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PODCAST

Workfluencer: Personal Branding, Authority & Content Strategy

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

business marketing

All Episodes

45:19

What Internal Comms Can Learn From Creators

Workfluencer: Personal Branding, Authority & Content... ·

2026/01/05

Most internal comms get ignored. Deleted emails. Skimmed Slack posts. Zero follow-through. HR Leader, Lia Seth flipped that script.In this episode, we break down how she used memes, creator instincts, and vulnerability to get 100% employee open enrollment completed 24 hours early. Yes. Really. She wasn’t thinking like HR. She was thinking like a content creator. We get tactical. We get honest. And we talk about when this approach works, and when it absolutely doesn’t. What You’ll Learn Why

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6:15

CEO Content: Smart Strategy or Cringe?

Workfluencer: Personal Branding, Authority & Content... ·

2026/01/02

Is CEO content building trust, or just embarrassing the brand?CEOs are posting more than ever. But not all visibility builds trust. In this Workfluencer Trend Report, Rhona breaks down a recent CNBC article questioning whether CEOs trying to be influencers is smart leadership or pure cringe. Using real examples of executive backlash, this episode explores why some CEO content backfires, why others work, and how trust has become the most important currency in the AI era. This isn’t about telling

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39:49

Why Employer Content Matters More Than Job Posts

Workfluencer: Personal Branding, Authority & Content... ·

2025/12/29

Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness. If your job posts sound good but your pipeline says

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44:42

Using Content Creation for a Career Transition

Workfluencer: Personal Branding, Authority & Content... ·

2025/12/22

Most people go quiet during a career transition. Laci McKinney did the opposite.In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years. We talk about documenting your learning in public, building a dual personal + professional brand, navigating imposter syndrome, and why content isn’t self-promotion. It’s career leverage. If you’re considering a

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7:17

Why Storytelling Is Becoming a Real Job in 2026

Workfluencer: Personal Branding, Authority & Content... ·

2025/12/18

Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function. In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth. From Google and Microsoft to Notion restructuring entire teams around narrative, this episode explains what’s actually driving the demand and why AI has accelerated it, not replaced it. If you work in employer branding, HR,

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51:25

How to Write a Book That Builds Authority with Hady...

Workfluencer: Personal Branding, Authority & Content... ·

2025/12/16

Writing a book isn’t just a creative goal. It’s a credibility move. In this episode of Workfluencer, bestselling author and leadership coach Hady Méndez breaks down the real process of turning lived experience into a book that builds professional authority. We go behind the scenes of writing Calladita No More. What stories made it in. What she intentionally left out. And how the act of writing forced clarity around voice, boundaries, and visibility at work. This conversation is for professionals

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53:24

How Adam Posner Built a Revenue-Driving Podcast

Workfluencer: Personal Branding, Authority & Content... ·

2025/12/08

Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals.In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back. We also

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35:56

How Minda Harts Rebuilt Workplace Trust Through...

Workfluencer: Personal Branding, Authority & Content... ·

2025/12/02

Bestselling author and workplace revolutionary Minda Harts joins Rhona Pierce to break down the ideas behind her new book, Talk to Me Nice. She explains why trust keeps collapsing inside modern workplaces, how her Seven Trust Languages help rebuild it, and what she learned while growing from bestselling author to emerging filmmaker.This conversation goes deep into trust, culture, storytelling, and what it really takes to challenge norms without burning bridges. If you’re a creator, a leader, or

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47:01

How to Become a Content Creator Inside Your Company

Workfluencer: Personal Branding, Authority & Content... ·

2025/11/25

Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale.In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a brand,

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52:23

Finding Confidence to Create Content Over 40

Workfluencer: Personal Branding, Authority & Content... ·

2025/11/17

Maureen Wiley-Clough didn’t set out to become a creator. She simply got tired of being called “a dino” in tech — and decided the silence around ageism needed to end. What started as a vulnerable side project became a top-2% podcast, a thriving community, and a message that resonates with anyone who’s felt “too old” to start something new.In this episode, we get into how Maureen built confidence, hit publish while working in a youth-obsessed industry, and kept going even when no one was watching

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47:44

How to Turn Internal Stories into Employee Advocacy...

Workfluencer: Personal Branding, Authority & Content... ·

2025/11/11

Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat.Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. It starts inside. In this episode, Matt and Rhona dig into how internal storytelling can transform culture, inspire authentic advocacy, and turn your

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42:14

Healing Work Trauma and Rebuilding Confidence with...

Workfluencer: Personal Branding, Authority & Content... ·

2025/11/04

What happens when your worst bosses plant seeds that turn into your best lessons?In this episode of Workfluencer, Kat Kibben—author, speaker, and founder of Three Ears Media—joins Rhona to talk about healing work trauma, rebuilding confidence, and writing a book that almost didn’t happen. Kat opens up about the three-year journey behind The Bounce Back Factor, van life lessons that rewired their approach to leadership, and why editing was harder than writing. You’ll hear the story behind their

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52:21

Making B2B Marketing Human with Sherehan Ross

Workfluencer: Personal Branding, Authority & Content... ·

2025/10/29

In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family.Sherehan explains how “building in public” turned into her most powerful form of

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25:34

How Hung Lee Built Recruiting’s Most Trusted Brand

Workfluencer: Personal Branding, Authority & Content... ·

2025/10/24

Before “personal brand” became a buzzword, Hung Lee was already doing it—building Recruiting Brainfood into one of the most trusted communities in the industry.In this conversation, recorded at RecFest USA 2025, Hung and Rhona dig into what it really takes for recruiters to think like media brands: showing up every week, curating with integrity, and letting transparency replace polish. He shares how an accidental send from the beach in Lisbon made him realize just how much readers depended on

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46:56

How to Get Paid to Speak with Torin Ellis

Workfluencer: Personal Branding, Authority & Content... ·

2025/10/21

Everyone wants to get paid to speak, but few know how to turn it into a real career. In this episode, Torin Ellis joins Rhona Pierce to break down the business behind the mic — from commanding rooms and carving your niche to staying relevant in a space that changes overnight. You’ll learn: How to turn free speaking gigs into paid opportunities The mindset shift that keeps your message authentic (even when the world isn’t) When to raise your rates — and how much The power of

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42:56

Recruiting Is Marketing in Disguise with Dave Vu

Workfluencer: Personal Branding, Authority & Content... ·

2025/10/13

Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands.In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate experience — and why bad recruiters should probably be worried about

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46:41

The Real Cost of Being HR Famous with Laurie Ruettimann

Workfluencer: Personal Branding, Authority & Content... ·

2025/10/08

Laurie Ruettimann has spent nearly two decades shaping how we talk about work—from CNN’s “Top Career Advisor” list to her globally recognized Punk Rock HR podcast. But behind the accolades lies a story of confidence, capitalism, and the unpaid labor of influence. In this episode, Laurie joins Rhona Pierce to pull back the curtain on what it really takes to turn credibility into a career—how she built her platform before influencer culture existed, why “being right” doesn’t always pay, and the

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3:51

Career Identity Theft: Safeguarding Your Personal Brand

Workfluencer: Personal Branding, Authority & Content... ·

2025/09/25

What if someone stole your entire career — your résumé, portfolio, headshot, even your home address?In this Workfluencer Trend Report, Rhona explores the real case of freelance writer Jolissa Skow, who discovered an imposter had been living her professional life since 2023. The impersonator used Jolissa’s identity to land contract work, participate in Slack, attend camera-off meetings, and even get paid — all while colleagues believed they were working with her. Based on Jolissa’s public

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52:13

Building Recruiting Future with Matt Alder

Workfluencer: Personal Branding, Authority & Content... ·

2025/09/23

Matt Alder, host of Recruiting Future and co-host of The Alder Hour, has spent over 15 years shaping how the recruiting industry talks about work. With nearly 800 episodes published, his podcast is one of the most trusted sources for talent acquisition insights. In this conversation, Rhona and Matt chat about how Recruiting Future became the go-to recruiting podcast and what it really takes to build authority through consistency. You’ll hear: Why consistency matters more than virality in

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34:21

How to Pay Employee Content Creators Fairly with...

Workfluencer: Personal Branding, Authority & Content... ·

2025/09/19

Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand?In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations, Cynthia shares practical strategies for building employee-creator programs that

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74 results

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