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PODCAST

The Roof Strategist Podcast by Adam Bensman

The Roof Strategist

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing)

business entrepreneurship

All Episodes

15:10

NOT Enough Leads? Fix These 3 Things and Watch Them...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/17

Ever felt like your marketing money went straight down the toilet?You hired the agency…They promised you leads…And what did you get?Garbage leads—or no leads at all.Watch this video to discover the real reason why you’re not getting good leads.And the 3 fast-fixes that will get qualified leads flooding in.You won’t even have to spend a penny to do this. You’re welcome :) P.S. Are you done blowing thousands on the ‘marketing guessing game?’ I’ll help you GC your marketing with powerful

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10:29

5-Step Fast Fix to ANY Roofing Sales or Business Problem

The Roof Strategist Podcast by Adam Bensman ·

2025/04/14

It’s like taking Advil for a skin infection...Wrong pill for the wrong symptom.That’s how many owners and sales people try to fix the problems they are facing… I see this mistake all the time.So I made this video to walk you through a 5-step process to fix any sales or business problem in 10 minutes or less.This process has worked in my business, my personal life, and for dozens of RSRA Members.And I know it’ll work for you too.So share this one with your team right now. P.S. Imagine having

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11:05

The Scary Future of Roofing Marketing as Private...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/10

The future of roofing marketing is going to be more expensive and more competitive than ever before... This is not just theory. I’m seeing it happen first-hand and I’m hearing it directly from the source.So before you spend another dime on leads…Watch this video and take action.P.S. The future of roofing marketing is going to be more expensive and more competitive than ever before. The #1 reason is private equity. That’s why I’m shifting gears and going heavy on marketing inside the Roofing

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9:39

From $19k To 6 Figures in 8 Months: The #1 Mindset...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/07

I used to think sales was a dirty word…Like it was all about twisting arms and talking people out of their money.But then something happened…Back in 2011 I was making $19k a year as a massage therapist.I couldn’t afford gas to go see my family.I had to call my mom and ask for $20 bucks.That’s when my stepdad said, “You can make six figures selling roofs door to door.”At first, I laughed.Roofing? Door to door? It sounded awful.But I needed change.So I gave it a shot.And I realized something

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10:47

BEST Business Advice I Ever Heard

The Roof Strategist Podcast by Adam Bensman ·

2025/04/03

I was in the audience just a few tables away…There was RFK Jr., Jordan Peterson, Tucker Carlson, and many others. Jordan Peterson took the stage, and I saw a side of him I’ve never seen before - nothing like what he puts on YouTube or in his traditional keynote speeches. I was in the room with high-level entrepreneurs who had paid $15,000 - $35,000 to be there (with some folks even paying $100,000).JP starts talking about growing his business... He dropped the single best piece of business

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15:20

STOP Wasting Money on Marketing! The ONLY 4 Ways to...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/31

There are ONLY 4 ways to get roofing leads. That’s it. And if you don’t master them, you’ll continue lighting money on fire.Watch this video before you spend another penny on marketing. Most companies are great at 1, maybe 2 of these. But they pump money into the slot machine they call marketing and hope to hit a jack pot. As Dean Jackson says, stop treating your marketing like a slot machine, and turn it into a vending machine. So every dollar you put in spits more money out. I know that

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22:29

7 Laws of Marketing Every Roofing Company MUST Follow

The Roof Strategist Podcast by Adam Bensman ·

2025/03/27

Roofers are going to need to become digital marketers in the next few years.I know that sounds crazy… but hear me out.Private equity is injecting massive money into roofing.And one of the first things they do?They 10X their marketing budgets.Imagine going from $15,000 to $150,000 per month on ads – overnight.These companies are dominating Google, Facebook, and every major lead source.Which means your cost per lead is going to skyrocket - getting less leads from your budget!If you don’t

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17:02

Fastest Way to Learn (or Train) Roofing Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/03/24

New hires need to get their first sale fast.If they struggle to figure it out, they’re guaranteed to fail.Because once they cash that first commission check, they believe—In themselves.In the opportunity.In your company.I made you this video to teach you the fastest way to learn (or teach) roofing sales.Watch it and share it with your new hires.If you need a proven system and a strong community to train new hires faster, get them producing sooner, and keep them around longer—this is it:

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12:24

NEW Bill Targets D2D Roofing Sales - Strictest Law In...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/20

This NEW bill targets door to door roofing sales in a way I have never seen before…If it’s passed, it will be the strictest D2D law targeting roofers in history!Watch this video where I break down the 12 most shocking moves this bill is trying to make. Please help spread the word. Share this video with your friends, on social media, and in the industry Facebook groups. Together, we will stay ahead of the legal threats targeting roofers. P.S. Changes like this potential new law are coming

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15:01

Fire Them NOW! 11 Signs of a Toxic Sales Rep

The Roof Strategist Podcast by Adam Bensman ·

2025/03/17

A toxic sales rep is like cancer in your company.They sneak their way in undetected at first… Before you know it, they are poisoning your culture. You’re losing customers, sleep, and money.So how do you sniff them out before they do damage?Watch this new video to spot the 11 signs of a toxic sales rep.I know these conversations are hard, but we need to have them. I hope this video helps protect your company from toxic people, so you can serve every customer with pride. P.S. Hard

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12:08

Roofing Sales Objection - “I’ll Sign After My Roof...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/13

The homeowner tells you they’ll sign… after you get their roof approved.They’re playing you. And you fall for it and end up working for free. It’s a trap that wastes your time, gets you taken advantage of, and leaves you with nothing to show for it.I know, because it happened to me.Never. Again.Watch this new video to learn exactly what to say. Be a hero. Share this with your team right now. You know they’ll thank you for it. Here’s to serving homeowners the right way… and getting paid

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20:08

18 Ways to Use AI to Sell More Roofs, Save Time, and...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/10

Stop avoiding AI… It’s new, intimidating, and you don’t know where to start.Watch this new video to learn 18 easy ways to use AI in your roofing company.AI can make you even more sales, save time, and wow customers. Remember, AI won’t replace your job or your company.But you will be replaced by people and companies who use AI better than you. A lot of companies will watch this video.But few will act on it. Those who do will get ahead.And I hope that’s you. P.S. There are many things that AI

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13:24

NO More Excuses From The Sales Team! Accountability...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/06

Your team’s excuses are killing the company…This new video will give you the accountability framework you need.Because you’re fed up with hearing, “It was a bad lead.”“The homeowner was a tire kicker.”“The crew messed it up.”Excuses like these are spreading like a disease.Your gut tells you to fire them.But then reality smacks you in the face…You need the revenue they bring in.And hiring? Good luck.It’s hard enough to get people to show up for interviews anymore…So you hold off.And nothing

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16:17

STOP Making Videos That Suck! My Winning Formula to...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/03

Your marketing videos aren’t getting leads?Stop making videos that suck. Here’s my winning formula to get leads. Watch. Follow the formula. Get more leads. P.S. Most roofing companies I’ve surveyed are NOT strong marketers. The #1 reason? They don’t have the knowledge. That’s why I’m pouring my 10 years of video-making skills into the RSRA community. I’m sharing my behind-the-scenes secrets, giving video feedback, and helping our Members get more leads from their marketing efforts. Do you

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12:34

Two Hidden Reasons You’re NOT Hitting Your Sales or...

The Roof Strategist Podcast by Adam Bensman ·

2025/02/27

Be honest—are you hitting the sales or company goals you’re setting?Like your sales targets. Income goal.Or hiring the new sales manager so you don’t have to wear all the hats.If not, there are only 2 reasons why.And no, it’s not “bad luck” or “the economy.”Watch this new video and I’ll help you pinpoint the exact reason.P.S. If you want to be surrounded by people who push you, challenge you, and share their winning secrets—join us inside RSRA. Because no one wins alone. Learn more or apply

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17:45

D2D Roofing Sales Masterclass: Compilation of My Top...

The Roof Strategist Podcast by Adam Bensman ·

2025/02/24

Door knocking sucks… if you don’t have what it takes to win.You get ignored. Ghosted. Told “not interested” before you even say your name.Meanwhile, other reps sign deals effortlessly… What’s the difference?It’s not luck… It’s knowledge. Watch this new video: D2D Roofing Sales Masterclass: Compilation of My Top TipsThis is the perfect video to share in your team’s group chat right now. It’ll help make door knocking not suck so you can get even more sales. Enjoy :) P.S. Knowing what to say,

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29:11

Immigration (I-9) Audits Are Coming! Roofing...

The Roof Strategist Podcast by Adam Bensman ·

2025/02/20

Trump is back in office, and if history repeats itself….Immigration audits (I-9) are about to ramp up—just like they did in his last presidency.That means ICE could show up at your job site.And if you’re not prepared? You could lose half your workforce overnight. Worse yet, if you're on a bonded project, it could cost you everything.That’s why I brought in construction law expert Philip Siegel to break it all down for you.Watch this new video and discover:- The #1 mistake contractors make

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11:21

Best Vehicle For Roofing Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/02/17

What’s the BEST vehicle for roofing sales?Trucks? SUVs? Cargo vans?I’ve run appointments in everything from a beat-up Toyota Tacoma, a tiny Honda S2000, a Mercedes coupe with a V8, to a nice professional F150 with a ladder rack. So let’s settle it.In this video, I break down:- The 3 key factors to choose the best vehicle for YOU- The hidden message your ride sends to customers- Why most sales reps don’t actually need a truck (and what to get instead)Your vehicle is an extension of you. It

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14:53

7 Signs Roofing Sales is NOT For You

The Roof Strategist Podcast by Adam Bensman ·

2025/02/13

Roofing sales is NOT for everyone.I estimate that 66% of roofing sales reps quit or get fired in their first 12 months… Some people jump in thinking they’ll get rich fast… only to crash and burn.I don’t want that to happen to you.Or for you to waste time and money hiring the wrong people.That’s why I made this video:To save you from making a massive mistake…P.S. If this video hits home, you’re not alone. We talk about real issues like this every day inside the Roofing & Solar Reform

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10:41

Homeowner Keeps Insurance $ and Ghosts You… DO THIS

The Roof Strategist Podcast by Adam Bensman ·

2025/02/10

You got a fat check for the homeowner and then…They ghost you.They want to keep the money. It’s happening now more than ever in today’s economy. In this video, I’ll show you:- The #1 thing that stops this from happening in the first place- What to say to a homeowner who tries to back out- When to push—and when to walk awayBe a hero - share this with your team before it happens to them.P.S. A lot is changing in today’s economy, isn’t it? The gold rush is over, and things are moving fast. We

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