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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:17:49

How The Latest AI Tools & Tech Hurt Your Personal and...

The LinkedIn™ Branding Show ·

2024/09/19

IN THIS EPISODE: AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:14:49

How to Confidently Share Your Achievements on Your...

The LinkedIn™ Branding Show ·

2024/09/12

IN THIS EPISODE: Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop playing small and feeling too promotional on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business

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00:17:54

Why Ignoring These 5 LinkedIn Profile Areas Can Lead...

The LinkedIn™ Branding Show ·

2024/09/05

IN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mind in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential

en

00:17:05

How "Page Advocacy" is the NEW Way for Company Pages...

The LinkedIn™ Branding Show ·

2024/08/29

IN THIS EPISODE: Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in

en

00:16:06

How to Position and Brand Yourself on LinkedIn: Why...

The LinkedIn™ Branding Show ·

2024/08/22

IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning and branding and be "known for that ONE thing you do." OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your

en

00:14:07

Scared to Self-Promote on LinkedIn? Flip Your Fears...

The LinkedIn™ Branding Show ·

2024/08/15

IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip the Switch On Your Limiting Inner Voice: OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand

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00:14:25

Is Your LinkedIn Company Page Stuck In a Rut? It's...

The LinkedIn™ Branding Show ·

2024/08/08

IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:18:09

How to Break Out As a Well-Differentiated Speaker...

The LinkedIn™ Branding Show ·

2024/08/01

IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:15:48

Are You Top of Mind for What You *Actually* Do? How...

The LinkedIn™ Branding Show ·

2024/07/25

IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:15:36

Our Honest Takes: Realistic Time Frames to Grow Your...

The LinkedIn™ Branding Show ·

2024/07/18

IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:16:46

How to Avoid These Cringe Worthy Podcast Pitching and...

The LinkedIn™ Branding Show ·

2024/07/11

IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:18:20

Try These Easy and Affordable Branding Tips to Be a...

The LinkedIn™ Branding Show ·

2024/07/04

IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle,

en

00:19:55

Are Your Referable? Top LinkedIn Profile Tips to...

The LinkedIn™ Branding Show ·

2024/06/27

IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you're the one they reach out to and recommend. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business

en

00:16:18

How Employees Can Avoid Being Left Behind -- Building...

The LinkedIn™ Branding Show ·

2024/06/20

IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:18:50

How to Burst Your "LinkedIn Bubble" - Why Staying In...

The LinkedIn™ Branding Show ·

2024/06/13

IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle,

en

00:10:31

Ready to Quit LinkedIn? These 4 Tips Will Help You...

The LinkedIn™ Branding Show ·

2024/06/06

IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you. How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support you and get you back on your branding journey. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on

en

00:12:33

LinkedIn's New Feature: A TikTok Style Video Feed:...

The LinkedIn™ Branding Show ·

2024/05/30

IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy tool to capture your existing recordings into short form clips. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and

en

00:18:19

How To Position Yourself Better On LinkedIn - The Top...

The LinkedIn™ Branding Show ·

2024/05/23

IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and

en

00:13:16

Work In a "Boring" Industry OR Feel You're Not...

The LinkedIn™ Branding Show ·

2024/05/16

IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough? This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?" OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover

en

00:17:01

The Power of Niching Down For Your Brand to Win on...

The LinkedIn™ Branding Show ·

2024/05/09

IN THIS EPISODE: Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. Plus, we share the ONE tool we use to get back on track when our brands feel off and misaligned. OUR BOOK: The LinkedIn Branding Book, The Power of

en

185 results

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