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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

27:35

Marketing Case Study: Odd Muse & Their Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/07/07

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or

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42:43

6 Month Holiday from her Business: How this...

Dishing Up Digital with Ellen Mackenzie ·

2024/06/30

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types of copywriting. She offers insights into when it's a good time to hire a copywriter and the

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19:20

3 Reasons You May NOT Want to Become a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/06/26

Bonus Episode!Join the Dishing Up Digital School today!https://www.ellenmackenzie.com/Dishing-up-Digital-School And if you have any questions about the Live Accelerator, contact me on instagram:https://www.instagram.com/ellenmackenziee/ ~~~ In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights three reasons why someone may not want to become a social media manager: the lack of complete freedom the need for

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44:54

The Power of Authenticity on Social Media! Instagram...

Dishing Up Digital with Ellen Mackenzie ·

2024/06/23

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the importance of authenticity and fun in content creation. Ellen and Brittany explore the power of

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57:09

Limited Time Episode: How to Become a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/06/20

This episode will be live for one weekly only! Enjoy this recording from Ellen's recent free webinar breaking down the key steps to becoming a booked out social media manager. Watch the webinar with presentation notes: https://www.ellenmackenzie.com/clients-cash-replay Sign up for the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Got questions? Reach out to Ellen on Instagram: https://www.instagram.com/ellenmackenziee/

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48:00

Let Go of the Pressure! Boundaries, Burnout & Social...

Dishing Up Digital with Ellen Mackenzie ·

2024/06/16

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about the increase in burnout and the impact of hustle culture and social media. She emphasises the

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40:30

20+ Million Views: How to Turn a Viral Video Into...

Dishing Up Digital with Ellen Mackenzie ·

2024/06/09

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen believes that the journey to success is on the other side of fear and pain, and that rejection can be

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40:00

Solopreneurship vs Agencies: Why Less is More with...

Dishing Up Digital with Ellen Mackenzie ·

2024/06/02

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects and the potential for impact. Latasha also talks about the influence of her entrepreneurial

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26:48

Social Media Platforms Ranked: Instagram, YouTube,...

Dishing Up Digital with Ellen Mackenzie ·

2024/05/26

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic exposure and evergreen content. She then moves on to Instagram, discussing both the paid and

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24:33

Why Rare Beauty have the BEST Instagram Strategy in 2024

Dishing Up Digital with Ellen Mackenzie ·

2024/05/19

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty:https://www.instagram.com/rarebeauty/, a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests

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26:51

How to Choose Your Niche as a Social Media Manager

Dishing Up Digital with Ellen Mackenzie ·

2024/05/12

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end

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23:50

Imposter Syndrome: You're NOT a Fraud

Dishing Up Digital with Ellen Mackenzie ·

2024/05/06

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses imposter syndrome and shares practical tips for managing it. She emphasises that imposter syndrome is a common experience at every stage of business and cannot be completely eliminated. The first tip she offers is to learn to identify fact from fiction and recognise the false narratives created by our brains. The second tip

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31:30

$200 to $2500: What to Charge as a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/04/28

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ Charlotte, the owner of Buttered Branding, shares her journey as a social media manager and the challenges she faced. She discusses the importance of increasing prices and overcoming imposter syndrome. Charlotte also highlights the value of referrals in finding high-ticket clients. She shares her experience of juggling work and motherhood and emphasises the

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31:40

Social Media is Fake: Here are the Realities Behind...

Dishing Up Digital with Ellen Mackenzie ·

2024/04/21

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Join my newcourse -DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now:https://www.ellenmackenzie.com/dishing-up-instagram- Enrolments close 22 April 2024 (NZT), so if you are listening to this on the day of release you have mere hours to enroll! ~~~ In this

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24:00

Is a 30-Day Reels Challenge the SECRET to Growing on...

Dishing Up Digital with Ellen Mackenzie ·

2024/04/14

Join my newcourse - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now:https://www.ellenmackenzie.com/dishing-up-instagram ~~~ In this episode, Ellen discusses the effectiveness of 30-day posting challenges on Instagram. She shares her own experiences with posting challenges and provides insights into the results she has achieved. Ellen emphasizes the importance of setting realistic goals and

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39:12

10 Lessons from 10 Years on Instagram as a Creator

Dishing Up Digital with Ellen Mackenzie ·

2024/04/07

Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop~~~ In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of

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23:19

How to Create a Social Media Strategy in 2024

Dishing Up Digital with Ellen Mackenzie ·

2024/03/31

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024,

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28:22

Kate Middleton & Nara Smith: Authenticity on Social...

Dishing Up Digital with Ellen Mackenzie ·

2024/03/24

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy. In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo released by Kate and William sparked a conversation about the expectations of audiences and

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37:22

Flopping vs Going Viral: What's Different About These...

Dishing Up Digital with Ellen Mackenzie ·

2024/03/17

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also

en

31:00

How to Book Clients & Get Started as Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/03/10

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital~~~ In this episode, Ellen interviews Jade, a successful social media manager, about her journey in the industry. Jade shares how she transitioned from studying psychology to pursuing her passion for social media management. She discusses the challenges she faced in scaling her business and going full-time. Jade emphasizes the importance of increasing prices

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