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PODCAST

The Roof Strategist Podcast by Adam Bensman

The Roof Strategist

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing)

business entrepreneurship

All Episodes

14:23

My 3 Most Powerful Pitching Formulas For Selling Roofs

The Roof Strategist Podcast by Adam Bensman ·

2025/06/02

Selling a roof is not just talking to people…Or getting people to like you.There’s an art to a sales conversation. That’s why I put together this compilation video. To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years. So you can have easier sales conversations and earn more customers. Enjoy :)Who on your team needs to learn this? Pass it along.P.S. Simplicity sells! And mastering the art of simple selling takes practice. It’s what we do together

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11:31

STOP Confusing Homeowners! Master The Art of Simple...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/29

Confused homeowners will never buy… “If you confuse, you’ll lose,” says the legendary Donald Miller.Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling.I’ll teach you this one skill that changed my sales game forever.Your sales team needs to learn this. Be a hero and share this video link in your group chat. P.S. Simplicity sells! And mastering the art of simple selling takes practice. It’s what we do together inside RSRA. Like yesterday’s training

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13:35

Fall in Love With Your Roofing Company Again

The Roof Strategist Podcast by Adam Bensman ·

2025/05/22

Remember the love of the grind when you started your roofing company?Waking up before the sunrise, fired up to build something great!But after getting beat down, bored, and fed up - your love turned to hate. You're not alone.It happened to me. That’s why I left roofing 3x, so I’m speaking from experience - not theory.And have witnessed the same things happen to friends. I’ve mentored roofing company owners, been a shoulder to cry on, and heard the most horrific stories of all. But even

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17:50

3 Easy Systems & Processes That Will Blow Your...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/19

Systems and processes for your roofing company, simplified into 3 easy steps. These will help you turn chaos into clarity. Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin…If you’ve wanted systems and processes but don’t know where to start, this new video will help you scale, get your life back, and give you the freedom to actually take a vacation.P.S. Are you interested in getting systems and processes in place in your

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12:48

The Roofing Sales SURVIVAL Schedule

The Roof Strategist Podcast by Adam Bensman ·

2025/05/15

A life in roofing sales is pure madness every day…Sales reps get kicked around, miss meetings, and forget to follow up.That’s why I made you this video: The Roofing Sales Survival Schedule. So you can run your day, and your day doesn’t run you.Watch it now to discover how to get control and make even more sales. Be a hero and share this video in your group chat. Everyone will thank you for it. P.S. A few weeks ago, a Member of RSRA told me how hard it was to get his new hires organized

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11:09

Contingency Agreement WAR - I Settle The Hottest...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/12

There’s a war raging online about Contingency Agreements...And it’s getting ugly.One side screams, "Contingencies are evil! Only crooks use them!"The other side shouts back, "Use them every time! I ain’t working for free!"Are you certain the side you picked is the right one for you?That’s why I made this video.Forget the noise. Forget the drama.I break it all down so you can decide for yourself — the smart way.Watch: Contingency Agreement WAR - I Settle The Hottest Debate in Roofing This

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16:06

What if D2D Sales Became Illegal TOMORROW?

The Roof Strategist Podcast by Adam Bensman ·

2025/05/08

Imagine waking up tomorrow and finding out door-to-door sales is illegal.No knocking. No canvassing. No boots on the ground.Two states already tried to ban it.If you’re not ready, it could destroy your business.I’ll show you how to build a bulletproof, defensible business that survives anything.If you rely too much on one lead source... you're putting yourself in a dangerous position.Insurance companies are fighting back.Lobbyists are working against you.Take this seriously. Because they

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13:51

Financial Freedom in Roofing: 5 Money Moves to Live a...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/05

There’s rich roofers and poor roofers…There’s also rich roofers who live like poor roofers, because they blow their money faster than they make it.Watch this video to learn 5 money moves I wish I made when I got started in roofing…Because it’s not what you make, it’s what you keep. Then, find the best places to put the money you keep to build financial freedom.Share this video with your entire team. You know they’ll thank you for it. I hope this helps you skip the expensive mistakes I made

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14:50

How to CRUSH Your First 30 Days in Roofing Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/05/01

The terror of starting roofing sales…I remember May of 2011 like it was yesterday.Sweaty palms and heart racing as I drove up to the first house.If I let my nerves, anxiety, fear, and self doubt win - I wouldn’t be where I am today. That’s why I made you this new video. To show you exactly how to crush your first 30 days in roofing sales.Watch or share this right now. Because the tips in this video could save you or someone on your team from quitting on themselves. I hope this helps you and

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16:34

Managing a Roofing Company Was Brutal Until I Learned...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/28

Managing a roofing company was brutal until I learned these 5 things…Salespeople were calling nonstop…Homeowners were furious about the littlest things…The office drama was childish…I was playing adult babysitter and putting out fires all day long.Then, I had these 5 game-changing management breakthroughs.They gave me my sanity back, and they’ll do the same for you. I hope this new video puts you back in the driver’s seat so you can grow a company that you truly love. P.S. Stop being an

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13:31

I Crushed D2D Sales Once I Learned This

The Roof Strategist Podcast by Adam Bensman ·

2025/04/24

Getting started in door-to-door sales sucked…I got rejected all the time. And it made my anxiety worse. My palms would sweat as I walked up to the door.Then I discovered this one thing that got me crushing door-to-door sales.Watch this video and I’ll show you exactly how to do it too.Your team will thank you for forwarding them this email, or sharing this video in your team’s group chat. I hope this helps you and your team crush d2d sales. P.S. What pro athlete skips practice and only shows

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12:09

Private Equity Will CRUSH You in 2025 Unless You Do...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/21

Private equity is coming for your customers.And if you don’t change how you market… you’ll be slowly choked out of business.They’ve got deep pockets.I’m talking $150,000/month (and more) marketing budgets.And they’re using that cash to choke out the little guys—slowly but surely.You can’t outspend them.But you can outsmart them.Watch this video where I show you what you need to do. I know some people may accuse me of being dramatic. I’m not. Watch the video. Facts are facts. I hope this

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15:10

NOT Enough Leads? Fix These 3 Things and Watch Them...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/17

Ever felt like your marketing money went straight down the toilet?You hired the agency…They promised you leads…And what did you get?Garbage leads—or no leads at all.Watch this video to discover the real reason why you’re not getting good leads.And the 3 fast-fixes that will get qualified leads flooding in.You won’t even have to spend a penny to do this. You’re welcome :) P.S. Are you done blowing thousands on the ‘marketing guessing game?’ I’ll help you GC your marketing with powerful

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10:29

5-Step Fast Fix to ANY Roofing Sales or Business Problem

The Roof Strategist Podcast by Adam Bensman ·

2025/04/14

It’s like taking Advil for a skin infection...Wrong pill for the wrong symptom.That’s how many owners and sales people try to fix the problems they are facing… I see this mistake all the time.So I made this video to walk you through a 5-step process to fix any sales or business problem in 10 minutes or less.This process has worked in my business, my personal life, and for dozens of RSRA Members.And I know it’ll work for you too.So share this one with your team right now. P.S. Imagine having

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11:05

The Scary Future of Roofing Marketing as Private...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/10

The future of roofing marketing is going to be more expensive and more competitive than ever before... This is not just theory. I’m seeing it happen first-hand and I’m hearing it directly from the source.So before you spend another dime on leads…Watch this video and take action.P.S. The future of roofing marketing is going to be more expensive and more competitive than ever before. The #1 reason is private equity. That’s why I’m shifting gears and going heavy on marketing inside the Roofing

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9:39

From $19k To 6 Figures in 8 Months: The #1 Mindset...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/07

I used to think sales was a dirty word…Like it was all about twisting arms and talking people out of their money.But then something happened…Back in 2011 I was making $19k a year as a massage therapist.I couldn’t afford gas to go see my family.I had to call my mom and ask for $20 bucks.That’s when my stepdad said, “You can make six figures selling roofs door to door.”At first, I laughed.Roofing? Door to door? It sounded awful.But I needed change.So I gave it a shot.And I realized something

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10:47

BEST Business Advice I Ever Heard

The Roof Strategist Podcast by Adam Bensman ·

2025/04/03

I was in the audience just a few tables away…There was RFK Jr., Jordan Peterson, Tucker Carlson, and many others. Jordan Peterson took the stage, and I saw a side of him I’ve never seen before - nothing like what he puts on YouTube or in his traditional keynote speeches. I was in the room with high-level entrepreneurs who had paid $15,000 - $35,000 to be there (with some folks even paying $100,000).JP starts talking about growing his business... He dropped the single best piece of business

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15:20

STOP Wasting Money on Marketing! The ONLY 4 Ways to...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/31

There are ONLY 4 ways to get roofing leads. That’s it. And if you don’t master them, you’ll continue lighting money on fire.Watch this video before you spend another penny on marketing. Most companies are great at 1, maybe 2 of these. But they pump money into the slot machine they call marketing and hope to hit a jack pot. As Dean Jackson says, stop treating your marketing like a slot machine, and turn it into a vending machine. So every dollar you put in spits more money out. I know that

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22:29

7 Laws of Marketing Every Roofing Company MUST Follow

The Roof Strategist Podcast by Adam Bensman ·

2025/03/27

Roofers are going to need to become digital marketers in the next few years.I know that sounds crazy… but hear me out.Private equity is injecting massive money into roofing.And one of the first things they do?They 10X their marketing budgets.Imagine going from $15,000 to $150,000 per month on ads – overnight.These companies are dominating Google, Facebook, and every major lead source.Which means your cost per lead is going to skyrocket - getting less leads from your budget!If you don’t

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17:02

Fastest Way to Learn (or Train) Roofing Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/03/24

New hires need to get their first sale fast.If they struggle to figure it out, they’re guaranteed to fail.Because once they cash that first commission check, they believe—In themselves.In the opportunity.In your company.I made you this video to teach you the fastest way to learn (or teach) roofing sales.Watch it and share it with your new hires.If you need a proven system and a strong community to train new hires faster, get them producing sooner, and keep them around longer—this is it:

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