x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

TRENDSETTERS

TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.

business marketing

All Episodes

37:02

AIMM’s Lisette Arsuaga Discusses How High-Growth...

TRENDSETTERS ·

2023/12/01

Lisette Arsuaga, Co-Founder of AIMM, ANA's Alliance for Inclusive and Multicultural Marketing, has long been an advocate for demonstrating how high-growth brands are also those with strong diversity and inclusion attributes or “cultural relevance” that is embedded throughout all marketing touchpoints.Recently, AIMM conducted a survey through the Cultural Inclusion Accelerator (CIA) to better understand consumers’ perceptions around inclusive marketing practices and DEIB (Diversity, Equity, Inclusion

en

33:50

Rogier Vijverberg of SuperHeroes Talks about How to...

TRENDSETTERS ·

2023/10/06

Rogier Vijverberg founded the agency SuperHeroes in Amsterdam in 2009 with an ambitious mission to save the world from boring advertising. Nearly 15 years later, SuperHeroes is still an independent agency, but now with offices in New York (or Williamsburg Brooklyn to be precise) and most recently Singapore… driven by that same mission. A self-described “digitalist,” with the title of Chief Creative Hero, he calls SuperHeroes "a thumb-stopping agency that wins the attention game with digital natives

en

35:48

Biogen’s Michel Quintas Discusses How to Execute a...

TRENDSETTERS ·

2023/10/02

Michel Quintas has the rare title of Director for Global Digital Strategy and Execution at Biogen, the Cambridge, Massachusetts multinational biotech company specializing in the treatment of neurological diseases. Not only has he helped lead an enterprise-wide transformation of Biogen’s digital customer engagement, but he has been instrumental in advocating omni-channel programs and a Digital Center of Excellence, founded on the concept that “innovation lives everywhere.” Today, he shares what he

en

37:30

Jared Belsky Explains Why Marketers "Get the Agency...

TRENDSETTERS ·

2023/09/27

Jared Belsky, Founder & CEO of Acadia, the recently launched and highly successful Atlanta-based agency, has been on both the client and agency sides during his career. He believes that marketers often are trained in every aspect of their business except managing their ad agencies. His latest book, You Get the Agency You Deserve, offers both practical and emotional lessons on how to improve client-agency relationships. He says, “Marketers are unwittingly causing their own destruction. The

en

35:46

New Parity CEO Leela Srinivasan Aims to Create...

TRENDSETTERS ·

2023/07/24

Conversation with Leela Srinivasan, CEO of ParityParity was created in 2020 to close the pay gap in women’s sports, benefitting elite women athletes and their fans, as well as brands. Founded by former leaders on Wall Street, the company drives revenue to pro women athletes by curating sponsorship opportunities, as well as other aspects of brand ambassadorship, content creation and in-person appearances. With a current roster of more than 800 athletes from 70 sports, including Olympians and

en

34:15

Conversation with Phil Rowley, Head of Futures for...

TRENDSETTERS ·

2023/07/21

Phil Rowley, Head of Futures for Omnicom Media Group UK, admits that the Metaverse is both overhyped and underappreciated. While a lot of marketer attention is now on the “shiny objects” of AI with products like ChatGPT, he has recently focused on “Avoiding the Regretaverse” or, perhaps better said, “how not to mess up in the Metaverse.” Beginning with definitions, we discuss how brands can best take advantage of the biggest change to the media landscape in decades.

en

48:03

Tim Ringel, CEO of Meet The People, is on a Mission...

TRENDSETTERS ·

2023/06/12

Few would disagree that an agency’s greatest asset is its people. Tim Ringel, ad veteran, serial entrepreneur, and one of the founders of agency group-- Meet The People, is on a mission to ensure that an improved work culture is front and center for ad agency employees. He describes Meet the People as the world’s first people-centric agency group, based on a better work/life balance, no glass ceilings, and a commitment to DEI. Today he talks about the evolution of the ad agency, as well as how a

en

43:03

Halcyon’s Kate Goodall Urges Marketers to Step Up to...

TRENDSETTERS ·

2023/05/24

Kate Goodall has spent a good portion of her adult life supporting women and women-led companies. As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven consumer behavior.” An advocate for startup accountability through determining the right metrics and continually measuring progress, she also believes that

en

27:54

Eric Feinberg Discusses Anticipatory Intelligence and...

TRENDSETTERS ·

2023/04/30

Eric Feinberg is a leading expert on cyber information warfare and is Vice President of content moderation for the Washington, DC based nonprofit, Coalition for a Safer Web. There, he works alongside former Ambassador to Morocco, Marc Ginsberg, to shed light on terrorist extremist content, hate speech, violent activity, and illegal drug sales on social media. Eric has also invented a unique cyber research tool called Ai2, for which he received a patent. He describes it as an evolution of artificial

en

31:37

Joanne Davis Interprets the Extensive Change Now...

TRENDSETTERS ·

2023/04/30

Joanne Davis of Joanne Davis Consulting has a reputation for helping to find a still point in the constantly churning world of client – agency relationships. From concepts like Can This Agency-Client Marriage Be Saved to specific ideas on how to repair relationships, she has proven that while change may be constant, it doesn't have to break industry partnerships. We asked her to make sense of these times—from the departure of top talent to new ways of working, from the rise of highly specialized

en

17:46

Colin Westcott-Pitt Discusses Growing a...

TRENDSETTERS ·

2023/04/30

A well-known drinks marketer for much of his career, Colin Westcott-Pitt turned his attention several years ago to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes Optimum Nutrition, Slimfast, Body & Fit, Isopure, among others. Its flagship global brand, Optimum Nutrition, has just been certified as the world’s #1 sports nutrition brand, according to Euromonitor, and has achieved the extraordinary milestone of becoming a Billion Dollar brand. Today

en

40:12

The WFA, with Kantar Research, Offers Imperatives on...

TRENDSETTERS ·

2023/04/29

The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains… The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives. At their annual Global Marketer Week Conference in late April, they presented new research in partnership with Kantar’s Sustainable Transformation Practice. Entitled Sustainable Marketing 2030, the study highlights the current gap between intention and action on sustainable

en

43:20

Branding Expert Allen Adamson Discusses the Key to...

TRENDSETTERS ·

2023/04/27

Ask branding expert Allen Adamson his perspective on the most important shift in contemporary marketing, and he’ll tell you it’s the need to focus on the consumer’s experience, rather than stressing product differentiation. His new book, Seeing the How: Transforming what people do, not buy, to gain market advantage explores why today’s most successful businesses are those that have significantly transformed our daily routines, or literally, “made life as we live it better.” He stresses that

en

52:52

PepsiCo’s Mauro Porcini Discusses Rebranding, Design,...

TRENDSETTERS ·

2023/04/14

It’s not every day that someone champions a global redesign of an iconic brand. PepsiCo’s Chief Design Officer Mauro Porcini led the process to refresh Pepsi’s logo and visual identity to make it more relevant for today and tomorrow. Most of the marketing world has now had a glimpse of the new logo, revealed earlier this month with new colors—electric blue and black, a bolder, all-caps font, and a striking Pepsi wordmark within a larger globe. However, most may not realize how and why it came

en

31:29

Nick Bayer of Saxbys® makes “Make Life Better” and is...

TRENDSETTERS ·

2023/03/13

Nick Bayer, Founder and CEO of Saxbys®, a certified B Corp with a mission to “Make Life Better,” has always been in the business of bringing people together. When he created Saxbys in 2005, he never considered it to be just a chain of coffee cafes, but rather a social impact company fueled by great food, beverage, and hospitality.Ever driven by his company’s mission, Nick Bayer introduced Saxbys’ pioneering Experiential Learning Platform® (E.L.P.®) in 2015 in partnership with Drexel University as

en

32:24

BMC’s Martyn Etherington Discusses “Lean Marketing”...

TRENDSETTERS ·

2023/03/06

Martyn Etherington is CMO of BMC Software, which specializes in designing software for today’s digital enterprise-- including products used for multiple functions like automation, service management, operations, workflow orchestration, and security. Martyn in a believer in the importance of being a “Growth CMO,” and often attributes success as being “fearless” in that role. He views marketing not only as the means to shape a company’s overall growth mindset, but as being critical to aligning any

en

43:55

Brian Wieser of Madison and Wall Discusses Digital...

TRENDSETTERS ·

2023/02/06

Brian Wieser has spent his career understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers, but to investors. It should come as no surprise, therefore, that Brian has now branched out with his own consulting company called Madison and Wall. Today we talk about better interpreting the nuances of global digital media growth versus deceleration, those issues of greatest concern in 2023, as well as some of the self-fulfilling industry

en

32:09

Tim Love Shares How We All May Learn to Discover...

TRENDSETTERS ·

2023/01/15

Tim Love is the former Vice Chairman of Omnicom Group, and a man who has devoted a lifetime to loving advertising, marketing, and thinking differently. When he saw storm clouds on the horizon of his chosen profession. he responded by questioning those with the greatest vision. The result is a new book entitled,Discovering Truth: How to Navigate Between Fact & Fiction in an Overwhelming Social Media World. The book grew out of a series of podcast interviews about the effects of social media with

en

36:01

WFA’s Stephan Loerke Outlines the 2023 Agenda for...

TRENDSETTERS ·

2023/01/08

Stephan Loerke, CEO of the World Federation of Advertisers (WFA), sees several opportunities ahead for marketers to have broader influence in those issues of greatest concern to consumers. Despite a turbulent 2022 and worries about economic uncertainty in 2023, he is adamant that marketers are now able to drive sustainable growth for their brands and for their businesses.In fact, Stephan Loerke outlines a list of items that should be on every global marketer’s agenda in the coming year. Among them

en

36:57

ANA’s Bob Liodice Discusses Trends, Opportunities and...

TRENDSETTERS ·

2022/12/13

There’s no better person to understand what’s on the minds of marketers than Bob Liodice, chief executive officer of the ANA, one of the world’s oldest and largest marketing associations. Today we talk about the trends that emerged from the organization’s annual Masters of Marketing conference, as well as look ahead to 2023. While Bob admits that he does not have crystal ball, he does share a long list of important topics that are affecting how brands market responsibly today. From current

en

146 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...