From content workflows to repurposing, SEO, podcast

business marketing

All Episodes

20:47

S4 114. Counterintuitive Podcast Advice That Makes...

The Podcast Space ·

2025/12/31

Becoming a podcaster that people want to buy from rarely comes down to endless script revisions, long ads, or a more polished delivery. The shows that convert consistently tend to feel clear, intentional, and trustworthy long before an offer is ever mentioned. When listeners understand what you stand for and what to do next, buying stops feeling like a decision and starts feeling like a natural step.In this episode, money mindset mentor, three-time author, and OG podcaster Denise Duffield-Thomas

en

29:30

S4 113. Inside Apple Podcasts & Spotify: How...

The Podcast Space ·

2025/12/17

Most podcasters assume discovery happens through social media, word of mouth, or being featured by the editorial teams at Apple Podcasts or Spotify. But the data tells a very different story. In this episode, I sit down with Jennifer Han, CMO at Ausha, to unpack how listeners actually choose their next podcast, and why most creators are optimizing for the wrong behaviors.What surprised even me is how dominant in-app search has become. According to the industry discovery research we discuss, one in

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40:16

S4 112. What 300+ Podcasters Reveal About Podcast...

The Podcast Space ·

2025/12/10

If you ask most podcasters what they’re doing to grow their show, the answers sound familiar: posting clips on social media, chasing consistency, experimenting with video, and hoping the algorithm finally notices them. But when you look at the data - real, self-reported data from creators who’ve been at this for years - a different story emerges. Growth isn’t evenly distributed, and effort doesn’t automatically translate into momentum. Some podcasts with massive audiences are shrinking, while

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25:32

S4 111. The Simplest End-of-Year Podcast Audit You’ll...

The Podcast Space ·

2025/12/03

Reflecting on the annual impact of your podcast can often feel like never-ending numbers and charts, trends, and internet buzz. Downloads, comments, views - it's easy to get overwhelmed by the metrics that are supposed to define your success. What if I told you that you could bypass this chaos by focusing on just three crucial questions to audit your podcast effectively and strategically?In my 15+ years of working as a podcast marketer and content strategist, I've seen creators get analysis

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27:11

S4 110. Your Unconventional Background Is the Most...

The Podcast Space ·

2025/11/19

If having a small audience is the number one insecurity podcasters face, the second biggest is this one: “My background isn’t traditional enough… so who am I to host a podcast?” Maybe you’ve wondered the same. Maybe you’ve questioned whether your experience “counts,” or whether you’re allowed to call yourself an expert.Here’s the truth — the podcasters who stand out aren’t the ones with the most formal credentials. They’re the ones who understand how their lived experiences, soft skills, and natural

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25:23

S4 109. Social Media for Podcasters: Dedicated...

The Podcast Space ·

2025/11/12

Are you torn between creating a dedicated social media account for your podcast or integrating it into your personal brand? You're not alone! In this episode of The Podcast Space, we’ll break down the critical decision many podcasters face regarding social media as a podcaster. With my extensive experience in podcast marketing, I’ll guide you through the nuances of this dilemma that keeps so many podcasters paralyzed and help you find the best path forward for your unique situation. As an

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24:00

S4 108. How to Turn Your Podcast From a Time Sink...

The Podcast Space ·

2025/11/07

For years, business owners have been told that starting a podcast is the ultimate marketing move — the one strategy that magically solves everything. And while I genuinely believe podcasts are among the most powerful visibility tools available, I’ve also seen how they can become a money-draining hobby instead of a high-ROI business asset.After working with podcasters across four continents, I’ve realized that many are unknowingly leaving money on the table — not because their show isn’t great, but

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26:48

S4 107. The YouTube Features Podcasters Can’t Live...

The Podcast Space ·

2025/10/29

If you’re serious about growing your podcast in 2026, YouTube is no longer a “nice to have”—it’s a core part of your podcast marketing strategy. This year, YouTube rolled out a wave of new tools that make the platform friendlier than ever to creators who want to grow sustainably without burnout. From AI-powered analytics to auto-dubbing in 20+ languages, these updates are transforming how podcasters reach global audiences, collaborate smarter, and monetize content more effectively.But here’s the

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44:24

S4 106. Analyzing Podcast Content Strategies from Top...

The Podcast Space ·

2025/10/23

Ever wondered what are successful business owners who podcast doing in 2025 that regular podcasters can replicate? The answer lies in how these entrepreneurs treat their shows as part of a larger, data-informed ecosystem—not just as a content stream. This year, podcasting for business growth is about alignment, experimentation, and audience intimacy.To find out what’s actually working, I analyzed two powerhouse podcasters—Jasmine Star and Chris Do—both of whom have a catalog of over 300 episodes,

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20:13

S4 105. Season 4 Preview and Summer Podcast Marketing...

The Podcast Space ·

2025/09/25

Welcome to a brand-new season of The Podcast Space! In this episode, I’m pulling back the curtain on:What you can expect from Season 4 — topics, formats, and epic guestsThe behind-the-scenes of my summer growth experimentsWhat worked, what didn’t, and how you can apply these lessons to your own showIf you’ve ever wondered how to keep momentum during a podcast break or how to adapt your content strategy in a fast-changing online world, this episode will give you both the inspiration and the data to

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14:16

S3 104. Ways to Promote Your Podcast in Between...

The Podcast Space ·

2025/06/04

How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime.In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social

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12:51

S3 103. The Podcast Show 2025: Recap & Highlights To...

The Podcast Space ·

2025/05/28

If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to understanding what the industry’s top platforms, creators, and marketers are buzzing about right now.The

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01:00:56

S3 102. The Power of Embracing Mistakes in...

The Podcast Space ·

2025/05/21

As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored the importance of embracing the notion of learning from failure to build authenticity and connection with audiences worldwide in public, exemplified

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27:37

S3 101. The Creator's Path to Success with Top 0.5%...

The Podcast Space ·

2025/05/14

The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth?Jay is the host of Creator Science and a trusted voice in the creator economy. His

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54:09

S3 100. 100 Episodes Later: Growth Strategies That...

The Podcast Space ·

2025/05/07

Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth?In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, and how podcasting has changed the way I show up, lead, and grow my business. If you’ve ever asked, “Is this even working?” or felt the weight of burnout

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59:57

S3 99. How to Land Your First Podcast Sponsorship...

The Podcast Space ·

2025/04/30

Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet.In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators -

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42:54

S3 E98. Why Women Are Listening to More Podcasts Than...

The Podcast Space ·

2025/04/23

It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior. The study reveals how women in

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12:12

S3 97. Feeling Stuck While Others Thrive? Here’s How...

The Podcast Space ·

2025/04/16

Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing?This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in your niche, get recognized by your peers, or monetize your podcast through visibility, this episode is a

en

44:26

S3 96. From Scroll-Stopping Covers to Cult Status...

The Podcast Space ·

2025/04/09

When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans

en

50:29

S3 95. Full Website or Single Podcast Page? A...

The Podcast Space ·

2025/04/02

Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.Chapters:00:00 Introduction and Common Podcasting

en

115 results

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