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PODCAST

Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality,

business marketing

All Episodes

00:35:45

Do you need a Google-specific creative strategy?

Growth Masterminds: mobile growth podcast ·

2024/07/09

Do you need a Google-specific creative strategy? In this episode of Growth Masterminds, we chat with a former googler, now UA consultant, about why the answer is ... YES.Her name is Ashley Black, and host John Koetsier chats with her to unravel the complexities of Google's ad platform. Ashley, who spent nearly a decade at Google, discusses the critical importance of having a Google-specific creative strategy, the intricacies of different ad formats on YouTube, and tips for optimizing Google ad

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00:27:16

How to pick an offer wall for your mobile app

Growth Masterminds: mobile growth podcast ·

2024/07/03

How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you?In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, founder of MAF, to uncover the best strategies for integrating offer walls into your app. Growth Masterminds host John Koetsier asked Alex and Massimo

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00:19:08

5 keys for influencer marketing in 2024

Growth Masterminds: mobile growth podcast ·

2024/06/27

What are the 5 things you need to know to succeed in influencer marketing in 2024?In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka. They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of data-driven decisions, AI integration, and building long-term partnerships with influencers. Also,

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00:19:38

What's hot in mobile gaming right now?

Growth Masterminds: mobile growth podcast ·

2024/06/18

What is happening in mobile gaming in 2024?Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year. I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discuss the latest trends in mobile gaming with Carly Ostasiewski, director of growth at Adjoe. The find unexpected insights from the 2024 Mobile Games

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00:44:34

Hello AdAttributionKit: what we learned from WWDC 2024

Growth Masterminds: mobile growth podcast ·

2024/06/14

Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit.In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights from Singular CEO Gadi Eliashiv and CTO Eran Friedman, emphasizing the changes, improvements, and expectations for adoption in the ecosystem

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00:33:42

WWDC 2024 and the end of SKAN (maybe)

Growth Masterminds: mobile growth podcast ·

2024/06/10

WWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going.Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time to time. And that all the juicy new tech promised for future SKAN versions is actually here ... So ... Join host John Koetsier in this episode

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00:39:02

4 frameworks for killer mobile app retention

Growth Masterminds: mobile growth podcast ·

2024/06/06

How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention.In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates. They discuss four frameworks for tackling retention: Darius Contractor's Psych Framework, RICE Prioritization (Reach, Impact, Confidence, Effort),

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00:19:35

Stop A/B testing?

Growth Masterminds: mobile growth podcast ·

2024/05/29

Should you stop A/B testing creative right now?In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai. They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insights on how AI can analyze creative elements frame by frame and correlate them with performance data, thereby recommending the best combinations to

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00:28:11

Privacy Sandbox: is Protected Audiences the new...

Growth Masterminds: mobile growth podcast ·

2024/05/21

Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts.In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He’s joined by experts Omri Gal, Head of Privacy Sandbox at Singular, and Lucky Harpley, a Product Manager at Remerge. The discussion covers the evolving

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00:29:13

5 Jedi mind tricks for insane retention

Growth Masterminds: mobile growth podcast ·

2024/05/13

Everyone needs better app retention. Especially in health and wellness categories. One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today. How? Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of Growth Masterminds. We chat about Welltory's success in overcoming the notoriously poor retention rates in the fitness and wellness app

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00:29:41

Maximizing app engagement with AI agents

Growth Masterminds: mobile growth podcast ·

2024/05/08

Should you have an AI agent assigned to every single app user? In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user. They discuss the limitations of traditional user engagement strategies, such as generic pop-up messaging, and the power of AI agents in providing tailored interactions based on individual user behavior. Through examples,

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00:28:10

Why your game won't GROW

Growth Masterminds: mobile growth podcast ·

2024/05/01

What are the most common blockers to growing games profitably? In other words, why won't your game grow?You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer. Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called in when nothing else is working Her name is Sara El Bachri. She runs ShamsCo, does the mobile gaming growth masterclass, and has worked with 40+

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00:34:27

IAP spend trends 2024: who will win?

Growth Masterminds: mobile growth podcast ·

2024/04/24

Where is IAP spend going in 2024?It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA. So what can we expect from in-app payers in 2024? In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest Jason Heller, CEO of Mistplay. The conversation covers the expected decrease and concentration of in-app spending in fewer games, the importance of

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00:25:21

How to kill it on TikTok (even with a tiny budget)

Growth Masterminds: mobile growth podcast ·

2024/04/18

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the common problem of shopping disappointment. Sarah shares her growth story, explaining how they use Meta ads, paid PR opportunities with major

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00:18:13

Unified Measurement for iOS mobile attribution

Growth Masterminds: mobile growth podcast ·

2024/04/12

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.Guests Evyatar Ram and Kelsey Lee, product and marketing managers, introduce Singular's solution to these challenges: unified measurement. This innovative approach combines

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00:53:31

Women in growth: 5 extraordinary women

Growth Masterminds: mobile growth podcast ·

2024/04/02

This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various companies who delve into topics such as the importance of self-advocacy, the value of mentorship, and the need to be adaptable and data literate in a

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00:12:55

Getting more data from your ad networks than they offer

Growth Masterminds: mobile growth podcast ·

2024/03/25

How do you get more data from ad platforms than they offer? Simple: use Singular.No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimization or targeting capability. In this Growth Masterminds, host John Koetsier chats with Singular product manager Maayan Shor about the

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00:37:03

The best ad networks on the planet

Growth Masterminds: mobile growth podcast ·

2024/03/20

Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks me about my background in mobile ad tech and my path from journalist to VP of Insights at Singular, plus

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00:18:58

Google's new CMP requirement FAQ

Growth Masterminds: mobile growth podcast ·

2024/03/12

How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about?In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now. So we chat with Gabe Morazan, a product director, and Achraff-Nour Meski, a client services leader from

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00:32:04

Gaming DNA shows why players like specific games

Growth Masterminds: mobile growth podcast ·

2024/03/05

Why do gamers like certain games and not others? GameTree is a LFG (looking for group) app that connects gamers to play together. To do that, GameTree leverages psychology to build Gaming DNA, which analyzes why certain players like specific games. Gaming DNA shows what kinds of gamers there are, who likes which games, and who might enjoy playing with others. In this Growth Masterminds, host John Koetsier chats with GameTree founders Dana Sydorenko and John Uke. Their conversation reveals

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181 results

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