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PODCAST

The Brand Building Podcast

Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your

business marketing

All Episodes

44:34

This AI Can Change Your Email Creative… Based on How...

The Brand Building Podcast ·

2025/12/15

In this episode, we explore how Eikona is reinventing lifecycle marketing with AI-powered adaptive creative. Imagine emails and ads that change for every single customer — in real time. Nir, Eikona founder, breaks down the future of personalization, the tech behind it, and why this shift will transform how brands grow. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy:

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13:31

Inside Black Friday 2025: The Numbers, Strategies,...

The Brand Building Podcast ·

2025/12/01

Black Friday 2025 just became the biggest online shopping day in history.In this episode I break down the key numbers the standout trends and the strategies that helped brands win. From Shopify’s six point two billion day to Klaviyo’s one billion in attributed sales this is a fast look at what really happened and what operators should focus on for 2026.

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8:11

Thanksgiving Reflections From Inside BFCM Week

The Brand Building Podcast ·

2025/11/27

In this special Thanksgiving episode, I wanted to slow things down and simply say thank you. This is the busiest and most stressful week of the year for anyone in e-commerce and it has been that way for me for almost sixteen straight Black Fridays. It is long nights, constant changes, nonstop pressure, and a level of expectation that only founders, operators, and agency teams truly understand.But Thanksgiving has always been the one moment inside all that chaos where I take a breath and reflect. It

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15:23

Email Deliverability Explained: The Foundations You...

The Brand Building Podcast ·

2025/11/25

In this episode I am breaking down one of the most misunderstood and overlooked parts of retention marketing. Email deliverability. Email used to be simple. You set up an ESP, write a calendar, launch a few campaigns, and revenue shows up. That world is gone. Between iOS changes, Google and Yahoo protocol updates, and rapidly evolving inbox rules, email deliverability has become one of the most important and most complex levers in all of e-commerce. And as we head into 2026, any brand that does not

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9:29

The Two Weeks That Changed My Life Forever

The Brand Building Podcast ·

2025/11/24

In this episode, I am sharing something deeply personal and easily the most life changing experience of my entire life. Two weeks ago, my wife and I welcomed our baby girl, Sienna Rose, into the world. It has been emotional, overwhelming, and completely magical, and it happened right in the middle of the busiest season of the year for me, my clients, and my agency. This is not just a new dad update. It is a perspective shift for operators, founders, brand owners, tech partners, and agency leaders

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10:37

What My Boat Taught Me About Hiring the Right People

The Brand Building Podcast ·

2025/11/10

After months of setbacks, broken engines, and bad service, Mark finally got his 28-foot Boston Whaler running—and in the process, learned a powerful lesson about business: cutting corners with the wrong partner always costs more in the long run.This episode dives into why cheap talent, fast timelines, and unrealistic promises destroy more projects than anything else - and why Bread Loaf’s clients keep coming back after learning that lesson the hard way.

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11:44

Klaviyo x Instagram: The Future of List Growth...

The Brand Building Podcast ·

2025/11/06

Episode Description:In this episode of The Brand Building Podcast, Mark Milutin breaks down one of the biggest updates Klaviyo has rolled out in years - the brand-new Instagram integration powered by Gatsby.ai. For the first time ever, brands can now collect email and SMS subscribers directly from Instagram comments and DMs - no Zapier, no broken APIs, no compliance headaches. Just native, first-party data collection inside Klaviyo. Mark dives deep into: How Klaviyo’s acquisition of Gatsby.ai

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10:43

Why Pre-Sales Are Killing Your DTC Brand (And What To...

The Brand Building Podcast ·

2025/11/05

In this episode of the Brand Building Podcast, Mark Milutin (Founder of Bread Loaf) breaks down why pre-sales are one of the most dangerous traps for modern DTC brands—and why he absolutely hates them. From diluted launches and spiked return rates to broken marketing funnels and lost momentum, Mark shares firsthand experiences from real clients and the brutal downstream effects pre-orders have on performance metrics like CAC, conversion rate, and retention ROI. If you’re running fashion, footwear,

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11:21

I Went to Klaviyo’s 2025 Event — And It Changed...

The Brand Building Podcast ·

2025/10/30

The game has changed — creative alone won’t save your brand in 2025. In this breakdown of Klaviyo’s KBOs 2025 event, I share the biggest takeaways shaping the future of e-commerce and retention marketing. From AI-driven automation and multi-channel orchestration to WhatsApp integrations and real-time data insights — this is where the industry is heading. If you’re a Shopify brand, an agency operator, or just obsessed with growth, this episode is your roadmap to staying ahead. ✅ Elevate your

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5:35

Why Every DTC Brand Needs WhatsApp Marketing (Klaviyo...

The Brand Building Podcast ·

2025/10/24

Klaviyo just dropped a game-changing WhatsApp integration — and it’s about to completely transform how brands retain customers globally. 🌍In this video, I break down exactly how Klaviyo’s WhatsApp feature works, why it’s a massive unlock for international DTC brands, and how to build and monetize your WhatsApp list the right way. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy:

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12:39

This Changes Everything: Klaviyo’s AI Can Now Run...

The Brand Building Podcast ·

2025/10/22

What if your entire marketing and support team ran on AI? 🤯In this video, I break down Klaviyo’s brand new AI Agents — the Marketing Agent and Customer Agent — and show you how they’re completely redefining what it means to automate your email, SMS, and customer experience. You’ll learn: 🚀 How Klaviyo’s AI Agents actually work (and what they can do) 💡 Real examples of how brands are using them right now ⚠️ The top 3 mistakes people make when turning on AI in Klaviyo 🔐 How to safely adopt AI

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10:05

Claude AI + Klaviyo: The Game-Changer No One’s...

The Brand Building Podcast ·

2025/10/18

What if you could run your entire email marketing operation just by talking to AI? In this video, I’m breaking down Klaviyo’s brand-new MCP Server integration with Claude AI — what it is, how it works, and why it’s about to completely change how we run campaigns. If you’re using Klaviyo or Shopify, this is one you don’t want to miss. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy:

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10:59

The Klaviyo Analytics Deep Dive Every Shopify Brand...

The Brand Building Podcast ·

2025/10/14

In this video, I’m breaking down Klaviyo Analytics — the hidden engine behind your revenue. Most brands send emails, run flows, and optimize campaigns without truly knowing what’s driving results or bleeding them dry. I’ll show you how to use customer analytics, product insights, and attribution models inside Klaviyo to turn your data into action. If you’re on Shopify and serious about scaling through lifecycle and retention marketing, this deep dive is for you. ✅ Elevate your brand’s Email &

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5:45

Stop Wasting Ad Spend: How to Grow Your Email & SMS...

The Brand Building Podcast ·

2025/09/30

In this video, I’m breaking down 7 proven strategies to grow your email and SMS list in 2025 so you can crush Q4 revenue without relying on discounts or overspending on ads.At Breadloaf, we help Shopify brands scale through lifecycle and retention marketing, and I’ll show you the exact list growth tactics we run every day for our partners using Klaviyo, Postscript, and Attentive. From popups that actually convert, to sweepstakes, product launch lead gen, and back-in-stock flows—this is the playbook

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26:23

K:BOS 2025 Recap: High-Frequency Operators, Klaviyo’s...

The Brand Building Podcast ·

2025/09/29

In this episode, I share a boots-on-the-ground recap from Klaviyo’s K:BOS in Boston—why the energy mattered, how Klaviyo is evolving from ESP to full CRM, and what operators (brand and agency) need to do right now to win Q4 and 2026. If you’re a Shopify brand and want a Klaviyo CRM + omnichannel gameplan for Q4 and 2026 (WhatsApp, RCS, direct mail, social capture, AI workflows), click the link below to lear more about my retention audit: https://youtu.be/A_tywPkNcqY?si=JBA4pc6sy9KBnpHJ Timestamp

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13:29

Steal My Q4 Playbook (17 Years of BFCM Wins)

The Brand Building Podcast ·

2025/09/27

If you wait until Black Friday to plan Black Friday, you’ve already lost. In this video, I’m handing you the exact BFCM campaign calendar we use at Breadloaf to help our clients crush Q4. I’ll walk you through every channel — email, SMS, push, and direct mail — and show you what to send, when to send it, and how to maximize revenue all the way through December. Steal my playbook, drop it straight into your calendar, and make this your biggest Q4 yet. Q4 for September & October:

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15:28

Don’t Wait Until November: Q4 Growth Strategy for...

The Brand Building Podcast ·

2025/09/25

Stop waiting until November to win Q4 — the brands that dominate Black Friday and Cyber Monday start in September and October. In this video, I break down the exact playbook we use at Breadloaf to front-load demand, grow your subscriber list, and set your Shopify or CPG brand up for massive Q4 results. You’ll get actionable tips on: Budget splits and top-of-funnel strategy Offers, popups, and subscriber capture Re-engagement campaigns and sweepstakes Email deliverability and list hygiene Omnichannel

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16:04

iOS 26 vs Marketers: Why Your List Might Be Worthless...

The Brand Building Podcast ·

2025/09/23

iOS 26 is here, and it’s changing the game for email and SMS marketing. Your messages could be getting filtered, your tracking stripped, and your campaigns crushed if you don’t adapt. In this video, I break down exactly what’s changed, why it matters, and the 5 strategies I’m using to future-proof retention marketing in 2025 and beyond. If you’re serious about keeping your campaigns alive, this one’s for you. ✅ Elevate your brand’s Email & SMS marketing:

en

13:24

Stop Wasting Money: Meta’s Exact Q4 Creative Strategy...

The Brand Building Podcast ·

2025/09/17

I just got back from the Meta Advertiser Summit in LA, and the message was loud and clear:If you’re only running a few ads in Q4, you’re leaving money on the table. In this video, I’m breaking down the exact Q4 creative playbook that Meta wants us to run—hooks, formats, creator strategy, testing cadence, and more. Plus, I’ll share the stats they dropped on stage and give you my 14-day sprint plan so you can execute this right now. Let’s win Q4 together. ✅ Elevate your brand’s Email & SMS

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21:59

$1M in 60 Minutes?! Inside Our Most Explosive...

The Brand Building Podcast ·

2025/09/05

In this episode of The Brand Building Podcast, I share the inside story of a record-breaking campaign that delivered a client’s first million-dollar month—plus a $1M day and even a $1M hour. I'll break down the fundamentals that made this possible. If you’re serious about e-commerce growth, this episode shows how patience, planning, and execution can set new standards for success.

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