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PODCAST

Agency Blueprint

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

business marketing

All Episodes

27:37

Season 13 | Ep 149 | Building an Authentic Agency...

Agency Blueprint ·

2024/08/23

Do you show up authentically? What does it mean to be truly authentic in business? How can you ensure your actions reflect your deepest values? When you align authentically with your values, you find renewed energy for growth and other aspects of business.In this episode of The Agency Blueprint, Guillaume Wiatr joins me to discuss the critical importance of authenticity in entrepreneurship. Guillaume is the creator of Strategic Narrative, the business strategy consulting and coaching methodology for

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20:37

Season 13 | Ep 148 | Don't Settle for Less – Leverage...

Agency Blueprint ·

2024/08/16

How often do you question the options in front of you and seek out creative solutions? By challenging the status quo and choosing 'Option C ', you can unlock your true potential and lead to a more fulfilling life.In this episode of The Agency Blueprint, I challenge the belief that life only gives us two undesirable options and explain the power of choosing option C. I also explain the value of charting unique pathways that align with your personal values and aspirations.Don’t miss this episode to

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25:32

Season 13 | Ep 147 | The Financial Risks in Creative...

Agency Blueprint ·

2024/08/09

Are you focusing on the right financial strategies to benefit your agency? How do you mitigate financial risks and secure financial stability? A lack of financial planning can negatively impact your agency’s success. An agency generating revenue for its own sake is pointless; the ultimate goal should be maximizing profit.In this episode of The Agency Blueprint, we delve into the financial risks that often arise in creative project management, such as underpricing services, mismanaging cash flow, and

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24:02

Season 13 | Ep 146 | Should the Goal Be to Sell Your...

Agency Blueprint ·

2024/08/02

Is selling your agency the right move for you? What personal goals and circumstances might influence your decision? Your unique goals and circumstances should influence the decision to sell your agency or hand it over to a successor.In this episode of The Agency Blueprint, Jonathan Baker joins me to discuss the misconceptions and realities surrounding the sale of an agency. Jonathan is the head of the M&A practice at Punctuation, a small advertising practice that works exclusively with small—to

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20:03

Season 13 | Ep 145 | Understanding Your Marketing...

Agency Blueprint ·

2024/07/26

What are your marketing and lead generation strategies? Where are you concentrating your marketing efforts? A well-balanced marketing and lead generation approach will help you manage resources effectively, build a sustainable pipeline, and steady growth.In this episode of The Agency Blueprint, I share various tactics to ensure your marketing and lead generation strategies balance your short-term, mid-term, and long-term goals. I explain when to focus on short-term goals and when to shift the

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28:33

Season 13 | Ep 144 | The Client Retention Method

Agency Blueprint ·

2024/07/19

What strategies can you implement to guarantee your clients choose to stay and grow with your agency? It is easier, cheaper, and more profitable to retain a client than to find a new one; ensuring your clients feel valued and understood from their first interaction with your team will keep them around for longer.In this episode of The Agency Blueprint, we discuss a comprehensive client retention method designed to enhance client satisfaction and loyalty. We explain the importance of having an

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25:04

Season 13 | Ep 143 | Reducing Risk with Good Contract...

Agency Blueprint ·

2024/07/12

Do you know that a well-crafted contract can transform your creative agency's success? There’s a clear difference between good and bad contracts for creative agencies. A well-drafted contract has customized legal agreements to mitigate risk and enhance agency business operations.In this episode of The Agency Blueprint, I’m joined by Josh Barrett to discuss how to reduce risk with good contract drafting for creative agencies. Josh is a partner at Matchstick Legal, the leading business law firm for

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16:44

Season 13 | Ep 142 | Leveraging Case Studies and...

Agency Blueprint ·

2024/07/05

Did you know that providing social proof can significantly boost your conversion rate in marketing and sales strategies? Clients’ case studies and testimonials are powerful tools in your sales and marketing efforts. But how do you effectively use your testimonials and clients’ results in various sales and marketing funnel stages?In this episode of The Agency Blueprint, I provide insights on the powerful impact of client results, case studies, and testimonials on marketing and sales strategies. I

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23:58

Season 12 | Ep 141 | Mentoring Your Team

Agency Blueprint ·

2024/06/28

How do you approach mentoring and investing in your team? If you want to grow and be better, you have to invest in your team. Your team is your pathway to a successful business – they are your product, service, and the core of your agency.In this episode of The Agency Blueprint, we discuss mentorship and how to approach investing in your team so you can grow in many areas of your agency. We also explain the importance of taking a genuine interest in your team members and clearly communicating your

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30:18

Season 12 | Ep 140 | Strong Women in Marketing with...

Agency Blueprint ·

2024/06/21

What are you doing to show others that women can lead without being labeled a certain way? Women who lean into their strength and tap into what matters when leading achieve success and bring about much-needed change.In this episode of The Agency Blueprint, I’m joined by Carmen Reed-Gilkison to discuss women’s empowerment in business and marketing and our role in making it happen. Carmen is a Certified Online Business Manager and Whole Person Certified Coach with over 25 years of marketing

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14:37

Season 12 | Ep 139 | Sales Touchpoints like a Pro

Agency Blueprint ·

2024/06/14

How can you help your ideal client make the best possible choice they can for themselves during the sales process? Your responsibility as a salesperson in your agency is to have your prospective clients make the best possible decision they can, well informed, clear direction so that they can feel affirmed venturing into a new relationship with your agency.In this episode of The Agency Blueprint, I discuss sales touchpoints to include in your sales process to make sales work better for you and your

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25:48

Season 12 | Ep 138 | Authenticity in Sales

Agency Blueprint ·

2024/06/07

Do you present yourself authentically during sales? Unlike presenting your curative version, authenticity will bring out the real you and attract the people you want to work with.In this episode of The Agency Blueprint, we discuss what makes authenticity attractive to your potential prospects and a real game-changer. We also explain how to change your sales perspective by seeing the actual value you’re providing, learning to articulate your ideas effectively, and being authentic.Listen in to learn

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28:45

Season 12 | Ep 137 | Making Your Agency Newsworthy...

Agency Blueprint ·

2024/05/31

Is your agency news newsworthy? How interesting, immersive, compelling, and targeted is your news to give you results? Making your agency newsworthy takes expertise and an understanding of what works for you and your goals.In this episode of The Agency Blueprint, I’m joined by Amanda Proscia & Mickie Kennedy to discuss PR and how to make your press releases newsworthy. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting

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17:53

Season 12 | Ep 136 | Your Worst Enemy

Agency Blueprint ·

2024/05/24

Do you listen to your internal monologue? What stories do you tell yourself, and how are they impacting you? It’s so easy to get in your own way and tell yourself stories that distract and stagnate your growth.In this episode of The Agency Blueprint, I explain how to avoid being your worst enemy and instead become a believer in yourself as the first step to growth. I also describe how anxiety affects my decision-making and how I’ve learned to deal with it.Don’t miss this episode to learn more about

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22:52

Season 12 | Ep 135 | From $1M to $5M in 24 Months

Agency Blueprint ·

2024/05/17

What are the existing issues that you have in your agency today? How are they preventing you from reaching the next stage of your growth?In this episode of The Agency Blueprint, I explain how rapid growth can be achieved with the right structure. I also explain why rapid growth and success take deeper focus on what you’re doing instead of spreading your focus thin.Listen in to learn how to identify your ideal clients, build a network that gets you referrals, create alignment, and more.Key

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32:03

Season 12 | Ep 134 | Science of Decision-Making with...

Agency Blueprint ·

2024/05/10

Are your decisions guiding you to where you want to take your business? As an agency owner, you should focus your decisions on data to increase revenue, improve profits, and ultimately improve cash flow.In this episode of The Agency Blueprint, Jon joins me to discuss the science of agency decision-making and why all decisions should be guided by data. Jon Morris is the Founder and CEO of Ramsay Innovations, a tech-enabled finance and strategic planning company that helps marketing agencies drive

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32:22

Season 12 | Ep 133 | Productizing Your Agency with...

Agency Blueprint ·

2024/05/03

What is the productization of agency services, and how can it be done? Productization can be defined as solving a problem you know people have, following a similar identical process for each client. The easiest transition to productization is when it’s derived from things you’ve already been doing for your existing clients, which doesn’t change your agency’s entire process.In this episode of The Agency Blueprint, I’m joined by Greg Hickman to discuss agency productization and how to design

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19:27

Season 12 | Ep 132 | Managing Resources – Efficiency...

Agency Blueprint ·

2024/04/26

Where is your agency’s focus on, efficiency or effectiveness? Is your focus creating the outcome you’re looking for? Maybe it’s time you open up to changing your mindset from efficiency to effectiveness.In this episode of The Agency Blueprint, we discuss the key differences between efficiency and effectiveness in a creative agency. We also explain why, as a businessowner, you should focus on developing an effectiveness mindset to create a larger impact on client deliverables and agency

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32:46

Season 12 | Ep 131 | Agency Operational Excellence...

Agency Blueprint ·

2024/04/19

How can you create operational excellence in your agency? The truth is, if you don’t have operational efficiency, you’re going nowhere. Creating operational efficiency is possible; it’s partly about recognizing primary problems, letting go and letting your team, and having a way of measuring where success lies and adjusting to it.In this episode of The Agency Blueprint, I’m joined by Rob Sayles to discuss what it takes to create the ideal operational efficiency in an agency. Rob has more than 25

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20:22

Season 12 | Ep 130 | From 8 Figures to 6 and Back Again

Agency Blueprint ·

2024/04/12

Are you in a place where your revenue has declined in the last 12-24 months, and you’re looking to have a recovery? Or maybe you want to recognize potential risk areas and how you can mitigate that risk.In this episode of The Agency Blueprint, I share the journey of a particular agency, how they handled a crisis, and how they recovered from their situation. I explain the systems and processes I helped them put together to manage the crisis, avoid going out of business, and get back to agency growth

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86 results

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