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PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

business marketing

All Episodes

43:39

The Evolution of Google Ads Keyword Strategy | IMC Live

The Manufacturing Marketer ·

2024/10/10

Today, dear industrial marketers, we’re talking about… G-g-g-Goooogllleee. From the changes that have been happening on the pay-per-click platform to how we’ve been modifying our own tactics, Google Ads has kept us on our toes! Joining Allen and Peyton to hash through it all, we’ve got our own Senior Performance Marketer Kevin McClary and Performance Marketer Nick Robinson.

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26:34

Building Your 2025 Marketing Plan w/ Katie Klaus

The Manufacturing Marketer ·

2024/10/03

You may have caught our episode with Katie Klaus from Broaster Company about planning your 2025 marketing budget. A lot of that conversation tied back to the importance of knowing your company goals and budgeting for the marketing activities that are most going to help you achieve those goals. Sounds a lot like making a marketing plan, right?That’s exactly why we asked Katie back on the show to talk more in depth about creating a marketing plan from a strategic perspective.

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39:46

Sales Enablement w/ Luke Wittenbraker | IMC Live

The Manufacturing Marketer ·

2024/09/26

It’s the age old question: “How can sales and marketing work better together?” Particularly when it comes to sales enablement. Marketing doesn’t want to be a brochure-making factory, and sales doesn’t want to be left high and dry without the materials they need. Where’s the balance?Today, we’re joined by a special guest with a unique perspective, Luke Wittenbraker, marketing and sales director at Mactech, to talk about how to better enable your sales team.

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28:56

Talking About Attribution

The Manufacturing Marketer ·

2024/09/19

Today, we’re tackling an issue that has surely been a source of frustration for anyone that’s run paid digital advertising - attribution. All the data available in digital channels can lead us to believe that attribution should be easy. But behavior online and the impact of paid channels is much more complex than click and convert. So how do you talk about this with leadership and show the impact of paid channels? That’s what we’re here to talk about.

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42:36

Planning Your 2025 Marketing Budget w/ Katie Klaus |...

The Manufacturing Marketer ·

2024/09/12

Today, we’re joined by our own Katie Klaus from Broaster Company to talk about planning your 2025 marketing budget. Listen in to see how you can start your 2025 off right.

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34:26

Media Training 101 w/ Brianna Henderson

The Manufacturing Marketer ·

2024/08/29

Developing your company leadership into compelling thought leaders in the industrial space? Depending on your leadership, that could be a tall order. But with the help of our guest, Brianna Langely Henderson from Bailey International, we’ll be unpacking all things media — from establishing relationships with journalists to coaching your leadership on handling tough questions.

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42:31

Managing a Better Website Lead Handoff w/ Grace...

The Manufacturing Marketer ·

2024/08/22

If you want to run a revenue focused marketing program, you want to make sure your leads actually get quoted and worked by your sales team. That can’t happen if your lead hand off process is messy or confusing. In this episode, we’re joined by Gorilla 76 Strategy Director, Grace Wright, to talk about managing better website lead handoffs.

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38:37

Your SEO Content Playbook w/ Dale Bertrand

The Manufacturing Marketer ·

2024/08/15

If you tuned in to last week’s episode, you’ll remember our guest, CEO of Fire and Spark, Dale Bertrand. We talked about how AI is changing the SEO game for industrial marketers. Google’s introduction of AI summaries is certainly going to have an impact in 2025 and beyond, and in this episode we’re getting tactical about how you can adapt your content playbook to make the most of AI overviews.

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43:52

Leveling up your SEO game in the AI age with Dale...

The Manufacturing Marketer ·

2024/08/08

Today, we have AI and SEO researcher Dale Bertrand to talk to us about how to level up your SEO game in the AI age. Dale is the founder and CEO of Fire & Spark, which helps people transform their SEO content into high-ROI assets.

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31:42

Even More on Killer Product Pages w/ Mary Keough and...

The Manufacturing Marketer ·

2024/08/01

You may have caught Mary Keough during her recent appearance on Industrial Marketing Live. And today, she’s back on the podcast to talk more about leveling up your product pages. To help us get more tactical, we’ve also brought Allen Fennewald back on to talk more about the copy that really brings these pages to life.

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39:11

Building Killer Product Pages w/ Mary Keough |...

The Manufacturing Marketer ·

2024/07/25

Today, Mary Keough is in the house! And she’s talking product pages. Mary is fresh off a big website project for CoLab and is here to share her knowledge.

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41:17

Making Engaging Trade Show Booths w/ Emily Ting

The Manufacturing Marketer ·

2024/07/18

We’re talking trade shows, folks! How do you make your booth more engaging so you can draw in more visitors? But how do you balance flashy gimmicks that get people in the booth with true value adds and education? Trade show pro, Emily Ting, is here to talk shop.

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36:03

Marketing Side Hustles w/ Brendon Forrest

The Manufacturing Marketer ·

2024/07/11

Today, we’re joined by a very special guest - Brendon Forrest! You probably remember Brendon from The Manufacturing Marketer and Industrial Marketing Live. He’s a senior strategist here at Gorilla 76, but he’s also in the military and is currently on leave serving our country. Brendon is keeping his marketing skills sharp though! He’s been doing some “side hustles” in his free time while deployed. That’s our topic for today! Whether you’re volunteering, freelancing, or building your

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25:40

Thoughts on AI for Graphic Design w/ Randall Zaitz

The Manufacturing Marketer ·

2024/07/04

Today, we’re joined by Gorilla’s Digital Creative Director, Randall Zaitz, to talk about a topic fresh on everyone’s minds - AI. More specifically, how AI is being used in design and creative content. What’s working? What’s not? What should marketers know before using these tools?

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38:27

Career Growth for Industrial Marketers w/ Sami Birch...

The Manufacturing Marketer ·

2024/06/27

Today, we’re joined by a special guest, Sami Birch, to talk about career growth for marketers. Sami has had a few different roles within industrial marketing (and outside of it) from designer, to CRM admin, to project manager. Now, Sami is the Director of Marketing and Communications for Mission Design & Automation.

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34:53

More Insights on Paid Social Creative w/ Jenny Wang...

The Manufacturing Marketer ·

2024/06/20

You might’ve caught our Industrial Marketing Live with Jenny Wang and Allen Fennewald a few weeks ago. And this week, they’re joining us again on the pod to get deeper into the weeds on paid social creative. We’ll get into some more principles for effective paid social content. Let’s dive in.

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40:39

Staying True to the Brand while Working with Agencies...

The Manufacturing Marketer ·

2024/06/13

Today, we’re joined by special guest Todd Imming, Chief Marketing Officer of The Korte Company, and he’s here to talk about how to stay true to your brand while working with agencies.

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33:37

What Branding Can Do for Manufacturers w/ Paul Kiesche

The Manufacturing Marketer ·

2024/06/06

This week, we’re talking all things branding and rebranding. What makes it important for industrial companies? How should marketers start thinking about it? And what does the future of branding in the industrial space look like? Here to help us map out the territory is a special guest, Paul Kiesche from Aviate Creative.

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41:11

Why Junior Marketers Fail (and What They Need to...

The Manufacturing Marketer ·

2024/05/31

A lot of us are taking previous marketing experience and trying to translate it into the B2B industrial sector. And a lot of us are trying to grow our teams, and may be hiring for or managing some more entry level marketing roles.And that’s who today’s episode is really for: marketing managers who are starting to build out their teams. We're here to unpack this topic with special guest, Julian Schaaf of Industrial Growth.

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45:29

DIY Ad Creative Workflow w/ Jenny Wang and Allen...

The Manufacturing Marketer ·

2024/05/23

On this week's IML we’re joined by G76’s own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we’re going to talk about DIY Ad Creative: tips for copywriting and design to level up your ads

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