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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

35:19

Navigating stop-start times in your pet business

Your pet business, Your way ·

2024/03/19

What do you do when something happens in your life, and it means you have to stop everything in your business to deal with it?We live in an uncertain world, and the 2020 Coronavirus pandemic has shown that you don’t know what might be coming around the corner to turn your life upside down.And while your business is a huge part of your life, there are inevitable things that happen with your family and loved ones which, at times, mean they need to come first.Running a business is challenging during

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32:46

Ten takeaways from Theo Paphitis' Small Business...

Your pet business, Your way ·

2024/02/27

Each year Theo Paphitis puts on his Small Business Sunday winner's event in Birmingham to celebrate small businesses and give them a boost.It's a brilliantly inspiring day where Theo and his panel of experts give so much encouragement and line up fabulous speakers to educate and inspire you.This year, we had talks on using AI in your marketing from Google and a spotlight session from Susan Bonnar, founder of The British Craft House and a former SBS winner.NatWest chaired a panel discussion with

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30:38

Is my Pets Get Visible membership right for you?

Your pet business, Your way ·

2024/02/20

Are you thinking of joining my Pets Get Visible membership?If so, this podcast episode is for you.Inside you’ll learn what the membership is, the different elements inside of it, and what’s in it for you if you join.Plus my clients Helen and Nina share their experience of being part of it.If you know you’re ready to join, here’s the link:https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleKey topics and timings in this episode0.43 - this week's topic - my Pets Get Visible membership.2.01

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13:46

Join the Show Your Pet Business Some Love Challenge

Your pet business, Your way ·

2024/02/10

Is your pet business marketing in need of some tender loving care?I’d love to invite you to my ‘Show your pet business some love’ challenge.It’s a free five day challenge taking place from February 12th - 16th 2024 where you shake things up in your pet business and remember why you fell in love in the first place!With Valentine’s Day coming, I decided to create a free event around showing the love and you can learn what to expect in this episode.SAVE YOUR SPACE HERE:

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24:23

What can you do when your training methods are...

Your pet business, Your way ·

2024/02/06

What do you do when you see pet professionals who use aversive methods being given a platform to share their views?And when your kind, force-free training methods are challenged in the mainstream media?This podcast is in response to a recent story in The Times newspaper about ‘How man’s best friend became the master.’In the article, positive reinforcement training was mocked and challenged, and Colin Tennant from the Cambridge Institute of Dog Training and Behaviour was quoted as having said: “If

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33:23

How to write a press release for your pet business

Your pet business, Your way ·

2024/01/30

Do you need to write a press release about your pet business? You're in the right place!This episode will cover everything you need to know when it comes to creating a press release for your pet business. But what I’m really keen to stress is that there is more to landing press coverage than writing a press release.What journalists want are stories, and by the end of this episode, you’ll have a sense of how to go about finding them in your pet business, plus what you can do if you’d like some

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45:35

Growing a successful online dog training business...

Your pet business, Your way ·

2024/01/23

What do you need to create a successful online dog training business?Caroline Wilkinson from Barket Place is a dog trainer, behaviourist, and online pet coach and created her digital business way before the world went online.Her background is in digital marketing and when her first dog Ezri came into her life she wanted to learn more about how our dogs think and feel.So she decided to study dog training and behaviour, first shadowing another pet professional, then studying to become a trainer and a

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14:52

Plan your prosperous 2024

Your pet business, Your way ·

2024/01/09

Are you ready to plan out 2024 for your pet business?Whether the start of the New Year has you brimming with enthusiasm or you’d rather ease yourself in gently, it’s likely you’ve been thinking about what you’d like to accomplish.And if you’d like some structure and support around this, I’d love to invite you to a 'Plan Your Prosperous 2024' workshop.It’s happening on Tuesday, January 9th, at 7 pm, and there is a replay if you can’t make it live.Together we’ll look at your personal, financial, and

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22:03

Ways to work with me to get your pet business noticed...

Your pet business, Your way ·

2023/12/26

Is raising your profile and feeling more confident when it comes to being visible one of your goals for 2024?If so, it would be great to chat about working together!As a journalist, pet blogger, and visibility coach specializing in working with small businesses in the pet industry, I’d love to help you get noticed.There are a range of options to choose from, starting with my budget-friendly Pets Get Visible membership to working together one to one.In this podcast episode, I’m outlining the

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29:39

Reflecting on 2023, business buddies and looking...

Your pet business, Your way ·

2023/12/12

How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget?This week’s podcast is about reflecting on the last 12 months because there will be high points and inside of the challenges there are always lessons.It’s also about looking forward to 2024 and thinking about what you want for your business for the year ahead.So that you can break your goals down into manageable milestones and think about what you’d like to focus on.The episode also talks about being kind to

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34:24

What's your pet business culture and why it matters?

Your pet business, Your way ·

2023/12/05

Have you ever thought about the culture of your pet business?This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business.It plays a significant role in how you operate and communicate with prospective customers and clients, influencing how people experience your brand and why they choose you.In this episode, I cover why your

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01:05:44

The impact of having your research published in an...

Your pet business, Your way ·

2023/11/27

Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive.After studying for a degree and a Masters, decided she wanted to have her work feature in a journal.It was a challenging process with her surveying over 2,000 dog owners and studying over 90 videos of dogs.And earlier this year Tracey had her findings published in the Journal of Applied Animal Behaviour Science.In this podcast episode, we chat about her journey from working in IT to following her dream and

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41:14

Getting comfortable, confident and consistent with...

Your pet business, Your way ·

2023/11/21

You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do?When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice.New platforms, different demands, the latest trends, it’s no surprise it leads to huge overwhelm and makes you want to hide away.Returning to the question ‘how will they know you’re there to help?’ can be

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50:59

Keeping up with the content monsters so you stay...

Your pet business, Your way ·

2023/11/14

Learn from Natasha Courtenay-Smith about how to keep up with the content monsters and what being visible means for a small business for the next three years.Natasha is a journalist turned digital marketing expert who has a string of businesses including Buddy and Lola, a pet supplement brand.She's a powerhouse with a capital P when it comes to marketing and we talk about content monsters and the lessons small business owners and solopreneurs can learn from big brands and gurus like Gary Vaynerchuk

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17:32

How to get your Pet Business Content Cracked

Your pet business, Your way ·

2023/11/07

Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more. If you provide a service, you’ll likely be in high demand as a pet sitter, groomer, or trainer helping pets be on their best behaviour when visitors call round. So it’s vital for pet parents get to see you and for you to showcase how your

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29:29

The power of taking a pause in your pet business

Your pet business, Your way ·

2023/10/10

When you're running a business, it often feels like there's never a moment to catch your breath, with a constant stream of tasks demanding your attention.This week's podcast looks into the significance of occasionally hitting the pause button. This allows you to assess what's working, take stock, and give yourself a moment to breathe!I'll be discussing how the concept of 'pause' functions in coaching, whether you're in the role of a coach or a coachee (client). Remember that any form of educating

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54:19

Putting you first and creating a pet business that...

Your pet business, Your way ·

2023/10/03

When you make a decision in your pet business, do you consider the impact on your physical and mental health, or do you tend to think about the money?I'm chatting about this with my podcast guest Jane Ardern,and whether you really do need to grow a huge pet business.Or whether it's ok to have one that brings in enough money to pay the bills, give you a comfortable lifestyle and the time to enjoy with your own animals.As solopreneurs, we have to think about money and bring in enough to survive.But,

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43:37

Navigating the rollercoaster of running your own pet...

Your pet business, Your way ·

2023/09/26

When you started your small business, did you think there would be a smooth path to growth, an upwards trajectory?This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we need to talk about the lows as well as the highs.The highs are those moments of exhilaration, when you’re riding high at the top of the rollercoaster.Then there’s the lows, where you feel like you’ve been shaken around and come crashing down to the ground, and might find yourself

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59:07

Grow your business through in person networking with...

Your pet business, Your way ·

2023/09/19

Can you grow a pet service business via in-person networking? Hayley Hilton, a canine massage practitioner and pet sitter says yes you can.Hayley has been in the pet industry since 2014 after she started her own Hotel for Dogs.Later, she studied to become a massage therapist and wanted to get the word out there in her local community.While online is often seen as the ideal way to reach people, Hayley went old school.She joined groups like 4Networking and BNI, and soon built a steady client base and

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28:38

Using your creativity and AI tools to streamline your...

Your pet business, Your way ·

2023/09/12

Wondering if tools like ChatGPT and other AI platforms could help you with your pet business content? In this episode, we're looking at AI and how it can help you be more creative and more productive, while still sounding like you.Think of AI as your helper, streamlining content creation and giving you more time in the day.I'll walk you through various ways to blend AI with your creative ideas and existing content. Plus you'll get insights from pet businesses who are making the most of these tools

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