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PODCAST

Straight To Voicemail

Share Your Genius

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we"re tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

business marketing

All Episodes

09:18

What are the Core Tenets of Storytelling for...

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2023/08/03

As Rachel grows her own company and brand, she’s often investigating what makes the best brands the best. What makes brands stand the test of time? Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade. Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she means. Link up with

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07:58

How Do You Define and Effectively Communicate Your...

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2023/07/27

Brandi Starr is COO of Tegrita, who hosts the Revenue Rehab podcast. She met up with Rachel at a recent event, and left her a voicemail—how do you define your thought leadership strategy? And how do I bring my own thought leadership to the table when I’m the interviewer on my show to help my expertise shine? Rachel has 5 steps to help hone in on your thought leadership strategy, and some solid tips for bringing that into your podcast. It starts with asking really good questions. Listen to Revenue

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03:01

Are Download Spikes Driven by Ego or Genuine...

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2023/07/13

Are downloads a sign of podcast success? Or is the attention we give them driven by ego? Rachel turns to Jillian Hoefer, Share Your Genius’ Strategic Lead and Creative Director to set the record straight: downloads are a metric of performance, but not necessarily an indicator of success. So what do we mean by that? What constitutes true success for your B2B podcast? Tune in to hear her answer. And if you want more of the discussion around this topic, Rachel and Jillian recorded their phone call

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27:29

You Shouldn’t Care About Downloads [a Phone Call with...

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2023/07/11

Spurred on by an article spouting that downloads are the best metric to track when it comes to podcast success, Rachel Downey turns to Jillian Hoefer, Strategic Lead at Share Your Genius for not only a voicemail, but an entire phone call (that she recorded) to dive into this discussion. And spoiler—they believe downloads are vanity metrics. Rachel and Jillian explore the importance of understanding your existing audience, tracking valuable interactions, and focusing on specific call-to-actions to

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04:59

How Do Brand and Culture Intersect? [with Cast &...

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2023/07/06

What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there? Rachel turns to content strategy expert, Alex George. Alex has led brand and digital marketing strategy for powerhouse brands—think Meta, PayPal, Huffington Post, and Tech Crunch in collaboration with global consumer brands like General Mills, Unilever and Coca-Cola. He currently looks after brand strategy and growth for Cast & Crew, a leading payroll-,

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07:39

What are the Core Tenets of a Successful Brand...

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2023/06/29

What are the core tenets of a successful, long-term brand strategy? Rachel turns to content strategy expert, Anum Hussain. Anum is a content leader with 12+ years of experience at the intersection of marketing, media, and entrepreneurship. From building HubSpot's early content playbooks to running an AI news startup to becoming the first content marketing leader at Reforge, she’s an expert at developing content strategy, understanding audiences across multimedia formats, and leading cross-functional

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03:58

Where Do You Find Creative Inspiration? [with Share...

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2023/06/22

What do you do when your creative juices have pretty much dried up? When you need a jolt of creativity and new ideas, what do you turn to? Share Your Genius’s own Sarah Duvendack and Kassidy Zurbuch left Rachel a voicemail to get her opinion. Rachel’s shortlist: Reading fiction books Consuming content in different forms than where you create Seeking out conversations with other creatives Press play to hear why and how these became Rachel’s go-to creativity-inducing activities. Link up with

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04:19

How Do You Define Career Success? [with Share Your...

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2023/06/15

This might be one of the hardest questions we’ve posed on this podcast, and none other than our host, Rachel Downey, is here to answer it. Kassidy Zurbuch, Show Manager at Share Your Genius, reached out to ask how do you define success in your career, and to dig deeper—how does that relate to the career ladder? It’s not always about titles and money, but what creates a career you’re really proud of? And at what level do you find that? Rachel finds meaning in the skills she learns and the people she

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03:41

How is AI Transforming B2B Podcasting? [with Casted's...

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2023/06/08

AI is taking the world by storm—increasing efficiencies, speeding up processes, and so much more. So how is it impacting creatives, customers, and the market overall? Where do we go from here? So Rachel reached out to Lindsay Tjepkema to ask just that. Lindsay is the Co-Founder and CEO of Casted—the first Amplified Marketing Platform and only podcast solution for B2B marketers—so she knows a thing or two about leveraging tech to create connections. Lindsay says the brands that are more human are the

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04:42

What Does “It’s Never Just a Podcast” Mean to You?...

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2023/06/01

Our host, Rachel Downey, deals in podcasts every day. If you follow her, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about your media strategy. But what does that mean to others? And is Rachel correct in her thinking? So she asked Devin Bramhall, marketing advisor and host of Don’t Say Content. And she says that media-first strategies are the future of brand-building. Devin has spent over 15 years growing B2B Saas companies through community-led strategy. She is the

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06:05

What Does “It’s Never Just a Podcast” Mean to You?...

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2023/05/25

If you've been around our host, Rachel Downey, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about your media strategy. But what does that mean to others outside of Share Your Genius? And is Rachel correct in her thinking? Enter Margaret Kelsey, a marketing industry vet. She’s spent a decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView and Appcues. She now advises founders on how to do the same. So what’s her take on

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03:45

How Do You Incorporate Movement Into Your Everyday?...

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2023/05/18

”Movement is fuel.” - Lara Heimann, LYT Yoga Founder and CEO As a high performer, incorporating movement into your day can be a struggle sometimes. We’re balancing lots of goals, lots of daily tasks—how can we make sure our health is still an important piece of our day? Rachel turns to Lara Heimann, creator of the LYT Yoga Method to answer the question. Listen to LYT here: https://lytyoga.com/blog/category/podcasts/ Link up with Lara: https://www.linkedin.com/in/lara-heimann-8a556b13/ Follow

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04:19

What Makes a Pitch Stand Out? [with Matt Naylor, Flow...

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2023/05/11

It’s one thing to create great content, it’s a whole other thing to create great content with mass appeal. We’re talking about pitching to the big brands (think Netflix, Hulu, etc). So what takes a pitch to that next level? Rachel turns to Co-Founder of Flow Studios, Matt Naylor. He’s pitched and sold series to both of those big brands we mentioned and co-founded an Emmy-nominated and Clio-winning creative studio. His answer to this question will have you thinking about how to bring your content to

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34:30

How Should Brands Be Thinking About Video Strategy?...

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2023/05/05

[If you haven’t listened to the voicemail pod with Meg Johnson, scroll back (1 episode) and listen to that first.] Introducing phone calls with Rachel. Because sometimes you just need a full conversation. After Meg Johnson (Head Producer at OpenView) left Rachel a message on how brands should be thinking about video strategy, they got back together and recorded their entire conversation for us. From metrics of success to brand affinity strategy, Meg deep dives the importance of thinking through the

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02:11

How Should Brands Be Thinking About Video Strategy?...

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2023/05/04

Video content has been and continues to be a powerful tool in the brand and creator’s tool belt, from video podcasts to social media and beyond. But how are big brands thinking about video? And how do you use it strategically to get closer to your goals? Enter Meg Johnson—head producer at OpenView, an expansion-stage venture capital firm. She’s got her hands in all kinds of media at all times, including her own email (and audio) newsletter. Listen in to hear her POV on video strategy. Link up with

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04:06

[Replay] How Do You Learn to Bet on Yourself? with...

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2023/04/27

On this replay episode, we’re throwing it back and flipping the script. Gretchen Schott, CLO of Threefold and Host of Made for Impact, listened to Rachel’s mini-series on Scared Confident called The First Million—an intimate look at how she built Share Your Genius from 0 to $1M. Inspiring Gretchen to ask, how did you learn to bet on yourself? Press play for Rachel’s answer. For the podcast that inspired Gretchen’s question - listen here:

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06:35

Why Should Brands Invest in Storytelling? [with PDA’s...

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2023/04/20

Next up in our brand storytelling mini-series, Michael Heller. He’s the CRO of PDA, with a background that makes his current role all the more interesting. He’s a lawyer, founder of Vessel Media, and brilliant at inciting creativity, change, and community. The work he’s done as part of PDA has led the charge on many of the largest campaigns—the number one dance trend on TikTok as one of them. So Rachel asked him—why should brands be investing in storytelling? Link up with Michael here:

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05:11

Why Should Brands Invest in Storytelling? [with...

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2023/04/13

If you’re here, we imagine you find storytelling just as important, powerful, and useful as we do. So why should brands invest in it? WeTransfer’s WePresent won an Oscar for their short film, The Long Goodbye, so they know a thing or two about how storytelling impacts people AND business. So Tara Goutermout, WeTransfer’s Brand Strategy Director, is here to answer Rachel’s question—why should brands be investing in storytelling? Link up with Tara here: https://www.linkedin.com/in/taragoutermout/

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03:38

How Do You Spot Talent? [with BLASTmedia's Lindsey...

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2023/03/30

Finding the right (and best) talent is a talent all on its own. And Lindsey Groepper knows how to do it—she’s grown her award-winning B2B PR agency (BLASTmedia) exponentially over the past few years. And to her, finding the best talent isn’t always among the people with the most relevant and extensive experience. Press play to hear her strategy to finding the best and brightest to grow your teams. Link up with Lindsey here: https://www.linkedin.com/in/lindseygroepper/ Listen to Saas Half Full

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03:42

How Do You Strengthen Your Creativity Muscle? [with...

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2023/03/23

Ever been busy and felt like you aren’t feeling as creative as you could be? Share Your Genius’s own Marketing Lead, Katie Mills jumps in to ask Rachel exactly that question. So listen in for Rachel’s 3 practices to boost your creativity when you need it. Link up with Katie here: https://www.linkedin.com/in/katiemills11/ Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts.

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92 results

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