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PODCAST

Book Marketing Success Podcast

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love

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All Episodes

4:43

Free Books: Why Write a Book AND What to Write

Book Marketing Success Podcast ·

2025/04/21

I want to introduce you to my new book, Write a Bestseller in 30 Days or Less: 111 books you can write fast — with examples.This week, I'm making a special offer. You can download the book for free at this URL: https://bookauthorauthority.com/the-book-authority-guide-on-what-to-write.That link will give you an immediate download of the book as a Word document so that you can play with it if you want.I wanted to make it easy for you to get and it's absolutely free. You don’t have to leave an email

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1:40

Celebrate Drop Everything and Read Day

Book Marketing Success Podcast ·

2025/04/07

Drop Everything and Read Day is coming up on April 12th! Get ready to celebrate!D-E-A-R Day, which stands for Drop Everything and Read, is a national celebration of reading designed to remind families to make reading a priority in their lives.It's celebrated every year on April 12th, which is the birthday of Beverly Clearly, the author of the Ramona books. A main feature of the Ramona books was the DEAR Time, a reading practice where everybody would drop everything and read for a while.I'm giving

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1:22

Ernest Hemingway on Telling Stories

Book Marketing Success Podcast ·

2025/04/03

I encourage you to think about telling more stories — to entice people to read your books, to interact with you on social media, or to become an advocate for you.The more stories you tell, the more listeners will become involved in what you have to teach and what you have to share.All good stories are alike in that they are truer than if they had really happened and after you are finished listening to one, you will feel that all that happened to you and afterwards it all belongs to you: the good and

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1:23

Storytelling: Stories of the South

Book Marketing Success Podcast ·

2025/03/28

Folks say that the best stories of the South are written in recipes; you hear it so much it begins to sound like just something to say. But I have seldom listened to my people speak of the past without talking, sooner or later, about chicken. We honor people with it. — Rick Bragg, humorist and storytellerAlmost every great culture tells incredible numbers of stories through the foods that they serve, the foods that they eat, the foods that they cook, and the recipes they create.Think about that in

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0:56

Become an Authentic Storyteller

Book Marketing Success Podcast ·

2025/03/27

Today, I want to share something from Dan Nikas, who's the founder of GearBunch. He said,My journey from Detective Sergeant to founding GearBunch, an e-commerce brand that hit nearly $5 million in its first year, has taught me the importance of authentic storytelling.When you tell a story, tell it authentically. Tell a real story and tell it from your heart. Tell it from what you actually have experienced, what you hear, what you see, what you are! So become an authentic storyteller.Comment on this

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0:50

Issa Rae: Storytelling Is Forever

Book Marketing Success Podcast ·

2025/03/05

Welcome to another Book Authority video minute. Today I want to feature a quote by Issa Rae, an actress, director, producer, and all-around wonderful person.Storytelling is forever.Make no mistake, but sometimes the stories get detached from the storytellers.The best stories do.Doesn't that make sense? Don't we often detach a story from who the storyteller was?And really, as a storyteller, it really doesn't matter because what is important is the story. Get ready to tell your own story over and over

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1:25

Take Control: Write Your Own Story Today

Book Marketing Success Podcast ·

2025/03/04

Start writing your own story today. Don’t wait! Take control of your life and set the direction you want to take.Do the same with your writing. Take control today. Don’t let AI be your voice. Use your own voice. Your voice is what leads to better writing, more powerful writing, writing that moves people, writing that sells. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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0:56

The Book Authority Minute Video Series

Book Marketing Success Podcast ·

2025/03/03

I wanted to take the time to introduce you to a new series I'm doing of Instagram videos (which I will also share on other social media websites).In this new series I will talk about why you should write a book. Note: there are many good reasons to do so. And I will also talk about how you should go about marketing your books.So, I’m going to be doing short videos, one or two minutes long, every day. That’s my goal, as part of my new Instagram marketing plan!This is the first episode of that series

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93:12

John Kremer's Book Marketing Bash Q&A

Book Marketing Success Podcast ·

2025/01/22

In an hour-and-a-half Meetn session, John Kremer answered questions from book authors on his birthday (76 years old as of January 16, 2025).Here are a few of the show notes from that session:Meetn.comMeetn.com is a less-expensive alternative to Zoom, with more capabilities. Rick Raddatz is the founder and CEO of this service.Stream Simultaneously to Multiple Social Media Platforms — Meetn grants you the ability to live stream to many social media platforms at the same time with its unique one-click

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0:19

Create Videos with Microsoft ClipChamp

Book Marketing Success Podcast ·

2024/12/12

If you subscribe to Microsoft Office, you have access to the new Microsoft Clipchamp program for creating videos using AI, images, videos, and text to speech.Above, I showcase a text to speech video I created using the words and image from my previous newsletter. To create this video, I used Microsoft Clipchamp.Check it out!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Website:

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64:02

John Kremer and Judith Briles on Marketing Books

Book Marketing Success Podcast ·

2024/11/08

Host a Podcast and Be a Podcast Guest!John Kremer: Every author should have a podcast. I still believe that. I've been promoting it for a long, long time.I still really believe that because I think podcasting is one of the most powerful tools you have for getting the word out about yourself.The neat thing in today's world, it's easy to create a combined audio-video podcast that you can syndicate on 40 or 50 platforms.Judith Briles: How many people come in and start a podcast with absolutely amazing

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1:26

The First Secret of Success Is Very Simple

Book Marketing Success Podcast ·

2024/07/25

The first secret of success is very simple: Tell the truth. That is how you build relationships with potential customers. This first secret does not change, no matter how successful you become. You must always tell the truth. — John Kremer, author of 1001 Ways to Market Your BooksTruth is the easiest thing to sell. — Daymond JohnThe secret of change is to focus all of your energy, not on fighting the old, but on building the new. — SocratesBe truthful, gentle, and fearless. — Mohandes GandhiWeb:

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2:45

Video Marketing for Books and Authors

Book Marketing Success Podcast ·

2024/04/21

Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year.Viewers retain 95% of a message when they watch it in a video compared to 10% in text.More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024.85% of Facebook videos are watched without sound.66% of people will watch the full video if it’s less than

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1:35

A Is for Asterisk *

Book Marketing Success Podcast ·

2024/04/12

I’ve just completed a new book, A Is for Asterisk * - An A to Z Guide to Punctuation and Related Symbols (from the new ABC Book Series).According to the grammar experts, there are either 14 or 16 primary punctuation marks, but there are also mathematical operators, newly invented punctuation marks, emojis, and other symbols that are becoming popular as people write and post to social media.This new book is an A to Z guide to many of these punctuation marks and symbols. Enjoy!My hope is that this

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4:13

Lesson 3: Back Cover Copy That Sells Books

Book Marketing Success Podcast ·

2024/03/08

One of my readers shared another key idea for back cover copy: testimonials. Linda Condrillo had a suggestion for the back cover:Visualize what you want on the back cover—including rave reviews from prolific authors. Then send your final (perfect) manuscript to those authors, or other prominent people you admire or even know. Ask them to write a review for your back cover (and also have a sample of suggested text waiting, just in case they ask you for it).You may be very surprised at the responses

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4:13

Lesson 2: On Writing Back Cover Copy

Book Marketing Success Podcast ·

2024/03/07

First, a few notes from yesterday’s podcast episode.1. The author of Power and Petroleum died shortly after I reviewed her back cover copy. Apparently her book was never published.2. I write promo copy for all authors, no matter where they are on the political spectrum. My job is to write great copy for any author who hires me to copywrite for them.Here’s my copywriting on environmental policy and promotion:If you want people to be worried about global warming, don't talk about global warming.Too

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4:29

Lesson 1: Creating Back Covers That Sell Books

Book Marketing Success Podcast ·

2024/03/06

As you may know, I critique book covers as part of the consulting services that I offer. A number of years ago I had the challenge of reviewing a number of book covers for a client. One of the books was titled Power and Petroleum. Now, the front covers of the books were okay, but the back cover copy was terrible. In this episode, I’ll critique the back cover of Power and Petroleum.First, the title is boring. It has no power to convince people to pick the book up.The back cover of this book was too

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