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PODCAST

asiCast

Advertising Seminars International Limited (asi)

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

business

All Episodes

17:48

asiCast 133: Nielsen moves US TV towards spot ratings

asiCast ·

2021/12/16

Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,… Read more

en-GB

28:51

asiCast 132: Inside Comscore’s pilot for cross-media...

asiCast ·

2021/12/08

Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi’s Research Director, Richard Marks, about the trial. What does it involve and what… Read more

en-GB

27:13

asiCast 131: US media measurement – the state of play

asiCast ·

2021/10/25

The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been… Read more

en-GB

24:08

asiCast 130: Leading the drive for fan and viewer...

asiCast ·

2021/10/19

One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken… Read more

en-GB

21:48

asiCast 129: Online measurement in Australia – a new...

asiCast ·

2021/09/21

Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or… Read more

en-GB

29:14

asiCast 128: UK broadcasters adopt CFlight

asiCast ·

2021/07/01

A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more

en-GB

22:58

asiCast 127: Putting a value on attention

asiCast ·

2021/06/15

There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more

en-GB

22:48

asiCast 126: ‘A statement of intent’ – Justin Sampson...

asiCast ·

2021/06/02

Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard… Read more

en-GB

29:13

asiCast 124: The battle for control of in-car audio

asiCast ·

2021/05/24

Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio… Read more

en-GB

14:23

asiCast 123: A preview of Podcast Day 24

asiCast ·

2021/05/18

There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has… Read more

en-GB

26:57

asiCast 122: TV planning and buying – the argument...

asiCast ·

2021/05/13

The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains… Read more

en-GB

19:50

asiCast 121: The Tony Cowling Foundation

asiCast ·

2021/05/04

There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s… Read more

en-GB

33:59

asiCast 120: Advertisers take the initiative

asiCast ·

2021/04/13

What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis… Read more

en-GB

27:21

asiCast 119: The Dutch TMAM contract – what’s it all...

asiCast ·

2021/04/01

It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this… Read more

en-GB

28:36

asiCast 118: Why is advertising so unpopular?

asiCast ·

2021/02/25

It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people’s browsing… Read more

en-GB

24:57

asiCast 117: Netflix, the studios and the battle for...

asiCast ·

2021/02/15

Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the… Read more

en-GB

27:17

asiCast 116: Understanding esports

asiCast ·

2021/01/12

Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth… Read more

en-GB

26:56

asiCast 115: How the UK views SVOD content – TRP’s...

asiCast ·

2020/11/27

In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all… Read more

en-GB

37:17

asiCast 114: Project Origin – where are we now?

asiCast ·

2020/09/24

The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… Read more

en-GB

19:42

asiCast 113: Putting a value on attention

asiCast ·

2020/07/14

Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more

en-GB

194 results

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