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PODCAST

Inside Retail

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology.In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s

arts fashion & beauty

All Episodes

33:47

Building a challenger brand in the jewelry space ft....

Inside Retail ·

2020/08/26

Despite the notorious reputation of the jewelry market being hard to tap into, Astrid & Miyu has thrived - achieving 1000% growth in the last three years. So how do you build a successful challenger brand, especially during COVID? The majority of brands are struggling to hit revenue targets in 2020, so it’s vital to know how the few have succeeded. Retailers have had to adapt different strategies and adjust their business models, both online and offline.Connie Nam, CEO and Founder at Astrid

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57:36

What is driving today's menswear trends? Ft. Randy...

Inside Retail ·

2020/08/05

The global menswear market is predicted to grow faster than womenswear by the end of 2020, according to Euromonitor. Today, we're seeing more retailers offer not only womenswear lines, but menswear products on par with the trends offered to women. Combined with the changing male consumer mindset towards shopping and cultural shifts, the menswear market has grown exponentially.In our latest unEDITED episode, we are joined by Randy Cousin, VP of Brand Merchandising at Tommy Hilfiger. As an expert

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40:10

A new era of retail ft. Joe Aleardi, CRO at EDITED

Inside Retail ·

2020/07/22

Rather than counting on old methods of working, retailers need to invest in technologies like market intelligence to flourish in the new world of retailing.Despite all the negative events that have occurred in 2020, retailers are combating these impacts by adopting new practices and technologies. According to Econsultancy and Marketing Week, 60% of large global organizations have identified new processes that they might use post-pandemic. Since events to this scale are unforeseeable, it's

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36:50

Luxury retail in the new digital age ft. Zoe...

Inside Retail ·

2020/07/08

COVID-19 has hindered sales across luxury retail, but will it drive the necessary change for high-end brands to finally adapt to the digital revolution? Luxury brands don’t have the community that contemporary brands boast as they are more aspirational, especially for first time buyers. In order to adapt to the changing times, brands need to balance authenticity while taking part in the digital age by embracing virtual fashion shows, social channels and e-comm. In our latest unEDITED episode, Zoe

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39:51

The future of men’s beauty and cosmetics ft. Ed...

Inside Retail ·

2020/05/27

What are the opportunities that exist in the men’s cosmetics market, including some popular men’s beauty products, and how are Gen-Z attitudes changing towards it?80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today. Now the likes of Harry Styles and Jaden Smith are also seen frequently wearing makeup and supporting the use of beauty products. However, education in this area is still lacking in order to obtain wider

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34:36

Examining fashion’s initiatives for social causes ft....

Inside Retail ·

2020/05/13

How can brands strike the balance between authenticity and support for social causes without seeming opportunistic?More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York

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17:11

Bonus: Tracking coronavirus’ effect on the retail...

Inside Retail ·

2020/04/29

How can retailers and brands brace themselves for economic recovery during and after the coronavirus? As businesses are working harder than ever to stay afloat, the EDITED team unveiled the COVID-19 Retail Dashboard in order to aid retailers and brands during the pandemic. It is a public resource with global insights on how the industry is reacting to the current state of the market.In this bonus episode, experts across the EDITED Analyst and Product team walk us through the dashboard, tell us how

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28:06

What you need to know about COVID-19 AKA coronavirus...

Inside Retail ·

2020/04/15

How has the coronavirus effectively changed the face of fashion weeks, sustainability initiatives and more? Headlines around the coronavirus are evolving on a weekly basis - making it difficult for people to keep up. In order to help you cut through all the noise, Kayla Marci, Market Analyst at EDITED, joins the podcast again to bring clarity on the most recent impacts of COVID-19 within the retail industry. Between digital fashion weeks and discounting strategies, this episode highlights all the

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56:40

What is the effectiveness of influencer marketing?...

Inside Retail ·

2020/04/01

According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022. In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits. Joining us in the unEDITED studio is Akash Mehta, CEO of Akash Brands & Agency, to breakdown what the Instagram effect is and how influencers drive successful trends. With

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23:19

What you need to know about COVID-19 AKA coronavirus...

Inside Retail ·

2020/03/17

The pandemic that’s shaken the world has forced businesses to frantically prepare for the worst case scenario. Retailers reliant on China have already been impacted the hardest with delays across their supply chain. At the very beginning stages of the coronavirus, fashion weeks were the first major events that were getting cancelled. Now we’re seeing other big events across sports and music follow suit as it’s expanded into a global health emergency. Based on EDITED data, there’s already been a 16%

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50:54

How to build a fashion career ft. Dior Bediako,...

Inside Retail ·

2020/03/11

The fashion industry is an extremely competitive world to be a part of. But what are the traditional career paths you can take to make it big in the industry? Is there even a traditional career path at all?Whether you start out in buying or merchandising, traditional roles are shifting and perfecting key skills are deemed as essential in building a career in fashion. Joining us in the unEDITED studio is Dior Bediako, Founder of Pepper Your Talk, a platform for young fashion creatives aiming to

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49:06

Unlocking the truth of AI in retail ft. Alejandro...

Inside Retail ·

2020/02/26

How can AI’s power be harnessed by retailers to drive sales and improve business performance? AI was the major buzzword of the past decade. Practically becoming a catch all term for robotics, gaming mechanics, machine learning and more. But how are some of the world’s biggest retailers like H&M, Zara and Amazon using AI to their advantage? We’re joined by our very own Data Science Lead, Alejandro Giacometti, to demystify what AI is, including how machines are helping retailers operate smarter

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53:56

The evolution of the lingerie market ft. Abbie...

Inside Retail ·

2020/02/12

From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands? Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market. Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, who run an independent lingerie and swimwear brand that launched in 2016. Their brand is made to celebrate

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44:00

How retail rental is influential to the circular...

Inside Retail ·

2020/01/29

The rental service market is thriving and a big part of its success can be attributed to the rise of the sustainability movement. According to EDITED data, we recently reported how the number of retailers promoting rental services has almost doubled YoY. So what is contributing to this boom? Joining us in the unEDITED studio, Co-Founder and CEO of HURR Collective, Victoria Prew, explains this phenomenon and how rental service platforms like HURR Collective have found its place in the fashion world

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45:28

The impact of Chinese New Year on the luxury market...

Inside Retail ·

2020/01/15

With the Year of the Rat upon us, what strategies are luxury brands using to attract more Chinese consumers? Ashley McDonnell, Account Executive at Google, joins us in the unEDITED studio to help us understand the different ways luxury brands have tapped into the lucrative Chinese market. Currently, she’s a part of Google’s luxury team, working with international brands on their digital strategies. Tune in to hear Ashley’s insights on how certain brands are utilizing events like Chinese New Years to

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42:30

The future of beauty beyond make-up ft. Samantha...

Inside Retail ·

2020/01/02

How are brands working on products that combat environmental "skin stress" and what beauty offerings should brands keep in their assortment to remain relevant?From jade rollers to vitamin C capsules, a new wave of beauty brands are making way into our beauty regimes with 'clean' and 'natural’ ingredients. To talk about these new trends and consumer behaviors, we welcome Senior Beauty & Personal Care Analyst from Mintel, Samantha Dover, to discuss the changing beauty

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37:31

12 Days of Christmas with the EDITED Retail Analysts,...

Inside Retail ·

2019/12/11

What are some of the top retail 2020 trends to look out for in the New Year? In a special holiday edition episode, we’re joined by two of our Retail Analysts, Kayla Marci and Tara Drury, to talk through the top 2020 trends to look forward to playing off the 12 Days of Christmas song. Tune in to learn how your retail business can start strategizing your upcoming assortment in the New Year.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It

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46:55

How to build a cult 'cool girl' brand ft. Hannah...

Inside Retail ·

2019/11/20

How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?In this episode of unEDITED, we welcome Hannah McGhee, VP of WhoWhatWear, who explains how to build a successful fashion brand that reaches cult status and why technology continues to play an important role in this business.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It would make our day if you could rate, review, or subscribe to

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35:02

Shopping on social - the ultimate guide for brands...

Inside Retail ·

2019/11/06

Social media platforms have expanded its ecosystem from community building into a new resource for discovering and interacting with new brands.In this episode of unEDITED, we welcome Michelle Capp, Head of UK Retail Fashion at Facebook, to offer her tips on how to effectively utilize Instagram and Facebook's shopping feature to drive more sales. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It would make our day if you could rate,

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32:03

Sustainable fashion, who will win the race?

Inside Retail ·

2019/10/23

In this episode of unEDITED, Brooke Roberts-Islam aka Techstyler sits with us and explores how we are tackling the growing concern of sustainability in retail and what new technology is out there to help brands/retailers. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at EDITED_HQFor more insight into the current

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