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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

29:32

Success Leaves Clues x 2

Marketing 4 Business ·

2024/10/15

In this episode of the Marketing 4 Business Podcast, Scott interviews Mike James, co-owner of NOVUS Glass New Zealand, and Paul Wright, co-founder of Harcourts, for their best business advice. Mike shares how focusing on customer service and empowering your team with the right mindset leads to long-term success. He also highlights the importance of hiring for attitude and building a strong company culture.Paul emphasises the power of having a clear plan, staying accountable, and consistently

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56:30

The Gap: How To Make Your Business More Successful

Marketing 4 Business ·

2024/10/07

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can close the gap to achieve greater success. Drawing from his experience as a professional cyclist, Brad shares valuable insights on the importance of strategy, discipline, and determination in both sports and business.Brad dives into the power of setting clear short-term goals, focusing on "dollar-productive" activities, and relentlessly pursuing

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24:57

The Million Dollar Tip

Marketing 4 Business ·

2024/10/02

In this episode of the Marketing 4 Business Podcast, Scott interviews Tony Jenkins, Managing Director of Harcourts Holmwood, and Miranda Knapton, Director at BNI New Zealand, for their best business advice. Tony shares his “Million Dollar Tip” on focusing on dollar-productive activities, delegating tasks, and maintaining a strong, positive mindset to lead teams through challenging times.Miranda emphasises the importance of building deep relationships, identifying and fixing weaknesses, and refining

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01:14:05

Exit Strategy: Mastering the Art of Selling Your...

Marketing 4 Business ·

2024/09/25

In this episode of the Marketing 4 Business Podcast, Scott sits down with Sam Cherry and Damien Fahey from Tabak Business Sales to explore the intricacies of selling a business. With over two decades of combined experience, Sam and Damien share their unique backgrounds, one from a marketing and sales perspective, the other from an accounting background, and how this dynamic helps them stand out in the world of business brokering. They delve into topics such as the importance of recurring revenue,

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28:29

Marketing Gold - How To Find Untapped Assets In Your...

Marketing 4 Business ·

2024/09/18

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Darren Pratley and Greg Williamson for their best business advice. Darren dives into the importance of truly owning your customer relationships, sharing practical strategies for building trust and delivering lasting value. Greg offers insights on maximising existing assets within your business and embracing AI tools for productivity gains. Tune into this Marketing 4 Business Podcast episode to learn how these proven

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01:09:00

Customer & Cash - 7 Ways To Generate More In 2024!

Marketing 4 Business ·

2024/09/11

In this episode of the Marketing 4 Business Podcast, Scott chats with business advisor Ric Thorpe about how to thrive during tough economic times. They kick off with some light football banter before diving into key strategies like understanding client needs, setting clear goals, and knowing your "why." They also explore leveraging relationships, joint ventures, the "OAR vs. BED" mindset, and smart cash management.Tune in to learn how focus, collaboration, and intentional action can help your

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23:26

7 Chicken Nuggets & The Best Marketing Question

Marketing 4 Business ·

2024/09/04

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Brendan Holt and Amanda van Kuppevelt for their best business advice. Brendan introduces the innovative "Seven Chicken Nuggets" approach, showing how small, unexpected gestures can create extraordinary customer loyalty. Amanda shares insights on sharpening your branding and decision-making by clearly defining what your business is not, offering invaluable advice for growth and focus. Tune into this Marketing 4 Business

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01:08:51

Listen, Learn, Lead: A Blueprint for Better Marketing

Marketing 4 Business ·

2024/08/27

In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Killick about the interesting connections between sports and business. They discuss key lessons from football, such as persistence and teamwork, and Mike shares his experiences revitalising the Deep South ice cream brand and navigating market expansion challenges, particularly in China.This episode offers actionable insights on how to apply sports strategies to business, understand market differences, and embrace innovation

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21:47

How To Create Opportunities To Win More in 2024

Marketing 4 Business ·

2024/08/21

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Kane Lawson and Chris Tacon, "What is your best business advice?" Kane shares actionable strategies to enhance professionalism and responsiveness, crucial for standing out in the property market. Chris, a seasoned leader, offers practical advice on nurturing team relationships and navigating tough conversations.Tune in to discover how these expert insights can change your approach to business, offering you the tools to

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01:05:50

NO Is NOT An Option!

Marketing 4 Business ·

2024/08/14

In this episode of the Marketing 4 Business Podcast, we sit down with Carl Taylor, chairman of the Combined Building Supplies Co-op. Carl shares his journey from school dropout to a successful builder and co-op leader, emphasising the transformative power of cooperatives in the construction sector. We chat about overcoming supplier rejections, the benefits of collective buying power, and effective marketing strategies for small businesses.Listeners will gain actionable insights into the importance

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24:14

The Trust Recession

Marketing 4 Business ·

2024/08/07

In this episode of the Marketing 4 Business Podcast, Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an all-time low. He emphasises the importance of building personal relationships and leveraging user-generated content to enhance credibility. Scott provides actionable tips on content marketing, community engagement, and developing loyalty programmes to help businesses navigate these challenging times and build trust with their audience.Tune in

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03:01:16

Your Best Business Advice: One Question, Countless...

Marketing 4 Business ·

2024/07/31

Join us in celebrating the 100th episode of the Marketing for Business Podcast! In this special milestone episode, Scott sits down with 15 successful experts from various industries and asks them one question: what is your best business advice?Whether you're an experienced business owner or an aspiring entrepreneur, this episode is packed with invaluable tips and insights. Don't miss this chance to learn from the best and transform your business approach. Tune in and get ready to take your success

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57:07

The 1 Page Business Plan - Why Simple is Better 2024

Marketing 4 Business ·

2024/07/24

In this episode of the Marketing 4 Business Podcast, Scott chats with Kim Marshall from WK Advisors and Accountants about her journey from a high school student who loved numbers to becoming a chartered accountant and strategic business advisor. Kim shares how WK Advisors transitioned from traditional accounting to innovative advisory services, stressing the importance of simplicity in business strategy.Kim also discusses effective coaching methods from "The Coaching Habit" by Michael Bungay Stanier

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01:05:15

Stories That Sell - Inside Secrets From Media Expert...

Marketing 4 Business ·

2024/07/17

In this episode of the Marketing 4 Business Podcast, Scott sits down with media expert George Berry. George takes us on an insightful journey from his days at TVNZ to founding T2, a live-streaming and remote broadcasting company. He shares his expertise on the power of new media tools, the importance of business owners getting camera-ready, and the transformative shifts in the media landscape driven by technological advancements and the COVID-19 pandemic.This episode is a must-listen for anyone

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20:23

How to Be Seen & Heard in an Overcrowded Marketplace

Marketing 4 Business ·

2024/07/10

In this episode of the Marketing 4 Business Podcast, Scott dives into one of his all-time favourite books, "Positioning: How to Be Seen and Heard in an Overcrowded Marketplace." Scott explores five main concepts: creating a unique position in the customer's mind, the importance of focus over creativity, the power of perception, simplifying messaging, and adapting to change.Learn how businesses like Pita Pit and the AA have successfully positioned themselves and discover actionable tips to apply

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01:13:14

How To Back Yourself with Jake Bailey

Marketing 4 Business ·

2024/07/03

In this episode of the Marketing for Business Podcast, Scott chats with Jake Bailey, an incredible young man who became a symbol of resilience and leadership after being diagnosed with Burkitt’s non-Hodgkin’s lymphoma in 2015. Jake’s inspiring journey began with his unforgettable senior monitor speech at Christchurch Boys High School, which touched hearts far beyond the school grounds.Jake shares his life-changing experiences, discussing themes of perseverance, the power of community support, and

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14:23

What's Working Right Now In Digital Marketing

Marketing 4 Business ·

2024/06/26

In this episode of the Marketing 4 Business Podcast, Scott discusses ‘What’s Working Right Now in Digital Marketing’ with insights from his team. The episode covers essential email marketing tactics, including maintaining clean email lists and leveraging segmentation for better engagement. Learn how to optimise social media ad placements and utilise lead-generating tools. The episode also highlights the potential for business growth through consistent content sharing and thought leadership on

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01:20:57

Digital Marketing: The Good, the Bad, and the Ugly

Marketing 4 Business ·

2024/06/19

In this episode of the Marketing 4 Business Podcast, Scott chats with Sam Frost about the essential strategies for effective B2B digital marketing. Sam shares his journey from a high school student exploring online money-making opportunities to becoming a seasoned expert in the digital marketing field. He emphasises the importance of a customer-centric approach, leveraging AI in marketing, and balancing online and offline tactics.This Marketing 4 Business Podcast episode is a must-listen for anyone

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24:11

How To Turn Your Marketing Into Money

Marketing 4 Business ·

2024/06/10

In this engaging episode of the Marketing for Business Podcast, Scott delves into actionable insights from his upcoming "Flip the Marketing Switch" book to help you transform your marketing efforts into profitable outcomes. He discusses essential steps to turn your marketing into money, such as mapping a robust strategy, enhancing its effectiveness, and monetising your efforts.You will learn how to adapt marketing strategies for the digital age and maximise your ROI. This episode is a must-listen

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01:00:18

Is Facebook Marketing Dead?

Marketing 4 Business ·

2024/06/05

In this episode of the Marketing 4 Business Podcast, Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead?This Marketing 4 Business Podcast episode is a must-listen for anyone looking to succeed in the dynamic world of

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171 results

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