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PODCAST

The Campaign Podcast

Welcome to Campaign magazine"s award-winning podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign"s editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

21:36

How brands can build stronger connections through...

The Campaign Podcast ·

2025/12/16

From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? Campaign’s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead.Hosted on Acast. See acast.com/privacy for more information.

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29:52

Traitor or faithful – what will adland remember about...

The Campaign Podcast ·

2025/12/16

Does January feel like a week ago or five years? The past 12 months have brought with them a lot – a mega-deal, cyber attacks, agencies renamed, new chief executives, trends fading in and out, redundancies and, of course, AI.In the final podcast episode of the year, Campaign takes a look back over 2025 at some of the most memorable moments of the year, revisiting the top stories, reviewing who was the most talked about and picking out those moments that would be better forgotten.Tech and multimedia

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33:33

Christmas ads review 2025 with Brim, Kolbusz and Sobhani

The Campaign Podcast ·

2025/12/11

Waitrose, John Lewis, Tesco... the Christmas ads are all out and it's time for them to start selling. But what do adland's creative leaders make of the campaigns?Creativity and culture editor Gurjit Degun hosts this extra Private View episode of The Campaign Podcast, reviewing the top festive ads with David Kolbusz, chief creative officer at Orchard, Chaka Sobhani, the newly appointed global chief creative officer at TBWA\Worldwide, Richard Brim, founder and chief creative officer of Ace of Hearts,

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31:50

Will the new Omnicom work?

The Campaign Podcast ·

2025/12/10

Omnicom completed its acquisition of IPG on Wednesday 26 November after clearing EU regulation. On the Monday that followed (1 December) the new holding company revealed a huge restructure including 4000 job cuts to happen by the end of the year, agencies merging, new leadership announced and some networks ceasing to exist.In this episode of The Campaign Podcast, Campaign's editorial team discuss the shape of the new holding company, which agencies are left and what chief executive John Wren is

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34:00

Has 2025 been the year for independent agencies?

The Campaign Podcast ·

2025/12/02

At the start of the year, 2025 was predicted by some adland commentators to be the year for independent agencies. Omnicom was beginning to acquire IPG to make the largest holding company, redundancies occurred across some of the networks and WPP had a more-than-difficult year on top of a new chief executive.2025 has seen the launch of many independent agencies including Ace of Hearts, Studio.One and Baby Teeth, while Ark Agency and Uncharted came into their second year. Plus, IPG sold R/GA and Huge

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30:24

Is TV still the main channel for Christmas ads?

The Campaign Podcast ·

2025/11/25

Christmas ads keep snowing down across TV, social, live experiences and digital channels. With the multiplicity of formats and audiences fragmenting, does TV still reign as the top channel for festive films?In this episode of The Campaign Podcast, Campaign's editorial team gather to discuss the next round of Christmas ads, including Waitrose's "The perfect gift" by Wonderhood Studios, Tesco's "That's what makes it Christmas" by BBH and Disney's holiday short by Adam&Eve/DDB. Tesco and M&S Fashion,

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32:59

How are the LHF restrictions impacting Christmas ads...

The Campaign Podcast ·

2025/11/18

Where are all the mince pies? Still in Christmas advertising it seems, despite the Less Healthy Food and drink (LHF) restrictions.The voluntary period banning foods that are high in fat, salt and sugar (HFSS) began on 1 October this year for paid online ads and TV with a 9pm watershed, just in time for a snowstorm of Christmas advertising. As of 5 January 2026, the voluntary period ends and it will be compulsory for brands.In this episode, Campaign's editorial team discuss the festive ads from big

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25:58

What trends are shaping this year's Christmas ads...

The Campaign Podcast ·

2025/11/11

Christmas has hit adland like a snowball in the face, with the festive ads coming in thick and fast, so what can be gleaned from the first phase of holiday advertising?In this episode of The Campaign Podcast, the editorial team break down the themes that emerged in the first batch of Christmas ads and the industry’s reaction to the campaigns so far. Tech and multimedia editor Lucy Shelley is joined in the studio by creativity and culture editor Gurjit Degun, deputy creativity and culture editor

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33:41

Do newsbrands matter to advertisers?

The Campaign Podcast ·

2025/11/04

Advertisers have been pulling investment from newsbrands and trusted journalism for years. The latest AA/Warc figures show that national and regional newsbrands, along with magazines, have suffered the steepest declines in adspend across all channels, while tech platforms continue to claim a growing share of the market.However, the figures suggest this decline will slow in 2026, and this year's Media Week Awards was a successful night for many newsbrands, including The Telegraph, which took home the

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29:58

Is there a new 'big four' in adland?

The Campaign Podcast ·

2025/10/28

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom’s $16bn, Publicis’ €16bn ($19bn)

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20:37

Are marketers replacing agencies with AI?

The Campaign Podcast ·

2025/10/21

This episode of The Campaign Podcast explores whether marketers are using AI to do work traditionally done by their agencies and examines what clients are – and aren’t – doing with AI.It comes as Campaign launches the Power 100, the list of the most powerful marketers in the UK. This year they were asked questions designed to tease out where they are on their AI journeys.Presented by deputy editor Gemma Charles, guests on the podcast were premium content editor Nicola Merrifield, acting

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28:51

Is adland working for its junior staff?

The Campaign Podcast ·

2025/10/14

Campaign published its Faces to Watch list for 2025 last month and also canvassed the cohort on a range of topics both on and off-the-record. From hybrid-working and salary through to the rise of AI and diversity, the Faces – all of whom have worked in adland for eight years or less – gave their views freely.This episode not only dissects their thoughts but also offers the perspectives of adland leaders on the lot of their junior staff. Hosted by Campaign’s deputy editor Gemma Charles, this episode

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27:25

Why are diverse minds more suited to advertising?

The Campaign Podcast ·

2025/10/07

Neurodiversity exists in between 15 and 20% of UK adults, but recent All In data counts over half of adland’s UK workforce as neurodiverse, at 55%.This week is dyslexia awareness week, and to mark the occasion this episode looks into neurodiversity in adland, and how the industry supports people with different ways of thinking, both internally and in the ads it produces.Hosted by Campaign's tech and multimedia editor, this episode welcomes guest Wayne Deakin, former global executive creative

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35:55

What's next for Accenture Song? CEO Ndidi Oteh at...

The Campaign Podcast ·

2025/09/30

Ndidi Oteh, the newglobal chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley. Oteh divulged

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26:38

Is there an ideal client mix?

The Campaign Podcast ·

2025/09/23

Cars, airlines, FMCG brands and banks used to be some of the most desirables clients to have for an agency. Some clients are still more desirable to agencies than others, but is it based on size, market, sector or another factor?In this episode, Campaign's editorial team question if prestige sectors still exist and to what extent agencies actually choose their clients. Tech editor Lucy Shelley hosts the episode alongside premium content editor Nicola Merrifield, news editor Will Green and editor

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28:00

What will the next 70 years of commercial TV look like?

The Campaign Podcast ·

2025/09/09

Podcast: What will the next 70 years of commercial TV look like?This September, the UK celebrates 70 years of commercial TV since the launch of ITV on September 22 1955.A lot has changed since the very first TV ads. Not only are they now in full colour but the very definition of TV has evolved and keeps on changing with the addition of new formats and introduction of new digital competitors.In this episode, Campaign’s tech editor Lucy Shelley is joined by the Campaign editorial team to discuss how

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24:14

Will agencies lose out to AI solutions at media...

The Campaign Podcast ·

2025/09/02

Media platforms, including Meta, TikTok, X, Spotify, Pinterest and others, have been advancing their own AI capabilities to improve the advertising process of creating and serving ads to an audience. So where does this leave media and creative agencies?Meta, has gone so far as to call itself a “one stop shop” for advertisers, by reportedly aiming to fully automate advertising, including the creation and targeting of ads, by the end of the year. After this was reported, Meta’s stock price went up,

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35:40

What's next for Omnicom's takeover of IPG?

The Campaign Podcast ·

2025/08/26

Omnicom and IPG have kept their cards close to their chests while nearing completion of the biggest acquisition in advertising history.Set to close in the second half of this year, the merger-acquisition has now secured 15 out of the 18 regulatory approvals required, including recently with UK watchdog the CMA, in early August.Under the terms of the all-share deal, Omnicom said at the start of August it was set to pay only $9bn for IPG, down from $13.3bn when the takeover was first agreed on 9

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39:59

Can a CMO and a CFO truly get along? With ex-Unilever...

The Campaign Podcast ·

2025/08/13

Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are interviewed on stage by Campaign’s editor-in-chief Gideon Spanier. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides.Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good

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43:19

Is this the moment brands commit to women’s sport?

The Campaign Podcast ·

2025/08/05

It is the summer of women’s sport, or ‘simply sport’ as Campaign's deputy editor Gemma Charles put it, and records are being broken both on and off the pitch.The Women’s Euro’s, which was viewed by 16.2 million people during the final, has been touted as the most commercially successful football tournament ever — women’s or men’s — with 30,000 more ads per day than last year’s men’s tournament. The women’s rugby world cup takes place this month and has targeted viewing hours of 50 million versus

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137 results

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