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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

11:15

#1112 Mastering Marketing Themes | Sally Loftis

More than a Few Words ·

2025/01/21

As a small business owner or consultant, creating consistent marketing content can feel like yet another task on your already long to-do list. That’s why I invited Sally Loftus, an expert in human resources and organizational improvement, to share her practical approach to using themes to simplify content creation. By organizing her marketing around key topics tied to her work, she developed a system that keeps her messaging clear and aligned with her audience’s needs throughout the year. Whether

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01:47

#1111 Listen to the Music | Marketing Tips

More than a Few Words ·

2025/01/19

On a cold rush hour morning, a good looking man, dressed in jeans and a baseball cap walked into a train station, carrying a violin case. He opened the case, dropped a few dollars in to encourage others to do the same. Over the next 45 minutes, he earned less than $35 for his performance. Most people simply walked by, barely stopping to listen to the classical violin piece, played flawlessly by the young man. Who was he? Joshua Bell, one of the world’s most renowned musicians. As part of a

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11:43

#1110 The Marketing Party | Dave Charest

More than a Few Words ·

2025/01/16

What if managing your marketing was more like hosting a party? That’s the premise behind the Party Principle, a concept Dave Charest of Constant Contact shared with me. As someone who loves both a good metaphor and a well-organized shindig, this approach clicked immediately. Social media becomes the lively main event, email is the cozy afterparty, and SMS? That’s your VIP lounge, reserved for your most engaged fans. Each channel plays its role, ensuring that your marketing not only entertains but

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11:02

#1109 Attack New Markets with Google Trends | Krystal...

More than a Few Words ·

2025/01/14

From The Archive - Online advertising can feel like navigating a dense forest without a map—especially for businesses trying to sell nationally without the resources of big-name competitors. That’s why I invited Krystal Covington, to share her expertise. Originally released in September 2022, Krystal's tips are still relevant today. Together, we explored how businesses can use geo-targeting and smart collaborations to stretch their advertising dollars further and stand out in targeted

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01:29

#1108 Applying The Ansoff Matrix to Your Business

More than a Few Words ·

2025/01/12

I teach marketing at a local university, and this week I was talking to my students about Ansoff's Marketing Matrix. In this structure, he identifies four ways that you can grow your business.1) Sell more of what you're already selling to your existing customers. 2) Sell more of what you're selling, but to new customers. 3) Develop a brand new product and sell that to your existing customers. 4) Sell a new product to a new group of customers. Of the four strategies, that last one, diversification

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11:01

#1107 Shaté Hayes | Piecing Together Powerful Stories

More than a Few Words ·

2025/01/09

Whether you’re running a business, managing a nonprofit, or just trying to share your message with the world a good story is the key to connecting with people. Stories bring ideas to life, giving them color and shape that facts and figures alone just can’t match. That’s why I was so excited to chat with Shaté Hayes . She is a creative strategist with a fascinating background as a professional dancer and choreographer. Her career has been built on crafting stories—first on the stage and now as a

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12:17

#1106 - Focus on Your Ideal Client | Jonny Cooper

More than a Few Words ·

2025/01/07

In this episode, I sat down with Johnny Cooper to tackle a big question: Who is your ideal client? If you’re like most business owners, you’ve probably wrestled with this at some point, worrying about whether narrowing your focus means missing out on other opportunities. Johnny, who runs the popular community Johnny Hates Marketing, had a refreshingly straightforward take on the subject. With his British wit and practical insights, he laid out a simple approach to targeting the right people without

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01:40

#1105 Take a Content Approach to SEO

More than a Few Words ·

2025/01/05

You probably don’t want to hear this. I’m going to do it SEO wrong. You’re spending all your time focused on what search engines want, worrying about stuffing your pages with keywords, inbound links, and outbound links. But search engines don’t buy from you, people do So I want you to think about SEO differently. Start focusing on content that answers questions real people have about your product and service. If you do that, and you do that, well, the search engines will pay attention. LEARN MORE

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11:30

#1104 Simplifying Your Approach to Social Media | Peg...

More than a Few Words ·

2025/01/02

Sometimes, managing social media can feel like you are on a hamster wheel. As a small business owner you’re running fast, but it doesn't seem as if you are getting anywhere? In my chat with Peg Fitzpatrick, we focused on simple and practical tips. From rethinking which platforms are worth your time to using Pinterest as a hidden traffic booster, we covered a lot of ground in just 10 minutes Here’s what Peg had to say: Skip TikTok—It’s Not Worth the Hassle Peg tackled TikTok head-on and made a

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12:01

#1103 Boost Your Small Business with Bundles That...

More than a Few Words ·

2024/12/31

I know you own your own business. You're in there working it all the time, but I'm going to let you in on a secret, smart business owners don't do it alone, we. We find partners who are focused on the same markets and have similar objectives. Sometimes that's an interview on a podcast, and sometimes it's collaborating on a bundle. I wanted to know more about what makes bundles so effective, so I spent some time chatting with Jennie Wright, co-founder of Many Bundles. Talking with her gave me new

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01:43

#1102 Video Fatigue | Lorraine Ball

More than a Few Words ·

2024/12/29

I've noticed lately that no matter what social platform I'm on there is lots of video. There are video shorts and more video and more video. Obviously it's being driven by the rise of TikTok as every other platform is trying to get in on that short format and the shorts are great. They get a lot of engagement. And so it becomes a little addictive. The more you do, the more engagement you get ... until you don't. I have noticed everybody is doing it and all the video looks alike. So we are

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11:40

#1101 Make Every Message Count | Chris Moore

More than a Few Words ·

2024/12/26

Every message you send shapes your brand—make it count Chris Moore and I explored the importance of crafting communication that aligns with your company’s vision. Chris is a leadership expert who has spent over 25 years guiding both Fortune 500 companies and small businesses toward building strong, results-driven cultures. As he explains, every message you send—whether it’s to a customer, employee, or partner—has the power to shape how people see your brand. But how do you make sure those messages

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12:33

#1100 Build Your Vibe to Attract Your Tribe | Jaclyn...

More than a Few Words ·

2024/12/24

Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, and her insights are spot on. In her decades of coaching, she’s seen one thing over and over: real business growth isn’t about flashy marketing tactics or big ad budgets—it’s about the vibe you put out and the community you create. If you want people to buy from you, they need to feel drawn to your

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01:24

#1099 Bring a Little Personality Into Your Content -...

More than a Few Words ·

2024/12/22

These days, content has jumped off the page. There are podcasts, there are videos and pros and cons to those formats. You don't have to worry about your grammar and your spelling. You can just talk and that's great. And, you can let a little bit of your personality come through. But there is a line. As I listen to podcasts, I listen for that line. Is there a moment where they go from sharing a little bit of who they are, their sense of humor to just talking about themselves? So as you're creating

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10:42

#1098 Train Your Brain | Elizabeth Louis

More than a Few Words ·

2024/12/19

Do you ever find yourself lying awake, thinking of all the things you need to do tomorrow? Elizabeth Louis, neuropsychology expert and mindset coach, has a solution. In this conversation she breaks down why planning your day the night before is a game-changer, especially for high achievers who can’t seem to switch off. Along the way she shares practical tools to stay focused, adapt to change, and, yes, finally get some good sleep. Here are a few of her best tips: Plan Your Day Before Bed: Instead

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11:43

#1097 AI and Sales | Robert Downey

More than a Few Words ·

2024/12/17

Sitting down with Robert Downey, CEO of Simply Be Found, I discovered a new way of looking at AI—not just as a marketing tool, but as a powerful sales ally. We dove into how AI can help small businesses boost their local SEO, streamline social media efforts, and make the most of website content. Robert’s insights on AI’s role in digital marketing made me think back to the early days of the internet. Back then, businesses were just dipping their toes into the online world, figuring out how it all

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01:15

#1096 LinkedIn Images & Video

More than a Few Words ·

2024/12/15

Some of the content that's doing really well on LinkedIn right now are the multi image posts putting together two or three related images and putting that in your feed like a carousel or just a collage really grabs the attention because it's different than the single images that everyone else is putting out there. Those multiple images allow you to tell a more complete story.The second thing that is dominating LinkedIn right now is video. Video, video. The beautiful thing is that you do not need to

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11:38

#1095 Make AI Your Friend | Kendra Corman

More than a Few Words ·

2024/12/12

I had so much fun welcoming back Kendra Corman back to the show. An accomplished marketing strategist whose insights are as practical as they are powerful. Kendra’s worked with everyone from small businesses to global brands like Jeep, bringing her marketing expertise to a range of clients. Today, we dug into the ever-evolving world of AI and how it can be a real game-changer for social media and email marketing. Now, if you know me, you know my relationship with AI is complicated. I love the

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13:23

#1094 Recession Proof Your Business | Matt Nettleton

More than a Few Words ·

2024/12/10

If you've been around business as long as I have—or even half as long—you know the cycles are inevitable. There are highs, there are lows, and the real question is: how prepared are you for the downturns? That’s the heart of this conversation from my archive, with than Matt Nettleton, a sales powerhouse and founder of DTB Sandler Training. Matt’s seen it all, from both the trenches and the boardroom, and he knows exactly how to help salespeople elevate their game. In fact, he’s the reason my own

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02:19

#1093 Bad Prospects Make Terrible Customers .

More than a Few Words ·

2024/12/08

If you are like me, you work hard to get a prospect. There's marketing to get them interested and usually a series of conversations and proposal before you close the sale. So when you have an interested prospect, it is hard to let go, but sometimes you should. Years ago I was approached by the marketing manager at a fairly large company looking to outsource some of their work to a smaller firm, like mine. He was very impressed with his credentials and the fact that he had this big company behind

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