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The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

business marketing

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00:11:33

Mirror Moments: Unpacking Self-Awareness for...

The CPG View ·

2024/08/29

SELF-AWARENESSMany people lack a proper understanding of what they project and how they come across. Their behaviour and attitudes may be holding them back without them realising. Coaches use a number of techniques to help people get a better understanding of how others see them. It’s important because leaders are role models and set the benchmark. So it’s crucial that they understand how they come across. Johari model Feedback Active listening Reading the room Importance of silence

00:24:54

Driving Innovation in Retail Media: Insights from...

The CPG View ·

2024/08/22

In your role at Albertsons Media Collective, how do you approach innovation in building data and marketing products for retail media? Can you share a recent project that exemplifies your innovative approach and its impact on the business?The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its outcome? What are some of the key

00:31:08

Cracking the Oreo Code: Navigating the Digital...

The CPG View ·

2024/08/15

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence?As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG industry, and how are you preparing your teams at Mondelez International to adapt and thrive in this

00:16:16

Charting the Future of CPG: Digital Innovation...

The CPG View ·

2024/08/08

As the Global Director and Head of CPG Partnerships at Uber, could you share some insights into how you've leveraged your experience in digitalmarketing to forge successful collaborations with consumer packaged goods (CPG) companies? What unique challenges and opportunities arise in partnering with such brands within the context of a tech-driven platform like Uber? Uber has become synonymous with convenience and accessibility. How do you integrate CPG partnerships into the Uber ecosystem to

00:14:05

Beyond the Balance Sheet: Cultivating the Soft Skills...

The CPG View ·

2024/08/01

LEADERSHIP DEVELOPMENTPeople often think that getting on and getting to the top is all about hard skills: Decision-Making Skills Financial Acumen Budgeting and Forecasting Financial Statement Analysis Cost Management Investment Decisions Market Analysis Competitive Strategy Innovation and Creativity Risk Management But the truth is that soft skills are what make the difference. It’s the soft skills that set the true visionaries apart: Vision and Strategy Ethical Leadership Communication

00:31:40

From Sales to Supply Chain: Navigating the...

The CPG View ·

2024/07/25

Expansion of Amazon's network (as called out in the attached WSJ article) + the new inbound shipping fee. How is it impacting customers? How is it impacting sellers? What can sellers do to fend off Amazon's increasing complexity with supply chain?Innovation in supply chain. What does it look like? How are 3PLs using tech to optimize logistics? What are winners doing to continue to build their competitive moat? Increased pain points and complexity in managing supply chain across

00:28:57

The Metrics That Matter: A Deep Dive into Retail...

The CPG View ·

2024/07/18

How did you get your introduction to retail media and ecommerce?How do we fix that disconnect? How do you see organizations better aligning KPI’s and incentives to what generates growth? As you’ve built out ecommerce practices and helped other organizations hone theirs, how have you looked at creating and aligning KPI’s and incentives to drive growth? Talking about P&L ownership brings up another big tension point with retail media – who funds it?

00:24:49

Navigating Careers and Building Champions: Insights...

The CPG View ·

2024/07/11

Can you share some key insights from your experience in the Consumer Packaged Goods industry over the past two decades, particularly regarding driving growth and fostering strong team dynamics?In your book, "Snap & Go," you draw parallels between the average punt play in football and leadership lessons in life. Could you elaborate on how these concepts intertwine, and how they apply to navigating challenges in the CPG industry? As the Senior Director of Revenue Growth Management at

00:22:21

Mastering CPG Marketing: Strategies, Trends, and...

The CPG View ·

2024/07/03

Can you discuss some key trends and challenges you've observed in the marketing landscape, particularly in the consumer goods industry, and how you've navigated them throughout your career?As a marketing leader, what strategies do you find universally effective in driving brand awareness and engagement, regardless of the specific product or company you're working with? How do you approach fostering innovation and creativity within your marketing teams, and what advice would you offer to

00:28:59

Transformative Leadership: Cultivating Excellence at...

The CPG View ·

2024/06/25

Dr. Qubein, your journey from arriving in the United States with limited English and only $50 to becoming an internationally recognized leader is truly remarkable. Could you share some pivotal moments or decisions that contributed to your success? Dr. Qubein, under your leadership, as President, High Point University has experienced remarkable growth and transformation. Can you elaborate on the strategic vision you've pursued to achieve these significant accomplishments and how do you balance

00:29:12

Navigating Career Transitions with Tim Johns:...

The CPG View ·

2024/06/11

Can you share more about your journey from a career in CPG to becoming a renowned career coach and consultant?What inspired you to develop the ThreePieceLife online coaching course, and how does it help individuals navigate their career and life transitions? In your experience, what are some common challenges people face when seeking balance in their work and personal lives, and how does your coaching approach address these challenges? Could you elaborate on the concept of "making

00:20:22

The Backbone of Connected Commerce: How VTEX Drives...

The CPG View ·

2024/06/11

Recently all the main analysts have pointed VTEX as one of the main leaders in B2C and B2B. Can you explain the main reasons that have positioned you so well? In your previous question, you mentioned the architecture focus and how this influences how your customers evaluate your support. Can you explain more about that? Which would you say is VTEX's sweet spot? Recently you guys holded VTEX DAY with around 23,00 participants there. Can you tell us what this is about and also what were the

00:25:37

The Backbone of Connected Commerce: How VTEX Drives...

The CPG View ·

2024/06/06

VTEX is known for its agility in helping businesses adapt to evolving market demands. Can you share some examples of how VTEX has enabled companies to quickly pivot their digital commerce strategies to meet changing customer needs?Multi-channel commerce is becoming increasingly important in today's digital landscape. How does VTEX empower businesses to seamlessly integrate and manage commerce experiences across various channels and touchpoints? VTEX's headless architecture is a key

00:24:39

Pioneering the Future of CPG Data (Liz Buchanan,...

The CPG View ·

2024/05/30

As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges?In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future? Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ,

00:17:32

The Future of Media, Ads and Commerce (Andrew...

The CPG View ·

2024/05/23

How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way? What defines the Creator Era, and how does it represent a paradigm shift in media consumption and creation?How have traditional models of media, advertising, and commerce changed over time?Why do creators hold significant power in shaping the future of media, ads, and commerce? What sets successful creators apart from the masses, and how do they navigate the path to mainstream success?How do

00:26:49

Retail Renaissance: Navigating the Digital Era (Lee...

The CPG View ·

2024/05/16

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector? Given the proliferation of digital advertising channels, including retail media, how does your agency approach crafting effective campaigns that resonate with consumers in an omnichannel retail landscape? With your extensive experience in media planning, could you elaborate on the role of data and technology in informing

00:21:22

Strategy in Motion: Navigating the Marketing...

The CPG View ·

2024/05/09

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution? Your marketing training emphasizes fundamentals like strategic thinking and brand analytics. How do you adapt these fundamentals to the evolving landscape of digital marketing and changing consumer behaviors? In your book "Beloved Brands," you discuss building brands that consumers love. Can you

00:24:43

Charting the Omni-Channel Future: Insights from a CPG...

The CPG View ·

2024/05/02

E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness products? Could you share insights on how these strategies differed from traditional retail approaches?Digital Marketing Innovations: Throughout your career, you've been at the forefront of digital marketing and campaign strategies. What are some of the most innovative

00:24:31

Embracing New Opportunities: A Journey in E-commerce...

The CPG View ·

2024/04/26

Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact on advancing your organization within the consumer goods landscape? Could you elaborate on how your commitment to ongoing learning influences your leadership style? Additionally, how do you instill a culture of continuous growth within your team, ensuring they stay updated on

00:26:17

Global Insights: Navigating CPG Strategy and...

The CPG View ·

2024/04/19

With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategies when moving between such diverse roles within the CPG industry?Having led diverse teams of managers, what leadership principles have you found most effective in fostering collaboration and driving high performancewithin your teams? Can you share a specific challenge you

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