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PODCAST

Sought After Educator

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of

business marketing

All Episodes

25:39

Entrepreneurial Success Habits That Have Nothing to...

Sought After Educator ·

2024/08/26

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising podcast, Jodie Brown shares essential success habits for entrepreneurs that focus on personal well-being rather than just work. She discusses the importance of self-care, proper sleep, meal prepping, and regular exercise for sustaining energy and mental clarity. Jody also highlights the significance of customizing a work schedule around natural productivity rhythms,

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37:00

Getting the best results from hiring out your marketing

Sought After Educator ·

2024/08/19

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie explores the benefits of outsourcing marketing tasks as an entrepreneur, drawing from personal experience and audience insights. The episode outlines the best reasons to outsource, such as focusing on your zone of genius, and highlights the importance of working with professionals who understand your industry. Key insights from different business owners underscore how strategic

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29:08

Redefining "ease" and creating long term success with...

Sought After Educator ·

2024/08/05

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this special episode of the Visionary Rising podcast, host interviews her coach, Melanie Aubert. They discuss Melanie’s journey from being a corporate dropout to becoming a multi-seven-figure CEO, her refreshing take on business strategies, and the common misconception of ease with comfort. Melanie shares insights on the effort needed to achieve effortlessness in business, the importance of long-term

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32:12

Aligned Sales Series Part 3 - Stand out and be seen

Sought After Educator ·

2024/07/29

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn part three of the Aligned Sales Series, the focus is on 'The Art of Differentiation,' as coined by David Breyer. The episode emphasizes the necessity of branding to stand out in the crowded 2024 online marketplace. It argues that generic content and copy-paste captions are insufficient and introduces a framework for powerful branding encompassing vision, values, teaching style, areas of expertise, unique

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22:03

BONUS: Escape To Elevate Convos with Past Attendees

Sought After Educator ·

2024/07/25

www.escapetoelevate.comIn this episode, host Jodie Brown shares a recording from a live session with two attendees of the Escape to Elevate Italy retreat, Kelly and Brooke. They discuss their transformative experiences, including professional growth, branding, and personal connections made during the retreat. You'll get insights into the value of the mastermind program and upcoming opportunities to join future retreats. For more information, visit www.escapetoelevate.com or connect on Instagram at

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30:15

The Aligned Sales Series Part 2 - Giving your launch...

Sought After Educator ·

2024/07/22

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn the second episode of the Aligned Sales Series on the Visionary Rising Podcast, host Jodie Brown delves into the crucial distinction between evolving your business and making reactive pivots that may harm your progress. Through a compelling analogy involving a young football enthusiast, she illustrates the importance of perseverance and resilience for entrepreneurs. Jodie emphasizes the necessity of

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24:51

BONUS: Escape your day to day and elevate your brand...

Sought After Educator ·

2024/07/16

Visit www.escapetoelevate.com for more info and to apply!In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a former participant of the 'Escape to Elevate' retreat. They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth. Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and

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21:52

The Aligned Sales Series Part 1 - Speak to your...

Sought After Educator ·

2024/07/15

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, host Jodie Brown delves into the intricacies of marketing by focusing on the importance of speaking to clients' current awareness levels. Moving beyond the basic frameworks of pain point and desire-based marketing, Jody emphasizes the need for clarity in identifying client problems without resorting to unethical tactics. The episode explains how understanding

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37:01

How to bust through creative blocks + find...

Sought After Educator ·

2024/07/09

The Power of White Space: Boosting Creativity and Preventing BurnoutIn this episode of Visionary Rising, host Jodie Brown talks about the importance of creating 'white space' in your calendar and life to overcome creative blocks and prevent burnout. She introduces the concept of white space as essential for fostering creativity and overall productivity. Using research-backed methods and personal anecdotes, Jodie explores techniques like the Pomodoro method, taking regular breaks, and the practice of

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32:14

Facebook + Instagram ads for creative entreprenuers

Sought After Educator ·

2024/07/01

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before

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31:37

Get more eyes on the content you've already created...

Sought After Educator ·

2024/06/17

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, Jody welcomes marketing strategist Molly Ho to explore how entrepreneurs, especially solopreneurs, can maximize their existing content's reach. Molly shares her journey in entrepreneurship, the long-term benefits of SEO, the strategic use of Pinterest, and effective blogging. They discuss the types of businesses that can benefit from Pinterest, the importance

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39:04

How to get featured in the media + grow your brand...

Sought After Educator ·

2024/06/10

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also

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27:17

When marketing just feels hard - here's what you can do

Sought After Educator ·

2024/06/03

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie discusses the challenges entrepreneurs face when marketing feels hard. She identifies three key areas: confidence, structure, and lack of results. Jodie provides insights and strategies for addressing each of these challenges, offering practical advice and actionable steps for overcoming them.She also shares a valuable tip for reigniting creativity and marketing enthusiasm. This

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25:16

How to avoid validation addiction + use Instagram...

Sought After Educator ·

2024/05/27

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising podcast, we delve into the world of social media analytics, exploring how entrepreneurs can leverage data to their advantage while avoiding common pitfalls. We discuss the importance of differentiating content strategies between entrepreneurs and influencers and highlight key traps such as validation addiction, reading data too soon, and short-term thinking. Learn

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34:18

Can AI be used authentically?

Sought After Educator ·

2024/05/20

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this podcast episode, Jodie interviews Kinsey, the founder of 'Feel Good Social' and 'Authentic AI'. They delve into Kinsey's journey from being an AI skeptic to embracing AI tools in a manner that enhances authenticity and creativity without compromising personal brand values. Kinsey shares practical tips on how to train AI to reflect your brand's voice, address creative blocks, and use AI for various

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23:57

Write sales pages your clients want to read

Sought After Educator ·

2024/05/13

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode of the podcast focuses on strategies for improving the effectiveness of sales pages and websites to drive actions such as booking appointments or signing up for programs. It emphasizes the importance of problem-solving in the correct order and provides in-depth advice on auditing and refining sales pages - highlighting the need for compelling copy, strategic design, and clear calls to action

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35:52

Website tweaks to increase sales in your creative...

Sought After Educator ·

2024/05/05

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis transcript focuses on enhancing website effectiveness for business growth, emphasizing the importance of strategic design and clear goals. The conversation covers the common mishaps of appealing yet non-converting websites, the significance of setting a clear conversion goal, and the role of marketing in driving traffic to the site. It further explores the origins of Bailey’s business, Honeywave

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37:03

Paid To Vacation? How to add content creation as a...

Sought After Educator ·

2024/04/29

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThe script features a conversation between the host, Jodi, and guest Italia Strubel, a successful content creator and entrepreneur who transitioned from nursing to online business, focusing on travel and brand partnerships. Italia shares her journey from meeting her husband in Thailand, facing financial decisions, and ultimately diving into the digital nomad lifestyle by starting a blog that led her to

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23:34

Two Words to Instantly Improve Your Messaging + Write...

Sought After Educator ·

2024/04/09

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode focuses on the distinction between features and benefits in marketing, emphasizing the importance of highlighting benefits to connect with clients on a deeper level. Features are described as the tangible attributes of a product or service, such as the components of a digital course or the specifics of a photography package. However, the speaker stresses that focusing solely on features misses a

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48:47

Building wealth + money management as a creative...

Sought After Educator ·

2024/04/01

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host converses with Shay Bacani, owner of Centure Financial and a financial strategist specializing in assisting women in business. Shay shares her journey into the financial industry, highlighting the influence of her father and her unexpected path to becoming a fractional CFO and financial strategist. They delve into common financial challenges faced by creative entrepreneurs and

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90 results

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