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PODCAST

Growing For Market Podcast

Andrew Mefferd, Katie Kulla, April Parms Jones

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you"ll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link:

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All Episodes

01:02:07

Going from a career in banking to full-time market...

Growing For Market Podcast ·

2025/02/18

Jacqueline Jackson, owner of Mattie's Garden, shares her journey from a successful banking career to establishing an urban farm in Birmingham, Alabama. She and host Katie Kulla discuss how Jacqueline started thinking about growing food instead of banking, and the careful planning that led to her leaving her job and starting her own farm. They also talk about the sustainable growing practices she uses, what a food desert is and how local farming can help reduce food insecurity.They also discuss the

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00:57:16

Putting the farm back in solar farms with Elise...

Growing For Market Podcast ·

2025/02/11

How farmers can integrate solar panels with growing crops, so they can effectively harvest the sun in two different ways, is the subject of this week’s podcast with Elise Couillard and host April Parms Jones. They explore the benefits of solar for farmers, including financial savings, sustainability, and the ability to create microclimates that may improve the growth of certain crops. Elise shares her journey into the solar industry, the importance of tailoring solar solutions to individual needs,

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00:50:42

How to build a regenerative food brand with Samuel...

Growing For Market Podcast ·

2025/02/04

How does one go from Shakespearian acting to starting a company making regeneratively-grown heirloom-grain pancake mixes? Well, it involves an appearance on Shark Tank, eating pancakes five times a week for years, the pandemic, and so much more than we have room for here. Listen to this episode for some great ideas on how to build a local foods brand, why they use popped popcorn for their pancake mixes and how they gauge customer demand in order to get their products into new stores, in this

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01:17:09

Learn from 50+ years of organic vegetable farming...

Growing For Market Podcast ·

2025/01/28

Jim Crawford founded New Morning Farm in Pennsylvania in 1976, starting and selling at multiple markets in Washington, D.C. He and his wife Moie are now semi-retired, having run the farm until they transitioned it to new ownership in 2019. They also founded the Tuscarora Organic Growers Cooperative that helped growers in rural Pennsylvania aggregate produce to reach the Washington, D.C. wholesale market. This interview by host Katie Kulla is packed with useful information from one of the first wave

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00:47:17

Scaling urban agriculture with Romondo Woods of Urban...

Growing For Market Podcast ·

2025/01/21

Romondo Woods of the Urban Youth Agriculture Farm in Detroit, Michigan, tells us about how he is producing food for the city, while at the same time giving children hands-on experiences at the farm. Romondo started the farm a decade ago and has been scaling up ever since in order to make it a growing source of produce for the city. In addition to letting kids know where their food comes from, they are helping make Detroit a leading example of how cities can implement natural farming practices that

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01:11:56

The art of growing uncommon flowers organically with...

Growing For Market Podcast ·

2025/01/14

In this conversation, host Rebecca Kutzer-Rice speaks with Matt Dell, co-owner of Treadlight Farm, about their journey into organic flower farming, the transition from retail to wholesale, and the unique challenges and strategies involved in scaling their business. Treadlight Farm focuses on uncommon flower varieties, and Matt discusses how they built relationships with wholesalers, and the techniques they use to manage production effectively. This covers quite a transition since Treadlight Farm

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01:23:52

Plan your marketing calendar for the year with...

Growing For Market Podcast ·

2025/01/07

Corinna Bench learned digital marketing by doing the marketing for her family’s farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer. Whether your goal is to get more people to your market stand or sell out your CSA by the New Year, don’t underestimate the importance of marketing to grow your business! In this interview, we talk about what she has learned from running her own

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01:10:02

Rogue Farm Corps: Building on the farm apprenticeship...

Growing For Market Podcast ·

2024/12/31

Rogue Farm Corps grew out of the age-old network of farmer-led apprenticeships, to help make the apprenticeship system compliant with modern labor laws and fulfil its educational component, while continuing to give people real-world farming experience on the way to starting their own farms. In the process they’ve added many opportunities in addition to traditional apprenticeships, forming a robust training program to the benefit of beginners and current farmers alike.Geoffrey Van and Kait Crowley

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01:20:57

Decentralizing the food system with a steward-owned...

Growing For Market Podcast ·

2024/12/24

Pete Russell used his experience in the food industry to design Ooooby, a sales platform for farmers to sell directly to the public. Their goal is to put local, ecologically sound growers back at the heart of the food system. Ooooby integrates all the apps one would use to build an online farm store into their software to simplify the process for farmers and offer a seamless experience for the customer.The platform has been available in Australia, New Zealand and the UK and is now becoming available

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00:42:56

Leah Penniman of Soul Fire Farm in New York on land...

Growing For Market Podcast ·

2024/12/17

In this interview Leah Penniman tells us why and how she started Soul Fire Farm, along with what she would do differently for those starting out or starting over. She discusses her most recent book, Black Earth Wisdom, and the recent adaptation of her first book, Farming While Black, into a documentary movie of the same title. She discusses how, in 1910, about 14% of farms in the United States were Black-owned, compared with about 2% today, and how her books are an effort to help Black farmers

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01:11:49

Learning the business of flower farming with Jenny...

Growing For Market Podcast ·

2024/12/10

Despite growing up farming, Jenny Marks didn’t think she could make a living at it. So she worked in agriculture supporting other farmers, where she learned more about the business of farming; that led her to start her own Trademarks Flower Farm in New York State. Now, in addition to her own farm, she teaches the business of flower farming to other growers with her business Trademark Farmer. She’s doing a free masterclass the first week of January, for more info go to her website

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01:02:58

Strategies for dealing with the loss of farms due to...

Growing For Market Podcast ·

2024/12/03

Maud Powell, former co-owner of Wolf Gulch Farm in Oregon, shares her farming journey and the impact of climate change on her land. After experiencing drought and a devastating heat dome, Maud and her husband realized they had to leave their farm and find a new property with more water, despite having made decades of investment in the farm. In response, Maud started the Oregon State University Extension Ag Climate Grief and Support Initiative to help farmers cope with the emotional toll of climate

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01:31:19

Maximizing the storage life of vegetables with Sam...

Growing For Market Podcast ·

2024/11/26

If you store vegetables for any length of time, you’re going to want to hear this interview with Sam Knapp of Offbeet Farm. Sam has practiced “storage farming” for years, growing during the summer for off-season sales from stored crops deep into the winter. In this interview, he tells us about how he figured out his own best practices along the way, as there was little available information on modern veg storage techniques that would keep produce in top shape over an extended period of time.The

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01:14:13

Growing seeds for sale or for your own farm with Dan...

Growing For Market Podcast ·

2024/11/19

Dan Brisebois has over 20 years of market farming and seed growing experience as a founding member of Tourne-Sol Cooperative farm in Quebec, Canada. In this interview and discussion of his new book, The Seed Farmer, we hear how his interest in seed growing goes all the way back to the beginning of his farming career. Now, he can tell us from experience what it’s like to grow many seed crops, since roughly half of the farm income derives from seed sales, with the other half coming from a 500-member

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01:07:08

GrownBy: Building a cooperatively-owned farm...

Growing For Market Podcast ·

2024/11/12

You may know Lindsey Lusher Shute from co-founding the National Young Farmers Coalition, but what we talk about on the pod this week is her work with GrownBy: the only cooperatively farmer-owned farm marketplace app. During her decade as the Executive Director of the NYFC, one of the needs that was identified was a flexible way for farmers to sell a wide variety of products online. That need is what led to her founding the Farm Generations Cooperative that runs GrownBy.Now, over 900 farms use

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01:23:05

Making compost out of food waste destined for the...

Growing For Market Podcast ·

2024/11/05

Tilth Soil was born out of a desire to keep some of the millions of pounds of food waste that is discarded every year out of landfills, with their mission to “feed people, not landfills.” Hear about how their sister company, Rust Belt Riders, started out hauling food waste in bicycle trailers, and has subsequently scaled up to trucks in order to handle just some of the scraps generated in Cleveland, Ohio- in 2023 they composted over 10 million pounds and that’s not even all the food waste generated

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01:07:41

Producing regionally adapted seeds for the Upper...

Growing For Market Podcast ·

2024/10/29

Driftless Seed Company is part of an encouraging trend we are seeing with regional seed companies producing seed in and with adaptations to their specific region. On this week’s podcast, we have Cody Egan and Dylan Bruce of Driftless Seed Company, telling host April Parms Jones how they went from farming and working for a seed company to founding one. Dylan had to leave part way through the interview due to technical difficulties, so we get the rest of the story from Cody.Driftless Seed Company

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01:06:16

Balancing farming and parenting with Katie Kulla,...

Growing For Market Podcast ·

2024/10/22

Farming and parenting can each be demanding jobs by all by themselves, so it can be a real challenge to do both at the same time! Katie Kulla talked to over 25 farmers about their experiences and how they strike a balance between the two, and it’s all in her new book, Farm Raised Kids: Parenting Strategies for Balancing Family Life with Running a Small Farm or Homestead! The book will be available at the end of October, and you can pre-order it from Growing for Market Magazine’s online store now

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00:52:58

New host special episode with Rebecca Kutzer-Rice of...

Growing For Market Podcast ·

2024/10/15

We’re so excited to be welcoming Rebecca Kutzer-Rice to the podcast team as one of our co-hosts, we wanted to make sure and record an episode to properly introduce everyone to her! Growing for Market Magazine readers will recognize Rebecca from her articles in the mag, including many about flower growing written from her experience running Moonshot Farm, a specialty cut flower farm in East Windsor, NJ. She grows flowers year-round including in a geothermal greenhouse, for retail markets in and

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01:07:06

How farmers can get help preserving farmland with...

Growing For Market Podcast ·

2024/10/08

On this week’s podcast we talk with with Addie Candib, who oversees American Farmland Trust’s programs and policy advocacy in the Pacific Northwest. You might be familiar with American Farmland Trust from their “No Farms No Food” message that shows up on bumper stickers throughout rural America. But their work is much bigger than just that campaign, as we will learn from Addie.In addition to their other projects, American Farmland Trust has protected in perpetuity over 6.8 million acres of farmland

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