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PODCAST

The Campaign Podcast

Welcome to Campaign magazine"s podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign"s editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

30:12

Media Week Awards with Amazon, Telegraph Media, OMG...

The Campaign Podcast ·

2024/10/21

The Media Week Awards 2024 took place last Thursday with a theatrical show, Rylan Clark and almost 1000 people in attendance. As one of the most prestigious awards in media, and one of the rowdiest nights in the calendar, this episode catches up with the chairs of judges and top winners on the night.Hosted by Campaign's tech editor Lucy Shelley, the episode begins with a catchup the morning after with media editor Beau Jackson and deputy media editor Shauna Lewis. They discuss some of the standout

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30:44

Do agency leaders use culture as a form of control?

The Campaign Podcast ·

2024/10/15

In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment.In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist. Hosted by tech editor Lucy Shelley, the studio welcomes features

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45:34

How do you sell creativity? Arthur Sadoun, CEO of...

The Campaign Podcast ·

2024/10/10

Publicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event.Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack".In this episode, Spanier and tech editor Lucy Shelley have a brief chat about the interview before heading into the session from the event. The discussion

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26:12

Can broadcasters and ISBA’s Origin live happily ever...

The Campaign Podcast ·

2024/10/08

Is true, and fair, cross-media measurement possible?ISBA launched its cross-media measurement platform Origin into beta trails last month, following successful alpha trials in 2023. However, the launch of Origin has thrown some questions and controversies into the air.In this episode, Campaign's media duo (Beau Jackson, media editor, and Shauna Lewis, deputy media editor) are joined by editor Maisie McCabe to discuss what the concerns are for broadcasters, how the industry is reacting and the

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35:25

Should brands switch agencies without a pitch?

The Campaign Podcast ·

2024/10/01

Is it risky for brands to pick a new agency without a proper pitch process, or is it time to reevaluate how agencies win business?Last month B&Q appointed Leo Burnett without a pitch, pushing out the incumbent Uncommon Creative Studio who had held the account since 2019. In this episode, Campaign's editorial team investigate the risks and benefits of a pitchless process, what is considered good practice and how it impacts creativity.With Campaign editor Maisie McCabe, deputy editor Gemma

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32:13

British Podcast Awards special – with The News...

The Campaign Podcast ·

2024/09/27

Last night the great and the glorious in podcasting gathered not around microphones but tables to attend the sold-out British Podcast Awards 2024, presented by Campaign in partnership with Wondery, Audible, Global, Podcast Discovery and YouTube.From Rylan Clark and Scott Mills to Greg James and the Whitehalls, celebs and independent podcasters alike assembled in London to celebrate the best in the business.In this episode, Lucy Shelley, tech editor at Campaign, and Adam Shepherd, editor of the

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38:13

What makes an agency brand?

The Campaign Podcast ·

2024/09/24

Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops.In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand.From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP)

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40:11

What do brands lose by not having X on their plan?

The Campaign Podcast ·

2024/09/17

"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode.Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an antitrust lawsuit against GARM causing the body to close, and posting on X saying “civil war is inevitable” in the UK after the riots that took place this

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25:03

'There's nothing brave about running 100m' – changing...

The Campaign Podcast ·

2024/09/05

"Language is everything" in advertising, particularly for the Paralympics.Channel 4's "Considering what?" campaign frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities. The International Paralympic Committee's “They’re not playing games” left messages on social media from the Paris Paralympic 2024 athletes saying “I won’t be participating at the Paris 2024 Paralympic Games” to then reveal that they will be "competing".This year's advertising sees a

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26:20

Campaign podcast: Gaming ads unlocked

The Campaign Podcast ·

2024/09/02

Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it.Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now commands.Yet, despite being one of the world’s most popular entertainment channels, it's still one of the least understood by advertisers.In this special

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24:31

Pay, people and pitching in the spotlight

The Campaign Podcast ·

2024/08/29

Pay, people and pitching. Not just fantastic alliteration but also the basis for a number of features that have run over the summer using data from this year’s School Reports.Hosted by media editor Beau Jackson, who was joined by deputy editor Gemma Charles and premium content editor Nicola Merrifield, this episode digs deeper into the issues raised in the following articles:Is adland 'manipulating culture', or striking the right balance with hybrid-working rules?‘Winners and losers’: how agency

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19:51

Taylor Swift, Kafka and Glasto: The summer of 2024's...

The Campaign Podcast ·

2024/08/22

It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments.Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really!Senior creativity reporter Charlotte Rawlings educates us on Taylor Swift, tech editor Lucy Shelley talks through her theatre highlights and Barker imparts Wembley wisdom, exhibition recommendations

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19:12

'It's tough for WPP' – Q2 analysis | N Brown creative...

The Campaign Podcast ·

2024/08/15

After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China.Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with Group M.Gideon Spanier, Campaign UK's editor-in-chief, sat down with WPP chief executive Mark Read to discuss the holdco's Q2 results.He is joined in the

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35:12

'My response is WOW': Campaign Podcast – Andy Jex &...

The Campaign Podcast ·

2024/08/13

Andy Jex, chief creative officer at TBWA\London, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads.Jex and O’Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by Abbott Mead Vickers BBDO, Heineken “Forgotten beers” by LePub, TNT Sports “Only sport can do this” by Brothers & Sisters, Babybel “Let the goodness

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13:56

Campaign podcast: Elon Musk lawsuit, social media and...

The Campaign Podcast ·

2024/08/08

Campaign features editor Matt Barker is joined in the studio by senior media reporter Shauna Lewis and senior creativity reporter Charlotte Rawlings.The trio discuss Elon Musk's announcement that he will be suing the Global Alliance for Responsible Media in the US over an alleged "illegal boycott" of advertising on his X platform.Chat then turns to the potential problems faced by brands on social media to a backdrop of rioting and protests, before unpicking the latest from WPP after it reported a

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11:51

Campaign podcast: Ascential, The Guardian, mishaps

The Campaign Podcast ·

2024/08/01

Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories.The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informafor £1.2bn.Talk then turns to the controversy over The Guardian's placement of a watch advert (with the tagline "Watch porn") next to a feature about men watching videos of child abuse. They then recall some of the

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33:55

Campaign Podcast: Why the Paris 2024 Olympics is all...

The Campaign Podcast ·

2024/07/25

Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty?Campaign speaks to UK advertisers on how the Olympics has changed this year, includingHarley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road.Hosted by tech editor Lucy Shelley, they answer "where are all the Olympics ads?", how to approach an Olympic sponsorship and how brands avoid ad fatigue in the summer

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9:07

News: Havas B Corp revoked | Group M moves | TfL...

The Campaign Podcast ·

2024/07/23

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review.Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi.They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive.Further reading:Activists 'hack'

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10:25

Campaign Podcast: On the ground at Creative Circle;...

The Campaign Podcast ·

2024/07/16

Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry.She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on

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28:04

Interview: Euros ads and how EE tackles hate with...

The Campaign Podcast ·

2024/07/10

The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'.EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart. Ben Mooge, chief creative officer at Publicis

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129 results

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