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PODCAST

Ambitious Lifestyle Business podcast

John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners

Could YOU improve your small business by 1% each week? Get more customers, make more money - WITHOUT working harder - with the ambitious, lifestyle business podcast.

business marketing

All Episodes

04:54

A £10 discount, or a £2 glass of wine?

Ambitious Lifestyle Business podcast ·

2024/12/01

Would you rather have a £10 discount, or a £2 glass of wine? As a buiness owner, would you rather give a £10 discount, or a £2 glass of wine (that's worth £10 to the customer)? In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains why you should be able to find the £2 glass of wine in YOUR business.

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04:20

Do you want to be the biggest? Or the ONLY?

Ambitious Lifestyle Business podcast ·

2024/11/24

You've got to choose one or the other - you've either got to be the BIGGEST (in which case you HAVE to beat all rivals, else you WILL lose)... Or, you can be the ONLY - in which case, no one can compete with you - and you're guaranteed to win. In today's solo episode of the Ambitious Lifestyle Business podcast, author John Lamerton explains why he's the ONLY "normal bloke from Plymouth writing books for ambitious lifestyle business owners, to help them improve their business and lifestyle by 1% each

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05:39

I listen to dead people...

Ambitious Lifestyle Business podcast ·

2024/11/17

Charlie Munger advised us to "make friends with the eminent dead". Sadly, Charlie is no longer with us, and is one of those "eminent dead" himself. In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses introduces us to some of his dead friends...

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05:09

A Little Less Leverage?

Ambitious Lifestyle Business podcast ·

2024/11/10

In this short episode of the Ambitious Lifestyle Business podcast, bestselling business author John Lamerton explains why "a little leverage is a great thing", but a lot could spell DISASTER.

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47:25

"It's only a business - it's not your life..."

Ambitious Lifestyle Business podcast ·

2024/11/07

Today We’re Joined By One Percenter Dav Thomas, for whom life revolves around design and creativity, something he’s channelled into an innovative tabletop gaming accessories business. Dav shares the challenges he's faced, including burnout, the importance of seeking help, and the role of COVID-19 in providing him with a much-needed break. We also look at the lessons learned from crowdfunding, the significance of saying no, and the desire for a balanced lifestyle. Dav emphasizes the importance of

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05:36

The FIVE Magic Ingredients for Success

Ambitious Lifestyle Business podcast ·

2024/11/03

In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton shares the FIVE "magic ingredients" from his bestselling book Big Ideas... for Small Businesses - Simple, Practical Tools and Tactics to Help Your Small Business GROW.

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05:31

The £350,000 question

Ambitious Lifestyle Business podcast ·

2024/10/27

In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton asks: "what impact would a £350,000 lottery win have on your lifestyle?" The lottery win is ficticious, but the impact on your lifestyle doesn't have to be... You can get a FREE chapter of ANY of John's best selling business books - just CLICK HERE.

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06:17

Is a £20k client worth a first-class stamp?

Ambitious Lifestyle Business podcast ·

2024/10/20

In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91. John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.

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06:00

Avoid This Mistake: Tapping for Business...

Ambitious Lifestyle Business podcast ·

2024/10/13

In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses and Evergreen Assets explains why his brand new, sexy-AF kitchen tap is useless - and why YOUR business needs to avoid falling into the same trap.

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05:29

How to Make Your Dog (and Yourself!) Live Longer With...

Ambitious Lifestyle Business podcast ·

2024/10/06

In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of the bestselling book Routine Machine explains how ONE simple change to his dog's food could add years to his life - and life to his years! Whether you've got a furry friend or not - this podcast IS NOT about the dog - it's about the ROUTINE.

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52:47

"I SACKED my business partner..."

Ambitious Lifestyle Business podcast ·

2024/10/03

One Percenter Gary shares his journey from running a lifestyle business to building an ambitious lifestyle business. He discusses the personal challenges he faced, including family health issues and the impact of COVID-19 and Brexit on his business. Gary reflects on the strain in his partnership, the difficult conversations he had to navigate, and the divergence of visions and values between him and his business partner. He emphasizes the importance of community support and outlines his future

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06:43

Why I'm BANNED from playing Monopoly...

Ambitious Lifestyle Business podcast ·

2024/09/29

The One Percent Club doors are NOW OPEN (but close at 9pm on Monday 30th September) I'm BANNED from playing Monopoly in my own house. But that doesn't stop me from playing Monopoly in REAL LIFE - and winning the game of business by doing so. Click here to find out more about the One Percent Club, and how it can help you.

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06:45

£13.51

Ambitious Lifestyle Business podcast ·

2024/09/22

The One Percent Club doors are NOW OPEN. In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton (author of Big Ideas.. for Small Businesses) explains why it took him NINE MONTHS to earn £13.51 - and how this was the MOMENT he knew he'd be successful. Click here to find out more about the One Percent Club, and how it can improve your business AND your lifestyle.

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06:37

Smoke and Mirrors..

Ambitious Lifestyle Business podcast ·

2024/09/15

The One Percent Club doors are NOW OPEN. In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton explains why there's no "smoke and mirrors" at play with the One Percent Club. No "selling from the stage" No "escalation models" designed to fleece you of every penny. No "£1,997 courses" or "Cayman Island Masterminds". No fake discounts for the "first 50 people to run to the back of the room". Just one price - £127/month - and a focus on lifelong relationships. No smoke and

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05:38

Mr car was STOLEN - and I was GRATEFUL!

Ambitious Lifestyle Business podcast ·

2024/09/08

In this bite-sized solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, explains what happens when his car disappeared from his driveway overnight - and why he was actually GRATEFUL for it!

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45:05

"I do life AND business on MY terms..."

Ambitious Lifestyle Business podcast ·

2024/09/05

Karen Hardie, Owner Of Xheight - A Branding & Packaging Design Agency, joins us to discuss: 🦩 The stigma around lifestyle businesses - and whether you can have SERIOUS goals as a lifestyle business owner. 🎯 The importance of setting goals that you TRULY desire. 💍 Marrying your business partner. 🏖️ Testing running a business from abroad. 😎 How Karen does life AND business on her terms. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts... The One Percent

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05:28

"I have a no d***heads rule..."

Ambitious Lifestyle Business podcast ·

2024/09/01

Doors to the One Percent Club are now open. BUT... Please listen to this 5-minute solo episode of the Ambitious Lifestyle Business podcast BEFORE joining - because the One Percent Club is NOT for everyone. It's why doors are closed for 83% of the year. It's why we have set criteria for the people who can (and can't!) join. And it's why we famously have a "no d***heads" rule - yes really! Click here to see what the One Percent Club is, and how it can help improve your business AND your lifestyle.

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05:09

"It's the end of the world as we know it..."

Ambitious Lifestyle Business podcast ·

2024/08/25

How do you deal with customer complaints? In this solo episode of the Ambitious Lifestyle Business, John Lamerton, author of bestselling business books such as Big Ideas... for Small Businesses, Evergreen Assets and Routine Machine explains why it should be "the end of the world" for EVERY complaint you get...

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05:21

I made a deal with Dave Grohl...

Ambitious Lifestyle Business podcast ·

2024/08/18

I made a deal with Dave Grohl on the Foo Fighters' recent UK tour. Dave & Co put existing customers (fans) first - BEFORE trying to win new ones. In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains the power of "Retention First" thinking.

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05:26

My advice? "Go get a job at Starbucks!"

Ambitious Lifestyle Business podcast ·

2024/08/11

I actually told one of my One Percenters to go and get a job at Starbucks. I explain why in this solo episode of the Ambitious Lifestyle Business podcast - and it's NOT because I wanted him to quit his business and "get a real job"...

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242 results

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