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PODCAST

The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

news news commentary

All Episodes

51:29

Australia's media lost more than half its value in...

The Fold ·

2025/02/16

Tim Burrowes is the author of a book and a Substack called Unmade, which are truly essential guides to media in Australia – and a useful way of understanding the similarities and differences which define our two closely linked markets. He joins Duncan Greive ahead of Unmade's first Auckland live event to talk about a torrid decade in Australian media, the forces which are driving that and whether there are reasons to be optimistic amid the carnage.A reminder: The Fold is live in Wellington this

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16:48

Emergency monopod: on the seismic media reforms Paul...

The Fold ·

2025/02/12

Duncan Greive goes solo to break down a discussion document with profound implications for local media. He explains why he thinks this is the best and most coherent policy outline we've seen in a decade, what's in it, what the challenges are and how it would impact local media if it went through. A reminder: The Fold is live in Wellington next week! Get your tickets here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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29:06

Bonus episode: How the media covers Waitangi

The Fold ·

2025/02/07

Recorded on the sandy shores of the mighty North, guest hosts Liam Ratana and Lyric Waiwiri-Smith (along with regular producer Te Aihe Butler) take over The Fold for a behind-the-scenes look at how the media covers Waitangi. After three days of politician stand ups, haukāinga-led forum panels and more story leads than we had time to cover, what stood out? What did we learn? And how can The Spinoff get a golf cart for Waitangi 2026?Learn more about your ad choices. Visit megaphone.fm/adchoices

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46:15

The extremely online weirdness of the Ted Cruz tweet...

The Fold ·

2025/02/03

Toby Manhire joins Duncan Greive on The Fold to discuss a minor diplomatic incident involving Texas senator Ted Cruz, and what it says about the chaotic information space we now operate in. They also discuss former Spinoff writer Madeleine Holden's new Substack, which launched with a tirade for the ages about a recent Apple ad; Sky TV's satellite woes and an Auckland Council campaign which could very easily have been something else. Learn more about your ad choices. Visit megaphone.fm/adchoices

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50:48

NZME pivots to video in 2025, the problem with TVNZ's...

The Fold ·

2025/01/28

Glen Kyne returns to The Fold to discuss the first big media news story of the year – NZME's decision to trade some senior text journalists for a sharp increase in video production. Next we discuss the shocking impact of Chinese-AI lab DeepSeek's world-beating LLM performance on a shoestring budget, Acast's big Between Two Beers podcast pickup and finally how a big success for TVNZ reveals a deeper challenge of video in a digital context.The Fold Live For the first time ever we are putting on a

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38:41

Summer reissue: What the hell happened to traffic?

The Fold ·

2025/01/22

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024:Anna Rawhiti-Connell is head of audience for The Spinoff, but spent most of the last decade working in social media for BNZ and the Auckland Theatre Company. She joins Duncan for a deep dive into the changing nature and shape of social platforms – specifically what happened to links, and therefore traffic. Learn more about your ad choices. Visit

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59:02

We’re back! On Meta going MAGA, TikTok’s perilous...

The Fold ·

2025/01/20

The Spinoff’s resident social media philosopher queen, Anna Rawhiti-Connell, joins Duncan Greive to recap an epochal month in the geopolitics of social media. They talk about Meta’s hard pivot into the MAGA worldview, and what that might mean for audiences and advertisers. Then, examine the fraught status of TikTok in the US, and think about how it might play out. Finally they look at Shayne “Media Insider” Currie’s 25 predictions for 2025, and make their own predictions based on his predictions

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57:25

Summer reissue: Australia has banned social media for...

The Fold ·

2025/01/15

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024:In an effort to get out of his doom spiral, Duncan Greive takes a tour across the Tasman to see how our close neighbours are dealing with a similar set of challenges. From a social media ban, to local content quotas, to news bargaining, to an activist competition authority, Australia is a global leader, while New Zealand is nowhere to be found. In the first of two

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52:22

Summer reissue: Spotify's data alchemist explains the...

The Fold ·

2025/01/08

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024:Glenn McDonald spent more than a decade with a very mysterious and specific job title: data alchemist at Spotify. It's possible – even likely – that no one on Earth knows as much about music streaming. He is in New Zealand for the Going Global music industry conference, and joins Duncan Greive on The Fold to talk about how Spotify does and doesn't work for artists,

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38:41

Summer reissue: NZ on Air's Where are the Audiences...

The Fold ·

2025/01/01

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024:The 2024 edition of NZ on Air's Where are the Audiences is a bombshell – largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms, while local media has slid precipitously. This year that slide has arrested – and in some cases reversed. Duncan Greive is joined by The Spinoff's Ātea

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56:46

Summer reissue: One final Newshub bulletin for Sam...

The Fold ·

2024/12/25

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024:Friday July 4 marked the end of Newshub, an organisation that has been around for 35 years, and has a strong case as the most original and idiosyncratic newsroom this country has ever known. Sam Hayes and Mike McRoberts have more than 40 years’ combined experience at Three, and join Duncan Greive on The Fold to look back across the history of 3 News, and assess its

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48:10

Summer reissue: Inside the enormous, invisible Roblox...

The Fold ·

2024/12/18

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024:Alec Kieft makes games for "YouTube for gaming" platform Roblox, including Break-In, a smash hit that has been played more than two billion times by 80 million people. The platform is wildly popular with pre-teens, and is widely considered the closest thing to an operating metaverse that exists in the world today. Kieft joins Duncan Greive on The Fold to explain what

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81:39

Looking back on the media horror movie that was 2024

The Fold ·

2024/12/16

Glen Kyne returns to join Duncan Greive on The Fold for an epic year in review, going deep on all the big storylines that defined a year which broke New Zealand's media. Including, but by no means limited to: the end of Newshub, Sunday and Fair Go; the downsizing of Shortland Street and challenges to the productions sector; a dive into Australia's approach to big tech; assessments of every major mainstream media company, the advertising and media agency sector and a pair of predictions for the first

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50:46

Inside the wild, complex, obscure and incredibly...

The Fold ·

2024/12/12

In the second of two episodes looking at New Zealand from Australia, Duncan Greive speaks to Paul McIntyre – founder and publisher at Mi3 – and one of the most credentialed journalists on advertising, tech and media in this part of the world. He wrote a story in late October which detailed the perverse incentives of the move to so-called "principal media", and how Australia's media looked at New Zealand as a cautionary tale to be avoided. We go deep into those topics and the tensions between content

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43:21

Big changes at Whakaata Māori reveal complex...

The Fold ·

2024/12/10

Last week brought confirmation that Whakaata Māori was ending Te Ao Māori News 4.30pm bulletin to focus on a pure digital future for news, while also moving its Te Reo channel to solely online distribution. The Spinoff Ātea editor Liam Rātana joins Duncan Greive on The Fold to discuss the move, and also assess the state of Māori news and current affairs more broadly.Learn more about your ad choices. Visit megaphone.fm/adchoices

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58:03

Australia has banned social media for under 16s. And...

The Fold ·

2024/12/03

In an effort to get out of his doom spiral, Duncan Greive takes a tour across the Tasman to see how our close neighbours are dealing with a similar set of challenges. From a social media ban, to local content quotas, to news bargaining to an activist competition authority, Australia is a global leader, while New Zealand is nowhere to be found.In the first of two episodes focused on Australia, former Newshub boss Hal Crawford joins Duncan to discuss a raft of legislation aimed at big tech, which has

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50:09

A special edition of The Fold: The future of The Spinoff

The Fold ·

2024/11/27

Normally on The Fold, we discuss events in the wider media, but today, the subject is us and the future of The Spinoff. Published on site today is an open letter from Duncan, The Spinoff’s editor Madeleine Chapman, and its CEO Amber Easby. It toplines where The Spinoff is right now as a platform – this paradoxical place where our audience is the strongest it has ever been, outside of events like Covid or elections – but that the stagnant ad market, and a hard drop in public funding for our work, has

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8:23

A mini-episode about that NZ Herald story – and the...

The Fold ·

2024/11/25

It's fair to assume a near total correlation between Media Insider readers and The Fold's listeners – so if you've read Shayne Currie's report into job losses at The Spinoff yesterday, you'll know that we're all feeling pretty low here. My heart and thoughts are with my affected colleagues – but I wanted to give some background and context beyond that story, and talk about the most recent NZ on Air round too. That's what this short episode is about. Back Thursday.Learn more about your ad choices

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28:57

One man stares into the abyss

The Fold ·

2024/11/18

It’s a throwback monopod today – Duncan Greive goes solo in a pretty raw episode, reflecting on a wonderful event with a very sobering reflection on the present and likely future of institutional media in Aotearoa. It’s a look at what’s driving the cataclysmic events of this year, and whether they’re likely to be temporary, or are baked in. And finally, why it is that the political response here seems so softly softly, when other countries are making serious attempts to defend their culture, media

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33:14

Inside one of the most unexpected hits in NZ media

The Fold ·

2024/11/13

Kristy McGregor was an Australian with no experience in media before founding Shepherdess, a magazine dedicated to the life and experience of rural women. However she proved a total natural, and has developed it into one of the most fascinating and instructive startups in New Zealand media. What started as a print magazine now encompasses a festival and a TV show, all made by women working part-time and hundreds of kilometres apart. She stopped by The Fold, heavily pregnant on a business trip, to

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131 results

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