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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

32:01

Handling Difficult Pricing Conversations Like a Pro...

The Floral CEO ·

2025/04/09

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your

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19:20

How to Stay Grounded When Everything Feels Like Crap...

The Floral CEO ·

2025/04/07

Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳).If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you

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30:27

How to Actually Book Weddings from Instagram (Without...

The Floral CEO ·

2025/04/02

In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to

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12:06

Behind the Scenes: How I Pulled Off a $40K Floral...

The Floral CEO ·

2025/03/31

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a

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40:37

Easy-Peasy System for Pricing Bouquets (Without...

The Floral CEO ·

2025/03/26

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.You’ll learn:✔️ What base recipe

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13:56

How to Network Like a CEO (Even If It Terrifies You)

The Floral CEO ·

2025/03/24

Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I’m sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I’ve used networking to build relationships, book business, and grow multiple streams of income.Whether you’re afraid of the “cool kids club” or just unsure how to add value in the room,

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33:48

When Nothing Feels Like It’s Working – How to Get...

The Floral CEO ·

2025/03/19

Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I’m sharing my real-life experience of a full-blown dumpster fire week—from major house issues to sick kids and unexpected business stress. But more importantly, I’m diving into what to do when everything feels like a mess and how to shift from overwhelm to CEO mode.In this episode, we’re breaking down:✔️ How to separate feelings

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15:38

Becoming THE Go-To Florist in Your Market

The Floral CEO ·

2025/03/17

🌸 Want to be the first person people think of when they need flowers?This episode is all about positioning yourself as the go-to floral expert—not just for wedding planners, but for venues, event designers, cultural decorators, churches, corporate clients, and even your personal network.🌟 Jen shares real-life examples of how she’s built a business where opportunities and revenue streams flow in from multiple sources—simply by being top-of-mind.Key Takeaways: How to Become the Go-To

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44:05

How to Break Into the Cultural Wedding Market

The Floral CEO ·

2025/03/12

00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market.07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings.11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, customize structures, and handle pricing negotiations.14:56 Repurposing materials in floristry can

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14:31

Questions Every Florist Should Be Asking Themselves

The Floral CEO ·

2025/03/10

Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.💡 In this episode, Jen shares key questions every florist should be asking to assess their progress, eliminate distractions, and build a business that is both profitable and fulfilling.If you want to step into a thriving, creatively fulfilling floral business, this episode is a must-listen!Key Takeaways: The Essential Questions for Growth

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43:22

Why Your Goals Aren’t Happening & How to Fix It

The Floral CEO ·

2025/03/05

Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned?💡 In this episode, Jen dives into the key reasons your goals aren’t happening and exactly what you need to do to shift your mindset, create a plan, and finally make those big dreams a reality.If you’re ready to step into the most successful, aligned, and confident version of yourself, this episode is for you!Key Takeaways: How to Achieve Your Goals & Make Success

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21:40

How to Make Your Wedding Flower Inquiry Stand Out &...

The Floral CEO ·

2025/03/03

Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM.💡 In this minisode, Jen reveals the #1 thing that makes potential clients choose YOU over the competition. It’s not just your work—it’s how you communicate, how you connect, and how your brand energy draws people in.If you feel like you’re constantly getting ghosted or losing clients to other florists, this episode is a

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35:59

Mastering Styled Shoots for Your Floral Business

The Floral CEO ·

2025/02/26

Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she’s used to get published, build industry relationships, and book more weddings.💡 Styled shoots aren’t just about pretty flowers—they’re about positioning your brand, expanding your portfolio, and creating connections

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15:09

How to Bounce Back After Losing a Client

The Floral CEO ·

2025/02/24

Losing a client sucks—it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things right?In this episode, Jen shares powerful mindset shifts and strategies to help you recover from rejection, use it as feedback, and move forward stronger than ever. If you’ve ever lost a bid, been ghosted by a client, or felt discouraged after a “no,” this episode is for you!💡 Rejection isn’t the end—it’s a redirection to

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26:24

6 Productivity Thieves Stealing Your Time & Energy

The Floral CEO ·

2025/02/19

Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Productivity isn’t just about doing more—it’s about doing the right things while eliminating what drains your time and energy.In this episode, Jen breaks down six major productivity thieves that might be keeping you stuck, overwhelmed, and spinning your wheels. If you’re serious about getting more done, making real progress in your business, and

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20:05

Thinking About Giving Up? How to Shift from Overwhelm...

The Floral CEO ·

2025/02/17

Are you feeling exhausted, stuck, or like your business just isn’t working? Have you thought about throwing in the towel because success feels out of reach? You’re not alone—but before you give up, let’s take a step back and audit what’s really happening.In this episode, Jen walks through a powerful mindset shift that can turn everything around. Whether you’re struggling with low momentum, burnout, or questioning your path as a business owner, this conversation will help you redefine

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29:14

Self-Care for Florists: The 3 things You NEED to Thrive

The Floral CEO ·

2025/02/12

Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it’s time to talk about real self-care. And no, self-care isn’t selfish—it’s essential.In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you’re constantly giving to everyone else and leaving yourself

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18:56

🌿 The Floral CEO Mastermind 2.0 – Your Path to Growth...

The Floral CEO ·

2025/02/10

Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0, a transformational program for florists looking to build a profitable and sustainable business.With expert coaching, deep community support, and monthly business + life coaching sessions, this mastermind is designed to help florists level

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18:32

How to Fill Your Funnel & Get More Clients in 2025

The Floral CEO ·

2025/02/05

Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.You’ll learn how to position yourself in the industry, build relationships with planners and

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13:58

The Mindset Shift That Changed Everything: Why Your...

The Floral CEO ·

2025/02/03

Episode Summary:In this empowering episode of The Floral Hustle Podcast, Jen shares the game-changing mindset shift that transformed her business, life, and overall happiness: believing that success is inevitable.If you’ve ever doubted whether big things are possible for you, struggled with self-doubt, or felt stuck in hustle mode without seeing results, this episode is for you. Jen dives deep into how shifting your mindset—from hoping success happens to knowing it's inevitable—can

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304 results

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