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PODCAST

Profit by Design

Dr. Sabrina Starling

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation®

business management

All Episodes

24:24

396: You’re Solving the Wrong Problem in Your...

Profit by Design ·

2026/04/09

What if the biggest problem in your business isn’t actually THE problem? If you’re working harder than ever to fix things: hiring, pushing sales, trying to get organized—but nothing is changing, you’re still the bottleneck. You’re doing what most smart, capable business owners do, but you aren’t getting ahead. Instead of reacting to surface-level problems, you need to address the root cause, and this clarity about the real issue is what changes everything. In this episode, Melissa Kay and Kaitlyn

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22:32

395: The Real Reason You Can’t Take Time Off From...

Profit by Design ·

2026/04/02

Let’s be honest. When was the last time you took a real vacation—without checking your email? If the idea of stepping away from your business makes your stomach tighten up in knots, this episode is for you. You didn’t start your business to be on call 24/7, yet most entrepreneurs are putting their businesses before their families. If this is you, you have an owner dependency problem. In this episode, Melissa Kay and Dr. Sabrina Starling break down the real reason you can’t take time off from your

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27:33

394: The 5-Step Business Growth Strategy to Create a...

Profit by Design ·

2026/03/26

If your business is growing, but you’re more exhausted than ever–something is off. More revenue should mean more freedom. Instead, you’re stuck in the survival trap of being overworked, underpaid, and the bottleneck in your business. Stress has become your new normal. In this episode, Melissa Kay and Dr. Sabrina Starling walk you through the exact framework we use inside the Tap the Potential Solution™. You’ll learn the 5-step business growth strategy that changes everything. Sustainable profit

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22:42

393: The Business Owner Dependency Trap (And How to...

Profit by Design ·

2026/03/19

Is your business completely dependent on you? If you take a vacation, will everything fall apart? If so, you are in the Business Owner Dependency Trap, and today’s episode reveals how to get out of it, change everything, and take your life back from your business. Business owners can escape survival mode by identifying the sweet spot of their business—the point at which profitability, freedom, and sustainability finally align. We have proven that working with fewer clients often increases profit,

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23:37

392: Why Most Small Businesses Plateau — And How to...

Profit by Design ·

2026/03/12

When you go into business, you work really hard to get things going, but as you achieve success, the business takes over your life, right? You want to keep growing your business, but you can’t work more. You’re already exhausted and stretched too thin. If you’re tired of being the fixer, the one with the fallback plan, and the one who holds it all together, you are not alone! If you’re like most business owners we work with, you have revenue coming in, but you are still not profitable. You struggle

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30:11

391: Emotional Burnout in Entrepreneurs: How to Build...

Profit by Design ·

2026/03/05

Do you ever feel like anxiety is running your life and business? From the outside, your business may look successful, yet internally, you feel exhausted, stretched thin, and disconnected from yourself. Entrepreneurship doesn’t just demand strategy; it demands your energy, heart, capacity, and sometimes, your identity. In this deeply personal episode, Melissa Kay shares what the past year has taught her about recovering from emotional burnout and why self-care for entrepreneurs isn’t selfish, it’s

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27:22

390: Stop Being the Bottleneck: How to Build a...

Profit by Design ·

2026/02/26

Does your business slow down the moment you step away? If every decision, approval, or problem still funnels through you, you’re not alone, but YOU are the bottleneck. In this episode, Melissa Kay and Dr. Sabrina Starling break down how you can stop being the bottleneck and start building a self-managing business model that doesn’t depend on you for every decision. You’ll learn why capable teams still wait for the owner’s approval, the hidden ways business owners unintentionally create bottlenecks,

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30:18

389: How to Stay Grounded as a Business Owner (No...

Profit by Design ·

2026/02/19

Do you ever feel like your mind is running faster than your business can keep up? When everything feels urgent, noisy, and heavy, staying grounded can feel impossible. In this episode, Dr. Sabrina Starling and Melissa Kay share their #1 grounding ritual: the simple, repeatable practice they return to–no matter what’s going on in business or life. This kind of grounding is all about creating a moment of steadiness that helps you lead with clarity rather than reacting from stress. You’ll learn why

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20:44

388: The Hardest Boundary I Ever Set in My Business

Profit by Design ·

2026/02/12

Do you ever say yes in your business when every part of you wants to say no? Boundaries are easy to discuss, but incredibly difficult to live out, especially when payroll, clients, and team expectations are on the line. In this episode, we get real about the hardest boundaries we’ve ever set in our businesses and why setting them changed everything. Dr. Sabrina Starling and Melissa Kay share personal stories of boundaries they resisted, feared, and finally enforced, ranging from client expectations

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47:02

387: Loneliness, Leadership, and Retaining Your Best...

Profit by Design ·

2026/02/05

Loneliness isn’t just a personal issue—it’s a leadership and culture issue. In this episode, Dr. Sabrina Starling sits down with repeat guest and leadership expert Dov Baron to explore the growing epidemic of loneliness within organizations, and why it’s quietly eroding trust, engagement, and A-player retention. You’ll learn why high performers often feel the most disconnected, how loneliness shows up at work, leadership behaviors that create real belonging, and what business owners must do now to

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25:22

386: The Real Reason Most Business Owners Don’t Have...

Profit by Design ·

2026/01/29

Do you know the real reason most business owners don’t have a life outside work? It’s because of the survival trap. This is what happens when you take on clients, projects, or work outside your sweet spot, just to cover payroll, patch cash flow gaps, or respond to immediate crises. There is a better way! In this episode, you’ll discover how the survival trap subtly steals your time, energy, and freedom; why working in your sweet spot is the only way to grow and enjoy your business truly; and

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21:42

385: How to Handle Employee Raises When Revenue is...

Profit by Design ·

2026/01/22

If you’re worried about giving employee raises when revenue is tight, you’re not alone. In this episode, we explore ways to reward your team without putting your business at risk. You’ll discover smart ways to structure raises when cash flow is limited, how to communicate compensation changes without hurting morale, and strategies to retain top talent even when money is tight. If you’re a business owner trying to balance people and profits, this episode will give you practical steps you can

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28:26

384: What to Look for in an Accounting Firm with...

Profit by Design ·

2026/01/15

Most business owners wait way too long to get financial support, not because they don’t need it, but because they think their books are too messy, too far behind, or too embarrassing to hand over to a professional. In this episode, Tap the Potential’s Lead Strategist, Melissa Kay, talks with Tammy Little about precisely what you should look for in an accounting firm, and why you’re more ready for help than you think! We cover the difference between a bookkeeper, accountant, controller, and CFO (and

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27:13

383: How to Plan Your 4 Week Vacation®️ in 2026...

Profit by Design ·

2026/01/08

Does the idea of taking a real vacation make you anxious instead of excited? If stepping away for even a day feels risky, the thought of taking four whole weeks probably feels impossible—but it’s not. You don’t need a massive team or endless cash flow to make it happen. In this week’s episode, we’re breaking down the exact systems, delegation strategy, and leadership habits you need to build NOW, so you can confidently step away later. You’ll discover the first thing to fix if your business can’t

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28:21

382: Be a Gift Through Your Leadership: Small Habits...

Profit by Design ·

2026/01/01

Are you feeling the pressure to do all the things this holiday season: gifts, events, wrapping up the year, and taking care of everyone? What if the most meaningful gift you could give wasn’t something you could buy? What if you discovered how small, intentional leadership actions, like encouragement, clarity, trust, and honest feedback, are the greatest gifts you can offer your team and yourself? In this episode, you’ll learn why encouragement has 5x the retention power of any holiday bonus, how

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24:40

381: If I Could Give Every Business Owner One Gift…

Profit by Design ·

2025/12/25

Are you craving more time, more freedom, and a team that actually takes ownership? Dr. Sabrina says, “If I could give every business owner one gift, it would be the ability to empower your leadership team to run the business without you.” In this week’s episode, she shares the gift she wishes every entrepreneur would receive: the confidence, structure, and support to step back and let your team step up. Melissa Kay shares her gift, too: a simple yet powerful time strategy to help you identify your

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20:24

380: Strategic Planning Series Part 2 of 2

Profit by Design ·

2025/12/18

Do you want to work fewer hours each week? We can get you on track to make it happen! Take charge now and plan ahead for a healthier, happier 2026 as a business owner. When you join our Better Business Better Life program, our guarantee to you is that you will shave 10 hours off your workweek, go home at a set time each day to be fully unplugged and present with your family, and take your weekends off. We guarantee all of these things to happen within the first 30 days of our program! If you want

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15:23

379: Strategic Planning Series Part 1 of 2

Profit by Design ·

2025/12/11

It’s become an annual tradition to share our Strategic Planning Series with our listeners, and there is no better time to do it than right now, on the cusp of a new year. Dr. Sabrina Starling hosts this two-part series that begins with this episode. She is “The Business Psychologist” and the author of the international bestselling series, How to Hire the Best, and The 4 Week Vacation book. In today’s episode, Dr. Sabrina shines a spotlight on your $10,000 an hour activities for these last couple of

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37:16

378: How to Make Your Time Worth $10,000 an Hour

Profit by Design ·

2025/12/04

What tasks in your business, when completed, make other tasks easier or unnecessary? Those are your $10,000 an hour activities, and they should be at the top of your daily to-do list. By prioritizing these tasks each day, you can stop working at a set time, leave the office, and prevent work from spilling over into your personal life. Join Dr. Sabrina Starling as she reveals the foundational principles that allow her to work less and still accomplish her goals in a growing business. In this

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24:08

377: How to Raise Prices Without Losing Customers...

Profit by Design ·

2025/11/27

Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the

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402 results

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