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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

28:46

EP99: CMO Insights: Brand Power In An Automated World

Leader Generation ·

2024/10/29

What does it take for a brand to stand out in a world dominated by automation and AI? Tessa Burg finds out from Jeni Gardner, a seasoned marketing and media executive.With over 30 years of experience working with major global brands, Jeni shares how established companies can leverage their legacy strengths while adopting the agility of challenger brands. She explains why, even in a data-driven age, creativity and authenticity remain essential for building strong, lasting connections with customers

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40:33

EP98: The Mindset Era: Building Authentic Connections...

Leader Generation ·

2024/10/22

What if the key to future-proofing your digital marketing strategy lies in human connection? In this episode, Phil Schraeder, CEO of GumGum, talks about a contextual-first approach to marketing. He shares how this AI-powered strategy allows brands to connect with consumers by focusing on their real-time experiences rather than relying on personal data. Phil explains how understanding a consumer's environment helps brands deliver ads that resonate more authentically. He introduces the idea of the

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27:00

EP97: Creating AI Policies That Promote Innovation &...

Leader Generation ·

2024/10/15

How can businesses use AI while maintaining trust? In this episode of Leader Generation, Tessa Burg and Patty Parobek talk about developing AI policies that strike a balance between innovation and responsibility. They discuss how companies can move beyond inconsistent AI adoption and fully integrate AI solutions to enhance efficiency, creativity and growth. Patty also explains how setting clear policies and governance can actually accelerate AI adoption rather than hold it back. This episode

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25:18

EP96: Blending AI & Human Expertise For Better...

Leader Generation ·

2024/10/07

How can businesses use the power of AI while keeping their human expertise front and center? In this episode of Leader Generation, Tessa Burg chats with Shaheen Samavati to explore how AI is changing global content creation. Shaheen shares her experiences with integrating AI tools—like ChatGPT and custom GPTs—into workflows without sacrificing creativity or cultural relevance. Whether you’re curious about using AI to enhance your content or balancing automation and human touch, this episode is for

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27:09

EP95: From Burnout To Breakthrough: Improving...

Leader Generation ·

2024/09/30

How can your business take advantage of AI through operational change? In this episode, Tessa Burg talks with Alane Boyd, co-founder of Workday Ninja, to explore this topic. Alane shares why COOs and CTOs are often at the forefront of AI adoption and how marketers can tap into those efforts to improve efficiency and scale their results. They also discuss practical steps for overcoming common challenges in AI integration, from reducing burnout to boosting employee retention. Curious about how to

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33:04

EP94: Tackling AI Adoption: Practical Strategies For...

Leader Generation ·

2024/09/24

In this episode, Tessa Burg talks with Stefan Tornquist about how AI is changing knowledge work and the future of skill development. Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work. Stefan shares insights from Econsultancy’s research on AI’s growing role in professional services, drawing comparisons between today's AI disruption and the early days of the internet. They also discuss how emotional intelligence and targeted

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30:13

EP93: Leadership Tips For A Multigenerational Workforce

Leader Generation ·

2024/09/09

Ever wondered how to get Baby Boomers, Gen Xers, Millennials and Gen Z to collaborate effectively? In the latest episode of Leader Generation, Tessa Burg chats with Kathryn Landis about the unique challenges and opportunities of multiple generations working side by side. Kathryn explains how understanding and empathy can help bridge generational gaps, creating a more inclusive and productive workplace. She shares practical tips for marketing and business leaders on adapting their management styles

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28:27

EP92: A New Era Of Marketing: AI & Change Management...

Leader Generation ·

2024/08/20

In this episode, Tessa Burg talks with long-time friend and AI transformation expert Patty Parobek about the intersection of AI and marketing. Patty draws from her rich marketing strategy and change management background to explore the critical role of aligning AI initiatives with a solid organizational vision. She highlights the power of collaboration, adaptability and positivity in driving successful change and shares valuable insights on the future of AI in marketing. Patty also emphasizes the

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33:39

EP91: Rethinking Marketing Strategy In An AI-Powered...

Leader Generation ·

2024/08/06

Discover how AI can transform your marketing strategies. Liza Adams, one of Pavilion's 50 CMOs to Watch in 2024, joins Tessa Burg to share how AI enhances strategic value and deepens market insights. They highlight the shift from broad to targeted marketing strategies, emphasizing the importance of data quality and ethical AI usage. Liza stresses the need for quality data and education to use AI effectively. Listen now to hear how to harness AI for personalized, human-centric campaigns that build

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34:34

EP90: Reshaping Industries With AI & ML

Leader Generation ·

2024/07/23

Tessa Burg welcomes Alani Kuye back to discuss more detail about artificial intelligence (AI) and machine learning (ML). In this conversation, Tessa and Alani discuss how AI and ML reshape industries and the dramatic shift from Web3 to AI funding.Discover the importance of foundational business practices and learn about the critical role of big data, neural networks and human expertise in guiding AI development. Understand the significance of collaboration, user experience and simplification in

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37:45

EP89: Web3, AI & ML: The Strategic Value Of Technology

Leader Generation ·

2024/07/09

Join Tessa Burg as she talks with technology investor and advisor Alani Kuye. On this episode of the Leader Generation Podcast, Tessa and Alani explore the strategic significance of the current technology wave. They focus on the evolution from Web2 to Web3 and the importance of decentralized infrastructure. Alani emphasizes the importance of bridging old and new technologies for a seamless transition in the tech industry. They also discuss the critical role of data privacy, the hype around AI and

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39:20

EP88: Opportunity Creation: Building A Strategic...

Leader Generation ·

2024/06/25

Join us for this episode of Leader Generation, where Tessa Burg talks with Simon Severino, CEO of Strategy Sprints. With over 20 years of experience, Simon has perfected the art of go-to-market strategies, primarily catering to Fortune 500 companies.In this conversation, Simon shares insightful strategies for creating a culture of opportunity within organizations, stressing the importance of being buyer-centric in today's fast-paced market. Simon also discusses the integration of AI and machine

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18:08

EP87 Part 2: Is Performance Max Ready For Lead...

Leader Generation ·

2024/06/11

In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers. Matz assures listeners that Performance Max isn't just for businesses with short sales cycles; it's also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking. Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it's not all technical

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27:54

EP86: Part 1: Is Performance Max Ready For Lead...

Leader Generation ·

2024/05/20

Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google’s extensive media inventory for improved lead quality and conversion rates.Matz, a product lead for Google Performance Max, shares compelling success stories from companies who’ve seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax. Tune in to learn how to refine your lead generation

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32:59

EP85: Channeling Anxiety For Creative Genius with...

Leader Generation ·

2024/05/08

Will Cady, Reddit’s Global Brand Ambassador, joins us to discuss the relationship between anxiety and creativity. He shares practical advice on transforming anxious feelings into creative fuel and highlights the importance of managing emotions to enhance creativity. We also explore how artificial intelligence is changing the creative workforce and why Will believes AI is best used to complement, not replace, human creativity. Tune in to learn how to turn your deepest anxieties into artistic

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39:22

EP84: From Cable To Creators: Today's Media Landscape...

Leader Generation ·

2024/04/23

Evan Shapiro shares how big tech companies are redrawing the boundaries of the media sector. This episode covers today's seismic shifts, from the rise and impact of tech giants to the strategic use of data in marketing. The episode explores how brands must adjust to changing consumer behaviors, highlighting the essential shift from reach to meaningful engagement. They discuss using first-party data and machine learning to craft personalized messages that hit home. Plus, insist on measuring

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28:50

EP83: Strategies For Marketers: Navigating the...

Leader Generation ·

2024/04/10

Discover key strategies for navigating the post-cookie marketing landscape on this episode of the Leader Generation podcast.Host Tessa Burg and veteran strategist Shannon Sullivan discuss the implications of cookie deprecation. With over two decades of expertise, Shannon clarifies the shift towards first-party data and how marketers can turn these changes into opportunities for deeper customer engagement. This episode is perfect for professionals looking to refine their digital marketing tactics

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32:01

EP82: Shifting To An Automation-First Mindset In...

Leader Generation ·

2024/03/27

Get ready for some real talk about marketing in the age of automation. Mark Simon joins Tessa Burg on our latest episode of the Leader Generation podcast.They get into why strong leadership and a straightforward plan matter more than ever in digital transformation. They break down how clear communication and getting everyone on the same page are key to making automation work for your business. In this episode, you’ll hear why it’s smart to get your data house in order before bringing AI into the

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30:24

EP81: Future Of Branding: AI, Machine Learning and...

Leader Generation ·

2024/03/12

Step into the future of branding with Steve Red and Tessa Burg. They unravel how your company can forge deeper connections with your audience through authentic storytelling. Discover the secrets to transforming data points into compelling stories that do more than sell—they create authentic brand experiences.Creativity and analytics come together as we discuss how to harness AI and ML not just to streamline operations but to infuse marketing with insights that drive growth and resonate on a human

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27:14

EP80: Real-Life Lessons In Digital Transformation

Leader Generation ·

2024/02/20

In this episode, Len Gilbert and Tessa Burg discuss the human side of digital transformation. They highlight the importance of using technology to improve customer experience.Len opens up with a personal story about his father's recent health emergency and how it shed light on the positive impact of technology in healthcare. He introduces us to the 'hospital at home' program, which not only helped his father recover faster but also illustrates the potential of tech-driven care. This story isn't

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