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PODCAST

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country"s most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and

business marketing

All Episodes

22:39

670. The Power of Uncertainty: Why Now is the Time to...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/03

Welcome back, Product Bosses! If you’ve ever felt stuck waiting for the “right time” to take action, this episode is for you. I’m diving into the reality of uncertainty—how it’s always present and why it doesn’t have to hold you back. Instead of seeing uncertainty as a roadblock, what if it’s actually the push you need to take control of your future? The truth is, stability is an illusion, and the longer we wait for things to feel safe, the more opportunities we miss.In this episode, I break down

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41:32

669. "I want to grow and expand my wholesale...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/27

Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert.One of

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19:30

668. Juggling Business and Life? Here’s How to Make...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/24

Welcome back, Product Bosses! We’ve all heard the advice about finding balance between life and work, but what if balance isn’t the goal? In this episode, I dive into the concept of the Blended Life—a new way of thinking that helps entrepreneurs, especially women, integrate their personal and professional lives without constantly feeling pulled in different directions. Instead of striving for perfect balance, we explore how to create flow, simplify priorities, and set boundaries that actually

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47:00

667. "I want to build better connections with my...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/20

Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into how email marketing, optimizing her sales strategies, and refining her customer journey can take her

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23:19

666. Why Growing a Product Business in 2025 Is...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/17

Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when they don’t have to. In this episode, I’m sharing why diversifying your sales channels is essential and how having a structured system—one that actually works—can help you create predictable revenue without the overwhelm.Time is

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44:08

665. "I sell custom products. How do I get more...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/13

Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website traffic is coming from to improving conversion rates and keeping customers engaged through email marketing.One of the biggest takeaways? Treating your website like a storefront is key. Just like a beautifully merchandised

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21:18

664. How I Managed Wildfires, Solo Parenting, and a...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/10

Welcome back, Product Bosses! Today, I’m getting real about the challenges of blending life and business—because let’s be honest, balance is a myth. As women juggling so many responsibilities, it’s easy to feel overwhelmed, especially during high-stress moments. I’m sharing my personal experience with anxiety and panic attacks, including how I’ve managed them during crises like wildfires, and the tools that help me stay grounded.Instead of trying to do it all, I’ve learned that small shifts make a

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22:06

663. [BONUS EPISODE] The Power of a Best-Seller Brand...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/07

Welcome back, Product Bosses! If you’ve ever thought that adding more products would automatically lead to more sales, I’m here to tell you—that’s not always the case. In this episode, I’m sharing why focusing on just ONE product can be the key to building a thriving, profitable business. Some of the biggest brands—like Kylie Jenner’s cosmetics line and Spanx—started with just one well-defined product, and that focus helped them grow into household names.Entrepreneurship is a path to freedom and

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44:24

662. "My sales are inconsistent and I need more...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/06

Welcome back, Product Bosses! If you’ve ever struggled with inconsistent sales or felt like you just aren’t attracting enough customers to your business, this episode is for you. Today, Jacqueline coaches Gretchen, owner of Three Blondes, One Bright Idea, through the challenges of running a brick-and-mortar business—and the strategies that can turn things around. From creating a cohesive aesthetic to leveraging social media and influencer collaborations, you’ll learn how to make your brick and

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27:54

661. Your Business To-Do List Is Too Long—Here’s How...

The Product Boss: Business Coaching for Product-Based... ·

2025/02/03

Welcome back, product bosses! Do you ever feel like there just aren’t enough hours in the day to get everything done? You’re juggling product creation, marketing, customer service, and a hundred other things, all while trying to grow your business. It’s overwhelming, but here’s the good news—you don’t have to do it all yourself.In today’s episode, I’m diving into time management strategies that can transform the way you run your business. I’ll walk you through the power of prioritization, batching

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43:24

660. "How do I build a profitable and thriving...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/30

Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to building a sustainable brand.In today’s episode, I coach Sara, the owner of Sara Hynes Designs, on how to create a thriving business by identifying a niche, understanding her ideal customer, and building a strong brand

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27:10

659. Skyrocket Your Sales: The 7 Best Places to Sell...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/27

Do you ever ask yourself, “I have this product, I have this idea—but now what? How do I actually sell it?” You’re not alone. Many of us dream up amazing products or feel inspired to create something unique, only to feel stuck when it comes to taking the next steps. In today’s episode, we’re diving into actionable strategies to help you go from idea to consistent sales.From selling on Etsy and managing a brick-and-mortar store to launching a website or leveraging social media, each sales channel

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53:43

658. "I'm ready to stop throwing spaghetti at the...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/23

Welcome back, product bosses! Today, we’re re-airing one of our most listened to coaching sessions with Ines of Barkin’, a stylish and practical pet accessories brand. Ines has seen amazing growth through wholesale but is now looking to expand her direct-to-consumer sales. She’s feeling overwhelmed and is not quite sure of what her next step is.Together, we break down how to simplify your business strategy and focus on your best-sellers, the power of small tweaks that lead to BIG results, why

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42:41

657. Finding Fulfillment in Your Life and Business...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/20

Welcome back, product bosses! In this episode, I’m sitting down with Keren Eldad, my friend and the author of Gilded, to explore her journey to becoming a coach for high achievers. We dive into the concept of the “gilded cage”—that polished, outward success that often hides internal struggles. Keren shares her own experiences of feeling trapped by external achievements and reveals why emotional awareness, letting go, and self-discovery are key to finding true fulfillment.As we chat, we explore how

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48:31

656. "How do I simplify and streamline my products to...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/16

Welcome back, product bosses! In this episode, I’m chatting with Catalina, the owner of Catalina Straps and Bags, who works with indigenous communities in Colombia to create handmade, sustainable straps and bags. Catalina is ready to simplify her product offerings and figure out her next sales channel.Catalina’s water bottle straps are her clear best seller, but she’s struggling to make sales online. We explore how product display and packaging can help her products sell themselves, no matter the

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40:43

655. Know Your Worth with Suneera Madhani

The Product Boss: Business Coaching for Product-Based... ·

2025/01/13

Welcome to another episode, product bosses! I’m so excited to welcome my friend and special guest, Suneera Madhani, an entrepreneurial trailblazer who co-founded the billion-dollar fintech unicorn Stacks and created CEO School, a global movement empowering women entrepreneurs. Now, with her latest venture, Worth, Suneera is tackling one of the biggest challenges for small businesses: access to fair financial tools and business credit scoring.In this episode, we’re diving into how Suneera built a

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54:44

654. "I want to turn my side hustle into a profitable...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/09

Welcome back, product bosses! Today we have an exciting coaching session with Brittany from Embroidery Babe Design Co, who is looking to turn her creative side hustle into a profitable business. If you're in the same boat and want to make your hobby a sustainable business, this episode is for you!Brittany, a mom of two with a full-time job, has been juggling her embroidery business on the side. She feels stuck and is seeking ways to generate more consistent revenue and profitability. Together, we

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23:48

653. Why You’re Stuck in Your Product Biz and How to...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/06

Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.In this episode, I’m digging into the common pitfalls entrepreneurs face, like being stuck in planning mode, dealing with perfectionism, and feeling overwhelmed by tasks that don't move the needle in your business. I’m also discussing the power of taking consistent, focused action to

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01:00:05

652. "I want to cross the six figure mark, but I...

The Product Boss: Business Coaching for Product-Based... ·

2025/01/02

Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to blend a lot—she's a mom of three, holds a full-time job, and is working on elevating her side hustle past the six-figure mark.In this episode, we focus on tackling Lai Sha’s two major hurdles: finding more time in her day and

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20:55

651. Dream It, Build It, Own It: Crafting Your 2025...

The Product Boss: Business Coaching for Product-Based... ·

2024/12/30

Welcome to another episode, product bosses! As we stand on the edge of 2025, join me in this special New Year's episode focused on how to make this your most successful year yet. From reflecting on your wins and challenges of 2024 to creating a clear vision for 2025, I’m walking you through a workshop-style approach to turn your big dreams into actionable steps.In this episode, we’re going to reflect on and audit how 2024 went for you, and envision where you want your business and personal life to

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