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PODCAST

The Roof Strategist Podcast by Adam Bensman

The Roof Strategist

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing)

business entrepreneurship

All Episodes

9:36

5 Things to Do BEFORE Every Sales Appointment to...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/05

Roofing sales are won or lost before the appointment even starts. Do these 5 things before every sales appointment, and close even more.P.S. When roofers need to get serious about building a highly-skilled sales team, they join RSRA because the market is getting even tougher to compete with right now: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI

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16:43

11 Words That Close Roofing Deals… And 1 That...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/03

Sales professionals are artists because every word they use paints pictures in the prospect’s mind.That's what separates amateurs who think that because they are ‘good with people’ or a ‘smooth talker’ from true professionals. After personally selling, marketing, and training sales people for the last 15 years, I have analyzed and tested different words and phrases to discover something very interesting. There are 11 words that strengthen close rates, and I explain why in this new video.I

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11:30

If I Started Over in Roofing Sales in 2026, I’d Do...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/25

I got started in roofing sales in 2011 as a broke massage therapist making under $19k a year. We hand-measured roofs and used fax machines for material orders. Here are the 5 things I’d do differently if I started over in 2026.P.S. When roofers are feeling the pressure of industry changes, they join RSRA because we grow through them together. https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE

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20:47

I Secret Shopped 20+ Roofers. Are YOU Making These 7...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/23

The companies I ‘secret shopped’ asked me to do it because I offered to give them personalized coaching feedback (and they gave me permission to use the recordings). This is the kind of feedback we give each other inside RSRA. https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE

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16:30

How to Get More Roofing Leads: Secrets No One is...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/19

Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple

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32:45

Roofers NEED Organic Content, or They'll Pay More For...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/17

Join RSRA to get feedback + coaching on your content: https://www.rsra.org/join/Joe's New FREE Course: https://course.contractordynamics.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES

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31:58

Roofers Who Ignore This in 2026 Will Lose

The Roof Strategist Podcast by Adam Bensman ·

2026/02/11

Download the Roof Market Report, 100% FREE: https://secure.rsra.org/roofing-market-report/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text:

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27:21

Roofers Are Using AI Wrong and It’s Costing Them $$$

The Roof Strategist Podcast by Adam Bensman ·

2026/02/09

Have you spent money on AI tools this year?And your overhead has gone up, but your sales have not?I just sat down with Ryan Fontaine, an AI developer who's worked with Fortune 500 companies and government agencies worldwide. He's also built AI tools specifically for roofers like Roof Hawk and Storm Scout.If you're serious about using AI to grow your business, then watch this interview to learn:-The 5 best AI use cases for roofing companies.-What to use AI for, and what NOT to use AI

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39:02

Pro Marketer Starts Roofing Co Today | Brilliant or...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/05

Roofing Market Report: https://roofmarketreport.com/---Tim Brown runs one of roofings most well known marketing agencies… and now he’s starting his own roofing company. He’s entering the market in one of the worst times in recent history. Will his expertise as a marketer give him a competitive advantage, or will his strategy fail?I interviewed Tim to find out how a professional marketer like him would launch a new roofing company in 2026. I openly disagreed with some of his strategies, but

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42:00

Roofing Recession' of 2026 and The Moves to Make...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/03

Roofing Market Report: https://roofmarketreport.com/---I was interviewed by AJ Briley, CEO of ProLine at the IRE.He asked me about the state of the roofing industry, where we are going, and what I predict. Watch this interview to learn: 1) Why leads are down. 2) Why lead costs are going up. 3) The struggle of retaining sales reps. 4) What homeowners really want.5) The 2026 ‘Playbook’ for roofers. If you’re nervous about 2026, allow me to share some words of encouragement.There’s smart plays

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31:21

He Sold 585 Roofs By Himself in 1 Yr... This Is His...

The Roof Strategist Podcast by Adam Bensman ·

2026/01/29

His best year was selling 585 roofs totalling $18.7 million in residential sales. I ran into Dan at the IRE and we took over the ‘Master Your Craft’ booth for this special interview. Watch the full interview with industry legend Dan Walrack and learn: 1) Why he pitches the way he does. 2) How he starts every single morning. 3) The sales opportunities most are overlooking in 2026.He shared a lot more, and this was one of the most valuable conversations I’ve had. I hope it inspires you and

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28:54

Why Your Roofing Reps Quit in 90 Days (It's Not...

The Roof Strategist Podcast by Adam Bensman ·

2026/01/27

EPISODE RESOURCESRoofing Market Report: https://roofmarketreport.com/WHY Discovery 50% off with the Code: Podcast50 https://whyinstitute.com/why-os-discovery/ =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES

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15:01

Roofing Leads Are About to Change Forever… Because of...

The Roof Strategist Podcast by Adam Bensman ·

2026/01/22

Roofing Market Report: https://roofmarketreport.com/ChatGPT Announcement: https://openai.com/index/our-approach-to-advertising-and-expanding-access/#rsra #roofingsales #roofingmarketing #roofingleads=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY

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16:45

10 Ways to Get More Leads WITHOUT Spending a Dime

The Roof Strategist Podcast by Adam Bensman ·

2026/01/20

Roofing leads are down and costs are up.That’s why I made this new video to show you 10 ways to get more leads without spending another dollar.You’ll be able to start using at least 3 to 4 of these strategies right away. P.S. You can get real-time feedback on your ads, website, landing pages, truck wraps, door hangers, direct mail letters and more as a Member of RSRA. Because marketing is the life-blood of your company. Do you want feedback on your marketing? Join us inside:

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34:54

How Nick Runs This Roofing Company From 1,000 Miles Away

The Roof Strategist Podcast by Adam Bensman ·

2026/01/14

Join owners and managers like Nick who are building roofing companies that run without them: https://www.rsra.org/join/ Nick's Article in Roofing Contractor Magazine: https://www.roofingcontractor.com/articles/101558-blueprints-and-battle-plans =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE

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5:29

The 'Elevator Pitch' That Turns Strangers into...

The Roof Strategist Podcast by Adam Bensman ·

2026/01/12

Download the FREE 'Perfect Elevator Pitch' Cheat Sheet (no catch): https://secure.rsra.org/free-training-center/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail:

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23:05

Google Search Game JUST Changed for Roofers (Do This...

The Roof Strategist Podcast by Adam Bensman ·

2026/01/08

Stay ahead of the roofing industry changes. Download the 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail:

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31:11

The Roofing BOOM is Over: Moves Smart Contractors Are...

The Roof Strategist Podcast by Adam Bensman ·

2026/01/06

2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts:

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33:15

D2D Roofing Sales WITHOUT Storms? The Retail Script...

The Roof Strategist Podcast by Adam Bensman ·

2025/12/29

2025-2028 Roofing Market Report: https://roofmarketreport.com/-------------Nearly every roofer is shifting to retail…Storm damage companies are struggling to shift their approach.Retail companies are fighting rising lead costs.So they’re shifting to d2d so they can get cost effective leads and have more control.All you need to be successful is to nail the pitch and the process.I just interviewed Dashaun Bryant (the Roof Hustler himself), and he dropped the exact framework he's using to

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13:17

Why Financing Hail Damage Roofs Could Ruin Your Customer

The Roof Strategist Podcast by Adam Bensman ·

2025/12/23

I just published this new video because this ethical concern has been weighing on me…It's about financing storm damaged roofs.And no, I'm not anti-financing.But there's an ethical problem we need to address.=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY

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