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PODCAST

Ambitious Lifestyle Business podcast

John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners

Could YOU improve your small business by 1% each week? Get more customers, make more money - WITHOUT working harder - with the ambitious, lifestyle business podcast.

business marketing

All Episodes

07:27

The biggest mistake I ever made...

Ambitious Lifestyle Business podcast ·

2024/12/29

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses talks us through the biggest mistake he ever made - spending £250,000 building a business that earned him just £750 before being shut down.

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06:02

BEWARE... of Spreadsheet Economics!

Ambitious Lifestyle Business podcast ·

2024/12/22

Just because you've worked out something on a spreadsheet, doesn't mean that you'll get the same results when working with actual, real humans... In this solo episode of the Ambitious Lifestyle Business podcast, bestselling business book author John Lamerton show us how human psychology comes into play, and defies all logic!

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05:21

Do the work ONCE...

Ambitious Lifestyle Business podcast ·

2024/12/15

When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!). That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!

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05:35

Are you an explorer or an exploiter?

Ambitious Lifestyle Business podcast ·

2024/12/08

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Evergreen Assets: Do the Work Once, Reap the Rewards Again and Again (and Again!) explains why you should be BOTH an explorer AND an exploiter.

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48:22

Christmas Special: "Let's not get political..."

Ambitious Lifestyle Business podcast ·

2024/12/05

In this Christmas special edition of the Ambitious Lifestyle Business podcast, John and Jason reflect on the key themes of the past year, focusing on the importance of vision and values in business. They discuss how genuine values shape company culture and attract the right team and clients. The conversation also touches on the political landscape, economic challenges like inflation, and the significance of seizing opportunities. Jason shares his Book of the Year, highlighting insights from Boris

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04:54

A £10 discount, or a £2 glass of wine?

Ambitious Lifestyle Business podcast ·

2024/12/01

Would you rather have a £10 discount, or a £2 glass of wine? As a buiness owner, would you rather give a £10 discount, or a £2 glass of wine (that's worth £10 to the customer)? In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains why you should be able to find the £2 glass of wine in YOUR business.

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04:20

Do you want to be the biggest? Or the ONLY?

Ambitious Lifestyle Business podcast ·

2024/11/24

You've got to choose one or the other - you've either got to be the BIGGEST (in which case you HAVE to beat all rivals, else you WILL lose)... Or, you can be the ONLY - in which case, no one can compete with you - and you're guaranteed to win. In today's solo episode of the Ambitious Lifestyle Business podcast, author John Lamerton explains why he's the ONLY "normal bloke from Plymouth writing books for ambitious lifestyle business owners, to help them improve their business and lifestyle by 1% each

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05:39

I listen to dead people...

Ambitious Lifestyle Business podcast ·

2024/11/17

Charlie Munger advised us to "make friends with the eminent dead". Sadly, Charlie is no longer with us, and is one of those "eminent dead" himself. In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses introduces us to some of his dead friends...

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05:09

A Little Less Leverage?

Ambitious Lifestyle Business podcast ·

2024/11/10

In this short episode of the Ambitious Lifestyle Business podcast, bestselling business author John Lamerton explains why "a little leverage is a great thing", but a lot could spell DISASTER.

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47:25

"It's only a business - it's not your life..."

Ambitious Lifestyle Business podcast ·

2024/11/07

Today We’re Joined By One Percenter Dav Thomas, for whom life revolves around design and creativity, something he’s channelled into an innovative tabletop gaming accessories business. Dav shares the challenges he's faced, including burnout, the importance of seeking help, and the role of COVID-19 in providing him with a much-needed break. We also look at the lessons learned from crowdfunding, the significance of saying no, and the desire for a balanced lifestyle. Dav emphasizes the importance of

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05:36

The FIVE Magic Ingredients for Success

Ambitious Lifestyle Business podcast ·

2024/11/03

In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton shares the FIVE "magic ingredients" from his bestselling book Big Ideas... for Small Businesses - Simple, Practical Tools and Tactics to Help Your Small Business GROW.

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05:31

The £350,000 question

Ambitious Lifestyle Business podcast ·

2024/10/27

In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton asks: "what impact would a £350,000 lottery win have on your lifestyle?" The lottery win is ficticious, but the impact on your lifestyle doesn't have to be... You can get a FREE chapter of ANY of John's best selling business books - just CLICK HERE.

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06:17

Is a £20k client worth a first-class stamp?

Ambitious Lifestyle Business podcast ·

2024/10/20

In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91. John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.

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06:00

Avoid This Mistake: Tapping for Business...

Ambitious Lifestyle Business podcast ·

2024/10/13

In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses and Evergreen Assets explains why his brand new, sexy-AF kitchen tap is useless - and why YOUR business needs to avoid falling into the same trap.

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05:29

How to Make Your Dog (and Yourself!) Live Longer With...

Ambitious Lifestyle Business podcast ·

2024/10/06

In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of the bestselling book Routine Machine explains how ONE simple change to his dog's food could add years to his life - and life to his years! Whether you've got a furry friend or not - this podcast IS NOT about the dog - it's about the ROUTINE.

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52:47

"I SACKED my business partner..."

Ambitious Lifestyle Business podcast ·

2024/10/03

One Percenter Gary shares his journey from running a lifestyle business to building an ambitious lifestyle business. He discusses the personal challenges he faced, including family health issues and the impact of COVID-19 and Brexit on his business. Gary reflects on the strain in his partnership, the difficult conversations he had to navigate, and the divergence of visions and values between him and his business partner. He emphasizes the importance of community support and outlines his future

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06:43

Why I'm BANNED from playing Monopoly...

Ambitious Lifestyle Business podcast ·

2024/09/29

The One Percent Club doors are NOW OPEN (but close at 9pm on Monday 30th September) I'm BANNED from playing Monopoly in my own house. But that doesn't stop me from playing Monopoly in REAL LIFE - and winning the game of business by doing so. Click here to find out more about the One Percent Club, and how it can help you.

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06:45

£13.51

Ambitious Lifestyle Business podcast ·

2024/09/22

The One Percent Club doors are NOW OPEN. In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton (author of Big Ideas.. for Small Businesses) explains why it took him NINE MONTHS to earn £13.51 - and how this was the MOMENT he knew he'd be successful. Click here to find out more about the One Percent Club, and how it can improve your business AND your lifestyle.

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06:37

Smoke and Mirrors..

Ambitious Lifestyle Business podcast ·

2024/09/15

The One Percent Club doors are NOW OPEN. In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton explains why there's no "smoke and mirrors" at play with the One Percent Club. No "selling from the stage" No "escalation models" designed to fleece you of every penny. No "£1,997 courses" or "Cayman Island Masterminds". No fake discounts for the "first 50 people to run to the back of the room". Just one price - £127/month - and a focus on lifelong relationships. No smoke and

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05:38

Mr car was STOLEN - and I was GRATEFUL!

Ambitious Lifestyle Business podcast ·

2024/09/08

In this bite-sized solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, explains what happens when his car disappeared from his driveway overnight - and why he was actually GRATEFUL for it!

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