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PODCAST

The Brand Building Podcast

Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your

business marketing

All Episodes

12:16

7-Figure Retention Template Will Crush Your Q2 Sales...

The Brand Building Podcast ·

2025/04/02

Are you still scrambling to plan your marketing campaigns last minute? Say goodbye to the chaos and hello to a rock-solid Q2 retention marketing strategy! In this video, I’m breaking down a bulletproof Google Sheets calendar to help you leverage key dates, optimize email/SMS sends, and drive consistent revenue.✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy:

en

12:05

How I Use ChatGPT to Create High-Quality Product...

The Brand Building Podcast ·

2025/03/31

Creating high-quality e-commerce content is expensive—photo shoots, models, props—it all adds up fast. But what if there was a smarter, more affordable way? Enter ChatGPT-4.5’s image generator, a game-changer for e-commerce brands.In this video, I’ll show you how to use AI to generate stunning product and lifestyle images instantly, cutting costs while staying creative. Whether you're running ads, email campaigns, or social media, this tool will revolutionize your content strategy. ✅ Elevate your

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04:34

Turning a Local Brand Into an E-Commerce Powerhouse...

The Brand Building Podcast ·

2025/03/28

Imagine transforming a local fishing brand into an e-commerce powerhouse—growing sales by over 200% in just one year. Sounds impossible? That’s exactly what we did at Breadloaf with Everglades Fishing Co. (EFC), and in this video, I’ll break down exactly how we made it happen.From securing lost digital assets to launching high-performance ad campaigns, leveraging influencer content, and running record-breaking product drops, we helped EFC scale to a thriving seven-figure e-commerce brand—all while

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04:58

You're Ignoring These $100K+ Consumers and It's...

The Brand Building Podcast ·

2025/03/26

If you're running a premium eCommerce or CPG brand and you're not targeting HENRYs (High Earners, Not Rich Yet), you're leaving money on the table. These aspirational, high-income consumers are willing to spend on quality, exclusivity, and status-driven brands—but only if you market to them the right way.Whether you're in fashion, beauty, wellness, or luxury DTC, dialing in your strategy for HENRYs can increase customer LTV, brand loyalty, and revenue long-term. ✅ Elevate your brand’s Email &

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07:13

Avoid These Klaviyo Automation Mistakes

The Brand Building Podcast ·

2025/03/24

If you're using Klaviyo for email and SMS marketing, chances are you're making at least one of these costly mistakes—and they could be hurting your revenue. But don’t worry, I’ve got you covered! After auditing hundreds of Klaviyo accounts, I’m breaking down the biggest mistakes brands make and exactly how to fix them. Watch now to optimize your flows, increase engagement, and boost sales!✅HOW THE AUDIT WORKS: https://www.youtube.com/watch?v=dhTO1kw8ABw&t=31s ✅ Elevate your brand’s Email &

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06:53

Expo West 2025 Recap: The Hottest CPG Trends &...

The Brand Building Podcast ·

2025/03/21

Expo West 2025 was absolutely INSANE – over 85,000 people, 3,500+ exhibitors, and some of the most groundbreaking innovations in food, wellness, and CPG. If you missed it, don’t worry—I’ve got you covered! In this video, I break down: - The hottest trends (zero-proof beverages, GLP-1s, prebiotic sodas & more!) - The brands to watch (SuperGut, Hi-O, Bloom, O Positive Health, Chomp’s & more) - My personal highlights from 20 years of attending Expo West This event is shaping the future of CPG,

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02:59

The Secret to High-Performing Brand Partnerships...

The Brand Building Podcast ·

2025/03/19

What happens when an iconic airline partners with an aviation collectible brand? A product launch that rewrites the rules of direct response marketing. In this video, we break down how PlaneTags and Qantas Airlines turned retired Boeing 747 skin into a must-have collectible—and generated an 11.36x ROAS in the process. From paid social strategies to brand partnerships, this campaign proved that great storytelling and strong collaborations drive massive results. If you're a brand looking to scale

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11:37

The Most Realistic AI Ever Built: Sesame AI

The Brand Building Podcast ·

2025/03/17

I just had a full conversation with Sesame AI, and my mind is officially blown 🤯. This AI isn’t just answering questions—it feels like talking to a real person. From discussing life and emotions to AI’s role in business and ethics, Maya (the AI) had some wild responses.Could AI like this revolutionize customer support, sales, and even personal interactions? I think so. Imagine instant, human-like chats for e-commerce, support, or even personal assistants. The future is happening right now. 🚀

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09:35

Klaviyo's NEW Pricing Update (March 2025) – Are You...

The Brand Building Podcast ·

2025/03/14

Just checked your Klaviyo bill and noticed a price jump? 😱 You’re not alone! Klaviyo just rolled out a major pricing update, and if you're not careful, you could be paying for inactive profiles, checkout abandoners, and unengaged subscribers! 🔍 In this video, I’ll break down: ✅ What’s changing with Klaviyo’s pricing model (and why it matters) ✅ How auto-upgrades & flexible sending work (and how to avoid surprise charges) ✅ The #1 way to keep your costs down—list cleaning & smart billing

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04:52

Klaviyo Lists & Segments MASTERCLASS: Unlock Higher...

The Brand Building Podcast ·

2025/03/12

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 🚀 STOP Sending One-Size-Fits-All Emails! Klaviyo Segments Explained 🎯 Are you sending emails, getting some opens, maybe even a few clicks—but it still feels like you’re shouting into the void? The truth is, most of your list shouldn’t even be receiving your emails in the

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10:08

Designing High-Converting Emails in Figma: The...

The Brand Building Podcast ·

2025/03/05

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 In this Figma email design tutorial, I walk you through creating email layouts, choosing fonts and colors, and optimizing for mobile. Whether you’re designing marketing emails, newsletters, or promotional campaigns, this Figma email design guide will help you create

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34:15

How I Sailed For 2 Weeks And Run My Ad Agency Remotely

The Brand Building Podcast ·

2025/03/03

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rot...🚀 Discuss your growth strategy: https://calendly.com/markmilutin/rete... How I Sailed For 2 Weeks And Run My Ad Agency Remotely In this video I share how I sailed for two weeks from San Diego to Cabo San Lucas while running my ad agency remotely. I break down exactly how I managed my business operations offshore during Q4, the busiest time of the year for ecommerce brands. I also dive into the details of the

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54:59

Jason Portnoy’s Proven Strategies for Scaling...

The Brand Building Podcast ·

2025/02/28

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Twitter: https://x.com/jasonportnoy Linkedin: https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca

en

07:14

Klaviyo Unveils Its B2C CRM – Key Insights You Can’t...

The Brand Building Podcast ·

2025/02/26

In this episode, I explore Klaviyo’s game-changing B2C CRM—designed specifically for direct-to-consumer (DTC) brands. This all-in-one platform seamlessly integrates marketing, customer service, and analytics, empowering brands to deliver hyper-personalized experiences through email, SMS, push notifications, and social media. I break down how real-time customer data, AI-driven automation, and predictive analytics can help brands improve retention, maximize engagement, and drive more revenue. Plus,

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06:02

How I Built a Thriving Mobile Shopping App from Scratch

The Brand Building Podcast ·

2025/02/24

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome

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14:31

Ecommerce AI Tools You Need To Use in 2025

The Brand Building Podcast ·

2025/02/18

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome Spiritme: https://spiritme.tech/ PhotoAI: https://photoai.com/ Joggai:

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20:52

How to Leverage Direct Mail for Your DTC Ecommerce...

The Brand Building Podcast ·

2025/02/12

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome

en

01:14:03

How AI Search is Changing The Game For SEO -...

The Brand Building Podcast ·

2025/02/10

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome Frank's Linkedin: https://www.linkedin.com/in/frank-sanchez-71992312/ elk Marketing:

en

01:14:43

SEO Secrets from an Expert Who Works with 9-Figure...

The Brand Building Podcast ·

2025/02/08

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome Frank's Linkedin: https://www.linkedin.com/in/frank-sanchez-71992312/ elk Marketing:

en

12:45

The #1 Mistake Killing Your Email Conversions (Fix...

The Brand Building Podcast ·

2025/02/06

🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome

en

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