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PODCAST

Book Marketing Success Podcast

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love

arts books

All Episodes

2:44

You As a Bestselling Author

Book Marketing Success Podcast ·

2026/04/11

You, too, can be a bestselling book author attracting the attention of a lot of influencers, a lot of readers, a lot of business owners, and a lot of people who want to change their lives. Use this song as a motivational tool to inspire you writing a bestselling book and selling it like hotcakes!You As a Bestselling AuthorOnce the words “bestselling author”Gets attached to your name, to your name,You are no longer just another coach,You are no longer just another consultant,You are no longer just

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2:30

Writing Love: You Offer Value as a Writer

Book Marketing Success Podcast ·

2026/04/05

Writers can make a big difference — not just in their own lives but also in the lives of those around them. Your ideas are worth sharing. No one is you. That is your super power. Believe in yourself!Writing Love LyricsWrite for self-reflectionMake more sense of your emotionsProcess your experiencesCelebrate what you loveWriting forces you to be clear and deepWriting brings structure for your ideasWriting brings focus for your ideasWriting helps you growGive advice freely and widelyThe more advice

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6:21

The Action Paradox: Why Your Best Ideas Require Less...

Book Marketing Success Podcast ·

2026/03/22

The following article and above video are based on a song I wrote several months ago. You listen to the song, Move with What You Love, here: https://bookmarketingbestsellers.com/move-with-what-you-love-with-derek-hunter-music-video.The Creative Stagnation TrapInspiration is a byproduct of movement, not a prerequisite for it. Most creators have it backward: they wait for a visceral emotional shift or a sign from the universe before they dare to put pen to paper or brush to canvas. This passive

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5:26

How to Get Your Book Published

Book Marketing Success Podcast ·

2026/03/22

This video and post repurpose an article I wrote a number of years ago: Self-Publishing Tips: How Do I Get My Books Published?https://bookmarketingbestsellers.com/how-do-i-get-my-books-published.Thanks for reading Book Marketing Success! This post is public so feel free to share it.Stop Seeking Permission: The Surprising Truth About Getting Published TodayI am bombarded weekly with the same anxious inquiry from aspiring creators: “How do I get my books published?” It is a question born of a legacy

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3:54

Happy St. Patrick's Day - A Song of Irish Blessings

Book Marketing Success Podcast ·

2026/03/16

Celebrate St. Patrick’s Day with this song full of Irish blessings. Enjoy and pass it on.Irish Blessings LyricsMay love and laughter light your daysAnd warm your heart and homeMay good and faithful friends be yoursWherever you may roamMay peace and plenty bless your worldWith joy that long enduresMay all life’s passing seasonsBring the best to you and yoursMay the dreams you hold dearestBe those which come trueAnd the kindness you spreadKeep returning to youMay your heart be light and happyMay your

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0:14

The AIO Revolution: Feeding the Answer Engines

Book Marketing Success Podcast ·

2026/02/27

Check out this post:Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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44:13

John Kremer on Getting Sponsors for Your Book

Book Marketing Success Podcast ·

2026/02/24

For the current episode of her Sponsorship Talk podcast, Roberta Vigilance interviewed John Kremer on how he went about getting sponsors for his book, 1001 Ways to Market Your Books.John Kremer, author of 1001 Ways to Market Your Books, joins Sponsorship Talk to share his experience with book sponsorship and how he secured sponsors for his book.In this episode, we explore what book sponsorship looks like, what authors should understand before approaching sponsors, and how positioning plays a key

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53:54

Getting Sponsors for Book Authors

Book Marketing Success Podcast ·

2026/02/17

Every book, every author, deserves sponsors for what they offer to their unique and wonderful audiences.In this podcast, John Kremer and Roberta Vigilance, author of How to Secure Sponsors Successfully, talk about how authors should go about getting sponsors for their books and events.Check out the transcript on Substack if you’d rather read this podcast than listen in. Thanks for joining us!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider

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3:41

Live More, a Folk Song

Book Marketing Success Podcast ·

2026/02/15

This song reminds all of us that we have so much to live for, so much to do if we choose to do it. As writers, we have so much we can share.Live More LyricsWe are all calledTo grow and evolveTo be moreMore of who we areThen share what we learnWith those we loveAnd those we knowAnd those who come after usKindness, like chocolate,Is best when sharedOne dayOne actOne smile at a timeFear less, hope moreWhine less, breathe moreTalk less, say moreHate less, love moreAnd all good things are yoursAre you

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3:11

Magic Lever, a poem by Steve O'Keefe

Book Marketing Success Podcast ·

2026/02/12

I translated my friend Steve O’Keefe’s recent poem, Magic Lever, into a folk song. I hope you like it. And I especially hope that Steve likes it.Poems make great songs. Any poet can write songs like these.Magic Lever PoemEveryone’s lookin’ for a magic leverLookin’ for a button to pressLookin’ for a phrase to utterTo get us out of this messEveryone wants a silver bulletOr a magical sword that slaysOr else they want a magic potionTo take the mess away.I’m lookin’ for a new solutionSomething bigger

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2:48

Book Marketing Success Comes with Changing Attitudes

Book Marketing Success Podcast ·

2026/02/09

If you want to be successful in writing and marketing a book, the first fundamental is simple: Change your attitude. Control your attitude. Your attitude is the only thing in all of marketing a book that you have any control over. Be sure to keep it positive.This book marketing tip and the song lyrics for Changing Attitudes are adapted from a speech by Charles Swindoll.Changing Attitudes LyricsThe longer I live, the more I realizeThe impact of attitude on lifeAttitude is more important than

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7:00

How to Get Sponsors for Your Book and Other Work

Book Marketing Success Podcast ·

2026/02/07

The Author’s Guide to Strategic SponsorshipsThe principles of sponsorship apply directly to book authors planning launches, tours, or large-scale promotional projects. Drawing from the strategies used by major events and industry experts, here are the top 10 reasons book authors should seek sponsors.1. Get Substantial Financial SupportSponsorship provides authors with direct funding to cover essential costs that might otherwise be unaffordable. This cash sponsorship can be used to fund a book tour,

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6:00

The Secrets of SXSW for Book Authors

Book Marketing Success Podcast ·

2026/02/06

One of the biggest cultural events on the planet, South by Southwest, will be coming up soon in Austin, Texas (beginning on March 12). More info: https://sxsw.com.This video showcases how SXSW became so big, by using its own marketing playbook.So what exactly is SXSW? And how did it get so big?With an attendance of just 700 people, SXSW started back in 1987 with a goal to help creative people achieve their goals. Fast forward to 2019, and that number had exploded to over 417,000 people from 106

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2:24

A Song for Funerals and Live Celebrations

Book Marketing Success Podcast ·

2026/01/30

In the last episode, I showcased a country song based on John Donne’s famous poem. Some people asked if I sang the song. No, I did not.The lyrics of the sonnet are by John Donne with a few modern tweaks made by me. The music and singing are done by AI.I used a program called MurekaAI. If you decide to explore this AI program, please use my affiliate link: https://www.mureka.ai/?utm_source=rewardful&via=7aa6dd.Why? Because it helps me pay for doing this newsletter and podcast. That simple. So, if you

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2:23

Death, Be Not Proud by John Donne

Book Marketing Success Podcast ·

2026/01/27

I create a song based on John Donne’s famous poem.Death, Be Not Proud by John DonneDeath, be not proud, though some have called theeMighty and dreadful, for you are not so;For those whom you think you overthrowDie not, poor Death, nor yet can you kill me.From rest and sleep, which but your pictures be,Much pleasure; then from you much more must flow,And soon our best men with you do go,Rest of their bones, and soul’s delivery.You are slave to fate, chance, kings, and desperate men,And also with

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3:04

To Reiterate: Start Small, Make a Tiny Win

Book Marketing Success Podcast ·

2026/01/11

This country song is adapted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can impact how you write and market your books.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A celebration that makes you smile.A friend who keeps you accountable.Start small. Stay consistent.Let the wins

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4:13

Start Small. Stay Consistent. Make Change Stick.

Book Marketing Success Podcast ·

2026/01/08

This rock song and post is excerpted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can really impact how you write and market your books.And always keep a pocketful of joy to spread around to all the people you come in contact with.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A

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3:16

Simplify Your Life, Country Version

Book Marketing Success Podcast ·

2026/01/06

The following country song features an excerpt from a passage in Henry David Thoreau’s Walden.Lyrics from WaldenIf one advances confidentlyin the direction of his dreams,and endeavors to live the lifewhich he has imagined,he will meet with a successunexpected in common hours.He will put some things behind,will pass an invisible boundary;new, universal, and more liberal lawswill begin to establish themselvesaround and within him;or the old laws be expanded,and interpreted in his favorin a more

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2:15

The AIO Revolution, Gospel Version

Book Marketing Success Podcast ·

2025/12/30

A few months ago one of my friends called me desperate for advice. For years he had a top-rated website for his brand, key words, and all his great content. Google and other search engines sent him hundreds of targeted leads for his products and services. Every day!Then it ended. Poof, his traffic was gone. Well, there was still a trickle but, for the most part, he had no real traffic.His traffic was decimated. Gone. Kaput. Nada. Zip. Zilch.But why?Because Google, Bing, and even Duck Duck Go decided

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5:22

Happy Holidays: Special Website Marketing Tip

Book Marketing Success Podcast ·

2025/12/28

Happy holiday season to everyone.One thing I’d like you to focus on or understand is how important it is to share greetings to your customers, your fans, your visitors, etc. Wish them Merry Christmas. Wish them Happy New Year. Wish them Happy Valentine Day. Wish them happy Mother’s Day. Wish them Happy Independence Day. And so on.Do it through your social media. Do it through your website.As you’ll notice in the graphic below, 7 of the top pages on my website during the week of Christmas 2025 were

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