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PODCAST

Workfluencer: Personal Branding, Authority & Content Strategy

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

business marketing

All Episodes

31:18

#14: Ditch the Cold Calls: Build a Talent Community...

Workfluencer: Personal Branding, Authority & Content... ·

2024/07/30

Rhona is joined by Taylor Desseyn, who shares his unconventional approach to tech recruiting, focusing on building a community rather than relying on traditional outreach strategies. He also shares his strategies for engaging his audience, including experimenting with content and listening to the market. Taylor encourages recruiters to embrace the future of online talent communities and leverage talent marketplaces like Gun.io. 📬 Newsletter:

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33:02

#13: Don't get Ghosted: Email Campaigns That...

Workfluencer: Personal Branding, Authority & Content... ·

2024/07/23

In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance. 💻 Check out Vanessa’s Courses:

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39:29

#12: The Unstoppable Power of a Recruiter's Brand,...

Workfluencer: Personal Branding, Authority & Content... ·

2024/07/18

In this episode, Rhona and Anna Morgan discuss the importance of personal branding for recruiters and how it can help build trust with candidates and clients. They share their own experiences and provide strategies for recruiters to establish their personal brand. They emphasize the need for authenticity, engagement, and consistency in content creation. They also discuss the alignment of personal brand with the employer brand and the benefits it can bring. 🎁 FREE Storytelling for

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19:28

#11: You Belong in TA: Unexpected Journeys to Talent...

Workfluencer: Personal Branding, Authority & Content... ·

2024/07/11

This episode is sponsored by Equity ActivationsIn this bonus episode, Rhona Pierce explores the unconventional journeys of successful recruiters and the power of storytelling in talent acquisition. The guests share their unique journeys and how they leveraged their personal brands to navigate unconventional career paths. Rhona emphasizes the importance of incorporating personal stories into recruiting strategies to build trust, credibility, and connections with candidates. And she shares

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33:21

#10: TA's Guide to EEOC's New Harassment Guidance -...

Workfluencer: Personal Branding, Authority & Content... ·

2024/06/18

This episode is sponsored by Equity ActivationsIn this episode, Rhona Pierce interviews Jennifer Laurie, Chief People Officer at StartOut, about the EEOC's new guidance on workplace harassment released in 2024. They discuss the significant updates, implications for talent acquisition professionals, and strategies for creating a more inclusive hiring process. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION02:59 Reasons for the Updated Guidance07:54

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31:43

#9: The Truth about Diversity Hiring - with Tara...

Workfluencer: Personal Branding, Authority & Content... ·

2024/06/11

This episode is sponsored by Equity ActivationsIn this episode, Rhona sits down with Tara Turk-Haynes, a DEI expert and Talent Acquisition leader, for a candid conversation about what it really takes to make diversity hiring work. They discuss the importance of data, the role of ERGs, and the impact of societal and political factors on DEI efforts. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION02:16 - Tara's Journey into DEI Work 04:48 - Setting Clear

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49:27

#8: Recruiting Solo: How to Do More with Less with...

Workfluencer: Personal Branding, Authority & Content... ·

2024/06/06

In this episode, Sean Page, a senior technical recruiter, shares his strategies for being productive and effective as a solo recruiter in a resource-constrained environment. Sean discusses how he leverages data, prioritizes tasks, builds relationships with candidates and hiring managers, and communicates effectively with stakeholders. 📬 Newsletter: https://link.rhonapierce.com/YZEviw🎁 Try Brain.fm FREE for 30 days: brain.fm/rhonapierce //TIMESTAMPS:00:00 INTRODUCTION04:43 - Leveraging

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46:18

#7: Measuring the Impact of your Employer Brand with...

Workfluencer: Personal Branding, Authority & Content... ·

2024/05/30

In this episode, James Ellis, an Employer Branding Expert and the founder of Employer Brand Labs, shares insights on employer branding, its financial impact, and the misconceptions surrounding it. He emphasizes the importance of creating a strong employer brand that is clear and distinct, rather than aiming to look good to everyone. James also discusses the financial implications of employer branding and how it can drive business outcomes and shares the language you can use to make the case

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32:21

#6: Inclusive Hiring Starts with Effective Intake...

Workfluencer: Personal Branding, Authority & Content... ·

2024/05/23

This episode is sponsored by Equity ActivationsIn this episode, Kat Kibben, the founder and CEO of Three Ears Media, discusses the importance of asking the right questions during intake calls and avoiding an order taker mindset. They discuss the common mistakes recruiters make in asking questions, the value of asking follow-up questions, and how to address bias in the hiring process. Kat also shares insights on the future of recruiting in an AI-driven world and the importance of creativity

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37:56

#5: Effective Hiring Manager Partnerships in Global...

Workfluencer: Personal Branding, Authority & Content... ·

2024/05/16

This episode is sponsored by Equity ActivationsMary Kay Baldino, Head of Talent Acquisition at a global company with over 10,000 employees, discusses the importance of balancing confidence and humility as a TA leader. She emphasizes the need for expertise, data, and evidence to back up your recommendations. Mary Kay also highlights the significance of creating a culture of vulnerability and learning, navigating cultural differences in a global organization, and maintaining a human-centric

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33:30

#4: Mastering Competency-Based Interviewing for Sales...

Workfluencer: Personal Branding, Authority & Content... ·

2024/05/09

In this episode, Tabitha Cavanagh, VP of Recruiting and Talent Strategy at The Sales Collective, discusses competency-based interviewing and its effectiveness in evaluating sales candidates. 📕 Download the Salesperson Interview Guide: https://bit.ly/4dIg17Y📬 Newsletter: https://link.rhonapierce.com/YZEviw//TIMESTAMPS:00:00 - Introduction and Tabitha's journey into talent acquisition04:31 - Differences between traditional and competency-based interviewing for sales hiring08:52 - The sales

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42:06

#3: The Recruiter's Playbook for Hiring Manager...

Workfluencer: Personal Branding, Authority & Content... ·

2024/05/01

In this episode, Amy Miller, a senior recruiter at Amazon with over 25 years of experience in tech recruiting, shares her insights on building strong partnerships between recruiters and hiring managers. Discover the secrets to effective collaboration, alignment, and success in the hiring process.📬 Newsletter: https://link.rhonapierce.com/YZEviw//TIMESTAMPS:[00:03:27] Building Trust and Rapport with Hiring Managers[00:07:04] Good Consulting vs. Bad Customer Service[00:13:54] The Ideal

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29:54

#2: Ex-Twitter Recruiters share how to get 60% more...

Workfluencer: Personal Branding, Authority & Content... ·

2024/04/25

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast. In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own

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33:04

Leveraging Podcasts to Attract and Retain Talent -...

Workfluencer: Personal Branding, Authority & Content... ·

2024/04/17

Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and

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1:24

Trailer - Throw Out The Playbook

Workfluencer: Personal Branding, Authority & Content... ·

2024/04/09

Everything in business has changed, except for the way most companies hire. Throw Out The Playbook is the podcast arming you with simple strategies to revolutionize how you attract, engage, and retain qualified talent. Host Rhona Pierce, a Software Engineer turned Talent Acquisition Leader, leverages her 20+ years of experience hiring in Tech and Media to break down trends and give you a behind-the-scenes look at what forward-thinking Talent Acquisition Professionals are doing to shape the

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75 results

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