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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

arts design

All Episodes

00:16:58

88. London Design Festival Special #1 – Building...

Create Tomorrow, The WGSN Podcast ·

2023/09/18

As the London Design Festival kicks off, we take Create Tomorrow on the road for a series of mini-episodes reporting on the various events, installations and exhibitions that pop up across the UK capital every September. Tune in to hear our host Bethan Ryder, Editorial Director at WGSN, catch up with some of the curators, designers and studios contributing to this colourful and inspiring event. The series kicks off with a visit to Spirit of Place at Strand Aldwych as we speak with contemporary

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00:28:32

87. Will AI Become Your New Design Superpower?

Create Tomorrow, The WGSN Podcast ·

2023/09/08

Does AI pose an existential threat to designers? In this episode of Create Tomorrow, Director of WGSN Consumer Tech Lisa Yong discusses how AI is impacting the creative design process, and what it might mean for the future of creativity. Joining Lisa are Reiko Morrison, WGSN’s Head of CMF, and Matt Zara, WGSN Consumer Tech Strategist. The team cover the many facets of generative AI, from ignorance surrounding the technology and how many aspects of our lives it already permeates, to the rise of deep

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00:24:47

86. Slime Moulding the Future with ecoLogicStudio

Create Tomorrow, The WGSN Podcast ·

2023/08/25

How can microorganisms such as algae, fungi and slime mould be used to create a better future? In this episode of Create Tomorrow WGSN Editorial Director Bethan Ryder examines the future of biodesign. Her guests are Marco Poletto and Claudia Pasquero, architects, academics and co-founders of ecoLogicStudio, who talk about how we might create a better future by learning from non-human species and microorganisms.Marco and Claudia are co-authors of Deep Green:

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00:19:37

85. Low & No Alcohol: The Sober-Curious Movement

Create Tomorrow, The WGSN Podcast ·

2023/08/11

Is the low or no alcohol movement a passing fad or a new lifestyle choice that’s here to stay? WGSN discussed a more mindful approach to drinking alcohol back in November 2022. In this episode, we delve further into the low and no alcohol drinking movement, discover why it’s popular with Gen Z and discuss its global expansion. Plus we offer a taster of the interesting and diverse ingredients being used to enhance the flavours. Joining WGSN Editorial Director Bethan Ryder to talk low and no alcohol

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00:28:29

84. Inspiring coastal destinations from Rio to Margate

Create Tomorrow, The WGSN Podcast ·

2023/07/28

At WGSN, our mission is to stay ahead of the curve for our clients. In this episode of Create Tomorrow, we explore the coastal cities making strides in retail, hospitality and culture. Our City by City team share insights on must-visit destinations in Asia, South America and Europe for fresh and inspirational experiences – all featured in our latest Coastal Guide. Globetrotting across continents, we pinpoint the most exciting spaces, places, designers and brands that offer escape and inspiration in

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00:25:30

83. Building a Timber Future with Waugh Thistleton

Create Tomorrow, The WGSN Podcast ·

2023/07/14

Could wood be the key to building more sustainable cities? In this episode of Create Tomorrow, architect Andrew Waugh and WGSN’s Editorial Director Bethan Ryder explore the power of engineered timber and how it might help us to build a better future for people and the planet. Andrew Waugh is co-founder with Anthony Thistleton of British architecture practice Waugh Thistleton, which has completed a total of 30 projects built with cross-laminated timber (CLT) in the UK and France. CLT is a

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00:28:03

82. Festival Style – What’s Headlining Now & Next

Create Tomorrow, The WGSN Podcast ·

2023/06/30

Jeans and a T-shirt? Cowboy boots or wellies? When it comes to festival wear are you more practical or performative? In this episode of Create Tomorrow, we find out what fashion trends are dominating the current and future landscape of festival fashion.WGSN has been tracking festival fashion across the globe for years now, delivering unique insights on emerging styles and aesthetics, product trends and evolving consumer attitudes – particularly among younger cohorts.With festival season upon us, and

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00:28:07

81. Designing Joy into Luxury Retail with Architects...

Create Tomorrow, The WGSN Podcast ·

2023/06/16

In this episode, Bethan Ryder, Editorial Director at WGSN is joined by guests Simon Mitchell, co-founder of architectural studio Sybarite, and Laura Saunter, Senior Strategist at WGSN. Together, Bethan and guests explore the landscape of luxury retail, from the return of the mega flagship in the post-pandemic era to how luxury brands are meeting the needs of the most discerning consumers by delivering memorable in-store experiences. Simon and Laura bring valuable insights on designing luxury retail

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00:20:51

80. The Snacking Revolution: From Hype Treats To...

Create Tomorrow, The WGSN Podcast ·

2023/06/02

Welcome back to Create Tomorrow. On this week’s episode Claire Lancaster, WGSN head of Food & Drink and Katherine Schub, Forecaster and Strategist on our Food and Drink team join Bethan to discuss snacking culture. Consumers are snacking more than ever, whether for comfort, for their health or for convenience. In this episode, host director of Editorial at WGSN and her expert guests explore consumers’ evolving snacking tastes plus the pioneering brands on the market right now. Bethan, Claire and

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00:25:52

79. Dressed up for Mars (or Netflix!) with Vollebak

Create Tomorrow, The WGSN Podcast ·

2023/05/19

Vollebak is a British fashion brand focusing on designing clothes that will see us through extreme environments, war and space exploration. Co-founder of the clothing company Steve Tidball joins host editorial director Bethan Ryder and WGSN head of activewear Yvonne Kostiak to discuss the future of clothing for the next century, innovations in the activewear market and why Vollebak doesn’t produce seasonal collections like most clothing brands. Steve talks about Vollebak's inception, the

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00:22:00

78. Milan Design Week Special #4 - Materials Focus

Create Tomorrow, The WGSN Podcast ·

2023/05/09

This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and interviews from the 2023 edition, which takes place across the city and also at Fiera Milano exhibition centre located just outside the city. Bethan Ryder, WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of Interiors Gemma Riberti as we explore materials, a trend that had a strong focus at this year’s Milan Design

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00:23:50

77. Milan Design Week Special #3 - Sustainability and...

Create Tomorrow, The WGSN Podcast ·

2023/05/09

This is the third in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the city, plus across the city as Fuorisalone in showrooms, palazzos and other venues. Bethan Ryder, WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of

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00:17:36

76. Milan Design Week Special #2 - Outdoor Lifestyles

Create Tomorrow, The WGSN Podcast ·

2023/05/09

This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the city, plus across the city as Fuorisalone in showrooms, palazzos and other venues. Bethan Ryder, WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of

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00:21:59

75. Milan Design Week Special #1 - A Sense of Optimism

Create Tomorrow, The WGSN Podcast ·

2023/05/09

Over the next four episodes our Interiors experts will be bringing you key trends, insights and interviews from this year’s Milan Design Week. Subscribers can find a suite of six trend analysis reports covering all the trends you need to know from this year’s event, in this short series of podcasts we’ll cover four of those trends. The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the

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00:32:47

74. The Male Make-up Movement: Celebrity...

Create Tomorrow, The WGSN Podcast ·

2023/04/21

Redefining masculinity, men’s make-up has grown in popularity, driven by celebrity pioneers like Pharrell Williams and Brad Pitt launching brands and K-pop idols openly wearing and experimenting with make-up.In this episode Sienna Piccioni, Head of WGSN Beauty, Senior Strategist on Fashion, Nick Paget and Jaeyeon Park, Youth Fashion Strategist based in Seoul, South Korea share the need-to-know brands and strategies for catering to this new cohort.Host Bethan Ryder chairs a conversation covering male

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00:38:02

73. Growing a biomaterial future with Jen Keane from...

Create Tomorrow, The WGSN Podcast ·

2023/04/06

Biotechnology company Modern Synthesis have developed a biomaterial from bacterial fermentation that can be used to create a low-carbon alternative to traditional clothing fabrics.Modern Synthesis founder Jen Keane explains her process to this week’s host Helen Palmer, head of materials at WGSN and Lucila Saldana, Footwear & Accessories Editor at WGSN.The biomaterial was developed in the company’s London lab and in this episode of Create Tomorrow Jen Keane talks about the development, stigmas

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00:26:21

72. The Ultimate SXSW 2023 Recap From Woolly Mammoths...

Create Tomorrow, The WGSN Podcast ·

2023/03/21

This week WGSN Director of Insight Joe McDonnell in conversation with Cassandra Napoli, Senior Strategist, and Brielle Saggese, Insight Strategist, they discuss this year’s SXSW festival. For those unfamiliar with SXSW, it’s an annual festival in Austin, Texas that brings together creatives, innovators, and entrepreneurs from around the world to share ideas, showcase their work, and connect with others in their industries. Joe, Cassandra and Brielle all attended the 36th SXSW and in this episode,

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00:28:23

71. Why the Virtual Influencer Revolution Matters to...

Create Tomorrow, The WGSN Podcast ·

2023/03/09

The virtual influencer market is booming. In fact, virtual influencers are set to yield three times more engagement than human influencers. They’re ushering in a whole new world of sponsorship potential and dynamic multi-platform entertainment possibilities for brands to be a part of over the next decade, as these characters and the technology supporting them mature. It’s anticipated that they will transform everything from pop-culture and online shopping to education and work. In 2030 the digital

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00:20:15

70. Giant lamps, Moodboosting Colours and...

Create Tomorrow, The WGSN Podcast ·

2023/02/17

In January WGSN walked the halls of Maison & Objet in Paris, one of the most important trade shows in the world for home interiors and products. We analysed the product design trends from bouclé to paper maché, sustainability to scentscaping. Today we kick off by discussing the central theme of the show this year, which was all about Care, whether that means people or the environment, indoors or outdoors.

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00:20:44

69. Why Digital Lavender is the Colour of 2023

Create Tomorrow, The WGSN Podcast ·

2023/01/31

This week our host Bethan Ryder is joined by WGSN’s head of Colour Urangoo Samba and Caroline Guilbert, Creative Content Lead at Coloro to discuss this year's colour of the year, Digital Lavender. Tune in to find out why are we seeing it everywhere, from consumer tech and fashion to the colour palettes in TV dramas? Every year WGSN produces colour forecasts for our clients in collaboration with our partner business Coloro. In this episode the team chats about what Digital Lavender signifies and why

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