x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros

Welcome to "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic"s patient volume.

business marketing

All Episodes

00:35:51

Ep. 147: Competition Is A Good Thing!

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/09/11

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitThis week Nick and Michael explore the concept of The Infinite Game by Simon Sinek and its relevance for urgent care clinics. They discuss how an infinite mindset encourages clinic owners to focus on long-term goals, such as improving community health and providing exceptional patient care, rather than just short-term metrics like monthly patient volume or revenue. By viewing competition as an opportunity

en

00:30:08

Ep. 146: The Dangers of Digital Dependency

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/09/04

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael delve into the risks of building a business on platforms you don't control. They share their recent experience with a suspended Google Business Profile, highlighting the vulnerabilities of platform dependency. The duo discusses historical events like the "Google Slap" and "Facebook Snap," emphasizing the importance of first-party data. They share

en

00:34:14

Ep. 145: Urgent Care Retargeting Secrets: Boost...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/08/28

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode of Walk-Ins Welcome, Nick and Michael unpack the power of retargeting for urgent care clinics. They dive into digital advertising strategies on Facebook and Google, sharing how these techniques can significantly boost patient visits - including a real-world case of increasing daily patients from 11 to 33. The duo breaks down key concepts like Facebook pixels and Google Analytics, addressing

en

00:31:18

Ep. 144: Back-to-School Boost: Seasonal Marketing...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/08/21

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael dive into the importance of adjusting marketing strategies to align with the back-to-school season and other key seasonal events. They stress the need for urgent care centers to proactively engage with their communities and promote their services, while also exploring the power of grassroots marketing and sponsoring local events. Nick and Michael encourage urgent care

en

00:29:03

Ep. 143: You Don’t Own Your Phone Number - GBP...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/08/14

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael discuss recent changes made by Google, including the removal of call history and Google messaging. They speculate on the reasons behind these changes, such as a possible shortage of phone numbers and Google's focus on user experience. The conversation touches on the differences between Google and Apple's approaches to privacy and data handling. They also explore the

en

00:23:53

Ep. 142: Proximity Principle: Navigating Networking...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/08/07

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael discuss the "proximity principle" and its importance in the urgent care industry. They highlight several upcoming events including NERUCA, Merchant Medicine Symposium, SERUCA, CALUCA, and Xperity Urgent Care Connect. The hosts emphasize the value of networking at these events and share recent positive client feedback. Leave a podcast review and share this

en

00:25:31

Ep. 141: How to Guarantee Employee Turnover in Urgent...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/07/31

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael take a humorous approach to discussing employee turnover in urgent care clinics. They playfully explore various ways to "guarantee" turnover, effectively highlighting practices to avoid. Through their lighthearted discussion, the hosts encourage clinic owners to self-evaluate and reflect on their practices, helping listeners identify areas for improvement to

en

00:29:01

Ep. 140: Avoiding Distractions and Shiny Objects

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/07/24

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael explore the crucial role of focus in business, using urgent care clinics as an example. They stress the importance of perfecting a clinic's core services before expanding and warn against the distraction of "shiny objects" that can derail business goals. The hosts advise listeners to question their motivations for pursuing new opportunities and to ensure

en

00:31:28

Ep. 139: Relationship-Driven Digital Marketing for...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/07/17

📗 Check out our DIY Resource Toolkit: ⁠https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode of Walk-Ins Welcome, Michael interviews Grace, one of Patient Care Marketing Pros's Client Success Managers. They discuss effective urgent care marketing strategies, focusing on building strong client partnerships and adapting to digital trends. Grace shares insights on conversion tracking, managing expectations, and the importance of client-provided content. The conversation covers

en

00:38:51

Ep. 138: The Power and Benefits of Investing In Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/07/10

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode of Walk-Ins Welcome, Nick and Michael share insights from their recent team retreat in Memphis, emphasizing the importance of prioritizing team-building activities to foster a positive company culture. They discuss how pulling team members out of their regular work environment helped strengthen relationships and enhance team cohesion. Nick and Michael encourage business owners to consider

en

00:28:33

Ep. 137: The Future of Telehealth - Interview with...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/07/03

In this week’s episode, Nick and Michael speak with Joe Brennan, Vice President at TytoCare. TytoCare is a platform that combines software and hardware to provide virtual care with remote examination capabilities. The device, about the size of half a baseball, includes features such as an otoscope, stethoscope, derm camera, and infrared thermometer. It can be paired with other peripheral devices like a blood pressure cuff and weight scale. TytoCare is used in various settings, including urgent care

en

00:30:47

Ep. 136: Elevating the Quality of Patient Care

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/06/26

In today’s episode, Michael talks about his recent trip to Disney World with his family, and the customer service experience they had. Nick and Michael discuss the importance of proper training and knowledge for staff members in order to provide a positive experience for patients. They draw parallels between the Disney World experience and the urgent care industry, emphasizing the need for staff to be well-trained on the services offered and to effectively communicate with patients. They also

en

00:29:38

Ep. 135: Prioritizing Patient Experience

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/06/19

In this episode, Nick shares his recent experience of getting sick while on vacation in Colorado and needing to visit Three Peaks Urgent Care, which happens to be one of our clients. He praises the urgent care facility for their excellent marketing, seamless online check-in process, friendly staff, and efficient care. Nick and Michael discuss the importance of making patients feel valued and cared for, and encourage urgent care providers to prioritize patient experience.Have a question or a story

en

00:42:45

Ep. 134: Building a Strong Healthcare Brand -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/06/12

In this episode, Nick and Michael interview representatives from Mercy Urgent Care, an independent nonprofit urgent care system in North Carolina. Join them as they talk to Rachel Sossoman: President & CEO; Jon Medin: Director of Growth & Marketing; Nick Scherer: Hr Generalist & Executive Assistant. They discuss the mission, vision, and values of Mercy Urgent Care, which is focused on providing excellent healthcare and eliminating barriers to care. The guests highlight the importance of

en

00:24:13

Ep. 133: Does Google Maps Matter?

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/06/05

📢 ACCESS WEBINAR REPLAY: https://webinars.patientcaremarketingpros.com/google-maps-accessThis week we’re bringing you a clip from our most recent webinar, “The Google Maps Playbook.” In this webinar Nick and Michael talked about how to navigate the latest Google Maps updates to enhance practice visibility by addressing key challenges like inconsistent details and poor review management. They covered the latest Google Map Listings updates, the top five ranking challenges, our proven ranking

en

00:32:28

Ep. 132: Adapting to Changes in Healthcare Marketing...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/05/29

In this episode, Michael interviews Chris Brandt, the Director of Marketing at EW Motion Therapy. Chris shares his journey from being a physical therapist to transitioning into the marketing role. He discusses the importance of building relationships with doctors and other healthcare professionals to drive referrals. Chris also touches on the key metrics that matter to him, including organic traffic and conversion rates. He highlights the challenges of AI in healthcare marketing and the need to

en

00:24:10

Ep. 131: How to Close 51 Locations in 1 Day...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/05/22

📢 Register for our upcoming webinar, The Google Maps Playbook: https://webinars.patientcaremarketingpros.com/google-playbook-2024On April 30th, Walmart announced that after five years, it would be closing its 51 Walmart Health Centers. The closure is due to rising costs and reimbursement issues. Walmart Health, which offered urgent care and dental services, aimed to open in every Walmart store. The closure presents opportunities for urgent care clinics to acquire cheap leases, equipment, and

en

00:26:26

Ep. 130: Leading Through Turbulent Times in Your Clinic

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/05/15

📢 Register for our upcoming webinar, The Google Maps Playbook: https://webinars.patientcaremarketingpros.com/google-playbook-2024 In this episode, Nick and Michael discuss the importance of leading through turbulent times in a clinic. They draw parallels between flying a plane through rough weather and navigating the ups and downs of running a clinic. They emphasize the need for clinic owners to have good data and indicators to make informed decisions and provide reassurance to their team. They

en

00:29:11

Ep. 129: The Future of Occ Med - Interview with Dusty...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/05/08

In this episode, Nick and Michael interview Dusty Schroeder, co-founder of Cowork Health, a platform designed to modernize occupational health management. They discuss the challenges of billing and invoicing in occupational medicine and how Cowork Health simplifies the process, allowing clinics to get paid faster. They also talk about the upcoming CRM component of Cowork Health, which will help clinics manage their client base and streamline communication. Dusty shares his vision for the future of

en

00:30:07

Ep. 128: Insider Secrets for Google Ads

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/05/01

In this episode, Nick and Michael are talking strategy with our Google Ads Specialist, Philip. They discuss the importance of Google Ads for urgent care clinics and the common mistakes made by businesses when running their own ads. Philip emphasizes the need for proper conversion tracking and the use of Google Tag Manager. They also talk about the importance of setting up assets correctly, such as call assets and location assets, and the benefits of using landing pages instead of sending traffic to

en

211 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...