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PODCAST

Sought After Educator

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of

business marketing

All Episodes

32:14

Facebook + Instagram ads for creative entreprenuers

Sought After Educator ·

2024/07/01

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before

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31:37

Get more eyes on the content you've already created...

Sought After Educator ·

2024/06/17

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, Jody welcomes marketing strategist Molly Ho to explore how entrepreneurs, especially solopreneurs, can maximize their existing content's reach. Molly shares her journey in entrepreneurship, the long-term benefits of SEO, the strategic use of Pinterest, and effective blogging. They discuss the types of businesses that can benefit from Pinterest, the importance

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39:04

How to get featured in the media + grow your brand...

Sought After Educator ·

2024/06/10

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also

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27:17

When marketing just feels hard - here's what you can do

Sought After Educator ·

2024/06/03

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie discusses the challenges entrepreneurs face when marketing feels hard. She identifies three key areas: confidence, structure, and lack of results. Jodie provides insights and strategies for addressing each of these challenges, offering practical advice and actionable steps for overcoming them.She also shares a valuable tip for reigniting creativity and marketing enthusiasm. This

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25:16

How to avoid validation addiction + use Instagram...

Sought After Educator ·

2024/05/27

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising podcast, we delve into the world of social media analytics, exploring how entrepreneurs can leverage data to their advantage while avoiding common pitfalls. We discuss the importance of differentiating content strategies between entrepreneurs and influencers and highlight key traps such as validation addiction, reading data too soon, and short-term thinking. Learn

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34:18

Can AI be used authentically?

Sought After Educator ·

2024/05/20

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this podcast episode, Jodie interviews Kinsey, the founder of 'Feel Good Social' and 'Authentic AI'. They delve into Kinsey's journey from being an AI skeptic to embracing AI tools in a manner that enhances authenticity and creativity without compromising personal brand values. Kinsey shares practical tips on how to train AI to reflect your brand's voice, address creative blocks, and use AI for various

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23:57

Write sales pages your clients want to read

Sought After Educator ·

2024/05/13

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode of the podcast focuses on strategies for improving the effectiveness of sales pages and websites to drive actions such as booking appointments or signing up for programs. It emphasizes the importance of problem-solving in the correct order and provides in-depth advice on auditing and refining sales pages - highlighting the need for compelling copy, strategic design, and clear calls to action

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35:52

Website tweaks to increase sales in your creative...

Sought After Educator ·

2024/05/05

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis transcript focuses on enhancing website effectiveness for business growth, emphasizing the importance of strategic design and clear goals. The conversation covers the common mishaps of appealing yet non-converting websites, the significance of setting a clear conversion goal, and the role of marketing in driving traffic to the site. It further explores the origins of Bailey’s business, Honeywave

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37:03

Paid To Vacation? How to add content creation as a...

Sought After Educator ·

2024/04/29

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThe script features a conversation between the host, Jodi, and guest Italia Strubel, a successful content creator and entrepreneur who transitioned from nursing to online business, focusing on travel and brand partnerships. Italia shares her journey from meeting her husband in Thailand, facing financial decisions, and ultimately diving into the digital nomad lifestyle by starting a blog that led her to

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23:34

Two Words to Instantly Improve Your Messaging + Write...

Sought After Educator ·

2024/04/09

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode focuses on the distinction between features and benefits in marketing, emphasizing the importance of highlighting benefits to connect with clients on a deeper level. Features are described as the tangible attributes of a product or service, such as the components of a digital course or the specifics of a photography package. However, the speaker stresses that focusing solely on features misses a

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48:47

Building wealth + money management as a creative...

Sought After Educator ·

2024/04/01

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host converses with Shay Bacani, owner of Centure Financial and a financial strategist specializing in assisting women in business. Shay shares her journey into the financial industry, highlighting the influence of her father and her unexpected path to becoming a fractional CFO and financial strategist. They delve into common financial challenges faced by creative entrepreneurs and

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34:29

I spoke to Instagram and here's what I learned about...

Sought After Educator ·

2024/03/25

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode of the Visionary Rising podcast offers in-depth insights and practical strategies for enhancing Instagram reach, engagement, and growth in 2024. Drawing from a detailed conversation with a representative from Instagram and Meta, the host shares valuable takeaways on optimizing Instagram practices, including the effective use of hashtags, post frequency, editing preferences, and leveraging

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40:10

Hiring, building a team & creating an aligned culture

Sought After Educator ·

2024/03/18

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes Hunter, a successful entrepreneur in the beauty industry, to discuss the intricacies of building and leading a mission-driven team. Originally a hairstylist, Hunter's journey transitioned to education and entrepreneurship, emphasizing the importance of coupling passion with business savvy. He shares his initial foray into creating a digital course and launching a

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31:50

How Marketing would Change if Instagram Shut Down...

Sought After Educator ·

2024/03/11

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode delves into the challenges of fluctuating engagement on social media platforms like Instagram, exploring how these changes have particularly impacted larger accounts. The discussion emphasizes the importance of not heavily depending on a single platform for business success due to potential outages or algorithm changes, highlighting the Instagram blackout of 2021 as a case study. The host also

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43:41

How brand partnerships can boost your income +...

Sought After Educator ·

2024/03/04

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this podcast episode, Jodie hosts Ellen Yin, the founder of the 'Cubicle to CEO' podcast and a serial entrepreneur with a flair for transforming her business through constant evolution and innovative brand partnerships. Ellen shares her entrepreneurial journey from starting a social media marketing agency to developing a top-rated business podcast and eventually venturing into angel investing and creating

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33:29

Want more sales + clients? Let's troubleshoot your...

Sought After Educator ·

2024/02/26

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode provides advice on improving marketing conversion problems, a common issue in many online businesses. The speaker guides listeners through the process of identifying and addressing the root cause of conversion failure, and guides them on how to diagnose problems in their marketing funnels. The host emphasizes the essence of messaging and traffic in making marketing decisions. The podcast also

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31:00

Modern marketing tactics for 2024 that help you work...

Sought After Educator ·

2024/02/19

✨Get $20 Off Next Level DM Automations✨Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThe podcast discusses the effectiveness of using chatbot automation for Instagram marketing strategies. The host explains how influencers and business owners are using chatbots to automate Call-To-Actions (CTAs) on Instagram to build engagement and move audiences to other owned platforms. The podcast dives into the concept of a 'visibility ecosystem', which leverages

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48:17

Create better content, a magnetic brand, higher...

Sought After Educator ·

2024/02/12

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramConnect with MichelleMarketing is changing FAST and in 2024, things are gonna keep changing. Don’t worry though, we’ve got you covered when it comes to how to show up online effectively and in a way that grows your business and your brand.In this episode, the Visionary Rising podcast invites Michelle Knight for an in-depth conversation about digital brand storytelling. Michelle shares her experience

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33:40

Meet Jodie - Part 1 of my journey as a visionary +...

Sought After Educator ·

2024/02/12

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn the inaugural episode of the Visionary Rising podcast, host JodIe Brown takes listeners on a journey, detailing her transition from a hairstylist to a successful online business owner over the span of four years.She shares how intentional marketing, investment in self-education, mentorship, and the creation of valuable digital content played significant roles in her rapid business growth. She discusses

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32:37

Want to get more visibility for your business online?...

Sought After Educator ·

2024/02/12

✨Get $20 Off Next Level DM Automations✨Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramVisionaries see things differently when it comes to entrepreneurship and marketing. Whether you are an online course creator, educator in the beauty industry, creative entrepreneur, photographer, brand or web designer or whatever else your creative business looks like… I want to show you how to get more eyes on your business through intentional marketing efforts.This

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