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PODCAST

The Roof Strategist Podcast by Adam Bensman

The Roof Strategist

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing)

business entrepreneurship

All Episodes

37:11

How to Add Recurring Revenue in Roofing With Service...

The Roof Strategist Podcast by Adam Bensman ·

2026/04/14

Are you interested in creating a recurring revenue stream for your roofing company? Most roofers immediately think that the answer is with commercial sales, but that's where most roofers go wrong. In this interview with commercial roofing expert Cody Kline, you’ll learn the simplest path to selling service contracts. And surprisingly, Cody recommends starting with residential sales (if that’s your bread and butter) instead of commercial. Watch this interview to learn why and

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13:34

NEW Rule on Roof Insurance Just Passed: This Could Be...

The Roof Strategist Podcast by Adam Bensman ·

2026/04/08

This new rule on roof insurance just passed on March 18, 2026. You’ll want to get ahead because it could significantly impact how you do business.Watch this video to learn what you need to know.SUMMARY:The Federal Housing Financing Agency reversed a previous policy and now permits Fannie Mae and Freddie Mac to accept Actual Cash Value (ACV) roof coverage for single-family homes.This change applies to all new mortgage applications and renewals.In the video I break down:1) What this could

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16:19

Roofing Sales Commission Trends in 2026: How Much to...

The Roof Strategist Podcast by Adam Bensman ·

2026/04/02

Roofing company owners who care deeply about their teams often find themselves here. They realized that they might be overpaying commissions and don’t know what to do. In this video, I explain why old commission models are failing, and what many are doing in 2026.=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY

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12:33

5 Easy Ways to Boost Roofing Profits (Especially in...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/31

Profit margins have never been under as much pressure as they are right now.Because today's roofing market is tight.Contractors are competing on price while leads are running dry. That's why today, more than ever, it's critically important to run a smart company by the numbers to protect your profits.Inside RSRA, I hosted an Owners’ Round Table where we shared P&Ls and got a peek behind the curtain of fellow Member’s companies so we could all see what’s normal and what’s not. We spotted

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13:53

Top 3 Money-Making Sales Lessons From My 1st Year in...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/25

My 1st year of roofing sales was off to a brutal start… I knocked for about 6 weeks with nothing to show for it until this happened. It was my first money-making lesson, and it happened while I was sitting in my truck pouring sweat and trembling with anxiety. I made you this new video to tell you the story and share the 3 lessons I learned during my 1st year of roofing sales that made me successful.I’m sharing this with you to help you be as successful as possible without making the same

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22:00

Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/23

Get the 2026 Roofing Marketing & Sales Playbook: https://secure.rsra.org/2026-roofing-marketing-sales-playbook/---Many roofers have been convinced that ‘branding’ is investing.But in reality, they are practically lighting money on fire.Knowing what branding is, and what it isn’t… Well, that’s the first place to start. So I sat down with marketing expert Jim Ahlin for a brutally honest conversation.We uncovered the most expensive ‘branding moves’ that roofers are making right

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23:10

He Sold His Company for 5X Because of His Content:...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/19

He was terrified to get in front of a camera.Like most roofers, he figured content was for someone else.But then something changed.Meet Teddy, a serial entrepreneur who built and sold his last company for a 5x multiple because of his content. Now he’s doing it again with his roofing company.In this new interview, Teddy breaks down exactly how he's using video, AI, and SEO to build a sales machine from scratch.If strategies like this light you up, you'll love being inside the Roofing &

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9:23

Roofing Sales TANK When You’re Not Leading The Team?...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/17

Your team is on fire when you're around, but the moment you step away, their numbers drop.You start asking yourself who's actually putting in the work.There’s actually a studied reason for this.It’s called the Hawthorne Effect.I break down what it is, why it happens, and the fix in this new video.This is the same concept we teach inside the Roofing & Solar Reform Alliance.Accountability isn’t accidental.It’s designed.=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE

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46:43

7 Ways Smart Roofers Get More Sales Using AI Call...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/11

Download the Roofing Market Report, 100% FREE: https://roofmarketreport.com/----- Most roofers are sitting on a goldmine and never use it.It is not another lead source.It is not another fancy tool.It is the real words your customers already say on calls, texts, and appointments.In this new interview, Michael and I break down 7 ways to use AI transcripts to drive sales, marketing, and higher close rates.When you know why homeowners call, what they fear, and what makes them say yes,

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11:44

Setter vs. Closer: Which Canvasser Model WINS for...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/09

Which canvassing model is best for retail roofing sales? Setter vs. closer? Whether you're a retail roofing company or making the transition from storm to retail, this is for you.I breakdown: 1) Pros and cons of each 2) The skillset requirements for each one3) Which model is best for you I hope this video creates clarity for you.P.S. When roofers need to switch from being storm-dependent to retail-driven, they join RSRA because we’re doing it together:

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9:36

5 Things to Do BEFORE Every Sales Appointment to...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/05

Roofing sales are won or lost before the appointment even starts. Do these 5 things before every sales appointment, and close even more.P.S. When roofers need to get serious about building a highly-skilled sales team, they join RSRA because the market is getting even tougher to compete with right now: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI

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16:43

11 Words That Close Roofing Deals… And 1 That...

The Roof Strategist Podcast by Adam Bensman ·

2026/03/03

Sales professionals are artists because every word they use paints pictures in the prospect’s mind.That's what separates amateurs who think that because they are ‘good with people’ or a ‘smooth talker’ from true professionals. After personally selling, marketing, and training sales people for the last 15 years, I have analyzed and tested different words and phrases to discover something very interesting. There are 11 words that strengthen close rates, and I explain why in this new video.I

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11:30

If I Started Over in Roofing Sales in 2026, I’d Do...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/25

I got started in roofing sales in 2011 as a broke massage therapist making under $19k a year. We hand-measured roofs and used fax machines for material orders. Here are the 5 things I’d do differently if I started over in 2026.P.S. When roofers are feeling the pressure of industry changes, they join RSRA because we grow through them together. https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE

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20:47

I Secret Shopped 20+ Roofers. Are YOU Making These 7...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/23

The companies I ‘secret shopped’ asked me to do it because I offered to give them personalized coaching feedback (and they gave me permission to use the recordings). This is the kind of feedback we give each other inside RSRA. https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE

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16:30

How to Get More Roofing Leads: Secrets No One is...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/19

Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple

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32:45

Roofers NEED Organic Content, or They'll Pay More For...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/17

Join RSRA to get feedback + coaching on your content: https://www.rsra.org/join/Joe's New FREE Course: https://course.contractordynamics.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES

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31:58

Roofers Who Ignore This in 2026 Will Lose

The Roof Strategist Podcast by Adam Bensman ·

2026/02/11

Download the Roof Market Report, 100% FREE: https://secure.rsra.org/roofing-market-report/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text:

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27:21

Roofers Are Using AI Wrong and It’s Costing Them $$$

The Roof Strategist Podcast by Adam Bensman ·

2026/02/09

Have you spent money on AI tools this year?And your overhead has gone up, but your sales have not?I just sat down with Ryan Fontaine, an AI developer who's worked with Fortune 500 companies and government agencies worldwide. He's also built AI tools specifically for roofers like Roof Hawk and Storm Scout.If you're serious about using AI to grow your business, then watch this interview to learn:-The 5 best AI use cases for roofing companies.-What to use AI for, and what NOT to use AI

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39:02

Pro Marketer Starts Roofing Co Today | Brilliant or...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/05

Roofing Market Report: https://roofmarketreport.com/---Tim Brown runs one of roofings most well known marketing agencies… and now he’s starting his own roofing company. He’s entering the market in one of the worst times in recent history. Will his expertise as a marketer give him a competitive advantage, or will his strategy fail?I interviewed Tim to find out how a professional marketer like him would launch a new roofing company in 2026. I openly disagreed with some of his strategies, but

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42:00

Roofing Recession' of 2026 and The Moves to Make...

The Roof Strategist Podcast by Adam Bensman ·

2026/02/03

Roofing Market Report: https://roofmarketreport.com/---I was interviewed by AJ Briley, CEO of ProLine at the IRE.He asked me about the state of the roofing industry, where we are going, and what I predict. Watch this interview to learn: 1) Why leads are down. 2) Why lead costs are going up. 3) The struggle of retaining sales reps. 4) What homeowners really want.5) The 2026 ‘Playbook’ for roofers. If you’re nervous about 2026, allow me to share some words of encouragement.There’s smart plays

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