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PODCAST

Future Fuzz - The Digital Marketing Podcast

Justin Campbell

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

business marketing

All Episodes

00:26:13

Ep.80 - Chris J Reed -The LinkedIn Personal Branding...

Future Fuzz - The Digital Marketing Podcast ·

2024/07/25

SummaryIn this episode, Justin Campbell interviews Chris J. Reed, the CEO of Black Marketing and a LinkedIn marketing expert. They discuss the importance of personal branding on LinkedIn and how it is more effective than company page marketing. They also talk about the power of engagement on LinkedIn and the impact of automation on the platform. Chris shares insights on LinkedIn awards and the evolution of video content on the platform. The conversation concludes with a discussion on Chris's

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00:27:55

Ep. 79 - Denise Murtha Bachmann - The original sales...

Future Fuzz - The Digital Marketing Podcast ·

2024/07/05

SummaryDenise Murtha Bachmann, a sales expert, discusses the intersection of sales, AI, and humanity in the digital age. She emphasizes the importance of authentic human connections in sales and the effective use of AI technology. The conversation also delves into the challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales. About Denise Denise Murtha Bachmann is a powerhouse in the world of sales, boasting an impressive track record of

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00:28:59

Ep. 78 - Ben Cicchetti - The future of Business Data...

Future Fuzz - The Digital Marketing Podcast ·

2024/07/02

SummaryBen Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business. Takeaways Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity. First-party data is a powerful asset for businesses, and collaboration with other

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00:31:16

Ep. 78 - Ben Cicchetti - The future of Business Data...

Future Fuzz - The Digital Marketing Podcast ·

2024/06/28

SummaryBen Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business. Takeaways Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity. First-party data is a powerful asset for businesses, and collaboration with other

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00:31:40

Ep.77 - Darren Fell - Building a business through...

Future Fuzz - The Digital Marketing Podcast ·

2024/06/13

SummaryIn this episode of the Future Fuzz with Digital Marketing Podcast, host Justin Campbell interviews Darren Fell, the founder and CEO of Crunch, a software and service company for accounting and finance. They discuss the community-based approach that Crunch has taken to grow its brand and customer base, as well as the challenges faced by freelancers and contractors in the UK. They also touch on the impact of politics on small and medium-sized businesses and the future of

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00:30:12

Ep.76 - Paul Wilkinson - Scaling agency operations &...

Future Fuzz - The Digital Marketing Podcast ·

2024/06/06

SummaryIn this conversation, Paul Wilkinson, Director of Operations at Accelerate Agency, discusses his focus on sustainability and the challenges of implementing it in both personal and business life. He also shares insights into his leadership journey at Accelerate, including the importance of people and processes in scaling the business. Additionally, Paul talks about his side project, MostEcoFriendly.com, which aims to educate consumers on making eco-friendly purchasing decisions for household

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00:27:04

Ep.75 - Mitch Duckler - Meet the Man Who Uncovered...

Future Fuzz - The Digital Marketing Podcast ·

2024/05/24

Summary:In this episode Mitch Duckler, managing partner at FullSurge, discusses his latest book 'The Future Ready Brand' and the key themes covered in the book, including the impact of digital transformation on brands, the importance of artificial intelligence, the characteristics of Gen Z consumers, and the focus on health and wellness. He also shares insights from his interviews with 43 CMOs from Fortune 500 companies. The book provides valuable insights for marketers and brand

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00:25:10

Ep.74 - Guy Rubin - Sales slippage. How sales teams...

Future Fuzz - The Digital Marketing Podcast ·

2024/05/15

Summary In this episode, Guy Rubin, CEO of Ebsta, discusses the concept of revenue intelligence and the importance of clean and consistent data in driving revenue. He shares insights from the 2023 benchmark report, highlighting the challenges faced by sales teams and the impact of slippage in the sales pipeline. Rubin also emphasizes the need for effective lead qualification and engagement with the buying committee. Additionally, he discusses the benefits of building a successful partner program and

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00:34:20

EP.73 - Tom Byrne - The AI driven digital agency &...

Future Fuzz - The Digital Marketing Podcast ·

2024/05/02

SummaryTom Byrne, CEO of RocketMill, discusses the unique employee-owned structure of the agency and its acquisition by PMG. He explains how being employee-owned created a strong culture and sense of belonging within the agency. Tom also highlights the importance of AI in the agency ecosystem and how RocketMill is using AI to enhance their operations and provide value to clients. Additionally, he shares his personal experience with dyslexia and how it has shaped his perspective and approach to

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00:24:48

EP.72 - Joe Allen - Waste collection. A stagnant B2B...

Future Fuzz - The Digital Marketing Podcast ·

2024/04/18

SummaryEntrepreneur Joe Allan's business was acquired by First Mile, a waste collection company in the UK, shares his journey and insights into the waste management industry. He discusses the challenges businesses face in waste collection, the importance of recycling, and the need for transparency in the industry. Joe also talks about the marketing and sales strategies that have contributed to the company's growth. He highlights the opportunities in working with large corporates and

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00:27:21

EP.71 - Ben Gutkovich - What are Vector embeddings?...

Future Fuzz - The Digital Marketing Podcast ·

2024/04/03

Ben Gutkovich from Superlinked discusses the value of vector embeddings and how they can be used to personalize and improve user experiences. He explains that while large tech companies have been using vector embeddings for years, smaller organizations have been slower to adopt the technology due to cost and technical complexity. Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists. Ben emphasizes the importance of

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00:24:42

EP.70 - Jo Spindler - Carbon removal. Marketing...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/26

In this conversation, Justin Campbell interviews Jo Spindler from UNDO, a company focused on carbon removal through enhanced rock weathering. They discuss the uniqueness of UNDO's approach and the benefits of enhanced rock weathering in permanently removing carbon dioxide from the atmosphere. They also explore the different stakeholders and customers of UNDO, including individuals, businesses, farmers, scientists, and quarries. Jo emphasizes the importance of storytelling in marketing and

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00:28:38

EP.68 - James Marscheider - The CMO driving business...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/19

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains

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00:24:51

EP.67 - Christian Land - Why B2B marketing is not so...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/12

In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He highlights the effectiveness of channels like Google and LinkedIn in the B2B market and the need for personalized targeting. Christian also addresses the challenges faced by brands, such as outdated communication methods and ineffective tracking. He explores the impact of COVID-19

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00:27:43

EP.66 - Nick Verkroost - Shaking up the procurement...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/06

A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have been laggards to adopt other growth techniques. Nick and I also speak honestly about his dislike for sales and we speak about useful tactics that B2B companies can use to attract and engage new clients, even with outbound approaches.Nick Verkroost is CEO of Canopy, a supplier

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00:28:45

EP.65 - Emanuele "Manny" Faja - From building an...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/28

In this episode I am delighted to speak to Manny who is the founder of 2 companies that he manages to run side by side. Manny founded a digital consultancy called Mäd and was so frustrated by costly project management software that he decided to build his own which is now used by thousands of companies in hundreds of countries around the world.We speak about how scale ups can best manage the promotion of the SaaS through a product lead focus, ambassador schemes and with B2B outreach. As a

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00:29:49

EP.64 - Rachel Jones - Empowering SMEs to fight...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/21

In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, including criminal funding and health and safety risks. Rachel explains how Snapdragon helps companies protect their intellectual property and remove counterfeit links. She also talks about the growth of Snapdragon and the marketing strategies that have worked well. About

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00:25:51

EP.63 - Ralf Haberich - What is an Omnichannel...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/14

In this episode I speak with Ralf Haberich, CEO of German scale-up Shopgate - which provides retailers with omni-channel eco-System support. We discuss omnichannel strategies, the industries that can benefit most from these strategies, and how retail companies need to adapt. Ralph gives his market outlook for 2024 after a challenging 2023 and notes solutions trends he is seeing. We also discuss how ShopGate is innovating in the German market - which has rapidly changed since Covid-19 - and the

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00:31:23

EP.62 - Colin Day - Will 2024 be a better year for...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/02

In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so important and the effectiveness of different social media channels for B2B marketing. Colin explains how Oktopost has has to scale quickly and how building a team brings both benefits and growing pains. We hope you enjoy his insights on combining both inbound and outbound

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00:23:13

EP.61 - Sjeel Koster - Shaking up the travel industry

Future Fuzz - The Digital Marketing Podcast ·

2024/01/30

A fascinating chat around the world of guest experiences! Justin speaks to Sjeel Koster the co-founder of holiday hero a guest experience app that is being used by thousands of holiday locations around the world. We speak to Sjeel about the travel industry in a post covid world, the challenges of scaling up and the complexities of working across cultures and languages when doing business in Europe! About Sjeel Sjeel Koster is Co-founder and CEO of HolidayHero, a guest experience platform

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140 results

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