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PODCAST

Profit by Design

Dr. Sabrina Starling

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation®

business management

All Episodes

22:16

338: The Power of Deal-Driven Growth with Corey Kupfer

Profit by Design ·

2025/02/27

Are you missing important growth opportunities? Discover how overlooked opportunities can help solve your business challenges! No matter your challenges, today’s guest says, “There is a deal for that!” Join Dr. Sabrina Starling and Corey Kupfer for insights into solving hiring challenges through deal-making. You’ll learn how a deal-maker’s mindset will solve your business challenges, best tips for talent acquisition, and how to grab Corey’s Secrets of Deal-Driven Growth e-workbook for almost

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32:58

337: Why A-Players Need Other A-Players: How to...

Profit by Design ·

2025/02/20

I’m getting real with you today and publicly sharing about the most vulnerable time in my life. I’m opening up about my personal story and the hardest season I’ve faced. More importantly, I’m sharing how my team carried me through this time. The real truth is that work isn’t just about business, but it can support your life in ways you never expected.From this conversation, you’ll gain powerful lessons on leadership, resilience, and the impact of intentional, strategic planning. I want you to be

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30:16

336: Why A-Players Need Other A-Players: How to...

Profit by Design ·

2025/02/13

Are your A-players on the verge of burnout? As a business leader, it can be easy to overlook the needs of your top performers, assuming that they’ll always push through to get the job done. But what happens when your A-players start to crack under pressure? In this episode, we dive deep into the hidden costs of burnout, including losing your top talent or risking their health. Learn how to foster a work environment that not only helps your team thrive but ensures they have the energy and passion to

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23:53

335: Lead with Trust Without Micromanaging to Get...

Profit by Design ·

2025/02/06

Today, Dr. Sabrina Starling and Melissa Kay chat about how micromanaging can really hurt employee morale, lead to burnout, and interfere with team efficiency. They talk about how crucial it is to build a workplace where autonomy and trust are front and center, which can boost performance, job satisfaction, and keep employees around longer. They stress that business owners need to get better at delegating so they can focus on the big stuff and give their team members more power and share some

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20:59

334: Why You Should Let Go: Trusting Your Team to...

Profit by Design ·

2025/01/30

Are you a business owner who can fully trust your team–and let go? That’s very different situation from being a business owner who is stuck in the weeds of the day-to-day and can’t be the visionary for their business. Today’s episode is inspired by recent discussions with several business owners in our Better Business Better Life program about freeing up their time to be the visionary for their business. This is what most business owners want, but they struggle to get to the point of “letting go and

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23:16

333: Inspire Your Team to Thrive by Leading with Love

Profit by Design ·

2025/01/23

Today, Melissa Kay and Dr. Sabrina dive into what it means to "lead with love" in their organization. Melissa shares her appreciation for Dr. Sabrina's supportive way of leading, which focuses on mentoring and creating a healthy work environment. They chat about how important one-on-one meetings are, encouraging vulnerability, and building a culture where everyone feels safe and supported. They also touch on personal growth, tackling perfectionism, and how having a coaching culture positively

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26:32

332: The Secret to Vision, Growth, and A-Player...

Profit by Design ·

2025/01/16

Retaining team A-players on your team can sometimes be difficult. Today, Dr. Sabrina Starling and Melissa Kay delve into the critical topic of retaining high-performing employees, often called "A-players." They’ll highlight the significance of fostering a supportive environment that prioritizes employee growth and development, which is essential for both individual and organizational success. You’ll hear key insights and actionable strategies, providing a comprehensive guide for small business

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30:55

331: Marketing to Attract Your Ideal Clients with...

Profit by Design ·

2025/01/09

You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!Profit by Design is a Tap the Potential Production.Show Highlights:Donna’s role and current workYour marketing must be geared toward attracting your ideal clients.Your

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24:28

330: Dream Big 2025: Aligning Vision with Action

Profit by Design ·

2025/01/02

Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential. Join us to learn more about dreaming BIG and aligning your vision with action!Profit by Design is a Tap the

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30:21

329: Strategic Planning Series Part 2 with Dr....

Profit by Design ·

2024/12/26

Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link. You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to achieving your goals; this is what we help our Tap the Potential clients do every single day!Profit by

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16:56

328: Strategic Planning Series Part 1 with Dr....

Profit by Design ·

2024/12/19

A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential, and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking space for yourself. Please block an hour or two on your calendar and consider this time a gift to yourself

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31:18

327: Using AI to Create Systems in Your Business with...

Profit by Design ·

2024/12/12

What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology, a book we highly recommend to all our clients at Tap the Potential. Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance.David Jenyns, a previous guest and good friend of the show, is an expert entrepreneur who sold the Melbourne Cricket Ground in his early 20s and founded

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26:17

326: Great Place to Work Spotlight with Tammy Little

Profit by Design ·

2024/12/05

In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in accounting from Appalachian State University and began her career in public accounting, mastering tax and audit before transitioning to corporate

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26:17

325: Building Resilience and Gratitude: Lessons from...

Profit by Design ·

2024/11/28

Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why practicing gratitude is the secret to long-term success!It’s Thanksgiving, and we are sharing our

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19:31

324: Are You Dreaming Too Small? Reconnect with Your...

Profit by Design ·

2024/11/21

Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today’s episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap the Potential to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:When the

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36:19

323: How to Delegate without Micromanaging with Dr....

Profit by Design ·

2024/11/14

Delegating tasks is a struggle for most business owners, and it’s a challenge that quickly becomes an obstacle in the battle for a “work supports life” mindset. We touched on this topic as we ended our last episode, and we knew it deserved more time, attention, and deeper discussion. Join Melissa Kay, Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, fresh off her recent TEDx talk, as they dive into this topic with practical insights.Profit by Design is a Tap the Potential

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21:26

322: Overwhelmed and Understaffed: Taking Control...

Profit by Design ·

2024/11/07

We want to help business owners take control when feeling overwhelmed and understaffed. Feeling this way is a normal part of a growing business, and we can’t put off taking steps to move forward. Waiting until you don’t feel overwhelmed and understaffed may take forever! Melissa Kay and Dr. Sabrina Starling discuss this topic with fresh insight and actionable tips to help you learn to delegate and trust the A-players on your team. Join us to learn more!Profit by Design is a Tap the Potential

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22:33

321: How to Shift Your Mindset from Surviving to...

Profit by Design ·

2024/10/31

Are you making decisions out of fear or love? Wouldn’t a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential, to discuss this topic. You’ll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actual steps to help you thrive. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Facing challenges in survival mode, which triggers

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20:44

320: How Does Work Support Life WORK in THIS Situation?

Profit by Design ·

2024/10/24

In this episode, business psychologist and author, Dr. Sabrina Starling, discusses how business owners can offer flexibility and work-life balance to their teams while ensuring key results are met. She emphasizes defining clear key results for each role, planning for flexibility, and cross-training team members to maintain smooth operations during absences. Dr. Sabrina also highlights the importance of accountability and open communication about responsibilities and expectations. By fostering a

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21:56

319: Sustainable Growth: Why Systems Matter

Profit by Design ·

2024/10/17

Are your company’s systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential, and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Potential. You’ll learn why the success of your business depends on systems and what you can do today to get started with implementing systems. Join

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