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PODCAST

Workfluencer: Personal Branding & Content Creation

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

business marketing

All Episodes

6:04

Transform 2026 Recap: What Actually Stood Out

Workfluencer: Personal Branding & Content Creation ·

2026/04/03

I just got back from Transform 2026 and had way too much time before my flight… so I made my own awards show.This is a fun, unfiltered recap of what stood out. The swag. The activations. The people. The random moments you don’t see in the polished LinkedIn posts. Some brands nailed it. Some tried. Some just gave out tote bags. If you were there, this will hit. If you weren’t, this is the version you actually want. In This Episode The best swag (yes, it matters) The activation I couldn’t

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40:28

Why Employer Branding Alone Isn’t Working Anymore

Workfluencer: Personal Branding & Content Creation ·

2026/03/30

Most companies are still relying on employer branding to attract talent, and it’s not landing the way it used to. In this episode, Tracey Parsons breaks down why traditional employer branding is losing effectiveness, and what’s actually replacing it. We get into the growing trust gap between companies and candidates, why polished “day in the life” content falls flat, and how employee-driven content is becoming a more powerful way to build credibility, visibility, and influence. If you’re leading

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41:10

How to Stand Out on LinkedIn Without Following Trends

Workfluencer: Personal Branding & Content Creation ·

2026/03/23

Most advice about LinkedIn content says the same thing: follow trends, post consistently, and play the algorithm.But what if that’s exactly why your content isn’t standing out? In this episode, leadership strategist Julia Rock breaks down how to stand out on LinkedIn without copying trends, chasing viral formats, or sounding like everyone else. She shares what actually drives meaningful engagement, how to build authority through content, and why authenticity matters more than ever in a crowded

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37:57

How Dani Herrera Turns LinkedIn Posts Into Clients

Workfluencer: Personal Branding & Content Creation ·

2026/03/16

Building a consulting business through content sounds simple. In reality, it requires clarity, conviction, and a willingness to say things others avoid. In this episode of Workfluencer, talent, culture, and DEI consultant Dani Herrera shares how LinkedIn content became the engine behind her consulting business. Dani didn’t start posting to become a creator. She started out of necessity while navigating the U.S. immigration system and needing to prove visibility in her field. What began as a

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51:32

Personal Branding for Women Over 40

Workfluencer: Personal Branding & Content Creation ·

2026/03/09

Personal branding for women over 40 who feel invisible is rarely about a lack of expertise. It's about two decades of keeping your head down, taking care of everyone else, and forgetting to tell the world what you know. In this episode, Monica Rivera breaks down what it actually takes to stop hiding and step into the visibility you've already earned. Together, Rhona Pierce and Monica unpack why experienced women, especially women over 40, feel invisible even after 20 years of building skills,

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46:45

Burnout, Content Creation & Employee Advocacy Culture

Workfluencer: Personal Branding & Content Creation ·

2026/03/02

Content creation burnout is real, and most professionals don’t realize they’re heading toward it until it’s too late.In this episode, Rhona sits down with internal communications and employee experience consultant Jo Coxhill to talk about content creation burnout, chasing the LinkedIn algorithm, and what happens when that same pressure shows up inside employee advocacy programs. If you’re building a personal brand while running a business, or leading employee-generated content (EGC) strategy,

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39:04

Starting a Podcast While Working Full-Time

Workfluencer: Personal Branding & Content Creation ·

2026/02/23

Starting a podcast while working full-time requires a different strategy than the usual “quit and go all in” advice.In this episode, Lee Cage Jr. shares how he built and monetized a podcast while working full-time as a Director at BDO, serving in the National Guard, and speaking at conferences. Together, Rhona and Lee break down what it actually takes to start a podcast while employed — from choosing a short-form format to attracting sponsors without obsessing over download numbers. This

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60:54

Personal Branding as a Black Woman in Corporate America

Workfluencer: Personal Branding & Content Creation ·

2026/02/16

What does it take to build a personal brand as a Black woman in corporate America?In this episode of Workfluencer, I sit down with Keirsten Greggs, founder of Trap Recruiter, to talk about visibility, authority, and what happens when you stop editing yourself. We discuss: Being told not to name her brand “Trap Recruiter” — and building it anyway. The moment she stopped editing herself to make others comfortable What happens when your brand starts to eclipse your personal

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42:32

Building a Creator Career After Corporate Layoffs

Workfluencer: Personal Branding & Content Creation ·

2026/02/09

Building a creator career after corporate layoffs comes with pressure most people don’t talk about. In this episode, Madison Butler breaks down what it really means to build a creator career after corporate when content becomes your income, not your hobby. Together, Rhona and Madison unpack what happens when professionals—especially Black women—are pushed out of corporate roles and forced to build visibility, stability, and leverage online in real time. This isn’t about going viral. It’s about

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49:59

How to Create Content When You Don’t Feel Like It

Workfluencer: Personal Branding & Content Creation ·

2026/01/26

What do you do when you’re supposed to post… and you just can’t?In this episode, Rhona Pierce sits down with Jeffrey Fermin for an honest conversation about creating content during moments of exhaustion, fear, and emotional overload. Not burnout. Not strategy hacks. Just real talk about what it feels like to show up online when the world feels heavy and your energy is gone. This isn’t an episode about forcing consistency. It’s about knowing when to pause, how to protect your energy, and how

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40:18

Becoming a TEDx Speaker with Bobby McNeil

Workfluencer: Personal Branding & Content Creation ·

2026/01/19

Becoming a TEDx speaker isn’t about a single moment on stage.It’s about the process that comes before it. In this episode, Bobby McNeil walks through what it actually takes to become a TEDx speaker while working full-time. From deciding to apply, to shaping the idea, to confronting the emotional and time demands most people underestimate. Bobby shares lessons from his first TEDx experience alongside the parallel journey of writing his first book, Cracking the Code. Not as a playbook. As lived

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54:32

How to Build a Virtual Summit With No Team ft....

Workfluencer: Personal Branding & Content Creation ·

2026/01/12

What if you could build real industry authority, grow your network, and create long-term leverage — without a team, a budget, or paid promotion?In this episode, Benjamin Mena breaks down how he built a 600+ person virtual summit completely solo, while still running a full recruiting desk. You’ll hear how he designed summits that actually attract the right people, why keeping live access free increases trust and engagement, and how curating other experts helped him build influence without putting

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45:19

What Internal Comms Can Learn From Creators

Workfluencer: Personal Branding & Content Creation ·

2026/01/05

Most internal comms get ignored. Deleted emails. Skimmed Slack posts. Zero follow-through. HR Leader, Lia Seth flipped that script.In this episode, we break down how she used memes, creator instincts, and vulnerability to get 100% employee open enrollment completed 24 hours early. Yes. Really. She wasn’t thinking like HR. She was thinking like a content creator. We get tactical. We get honest. And we talk about when this approach works, and when it absolutely doesn’t. What You’ll Learn Why

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6:15

CEO Content: Smart Strategy or Cringe?

Workfluencer: Personal Branding & Content Creation ·

2026/01/02

Is CEO content building trust, or just embarrassing the brand?CEOs are posting more than ever. But not all visibility builds trust. In this Workfluencer Trend Report, Rhona breaks down a recent CNBC article questioning whether CEOs trying to be influencers is smart leadership or pure cringe. Using real examples of executive backlash, this episode explores why some CEO content backfires, why others work, and how trust has become the most important currency in the AI era. This isn’t about telling

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39:49

Why Employer Content Matters More Than Job Posts

Workfluencer: Personal Branding & Content Creation ·

2025/12/29

Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness. If your job posts sound good but your pipeline says

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44:42

Using Content Creation for a Career Transition

Workfluencer: Personal Branding & Content Creation ·

2025/12/22

Most people go quiet during a career transition. Laci McKinney did the opposite.In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years. We talk about documenting your learning in public, building a dual personal + professional brand, navigating imposter syndrome, and why content isn’t self-promotion. It’s career leverage. If you’re considering a

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7:17

Why Storytelling Is Becoming a Real Job in 2026

Workfluencer: Personal Branding & Content Creation ·

2025/12/18

Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function. In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth. From Google and Microsoft to Notion restructuring entire teams around narrative, this episode explains what’s actually driving the demand and why AI has accelerated it, not replaced it. If you work in employer branding, HR,

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51:25

How to Write a Book That Builds Authority with Hady...

Workfluencer: Personal Branding & Content Creation ·

2025/12/16

Writing a book isn’t just a creative goal. It’s a credibility move. In this episode of Workfluencer, bestselling author and leadership coach Hady Méndez breaks down the real process of turning lived experience into a book that builds professional authority. We go behind the scenes of writing Calladita No More. What stories made it in. What she intentionally left out. And how the act of writing forced clarity around voice, boundaries, and visibility at work. This conversation is for professionals

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53:24

How Adam Posner Built a Revenue-Driving Podcast

Workfluencer: Personal Branding & Content Creation ·

2025/12/08

Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals.In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back. We also

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35:56

How Minda Harts Rebuilt Workplace Trust Through...

Workfluencer: Personal Branding & Content Creation ·

2025/12/02

Bestselling author and workplace revolutionary Minda Harts joins Rhona Pierce to break down the ideas behind her new book, Talk to Me Nice. She explains why trust keeps collapsing inside modern workplaces, how her Seven Trust Languages help rebuild it, and what she learned while growing from bestselling author to emerging filmmaker.This conversation goes deep into trust, culture, storytelling, and what it really takes to challenge norms without burning bridges. If you’re a creator, a leader, or

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86 results

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