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PODCAST

The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

news news commentary

All Episodes

58:23

2025 in review: The top five global media giants'...

The Fold ·

2025/12/15

Glen Kyne and Duncan Greive complete the second part of The Fold’s 2025 finale, this time picking and ranking the five best performing global media players. The podcast was recorded in the immediate aftermath of the Netflix-WBD news, which scrambled rankings and will be a huge storyline for months, perhaps years, to come.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

65:05

2025 in review: NZ’s major media companies’ years,...

The Fold ·

2025/12/08

Glen Kyne joins Duncan Greive for a two-part finale, ranking the performances of New Zealand’s scale media companies. They take on MediaWorks, NZME, RNZ, Sky, Stuff and TVNZ, based on public facing metrics, conversations and general vibe-based diagnosis. There’s a clear winner, but wide disagreement on the losers. PLUS an instant reaction to the Netflix-WBD deal.RNZ’s Paul Thompson on that bombshell radio report Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat

en

42:18

The Australian big tech revolution rolls on

The Fold ·

2025/12/01

2025 has been a year of profound change in the regulatory landscape for Australian media. There is a social media ban for under 16s, which goes live next week. There are new local content spending rules for the big paid streaming platforms. And there is a revised version of the news bargaining code which aims squarely at Meta. Tim Burrowes has covered all this at Mumbrella, and rejoins The Fold to update Duncan Greive on what our near neighbour is doing – and what our government could copy (but

en

54:52

The deals that defined the year in local media – plus...

The Fold ·

2025/11/24

Last week we kicked off a new partnership with New Zealand's leading media agency, PHD, which will partner with The Spinoff and The Fold on a series of podcasts on the increasingly complex intersection of media, advertising and technology. We held a live event at The Spinoff in front of a room full of senior marketers, featuring Helen Brown (PHD Chief Investment Officer) and Rachel Bayfield (PHD Chief Technology & Innovation Officer), along with James Davidson, (PHD Chief Strategy and Planning

en

19:24

Monopod: some stray takes on the 2025 NZ Screen Awards

The Fold ·

2025/11/24

Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards, which fused film with television in a way which showed a lot of promise while also needing some serious tightening. There were big wins for The Convert, and a big beautiful crowd, but Tinā felt neglected and the randomised nature of the awards meant that energy came and went. The highlights more than justified the exercise – but a more streamlined and sequenced show should be the aim for 2026.Learn more about your ad

en

52:53

An explosive media week: scandals at the BBC and Meta...

The Fold ·

2025/11/17

Learn more about your ad choices. Visit megaphone.fm/adchoices

en

52:28

The story of a long, strange decade in media + has...

The Fold ·

2025/11/10

2025 sees the release of the latest in The Fold’s obsession: NZ on Air’s Where Are the Audiences research. This time the focus is on children’s media – the third time this subject has been assessed, following work in 2015 and 2020. It tells a story even more stark and challenging than that which comes out of the bigger grown-ups survey. The Spinoff’s head of audience Anna Rawhiti-Connell has dug into the report, and talks with Duncan Greive about its most interesting insights. Then they dig into a

en

51:27

Notes on an epic journalistic blunder – and...

The Fold ·

2025/11/03

The Spinoff editor-at-large Toby Manhire joins Duncan Greive this week to discuss a very unfortunate case of journalistic mistaken identity. Former Herald reporter Bevan Hurley had an explosive exclusive with former Bill de Blasio, in which the former New York mayor critiqued Zohran Mamdani, the current mayoral candidate he had previously strongly endorsed. Or so Hurley thought – he had in fact been talking to a wine importer by the name of Bill DeBlasio, who holds very different views to his

en

40:54

What’s going on with Māori news media?

The Fold ·

2025/10/27

Liam Rātana, editor of The Spinoff Ātea, joins Duncan Greive on The Fold to discuss a piece he wrote last week, about some seismic changes to the Māori media landscape. Two iconic shows, Te Karere and The Hui, one of which has been on the air for more than 40 years, were turned down for funding in the most recent Te Māngai Pāho round. The decision was in part financially driven – there’s a fiscal cliff coming – but also a recognition that these shows, which have their origins in linear and still

en

38:27

The BSA vs The Platform: why this shapes as a...

The Fold ·

2025/10/21

Glen Kyne returns to The Fold to discuss the background, stakes and possible outcome of a small battle that sets up a much larger question: how do we regulate the internet? It's one successive governments have thought about then studiously avoided. The BSA might just have forced them to confront it.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

46:32

Has The Life of a Showgirl finally broken Taylor’s...

The Fold ·

2025/10/10

The biggest phenomenon in pop culture released her latest album a week ago. Taylor Swift’s The Life of a Showgirl smashed records wherever it went, but was also greeted by an unfamiliar reaction: indifference. Not just by critics, but by her fans too. Duncan Greive is joined by The Spinoff’s Alex Casey and Lyric Waiwiri-Smith – two lifelong Swift fans who also felt the bubble pop this week – to discuss an album that promised much but felt like a letdown to many.Learn more about your ad choices

en

42:19

Agencies and out-of-home: how they learned to love...

The Fold ·

2025/10/08

From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding to fill the void left by fragmenting media channels like linear television. Duncan Greive is joined by Kurt Malcolm, Head of Trading and Platforms at JCDecaux NZ, and Richard Thompson, Founder of D3, to discuss how innovations like knOOH - a

en

50:55

How is student media surviving – even thriving – in...

The Fold ·

2025/10/06

Critic Te Arohi is the student magazine of the University of Otago, and turns 100 this year, making it the oldest student media in the country, as well as one of its most awarded and impactful. This week, Duncan is joined by the current editor and one of its recent former editors to discuss the evolution of the magazine and how student media, which naturally has the youngest adult demographic in the country, keeps up its mission, despite still relying on the oldest distribution strategy of them

en

36:41

How JCDecaux is unlocking creative advertising by...

The Fold ·

2025/10/01

Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

42:58

Cracking the code: making news work for Gen Z with...

The Fold ·

2025/09/30

On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series. With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to

en

45:29

Lightning round: Six quick takes on Grenon-NZME,...

The Fold ·

2025/09/18

Glen Kyne rejoins The Fold to smash through six of the biggest stories in media, all in six minutes or less (at least in theory). Kyne and Duncan Greive discuss the much larger shareholding Jim Grenon has in NZME, continuing drama for RNZ, the end of the NZFC-NZOA merger, a potential breakup of Mediaworks, a standoff between Stuff the the Police – and the new global media behemoth being built by the Ellisons.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

50:59

Charlie Kirk and Tom Phillips show boundary collapse...

The Fold ·

2025/09/15

Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss two violent deaths, one driven by the internet, the other digested by it. They discuss how each shows in different yet profound ways how treating the internet as a separate sphere of life is increasingly impossible – rendering the libertarianism of one incompatible with the laws and mores of the other. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

37:30

Results season! Breaking down and picking a winner...

The Fold ·

2025/09/02

Glen Kyne returns to The Fold to analyse the annual or half-yearly results from TVNZ, Sky and NZME. TVNZ surprised with an unexpectedly healthy profit, NZME emerged from a bruising board battle and Sky (finally) got its rugby deal. Kyne has it all covered – and picks a clear winner.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

34:42

System1's Andrew Tindall on myths and truths in...

The Fold ·

2025/09/01

Andrew Tindall and System1 have assembled some of the most massive and comprehensive databases of advertising effectiveness, running the gamut from creative to medium. Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

56:14

Sky CEO Sophie Moloney on the NZ rugby and Three...

The Fold ·

2025/08/28

Sophie Moloney has been CEO of Sky NZ for five years. For much of that time she’s been dealing with downsides – a failed acquisition of Mediaworks, Spark Sports gifting their rights to TVNZ and prolonged satellite issues. But lately, things have been looking up. They successfully brought NZ Cricket rights back, scooped up Three’s assets for $1, and just last week lengthened their rugby deal under very buyer-friendly terms. She joins Duncan Greive on the Fold to dig into all those issues and

en

129 results

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