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PODCAST

Profit by Design

Dr. Sabrina Starling

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation®

business management

All Episodes

20:29

368: How Your Mindset is Sabotaging Your Business...

Profit by Design ·

2025/09/25

Are you working harder than ever but still not seeing the results you want in your business? The problem may not be your strategy, your team, or even your market; it COULD be your mindset. In this episode of Profit by Design, we uncover the hidden ways your thinking might be holding you back, and more importantly, the shifts you can make to move forward with confidence. Melissa Kay and Dr. Sabrina Starling explain how you can identify the limiting beliefs that are costing you profit and freedom, the

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23:35

367: Courage Leads to Confidence: Breaking through...

Profit by Design ·

2025/09/18

Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build

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24:59

366: Behind the Scenes: How We Plan, Record, and...

Profit by Design ·

2025/09/11

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this

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20:46

365: Podcasting for Business Growth: What You Need to...

Profit by Design ·

2025/09/04

Have you considered launching a podcast or leveraging podcast visibility to promote your business? Today’s conversation between Melissa Kay and Dr. Sabrina Starling is eye-opening and inspiring about the purpose of podcasting. From attracting “right-fit” clients to building authority and actually enjoying marketing, Dr. Sabrina proudly declares that podcasting has changed the way she grows her business. She’s pulling back the curtain to share tips, strategies, and insights into her updated marketing

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35:03

364: One Year After the TEDx Talk: What Dr. Sabrina...

Profit by Design ·

2025/08/28

It was one year ago when Dr. Sabrina Starling took the TEDx stage to share her bold message: From Burnout to Balance: Redefining Success in Work and Life. What happened next? What does it really take to lead for freedom day in and day out? In this powerful episode of Profit by Design, Dr. Sabrina reflects on the hard-earned lessons, big wins, and leadership shifts she’s made since her TEDx talk aired. If you are ready to stop being the bottleneck in your business and build a team that runs things

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20:02

363: How to Stop Micromanaging and Build an A-Player...

Profit by Design ·

2025/08/21

Are you a business owner who is tired of being the only one to get things right? Are you dealing with team members who are stuck and not taking initiative? You hired a team to take things off your plate, but instead, you’re buried in follow-up, approvals, and rework. Sadly, you’ve unknowingly undermined your team members and trained them NOT to take initiative. Ready to break this cycle?In this episode, you’ll learn how to stop micromanaging and start building a team you can trust to OWN their work

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25:34

362: Why Your Team Isn’t Stepping Up (And What to Do...

Profit by Design ·

2025/08/14

Instead of your team stepping up, you’re stuck answering constant questions, fixing mistakes, and wondering why you’re STILL the one holding everything together. If this sounds all-too-familiar, join us for this episode as we unpack the reasons why your team isn’t taking initiative–and what you can do about it. You’ll learn how to lead in a way that fosters genuine accountability, how to stop micromanaging and start empowering, and how to transition into an authentic leadership role. Join us if

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21:53

361: What Happened During Dr. Sabrina’s 7-Week...

Profit by Design ·

2025/08/07

Do you wonder how a business can survive, and even THRIVE, when the owner takes a 7-week vacation? Does it sound impossible? This episode unpacks what went on behind the scenes at Tap the Potential and how Melissa Kay, the Lead Strategist, explored and innovated in customer delivery, made key decisions, and improved the client experience in real-time. You’ll learn the keys to enhancing client delivery, how to use client feedback as a tool for innovation, and how new systems and upgrades can be

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25:30

360: Can You Really Take a 7-Week Vacation from Your...

Profit by Design ·

2025/07/31

What happens when a business owner takes seven weeks completely off with no emails, client calls, or check-ins? In this episode, Dr. Sabrina Starling returns from her 7-week vacation to share what it was really like to disconnect fully from her business, and what the experience revealed about her relationship with time, freedom, and her identity as a CEO. You’ll get to be a fly on the wall as Dr. Sabrina sees Melissa Kay, Lead Strategist, for the first time since her return. If you’ve ever said, “I

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25:58

359: Designing a Business That Honors Your Life...

Profit by Design ·

2025/07/24

You didn’t start your business to feel stuck, overwhelmed, or like you are always on. The truth is that your business WILL take over your entire life if it isn’t intentionally designed to support your real life. Join us as we walk through the first and most important steps in creating a business that feels good to run, gives you time freedom, and aligns with the life you actually want. You will discover how to build your calendar around what matters most, to use systems that give back your time, and

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34:46

358: Coffee Chat with Melissa + Kaitlyn: How to Keep...

Profit by Design ·

2025/07/17

Is it constantly on your mind what you can do to keep your best team members for the long haul? You need A-players for your business to run smoothly and be profitable, but beyond that, you can’t have a constant turnover of your top talent. Join us for a casual coffee chat between our Lead Strategist, Melissa Kay, and our How to Hire the Best Strategist, Kaitlyn Beaver, as they share their hearts in today’s episode. You’ll discover helpful tips and insights on what your team truly values.Profit by

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29:01

357: How to Design a Business That Runs Without You

Profit by Design ·

2025/07/10

Imagine your business serving more clients and staying profitable without you, the business owner, being involved in the day-to-day decisions. Does it sound like an impossible dream? In this episode, Melissa Kay and Dr. Sabrina Starling break down the mindset, systems, and structures needed to build a business that gives you freedom. We want your work to support your life, not the other way around! Join us to learn why you should build a self-sustaining business, the pillars of a self-running

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24:17

356: Scaling Your Business Without Sacrificing Lifestyle

Profit by Design ·

2025/07/03

What if you could scale your business sustainably without losing sight of the most important asset: your lifestyle? Dr. Sabrina Starling and Melissa Kay are here to share the secrets and practical strategies to make it happen. You’ll discover how to grow your business while staying true to your values, how to prioritize balance, and how to avoid burnout. Whether you’re scaling for the first time or looking to refine your process, this episode gives you the tools to expand without compromising your

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28:51

355: 20 Years of Proof: How to Build a Business That...

Profit by Design ·

2025/06/26

In this special episode, Melissa Kay Interviews Dr. Sabrina Starling to celebrate a significant milestone: 20 years in business. Dr. Sabrina shares the most powerful lessons she’s learned about building a company that doesn’t just succeed but truly supports the life you want to live. From strategic decisions to mindset shifts, Melissa and Dr. Sabrina explore what it takes to create a life-first business, one that is on purpose and by design. You’ll learn how to determine what success truly looks

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24:22

354: Empower Your Team to Think, Act, and Lead with...

Profit by Design ·

2025/06/19

Are YOU the bottleneck for every decision in your business, even though you have a good team in place? Imagine a workplace where every team member thinks like a leader, acts with intention, and communicates with purpose. That’s the power of a coaching culture—and it changes everything! Dr. Sabrina Starling is The Business Psychologist, founder of Tap the Potential, and author of How to Hire the Best and The 4 Week Vacation ® ️. She takes the reins for this episode, helping you learn how to go from

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23:30

353: The ROI of a Coaching Culture: Accountability,...

Profit by Design ·

2025/06/12

What if ONE shift in your company culture could boost performance, drive accountability, and grow your net income by 765%? In this episode, you’ll discover the ROI of a coaching culture and learn how to make it your team’s superpower. You’ll learn how coaching transforms teams into top performers, how to create accountability that fuels growth, and the 765% profit advantage. Join Dr. Sabrina Starling, The Business Psychologist, founder of Tap the Potential, and author of How to Hire the Best and The

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24:23

352: How a Client Concierge Can Improve Your Client...

Profit by Design ·

2025/06/05

Today’s episode continues our conversation with Dona Krebs, our incredible Client Concierge who has been with us at Tap the Potential for 17 years. Dona shares the key role a Client Concierge plays in creating a high-touch, relationship-centered experience that supports both clients and team members. She shows up at her best every day to help our clients and each team member to the fullest. We cannot emphasize enough the importance of the Client Concierge’s role and the exceptional way Dona performs

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23:52

351: Behind the Scenes: 17 Years of Client Care at...

Profit by Design ·

2025/05/29

We have a special treat for you today. In celebration of Tap the Potential’s 20th anniversary, we are sitting down with Dona Krebs, our incredible Client Concierge who has been with us for 17 years. You’ll hear her inspiring story of growth and how our coaching delivery has evolved over the years. We are excited to let listeners meet Dona and understand why we rave about her impact and value as our very first virtual assistant from 17 years ago. Join Melissa Kay, Dr. Sabrina Starling, and Dona to

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26:24

350: What If You Could Work Half the Hours and Get...

Profit by Design ·

2025/05/22

Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want? What if you could design a schedule that lets you grow and breathe? It’s possible! Join Melissa Kay, Lead Strategist and Chief Dream Officer at Tap the

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34:57

349: Is Hiring a Business Coach a Smart Investment?...

Profit by Design ·

2025/05/15

Have you thought about hiring a business coach but aren’t sure if it’s worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it’s the right move for your business. You’ll discover how to discern between tangible and intangible ROIs and how to know if you’re ready for a coach. This topic is near and dear to our hearts because we are obsessed with getting our clients the results we promise them. Join Dr. Sabrina Starling, The Business

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374 results

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