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PODCAST

Growing For Market Podcast

Andrew Mefferd, Katie Kulla, April Parms Jones

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you"ll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link:

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All Episodes

00:59:23

Customizing POS systems for farmers and farmstand...

Growing For Market Podcast ·

2026/03/31

Most point of sale (POS) systems were designed for businesses like restaurants and retail, and aren’t perfect fits for farm businesses. In this episode, Lindsey Lusher Shute tells us how she has been working on customizing POS systems for farmers, and how she has been beta testing the system in her own farm’s store. Innovations include being fully customizable to support a range of farms, being able to process SNAP/EBT, customer and sales tracking, and integration with scanner, printer and cash

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01:13:48

Folks who help farmers: how to find and work with...

Growing For Market Podcast ·

2026/03/24

In today’s episode, we explore the range of people who whose job is to help farmers, and how to get the most out of these relationships. We refer to these people as a group as technical assistance, or “TA” providers, and it can include extension agents, people at nonprofit or NGOs, professors, etc. And our guest today is one of those people- Sarah Geurkink is the Organic Production Specialist for the Organic Association of Kentucky [OAK]. Sarah draws on her own farming background and experience

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01:08:20

Boost farm revenue by adding dried herbs to your crop...

Growing For Market Podcast ·

2026/03/17

Most flower and vegetable growers can add herbs to their existing crop plans without changing what they’re already doing- and dried herbs can complement the fresh crops by providing a year-round income stream. On this week’s podcast we talk with Emily Springer of Meeting House Farm and Collaborative in Maine about how she grows herbs on the farm and sells them through the collaborative. Emily started the collaborative so growers can use the online sales platform to connect with buyers nationwide and

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01:36:24

Sweet corn- can you make money on it? And best...

Growing For Market Podcast ·

2026/03/10

Everyone loves sweet corn, but can you make money on it? This pod episode sets out to answer the age-old question, and shine light on the best practices that will give growers the best chance of being profitable with this summer favorite. We also discuss whether sweet corn can function as a “loss leader,” i.e. come for the sweet corn, stay for the tomatoes and salad mix theory that might justify growing it at a loss to get customers in the door (or the farmers market stand, as the case may be).This

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01:22:34

The future of market farming in the era of digital...

Growing For Market Podcast ·

2026/03/03

What does the future of market farming look like in the era of digital sales? Our guests this week, Amelia Ihlo of Rooted Farmers and Jill Shea of the Connecticut Flower Collective had the bright idea to take the 35th anniversary of Growing for Market Magazine as an opportunity to step back and look at the last 35 years of market farming, and think about what is going to shape the next 35 years. As we discuss, the number of farms is going down every day, lots of food is wasted before it even makes

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02:00:41

How to send better farm emails with email expert...

Growing For Market Podcast ·

2026/02/24

Though Angie Machado is now an email expert, she got her start in the flower world, so she understands the unique needs of farm businesses. In this episode she shares her journey from working with flowers to specializing in email marketing. This interview covers how to build an effective email list, create engaging content, balance sales and value in emails, and avoid common pitfalls. Angie also highlights the significance of personalization and segmentation in email marketing, providing practical

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00:48:44

A conversation with one of our farmer/writers on how...

Growing For Market Podcast ·

2026/02/22

In this bonus episode of the Growing for Market Podcast, we hear from long-time GFM writer, farmer and Minneapolis resident Sam Oschwald Tilton about how immigration enforcement is playing out in Minneapolis. In an industry with an estimated 40% of workers undocumented, the way immigration laws are enforced probably has a bigger impact on farming than any other industry. Many farmworkers with legal status- for example those on H-2A, refugee, asylum or H-2B visas- have been detained in the current

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01:35:23

Switching from veg and flowers to seeds + tips from...

Growing For Market Podcast ·

2026/02/17

Sebastian Aguilar started farming in 1997, and for much of that time he was growing flowers and vegetables for market with his family. Learn why they made the switch to seeds, and how their operation changed when they went from market farming to seed farming. It’s not all about seeds, though- there are plenty of practical tips from Sebastian’s 30 years of farming experience. We discuss how they maintain permanent beds with a tractor, how they have been using a tine weeder to work down the weed seed

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02:01:34

Building a farm with smart borrowing and pivoting...

Growing For Market Podcast ·

2026/02/10

Brian Bates and his wife Anne run Bear Creek Organic Farm in Petoskey, Michigan. A little over a decade after starting their farm, they are grossing over $1.5 million from their on-farm store- which is surprising considering that before COVID, their farm was mostly wholesale, whereas now most of their sales come from on-farm retail. In retrospect, it’s easy to think the last decade was an uninterrupted period of growth; however in this interview, we’ll talk about the bumps along the way and how they

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01:43:59

“Lower the noise” on the farm with detailed planning...

Growing For Market Podcast ·

2026/02/03

Luke Sheldrick and his partner Dana run Terramor Farm in Burnstown, Ontario, about an hour west of Ottawa. After a decade of growing vegetables and cut flowers for a CSA, local restaurants and retail as well as farmers markets, Luke uses a number of systems to plan out the farm year and keep the plan on track through the haze of the season. In addition to hearing about the farm, we’ll discuss how this all comes together to plan crops, keep in touch with customers and keep track of employees.Luke is

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01:18:43

How farmers are changing cropping strategies in...

Growing For Market Podcast ·

2026/01/27

This week’s podcast guest Masha Vernik interviewed nearly 30 farmers in the Pacific Northwest about how they are changing their cropping strategies in response to climate change for her master’s thesis at The University of Washington. In the process, she collected a lot of data and anecdotes about all aspects of how farmers in the region are being affected by, and adapting to, climate change. In addition to her academic work, Masha has also worked on several farms in the region. Regardless of where

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01:18:24

Changing mum bloom time with light deprivation and...

Growing For Market Podcast ·

2026/01/20

During their first full season, Rick and Rose Bengtson of Ice Moon Farms suffered catastrophic damage from wind and flooding. As devastating as that was, they bounced back and we can learn from the way they rebuilt and the strategies they used to prolong cashflow later into the fall to make up for some of the income they missed in the summer. One of those strategies was holiday wreaths and amaryllis- another was using light deprivation to get chrysanthemums to bloom earlier. Learn how this worked

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01:37:26

Late-season superstars: heirloom chrysanthemums from...

Growing For Market Podcast ·

2026/01/13

Heirloom chrysanthemums fill an important role for local growers- as very late bloomers they can be one of the last flowers in the fall to keep cash flow going after others have succumbed to the cold. Our guest this week, Kate Dagnal of Goose Creek Gardens, grows thousands of bouquets every year for grocery stores, and heirloom chrysanthemums are the anchor flower she uses to finish out the season. In this interview we go deep on everything you need to know to grow great heirloom chrysanthemums,

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00:53:52

Perennial vegetables to plant once and harvest many...

Growing For Market Podcast ·

2026/01/06

This week Michalina Hunter tells us how she got so interested in perennial vegetables that she started a seed company specializing in them, Cicada Seeds! In this interview with host April Parms Jones, we hear about the advantages of vegetables that you can plant once and harvest many times, including crops like skirret, spinach vine, perennial kale, perpetual leeks, perennial celery, sweet lettuce and more.They also talk about how to propagate perennial crops, since some of them involve techniques

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01:53:45

Breedng biodiverse Pacific Northwest-adapted seeds...

Growing For Market Podcast ·

2025/12/30

This week Andrew Still tells us how Adaptive Seeds started in 2009 as an outgrowth of the Seed Ambassadors Project to steward and keep rare and heritage vegetable and flower varieties alive. In the intervening 15+ years they have furthered their mission of preserving open pollinated varieties and breeding new ones that are adapted to the Pacific Northwest. Interviewer Andrew Mefferd had the pleasure of visiting the farm where they grow much of their seed a decade ago- now we get to catch up and hear

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01:35:48

The fertilizer you make every day: fertilizing with...

Growing For Market Podcast ·

2025/12/23

Farmers are used to the idea of fertilizing with manure, however one species’ output is usually not used: our own. This is despite the fact that effluent from water treatment is a large contributor to excess nitrogen in our waterways and the nutrient pollution that’s responsible for the “dead zone” in the Gulf of Mexico. If we could recapture those nutrients, not only could it give farmers a cheap, readily-available source of fertility, but it would reduce the amount of pollution going into our

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01:22:00

Breeding regionally adapted vegetables with Edmund...

Growing For Market Podcast ·

2025/12/16

There are very few one-size-fits-all solutions in agriculture- most things depend on the weather, soil, pests, diseases and a host of other conditions for a particular farm. One of the most exciting trends in agriculture right now is the development of varieties that are suited to specific regional conditions. Common Wealth Seed Growers breeds open-pollinated vegetable varieties that are adapted to their region- in this case the southern USA.This week’s guest Edmund Frost has managed seed production

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01:55:19

Healthy soil as a remedy for pest and disease...

Growing For Market Podcast ·

2025/12/09

Jen Aron is an agroecologist and owner of Blue Raven Farm in Corbett, Oregon. She also worked as a farm educator for seven years with Oregon State University Extension. About five years ago, Jen wrote four articles for Growing for Market Magazine talking about how she built her farm on raw land east of Portland, Oregon, focusing on creating a healthy soil ecosystem and dealing with a whole slew of pest and disease problems along the way.The thread running through Jen’s work and her articles is both

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00:54:16

Urban flower farming on multiple plots with Elizabeth...

Growing For Market Podcast ·

2025/12/02

When Elizabeth Lutz Kelly’s flower growing hobby turned into a business, it outgrew the space she had available in her yard in Akron, Ohio. Even though there wasn’t a lot of open space, she asked around her neighborhood and found places that could be growing crops that weren’t. Thus she was able to expand her business with one of the most viable strategies for growing a farm without having to buy more land.In this interview we hear about Elizabeth’s strategies for growing a lot of flowers in a small

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01:14:18

Harvest Bucks- making farmers market SNAP dollars go...

Growing For Market Podcast ·

2025/11/25

This week we welcome Emily Grassie, the Director of Food Access Programs at the Maine Federation of Farmers Markets (MFFM) to talk about Harvest Bucks, an innovative program that helps SNAP recipients double their dollars when spent at farmers markets. MFFM works to fund and administer the program so when SNAP (formerly known as food stamps) shoppers use their benefits at participating farmers markets, CSA farms, farm stands, and food co-ops, they receive “bonus bucks” (usually in the form of a

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167 results

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